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What is AMP? Decoding the Key to Super-Fast Mobile Sites

What is AMP

Have you ever tried loading a website on your mobile, and it felt like you were waiting for a sloth to finish a marathon? Frustrating, isn’t it?

Enter AMP – or as us tech folks like to joke, “Another Magical Page-loader.” Alright, that’s not what it stands for, but it could! “What is AMP?” you ask.

Imagine a world where mobile sites load at the snap of a finger, leaving behind the days of the spinning wheel of doom. Well, AMP is the golden ticket to that speedy web wonderland.

Dive in as we decode this supercharger for mobile sites, and trust me, by the end of this, you’ll want to send a thank-you note to those genius AMP developers. 

Let’s rev up those mobile engines, shall we?

What is AMP?

AMP stands for “Accelerated Mobile Pages.” It’s an open-source framework designed to make mobile web pages load faster.

AMP achieves its fast load times by simplifying and streamlining the HTML, CSS, and JavaScript used on a page. This means removing elements that tend to slow down page rendering, such as JavaScript-based ads and trackers.

Google introduced AMP in October 2015 as part of its drive to make the internet more mobile-friendly and to improve the performance of the mobile web.

Why was AMP launched?

Ever felt the drag of a web page taking its sweet time to load on your mobile device? That’s the exact frustration AMP was born to combat! 

In a world where our smartphones are practically extensions of ourselves, and the mobile web is the bustling hub of our online interactions, we needed something sharp, snappy, and on-point.

You need to explore AMP!

It’s not just about speed; it’s about delivering content with the finesse of a maestro, ensuring every scroll and tap feels smooth and responsive.

Here are the main reasons for AMP’s introduction:

  • Mobile User Experience: As more users transitioned to mobile browsing, it became apparent that many websites weren’t optimized for mobile, leading to frustratingly slow load times.
  • Shift in User Behavior: The massive influx of mobile users made it essential for publishers and businesses to prioritize mobile friendly pages.
  • Bounce Rate Concerns: Slow-loading pages tend to have higher bounce rates, meaning users leave before the page fully loads. This is detrimental for publishers and e-commerce sites aiming for user engagement and conversions.
  • Competing with Native Apps: Native apps typically provide a smoother user experience than mobile web pages. AMP was seen as a way for the mobile web to compete more effectively with the responsiveness and speed of native apps.
  • Monetization and Ad Load: Slow-loading ads negatively impact user experience and, consequently, ad revenue. AMP aimed to ensure ads loaded quickly without hampering the page’s overall performance.

3 Integral Parts of Accelerated Mobile Pages

Anchoring the AMP framework, these three core components work in unison to revolutionize mobile web content, making it swift, optimized, and user-friendly. Together, they revolutionize the mobile browsing experience, marrying speed with seamless functionality.

3 Integral Parts of AMP


AMP HTML is just like the HTML you’re used to, but with a twist. It has a set of custom AMP-specific tags and properties, which ensure your content looks good and loads fast on mobile.

Sample Code:

<!doctype html>

<html ⚡>


  <meta charset=”utf-8″>

  <link rel=”canonical” href=”regular.html”>

  <meta name=”viewport” content=”width=device-width,minimum-scale=1″>

  <script async src=”https://cdn.ampproject.org/v0.js”></script>



  <amp-img src=”image.jpg” width=”300″ height=”200″ alt=”A cool image”></amp-img>



2. AMP JavaScript (JS)

AMP JS is the engine that drives AMP’s fast loading. It manages resource loading, ensuring the main content is displayed before any non-essential items. Regular JavaScript can slow down web page rendering, but AMP JS optimizes performance without compromising functionality.

Sample Code:

<script async custom-element=”amp-carousel” src=”https://cdn.ampproject.org/v0/amp-carousel-0.1.js”></script>

3. AMP Cache

AMP Cache is like a superhero sidekick for your content. It fetches AMP HTML pages, caches them, and then improves their performance automatically. When a user accesses an AMP page, it’s usually served from the AMP Cache, making it lightning fast.

Sample Code:

There isn’t a direct “code” for AMP Cache since it’s more about the infrastructure. However, when a page is served from the AMP Cache, its URL might look something like this:


Remember, the magic of Accelerated Mobile Pages lies in the synergy of these three components working together to supercharge the mobile web experience.

How to Implement AMP on Your Site?

Implementing Accelerated Mobile Pages on your site is a strategic move to enhance mobile web performance. 

This process, tailored for optimal user experience, ensures that content is delivered swiftly and efficiently. 

Let’s delve into the specifics of this transformative approach.

A. Crafting Your AMP HTML Page

Crafting your AMP HTML page is central to leveraging AMP’s benefits. 

This foundational step ensures content is presented seamlessly, striking a balance between design and speed. 

Let’s navigate the intricacies of creating this pivotal component.

Crafting Your AMP HTML Page

Step 1: Setting the Foundations: Basic Code

Before building a mansion, you need a sturdy foundation, right? The same goes for creating an AMP page. 

The basic code is your starting block, ensuring everything that comes after sits perfectly and performs optimally.

Now, don’t be intimidated! Setting up the basic AMP HTML is like following a simple recipe. Just a few ingredients and you’re on your way to whip up a delicious, fast-loading web page.

Sample Basic AMP HTML Code:

<!doctype html>

<html amp lang=”en-US”>


<meta charset=”utf-8″>

<script async src=”https://cdn.ampproject.org/v0.js”></script>

<title>My First  AMP Page</title>

<link rel=”canonical” href=”https://amp.example.com/start/create/amp_basics/”>

<meta name=”viewport” content=”width=device-width,minimum-scale=1,initial-scale=1″>

<style amp-custom>

    body {

        font-family: Arial, sans-serif;

        background-color: #f4f4f4;


    h1 {

        color: #333;



<style amp-boilerplate>body{-webkit-animation:-ampfade 8s steps(1,end) 0s 1 normal both;-moz-animation:-ampfade 8s steps(1,end) 0s 1 normal both;animation:-ampfade 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -ampfade{from{opacity:0}to{opacity:1}}@-moz-keyframes -ampfade{from{opacity:0}to{opacity:1}}@keyframes -ampfade{from{opacity:0}to{opacity:1}}</style>

<noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;animation:none}</style></noscript>



<h1>Welcome, AMP Explorer!</h1>

<p>Witness the Outreachmonks attempt for AMP!</p>



Step 2: Integrating Visuals: Adding Images

Images play a crucial role in enhancing the appeal of a webpage. They not only provide visual identity but also engage and retain user attention. 

With AMP, integrating images isn’t just about adding eye-candy, but ensuring they’re optimized for speed and responsiveness.

Sample Code to Add Images in AMP:






    alt=”A scenic view of mountains”>


With this tag, your image scales and adjusts beautifully across various devices. 

Integrating the right visuals makes your content vibrant, relatable, and more engaging. 

So, enrich your AMP page with captivating images and offer a visual treat to your audience!

Step 3: Personalizing the Look: Adding Style

Style is the essence of uniqueness. 

Just as you choose an outfit that reflects your personality, your web page needs a touch of style to truly resonate with its purpose and audience. 

With AMP, you’re not restricted to plain looks. You can personalize and infuse your own style while ensuring optimal performance.

Sample Code to Add Style in AMP:

<style amp-custom>

    body {

        font-family: ‘Roboto’, sans-serif;

        background-color: #fafafa;


    h1 {

        color: #2c3e50;

        font-weight: bold;


    p {

        color: #7f8c8d;



Step 4: Enhancing Functionality: Incorporating JavaScript

JavaScript is vital for adding interactivity and dynamic behaviors to web pages. However, with Accelerated Mobile Pages, traditional JavaScript is handled a bit differently to maintain the speed and responsiveness AMP is known for.

Sample Code to Incorporate JavaScript in AMP:

<amp-script src=”https://yourwebsite.com/your-custom-script.js” layout=”fixed” width=”300″ height=”100″>

    <button id=”hello”>Click Me!</button>


Using the amp-script component, you can execute custom JavaScript within your AMP page. 

It’s essential, however, to ensure your scripts are AMP-compliant to maintain the speed and performance advantages of the platform.

Step 5: The Final Check: Review and Validation

Before unveiling your masterpiece to the world, it’s essential to ensure that everything is in order. 

It’s like running the last set of unit tests before deploying software into production. 

With AMP, this involves validating your page to guarantee it adheres to AMP’s standards, ensuring your users get the seamless experience they deserve.

Sample Code to Validate Your AMP Page:

<!doctype html>

<html ⚡>


    <meta charset=”utf-8″>







Note the lightning bolt (⚡) in the <html> tag. It’s AMP’s seal of approval, signaling the page is primed for high performance.

To further validate, you can use the AMP Validator tool, available online, which checks your page against AMP’s guidelines.

B. Synchronizing AMP with Your CMS

When it comes to merging Accelerated Mobile Pages with your Content Management System (CMS), the process can seem intricate. 

But fear not! Modern CMSs, like WordPress, have made the process more streamlined than ever. 

Let’s dive into the steps to integrate AMP within your WordPress website:

Synchronizing AMP with Your CMS

1. Log in to Your WordPress Dashboard

This is where all the magic happens! Access your website’s backend by visiting yourdomain.com/wp-admin and entering your credentials.

2. Install and Activate the AMP Plugin

Within your dashboard, navigate to the ‘Plugins‘ section.

  • Click on ‘Add New’ and search for ‘AMP’.
  • Find the official ‘AMP’ plugin by the AMP Project Contributors and click ‘Install Now’, followed by ‘Activate’.

3. Configure AMP Settings

Once activated, you’ll find an ‘AMP’ tab in your dashboard.

  • Click on it to access AMP-related settings.
  • From here, you can choose how your AMP pages should look and function. Customize to your liking!

4. AMP Compatibility with Other Plugins

Some WordPress plugins might not be fully AMP-compatible.

5. Preview and Validate AMP Pages

Before going live, preview your AMP pages to ensure they display correctly.

  • Access any post and add /amp/ at the end of the URL to view its AMP version.
  • Use the AMP Validator tool to ensure there are no errors.

6. Monitor and Adjust

Once everything’s set up, keep an eye on your site’s performance and user feedback.

Adjust settings or tweak designs as needed, ensuring the best possible experience for mobile users.

Synchronizing AMP with a CMS like WordPress is a straightforward process with the right tools.


AMP, or Accelerated Mobile Pages, offers a solution to the prevalent issue of sluggish web page loads on mobile devices. 

It’s an open-source framework that prioritizes speed and user experience by streamlining content and eliminating any unnecessary elements that might hinder performance.

Its core components, from AMP HTML to the Cache system, are meticulously designed to offer top-tier performance. 

And with the ease of integrating AMP into various CMS platforms like WordPress, adopting this technology has never been simpler.

As web usage continues to shift dominantly towards mobile, understanding and implementing AMP can be the game-changer in delivering an unparalleled user experience.

Frequently Asked Questions

What is AMP?

AMP, or Accelerated Mobile Pages, is an open-source framework designed to make web pages load faster on mobile devices, optimizing the user experience.

How does AMP improve website speed?

AMP strips down web content to essentials, uses optimized coding, and leverages a special cache to serve pages, ensuring lightning-fast load times.

Are AMP pages good for SEO?

Yes, AMP pages often see improved search rankings due to better speed and mobile optimization, leading to a better user experience which search engines value.

Do AMP pages look different from regular web pages?

They can. While AMP pages prioritize speed, they might have fewer interactive elements. However, they retain essential features and offer a cleaner, streamlined look.

Can I use AMP on platforms other than WordPress?

Absolutely! While WordPress has plugins for easy AMP integration, many other CMS platforms and custom websites can also implement AMP with the right coding adjustments.




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