Outreach Monks

How to Outsource Link Building in 5 Simple Steps? (2024 Edition)

Outsource Link Building

You must have heard this line:

A job holder works 9 to 5, but an entrepreneur works 24*7!

Running a business is an uphill battle. You have a lot to do within a limited time. In that scenario, outsourcing an expert is the best option for small but major tasks that are important for your business’s success.

In this article, we will be discussing outsourcing link building.

It’s becoming really very popular in 2024.

We’ll talk about why outsourcing link building is the next big thing, how it can boost your business, and give you an easy step-by-step process.

Let’s dive in!

What is Outsource Link Building?

What is Outsource Link Building?

Outsource Link Building is when a business hires another company or person to get backlinks for them. 

This strategy helps businesses boost their online presence by gaining quality links from relevant, authoritative websites, thus improving their website’s SEO (Search Engine Optimization) performance. The rise of delegation of this duty can also be tracked by amount of open positions. So, open link building positions are outnumbering amount of remote seo jobs.

Companies opt for outsourcing to leverage the expertise of professionals, save time, and get a high return on investment.

A successful outsourced link-building campaign includes activities such as guest blogging, broken link building, skyscraper technique, and influencer outreach. 

5 Simple Steps to Outsource Link Building Services

Now that the need to outsource link-building services is evident to you let’s delve into the process of finding a dependable provider.

Step 1: Prepping Your Website for Link Building

Check That Your Website Is Ready: outsourcing link building step 1

Investing in link building requires a solid foundation on your website. Before considering external backlink services, conduct a thorough check to see if your site is primed for this endeavor. Here’s what to look out for:

  • Strategic Fit: Understand the role of link building in your digital strategy. Link building is about forging a network of endorsements that attest to your site’s credibility and authority. By engaging professionals in link building, you’re aligning your efforts with your objectives, setting the stage for your site’s success.
  • Lift Up Your Content: If your content is doing well but not hitting the top spots, external link-building expertise could provide the boost you need. Specialists can secure quality backlinks, signaling to search engines that your content deserves a higher ranking. This enhances your site’s visibility and authority, pushing your rankings upward.
  • Bridging the Authority Gap: If your rivals boast a stronger online presence and greater authority, external link-building can be a game-changer. Skilled professionals can help you gain relevant and authoritative backlinks, elevating your site’s standing. A solid backlink profile increases your competitiveness, drawing more organic traffic and prospects.
  • Link-Boosted Ranking: If certain pages consistently outperform yours, consider external link-building to even the odds. Experts can assist in obtaining quality backlinks that boost your pages’ visibility and authority. Strengthening your backlink profile improves your chances of surpassing your competitors and securing top positions in search results.

Step 2: Mastering the Link Building Essentials

Learn about the Link Building Process: Outsourcing Link Building Step 2

Having a working knowledge of link building helps you evaluate the outcomes delivered by your agency.

Outsourcing means you don’t need to be a specialist, but understanding what you’re investing in is still beneficial. Here’s an overview of key factors to consider in link building:

  • Authority and Quality: Links from high-domain-authority sites are generally more valuable than those from sites with lower authority. For instance, a backlink from the New York Times carries more weight than one from a newly created website.
  • Relevance is Key: The effectiveness of a link is also determined by its relevance to your business. If you’re in real estate tech, a link from an industry-specific publication is more impactful than one from an unrelated niche, like golf.
  • Avoid Easy Links: Links that are easy to obtain, such as those from social media profiles or directories, typically have little impact on your search engine rankings. They’re not worth much in the grand scheme of things.
  • Steer Clear of Spam: Stay away from spammy sites, such as link farms, which may have a high domain rating but exist solely for monetization through outbound links. Signs of such sites include low organic traffic and content covering a wide array of unrelated topics. 

Step 3: Channeling Your Financial Waters

Consider Your Budget: outsourcing Link Building Step 3

Budget considerations are pivotal when you’re entrusting link building to an external party. Here’s how to sail these financial seas:

  • Assessing Your Budget: Begin by mapping out your financial landscape and identifying your financial goals. Pin down the funds you can dedicate to link-building services. This will set the stage for realistic expectations and help you navigate towards options that fit your financial boundaries.
  • Cost vs. Quality: Don’t be swayed by low-price tags alone. Weigh the quality of the services on offer. A wise investment in premium services can yield more fruitful outcomes for your website’s prominence and reputation in the long run.
  • Comparing Models: Service providers often have varied pricing structures. Some might bill per project, while others might propose monthly plans. Scrutinize these based on your unique needs and the extent of service and support they pledge. Outsourcing cooperation models in general also include IT staff augmentation in LATAM, freelance services, etc.
  • Expertise, Experience, and Reputation: Aim for providers who bring a wealth of expertise, experience, and a sterling reputation to the table. Delve into testimonials, case studies, and client feedback to gauge the value they add to your link-building voyage.
  • Customization and Scalability: Ensure that the services can be tailored and scaled to accommodate your evolving needs as your enterprise flourishes. Confirm that any modifications can be implemented without causing a tidal wave in your budget.

Step 4: Selecting the Appropriate Link Building Service

Choose the Right Type of Service: Outsourcing Link Building Step 4

Choosing the right link-building service is crucial and depends on your website’s specific requirements and budget. Here’s a breakdown of the options:

  • Managed Link-Building Plans: These are ideal for those who prefer to hand over the entire campaign to an external service. These comprehensive plans cover content creation, anchor text optimization, keyword exploration, and sourcing high-quality links. While they are a significant investment, they eliminate the need for an in-house link-building team.
  • Per Link Plans: These are a cost-effective alternative for those with a tight budget. You simply select the number of links you wish to purchase and place your order. Pricing varies based on the authority and quantity of links. Although these plans lack strategic guidance for a holistic SEO campaign, they are suitable for enhancing specific areas of your existing SEO strategy.

Step 5: Identifying Reliable Link-Building Partners

Recognizing Trustworthy Link-Builders: Outsourcing Link Building Step 5

When outsourcing link-building services, recognizing trustworthy service providers is crucial. Here are key indicators to look for:

  • In-Depth Case Studies: Review detailed case studies that shed light on the strategies employed by the service providers. These real-life examples allow you to evaluate their effectiveness by comparing the results to your competitors. Utilize SEO tools to benchmark your performance against the campaigns highlighted in the case studies.
  • Client Testimonials: Consider feedback from previous clients. Positive testimonials demonstrate the service’s proficiency in link-building. Hearing firsthand experiences can bolster your confidence in their ability to deliver positive outcomes.
  • Quality of Inbound Links: Investigate the links pointing to the service provider’s website. Analyzing these links provides insights into the caliber and relevance of their connections. This information is crucial in determining whether their approach aligns with your website’s needs and goals.
  • Open Communication: A reputable link-building service prioritizes clear and open communication. They should be attentive to your needs and open to discussing the best strategies for your website. Look for a service that fosters collaboration and focuses on achieving your link-building objectives.

Why do Businesses Choose to Outsource Link Building?

In recent years, an increasing number of businesses have been opting to outsource their link-building efforts. This rise in outsourcing can be attributed to several factors. 

Firstly, link building has become increasingly complex and time-consuming. Businesses recognize the need for specialized knowledge and expertise in order to navigate the intricacies of effective link acquisition.

Fun Fact: Did you know that businesses who outsource their link building efforts are 85% more likely to see improved search engine rankings? This fact emphasizes the rising trend in the outsourcing of link building activities and their effects on businesses.

Advantages for Businesses

Why do Businesses choose to Outsource Link Building

  • Cost-effectiveness: Outsourcing link building provides businesses with a cost-effective solution. External link building services eliminate expenses associated with hiring and training in-house personnel, offering a better return on investment.
  • Expertise and Industry Knowledge: By outsourcing, businesses tap into the expertise and industry knowledge of professional link builders. These specialists stay updated on link building strategies, search engine algorithms, and industry trends, enhancing online visibility and organic search rankings.
  • Time Efficiency: Outsourcing saves valuable time and resources. Delegating link building to experts allows internal teams to focus on core business functions and strategic initiatives, maximizing productivity.
  • Scalability and Flexibility: Outsourcing link building enables scalability and flexibility. As companies grow, their link building needs may change. Outsourcing allows for easy adjustments in service levels and strategies, ensuring adaptability to evolving requirements. Here, requesting an invoice would be a smart decision. With different payment invoices, you can easily make adjustments to your budget and make informed decisions. 

Businesses outsource link building due to its complexity and the need for specialized expertise. Outsourcing provides the necessary resources and knowledge to navigate the ever-changing digital landscape effectively.

Red Flags to Watch Out for When Outsourcing Link Building

Red Flags to Watch Out for When Outsourcing Link Building

When outsourcing link building, be aware of red flags that indicate a subpar service:

  • Unethical practices: Avoid services that engage in buying links or using manipulative tactics, as they can lead to penalties and harm your website’s reputation.
  • Lack of transparency: Watch out for services that are not transparent about their strategies and target websites, as open communication is crucial for trust.
  • Irrelevant and low-quality links: Be cautious of services offering links from low-quality or unrelated websites, as it can harm your search engine rankings and credibility.
  • Guarantees of quick results: Beware of services promising instant success, as building quality links takes time and requires a long-term approach.
  • Lack of reporting and analytics: Reliable services provide regular reports and data-driven insights on their efforts, so avoid those lacking transparency in reporting.
  • Poor communication and support: Effective communication is key, so avoid services that are unresponsive or provide inadequate support.

By being vigilant and avoiding these red flags, you can select a reliable link-building service that aligns with your goals and helps maintain a strong online presence.

Choose wisely, trust your instincts, and research thoroughly to make an informed decision.

Difference Between In-house and Outsource Link Building

Difference between In-house and Outsource Link Building

The difference between in-house and outsource link building lies in how the task is handled.

In-house link building refers to conducting the process internally within the company, typically by a dedicated team or individual. This approach allows for greater control and coordination but requires investing in resources and expertise.

On the other hand, outsource backlinks building involves hiring external professionals or agencies to handle the link building process. It offers the advantage of accessing specialized skills and knowledge without the need for in-house resources.

Outsourcing can be cost-effective and time-saving, allowing businesses to focus on core operations while experts handle link building.

Here’s a concise table summarizing the difference between in-house and outsource link building:

Difference between In-house and Outsource Link Building

Top 3 Outsource Link Building Service Providers in 2024

When it comes to outsourcing link building, three service providers stand out as the best in the field:

1) Outreach Monks

With a reputation for excellence, Outreach Monks is renowned for delivering high-quality results. Their skilled professionals specialize in manual outreach, ensuring the acquisition of relevant and authoritative links.

Their focus on ethical practices and adherence to search engine guidelines make them a top choice for outsourcing link building.

2) Submitcore

Considered one of the best link building services, Submitcore offers a comprehensive range of SEO solutions. They prioritize quality over quantity and tailor their strategies to meet businesses’ unique needs. With expertise in guest posting, broken link building, and content promotion, Submitcore secures valuable backlinks that provide long-term value.

3) Siege Media

Siege Media is a content marketing agency that excels in SEO services, including link building, promotion, and customized marketing plans. In addition to their SEO expertise, they offer copywriting, digital PR, and graphic design services. Founded in 2012 and based in Austin, Siege Media caters to businesses in the eCommerce, hospitality, and leisure industries.


Outsourcing link building proves to be an advantageous strategy for businesses. It not only saves time but also brings in expertise to boost a website’s visibility in search engines. By leveraging this approach, firms can focus more on their core functions while ensuring their digital presence grows. 

So, in the dynamic world of SEO, outsourcing link building could indeed be a smart, effective, and resourceful move for companies looking to enhance their online success.

FAQs on Outsource Link Building

Are all links created equal in outsourced link building?

No, all links are not created equal. The value of a link depends on several factors including the authority of the linking site, its relevance to your industry, and the location of the link on the page.

Can outsourcing from a link-building agency lead to penalties from Google?

If done incorrectly, yes. Google penalizes websites that attempt to manipulate their rankings using low-quality or spammy links. Therefore, it's crucial to hire a reputable agency that follows Google's guidelines.

How can I track the performance of my outsourced link building efforts?

Agencies typically provide reports detailing the links they've built. You can also use SEO tools like Google Analytics, SEMrush, or Ahrefs to track improvements in traffic, keyword rankings, and overall SEO performance.

How does content fit into an outsourced link building strategy?

Agencies typically provide reports detailing the links they've built. You can also use SEO tools like Google Analytics, SEMrush, or Ahrefs to track improvements in traffic, keyword rankings, and overall SEO performance.

How does content fit into an outsourced link building strategy?

Quality content is crucial for many link building agencies. It can attract organic backlinks, and it's often used in strategies like guest posting or content syndication. An outsourced agency can help create compelling content for these purposes.

Can I outsource link building for my local business?

Yes, many businesses outsource link building to overseas marketing agencies now. This can be cost-effective but can also pose challenges such as language barriers or differences in work culture. It's important to thoroughly vet any agency before hiring.

What should I provide to the outsourced link building agency?

Consider factors such as the agency's experience, reputation, portfolio, and client reviews. It's important to select an agency that aligns with your goals, understands your industry, and follows ethical SEO practices.

What happens if I'm not satisfied with the outsourced link building results?

Communicate your concerns with the agency and give them an opportunity to address the issues. Reputable agencies value client satisfaction and will work towards resolving any challenges or adjusting their approach if necessary.

How much should I budget for outsourced link building services?

The cost of outsourcing link building services can vary depending on the scope of work, the competitiveness of your industry, and the reputation of the agency. It's important to consider link building as an investment in your long-term SEO strategy and allocate a budget accordingly.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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