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Image Link Building: 5 Magical Tips to Generate Backlinks

Image Link Building

Nowadays, pictures are just as important as words because they help explain your stories better. But there’s more! Pictures can also make people feel things right away, and they are great at getting links. 

Have you seen how many websites use pictures? They do it because pictures grab people’s attention and make everything more fun than just words. 

Pictures can show a lot more—they give extra details, add meaning, and help us understand things better. They also make people trust and share more.

But remember, not every picture gets links. In fact, many don’t. That’s why it’s important to know how to set up your pictures right before you share them online. Let’s dig deeper into this.

Why Image Link Building is So Valuable?

Almost 9 out of 10 SEO experts say that getting links really help your brand look important. And if link building is done with the help of most connecting sources – IMAGES!

Pictures connect with emotions faster and more profoundly than words ever could. Here are some reasons why image link building is important:

  • Makes Your Content Shareable: Great images make people want to share your content. Think about how often you see awesome pictures on blogs or social media. If your image is original and eye-catching, it’s likely to be shared and linked back to your site, boosting your visibility.
  • Drives Traffic from Image Searches: When you optimize your images with good titles and alt-text, they show up in image searches. This means more people find your site when they’re looking for images like yours, which increases your traffic.
  • Improves Engagement: Images can explain complicated ideas easily and in an engaging way. For example, a diagram showing a process or a before-and-after image can quickly show what words might take paragraphs to explain. This keeps visitors on your site longer, which is great for SEO.
  • Builds Relationships with Other Sites: When you allow other sites to use your images, you create a connection with them. Often, they’ll credit you with a link back to your site. This not only improves your SEO but also builds your network in the digital community.

The Power of Images in Communication

How Do I Create A URL For An Image?

Creating a URL for an image is like giving your picture a special address where people can find it. Here’s how you can do it using a site called Imgur, which is free and easy to use:

  1. Start by going to Imgur: Open your web browser, type imgur.com, and press enter. Once the page loads, look for a button at the top left that says “New Post” and click on it.
  2. Add your image: You can drag and drop your image right into the box that appears, or you can click to choose an image from your computer or another place where you have it saved.
  3. Keep it private: After your image is uploaded, you’ll see options on the right side. Click the button that says “Hidden.” This means only people with the link can see your image, keeping it private.
  4. Get the link: Once your image is set to hidden, look for an option that says “Copy Link.” Click this, and you’ve got your URL! Now, you can paste this link wherever you want to share your image.

If you need something more professional, consider using services like Digital Asset Management, 500px (which requires a paid account), or SmugMug, which offers a free trial. These sites give you more control over how your images are stored and shared.

Creating a URL for your image is as easy as that! Now you can share your pictures with anyone, anywhere.

Image SEO Best Practices: How to Create Image Backlinks?

Do you want your pictures to help your website more? Here’s how to use your images to make your site better.

1. Create Images That Others Want to Embed

The power of an image comes from its ability to convey information quickly. When we place an image on our website, we are essentially inviting others to share it on their websites. The holy grail for encouraging image link building is to create an image that others naturally want to use. If your image is on-trend and provides helpful information about a relevant topic, it will likely attract backlinks.

To make the most out of your image link-building strategy, use Google Trends to determine if you’re on the right track.

Google Trends

The tool tells you what people are searching for and which terms are trending. Simply enter a keyword and Google will show you the hottest related queries and help you see how popular they are in search. Next, you should find interesting data about the topic. Create an image from the data and share it on your website. Once you have generated an image that other people may want to embed, you’ll be able to encourage image link building. But, first and foremost, let’s highlight the most common types of images that tend to gain backlinks:


Infographics are visual content that combines attractive pictures, data analysis, statistics, and exciting ideas in a single picture. An infographic requires a lot of thought, however, and is not usually intended to be a standalone piece of content. Instead, it should be used as an original way to supplement on-page content or provide additional value that readers will appreciate.


Graphs are popular for image link building because they tend to be evergreen content. There will always be people who need a graph of some sort in their articles, and if you’re the one that creates it for them, you’ll have a chance at getting a link back.

Product Photos

Every customer considers product photos as a significant part of the eCommerce business because they allow you to see what you’re buying. Every product that can be purchased online should be depicted in photos. This gives customers visual stimulation and gives them more information about the product. However, the main disadvantage of product photos is that people often steal them from their websites. Therefore, keeping track of your images and ensuring you’re credited as their source is wise.


The easiest way to encourage image link building is to leverage maps. While people are busy navigating mobile devices, desktop users are accessing maps more than ever. For a travel blogger or someone who has a website about getting from point A to point B, having a map optimized with relevant alt text can make the difference between being linked to or not. Additionally, maps can increase visibility and influence search ranking.

Always keep in mind that high-quality photos will get more backlinks than low-quality ones, which is why you should edit your images. You can use tools like Picsart to easily enhance portraits, change photo backgrounds, or add elements. And if you’re really stuck, you can utilize its AI-powered image creator to make entirely new graphics.

2. Make Your Pictures Visible and Easy for Image Link Building


Finding the right keywords to target with your images makes them visible and easy to link. You can use a Keyword Planner for this purpose. Google’s Keyword Planner is a free tool to help you discover new keyword ideas, see their search volume, and analyze their competition.

Alt Description and Title

When opting for the right keywords, think about the alt description and title behind each image. These elements accurately describe what the image depicts and thus help search engines understand the content of your images.

Google Trends

However, avoid using too many keywords as it can lead to undesirable side effects such as your page not ranking well for those terms or even penalization by Google.

Tip: If you have multiple images in a row on a page, it is still important to have an alt description for every single picture, as browsers display just one image at a time unless you tell them otherwise through CSS or JavaScript coding.

Anchor Text

Search engines use the anchor text displayed in your link to determine how relevant the page is for search terms. The goal of anchor text is to make it easy for web crawlers and search engines to understand what your pages are about. Therefore, when writing anchor text, ensure your website is accurately represented by carefully selecting descriptive words and avoiding spammy keywords that aren’t relevant to your site’s content.

Embed Codes

Embed codes are tiny code snippets that you can provide to bloggers and other content creators to make it easier for them to link images and videos in their posts.

You can even generate embed codes for different sizes of your images, enlarging or reducing them with the help of an image resizer so that your images load properly on mobile devices. Embed code generator tool will help you create a rich image code with links, titles, and descriptions so your post can be easily shared. Simply fill out all the necessary fields and generate your embed code.

3. Request Attribution of Your Image

The proper attribution is a matter of ethics — it honors the creator and helps others to find them. Unauthorized usage is a major pain point for creators who want to protect the value of their work. There are two main reasons why people don’t always honor the creator:

  • People do not know exactly whether it was you who created the image. They find the image online and think it is a public domain or part of some royalty-free collection.
  • People do not think it matters. They forget to attribute images or simply do not want to do so since it takes a lot of time and effort to track down the original source.

So, it is clear that when using images from another website, it’s important to attribute them correctly as a sign of respect and gratitude toward the original creator. This can be accomplished by adding a visible watermark or link on a website, in the text content describing an image, or within the code that shows up when you click on an image link. To find images that were used without permission and proper attribution and discover unauthorized pages, use a website backlink checker by SE Ranking. Among all backlinks, you can filter only images and get all the needed information on each backlink itself, its type, trustworthiness, anchor, the target URL, etc.

As an image owner, you can protect yourself from image thieves by including a notice on your images that attributes them to your website, like a watermark. This gives people the information they need to credit you for your work and prevents others from benefiting from it without permission.

4. Ask for Links from Existing Attributions

You can also use Google’s reverse image search to find websites currently using your image. It’s easy to do since it only takes a few minutes to wrap up. Upload or paste the URL of your image into the search bar, and Google will return a list of sites where it thinks your images are being used. Sort them by identifying which images have attribution, which ones have improper attribution, and which ones are used without permissions or backlinks.

If you have found an improper attribution for your image, you have the right to send an email requesting a proper one. But what is improper attribution itself?

Websites that provide images via a file link instead of directly to the page are not properly attributing. Image file links must be removed from the web and replaced with direct links to the pages where they reside

Links to posts instead of images ensure that the credit for the post, including a particular image, goes to the original author. It also allows you to attract more traffic and get backlinks to your website’s pages, which will help you improve your overall content strategy.

5. Outreach to bloggers to promote images

So you’ve created an image that you think will help someone else. Now the real work begins; let’s take a look at the process of reaching out and emailing bloggers also known as blogger outreach a link to your image that they might want to share. The same process applies to outreach via social networks like Twitter and Facebook.

First, we need to find the right people to reach out to. For instance, you can find people by simply browsing Google News. Once you find them, send them an email with the images attached to it and let them know that it is free for them to use the images on their website with the proper attribution.

6. Submitting to Directory Sites

Another great way to build links with images to your site is by submitting them to directories. There are three types of directories where you can submit your images: paid, free, and niche. Like everything else in SEO, directory submissions have grown more competitive over time, and it’s getting harder to get listed in top-tier directories.

Before launch, you need to research possible directory sites that accept images. Each category has its strengths and weaknesses, so you should consider which ones suit your audience the best. To simplify the whole image link-building project, feel free to outsource this task to a professional white label link building agency like Outreach Monks and continue with your own business.


As we finish this guide, it’s important to remember that using images for better search results is more than just putting them up. 

It’s about putting them in the right spots and making sure they’re set up correctly. Check how your images are doing from time to time and change your plan if necessary. 

Your pictures can really help your website get noticed. Use them wisely, and watch your site attract more visitors.

Frequently Asked Questions

How can images boost website conversion rates?

Images can increase conversions by grabbing attention quickly, conveying emotions effectively, and helping visitors understand your products or services instantly.

Why should images be optimized for mobile viewing?

Optimizing images for mobile ensures they load quickly and look good on smaller screens, providing a better user experience and keeping mobile users engaged.

Can images improve my site's SEO ranking?

Yes, properly optimized images with alt text and descriptive filenames can help improve your site’s SEO ranking by making your content more accessible and engaging.

What is Image SEO?

Image SEO is the process of optimizing images on your website to get more traffic and visibility.

What are Infographics?

Infographics are visual content that combines attractive pictures, data analysis, statistics, and exciting ideas in a single picture.




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