Outreach Monks

Infographic Link Building: Design, Outreach, and SEO Success

Infographic Link Building

Tired of content that gets buried online? Want to see your website climb the search engine ladder? Visuals might be your secret weapon! Infographics turn complex ideas into easy-to-understand pictures and charts. 

Even better, they’re a powerful tool to get other websites linking back to yours, boosting your SEO. This ultimate guide will show you everything you need to know about infographic link building for SEO success.

What Are Infographics?

The word “infographic” combines two parts: 

“info” (information) and, 

“graphic” (a visual image).  

So, it’s all about turning information into eye-catching visuals!

Infographics use a mix of text, charts, images, and design elements to present complex ideas in a simple, memorable way. Think of them as a visual shortcut to understanding a topic.

Why use them?

  • Easy to digest: Our brains process visuals much faster than text alone.
  • Highly shareable: People love to share interesting visuals on social media.
  • Perfect for busy readers: Get the main points quickly, even if short on time.

Ready to learn how infographics can boost your website? Let’s talk about link building!

Infographics, SEO, And Link Building?

So, how do infographics fit into the whole website ranking puzzle? It’s all about backlinks! Backlinks are like votes of confidence from other websites. When a website links to yours, it signals to search engines (like Google) that your content is high-quality and useful.

Here’s where infographics shine:

  • Shareability = Links: People are far more likely to share a cool infographic than a long-text article. This naturally leads to more backlinks.
  • Build Authority: Creating in-depth, informative infographics positions you as an expert. This makes other websites more likely to link to you as a valuable resource.
  • Increased Traffic: Infographics grab attention on social media and in search, driving more people to your website. This can lead to indirect link-building benefits as your content gets discovered.

Key Takeaway: Infographics are a powerful link-building tool because they create content people genuinely want to share!

Ready to explore different types of infographics?  Let’s dive in!

Popular Types of Infographics

Infographics are incredibly versatile! Choosing the right type ensures your message lands effectively. Here’s a breakdown of popular options and when they work best:

1. Data-Driven Infographics

Statistical Infographics

  • Statistical: Ideal for displaying complex numerical datasets in an eye-catching way. (Example: A marketing agency showcasing survey results on consumer behavior)
  • Geographical: Visualize location-based data with maps, charts, and icons. (Example: A non-profit mapping areas of high/low access to clean water)

2. Process-Focused Infographics

  • Timeline: Show historical events, product development, or any process over time. (Example: A tech company infographic on the evolution of smartphones)
  • Process: Break down complex instructions or workflows into easy steps. (Example: A recipe website with a visual infographic on how to bake bread)
  • Hierarchical: Illustrate organizational charts, family trees, or nested systems. (Example: A company’s “About Us” page with an infographic team structure)

Hierarchical Infographics

3. Conceptual Infographics

  • Informational: Present a lot of facts on a single topic in an organized, digestible format. (Example: A health blog’s infographic on the benefits of different vitamins)
  • Comparison: Highlight the pros and cons of different options side-by-side. (Example: A software review site’s infographic comparing features of top tools)
  • Journalistic: Tell a data-driven story based on real events or research. (Example: A news outlet infographic on election results in a specific region)

Journalistic Infographics

4. Other Infographic Elements

Many infographics incorporate:

  • Charts and graphs (pie charts, bar graphs, etc.)
  • Illustrations and icons
  • Short, impactful text blocks

Key Takeaway: The best infographic type depends on your specific goals and the data you want to showcase. Get creative and combine elements for a truly unique and engaging visual!

Ready to learn why infographics are so powerful for link building? Let’s dive into the benefits!

Benefits of Infographic Link Building

Why are infographics such a smart link-building strategy? Here’s why they’re an SEO powerhouse:

  • Increased Traffic: Eye-catching infographics get noticed on social media and in search results, driving more clicks back to your website.
  • High Shareability: People are much more likely to share an interesting infographic than a wall of text. This leads to natural, organic backlinks.
  • Improved Brand Awareness: When your infographic spreads, your brand gets in front of a larger audience, boosting recognition and trust.
  • Authority Building: In-depth, data-driven infographics position you as an expert in your field. Other websites are more likely to link to credible sources.
  • Stronger Backlinks: High-quality websites are attracted to valuable content. Infographics are a great way to earn those authoritative links that give your SEO a major boost.

Bonus Benefit:

  • Repurposing Power: Turn your infographic stats into social media posts, blog images, and even video scripts. This maximizes your content’s lifespan!

Key Takeaway:  Infographic link building isn’t just about links – it’s about creating content that brings a multitude of benefits for your overall online presence.

Ready to start designing your own link-worthy infographics? Let’s talk about the key ingredients!

Creating Link-Worthy Infographics

Creating Link-Worthy Infographics

Designing an infographic is the first step. Choosing between collaborating with a professional designer or utilizing DIY infographic templates and tools depends on your budget, design skills, and project requirements. 

To attract the high-quality backlinks that’ll boost your SEO, you need content that resonates. Let’s start with the most important factor:

Understanding Your Audience

Before you pick a topic or start designing, ask yourself these key questions:

  • Who do I want to reach? Are they beginners in your niche, experts, or somewhere in between? This determines the level of detail to include.
  • What problems do they face? Your infographic should solve a problem or answer a question for your ideal reader.
  • Where do they hang out online? This influences where you’ll promote your infographic later (e.g., specific niche forums, social media platforms).

Example Time!

Imagine you have a website about gardening:

  • Bad Audience Targeting: An infographic on “Advanced Soil Science” will be too technical for a beginner audience.
  • Good Audience Targeting: An infographic on “5 Easy Ways to Improve Your Garden Soil” is a perfect fit for homeowners new to gardening.

Key Takeaway:  The more specific your audience targeting, the more likely your infographic will provide value to the RIGHT people – the ones who might link back to it.

Ready to choose the perfect topic? Let’s talk about finding link-building gold!

Choosing The Right Topic: Link-Building Gold

Understanding your audience is crucial, but let’s face it, you also want a topic that attracts backlinks! Here are some strategies to find infographic content that’s both valuable and link-worthy:

Keyword Research

  • Uncover trending topics: Use tools like Google Trends or Answer the Public to see what people are actively searching for in your niche.
  • Identify “linkable” topics: Look for themes that generate discussion, spark debate, or present surprising data. These topics are more likely to be shared and linked to by others.
  • Long-tail keywords: Don’t just focus on broad terms. Targeting specific, longer-tail keywords can help you attract highly qualified traffic and potential linkers.

Competitor Analysis

  • See what’s working: Analyze infographics from your competitors that have earned backlinks. What topics did they choose? What formats did they use?
  • Find content gaps: Don’t just copy their ideas! Look for areas where you can create a more comprehensive, engaging, or data-driven infographic on a similar theme.

Audience Interest + SEO Potential

  • The sweet spot: The best infographic topics combine genuine interest from your target audience with strong SEO potential.
  • Strike a balance: It’s not just about dry keywords. Ensure the topic is interesting enough to be shared and discussed by real people.

Example Time!

Let’s revisit the gardening website:

  • Bad Topic: “10 Types of Fertilizers” (Too broad, not very engaging)
  • Good Topic: “The Ultimate Guide to Choosing the Right Fertilizer for Your Plants” (Targeted, informative, SEO-friendly)

Key Takeaway: When choosing a topic, think with a dual focus:  engaging your target audience AND attracting valuable backlinks for SEO success!

Ready to learn how to design infographics that grab attention? Let’s talk design for impact!

Design for Impact

First impressions matter! Your infographic needs a compelling title to grab attention and encourage people to click. Here are some key elements for design and impactful titles:

Using High-Quality Visuals

  • Images and Icons: Break up text with relevant photos, illustrations, or icons. Make sure they’re high-resolution and fit your infographic’s overall style.
  • Color Palette: Choose a few colors that match your brand and work together well. Avoid too many colors, or it becomes overwhelming.
  • Charts and Graphs: Customize them! Add clear labels, axes, and titles so your data is easily understood.

Keeping It Simple and Clear

  • Easy-to-Read Fonts: Choose bold and clear fonts for titles and any blocks of text. Avoid overly fancy or decorative fonts.
  • Negative Space: Don’t be afraid of white space! It helps guide the eye and makes the content less cluttered.
  • Visual Hierarchy: Use size and placement to guide a viewer through the information in a logical order. This includes your title!

Title Infographics: Crafting Attention-Grabbing Titles

  • Numbers and Stats: Highlight surprising data points in your title (Ex:” 60% of Marketers Don’t Use Infographics…”)
  • Keywords: Include your main keywords for added SEO benefits.
  • Action-Oriented: Use strong verbs and keep it concise (Ex: “Boost Your Website Traffic with Infographics”).
  • Trigger Curiosity: Ask a question or hint at a surprising insight to make people want to learn more.

Data Visualization Best Practices

  • Choose the right chart type: Bar graphs for comparisons, line graphs for trends over time, pie charts for percentages within a whole… Use the form that fits your data best!
  • Focus and clarity: Every visual element should serve a purpose. Avoid distracting visuals that detract from the core message.

Tools for Success

Some popular DIY infographic maker tools include

  • Design Software: Canva, Venngage, Piktochart, and even PowerPoint or Google Slides are great beginner-friendly options.
  • Free Image Websites: Unsplash, Pexels, and Pixabay offer high-quality photos and icons you can use legally.

Key Takeaway: Design impacts every part of your infographic, including the title! Make it powerful and visually appealing.

Ready for more design tips? Let’s talk about utilizing charts beyond the usual formats!

SEO Charts: Using Visuals Beyond Standard Infographics

Think beyond standard bar charts and pie graphs! Get creative with these visually engaging and SEO-friendly formats:

  • Interactive Charts: Allow users to hover over elements for more data or filter different views. Great for in-depth analysis on your own website.
  • Animated Charts: Bring data to life with subtle movement. Makes complex trends easier to understand (but avoid overuse that can be distracting).
  • Maps with Data Overlays: Perfect for geographically based data (population changes, market share visualizations, etc.).
  • Word Clouds: A simple but eye-catching way to represent the prominence of keywords within a body of text.
  • Data-Based Illustrations: Replace basic graphs with custom illustrations tailored to your topic (Ex: Stacked books to represent growth over time).

Things to Consider

  • Accessibility: Include text-based alternatives for users with visual impairments.
  • Mobile-Friendliness: Make sure complex charts render properly on smaller screens.
  • Context Matters: Always include titles, explanations, and sources to ensure your data is understood accurately.

SEO Benefits

Visually unique charts and graphs help your content stand out in search results.  Plus, complex visualizations can attract high-quality backlinks from those citing the original source.

Key Takeaway:  Don’t be afraid to experiment with different visual formats! Data can be beautiful and boost your SEO at the same time.

Ready to learn about even more design best practices? Let’s discuss some common pitfalls to avoid!

Infographic Best Practices: Common Mistakes to Avoid

Creating amazing infographics takes practice.  Let’s look at some rookie mistakes so you can bypass them and create content that shines:

  • Too Much Text: Infographics summarize, not replace, an article. Keep text blocks short and use visuals to convey the bulk of the information.
  • Poorly Sourced Data: Without reliable sources, your credibility plummets. Cite where you get your stats and facts!
  • Cluttered Design: Overloading the infographic with elements makes it hard to process. Use negative space strategically.
  • Irrelevant Images: Every visual should support your message. Avoid random clipart or generic photos just for decoration.
  • Ignoring Your Target Audience: A beautifully designed infographic is useless if it doesn’t address the right people. Always start with audience analysis!
  • Not Optimizing for SEO: Forget to include keywords and alt text, and your infographic might be buried in search results. Think SEO from the beginning.

Pro-Tip:  Ask someone unfamiliar with the topic to give your infographic a test run. Can they understand the main points without additional explanation?

Key Takeaway:  Attention to detail sets apart high-quality infographics from sloppy ones. Avoid these mistakes to create content that earns praise AND those coveted backlinks.

Ready to tackle outreach? Let’s talk about finding the best places to promote your visual masterpiece!

Outreach For Backlinks

Having an amazing infographic is only half the battle. To maximize its link-building potential, a proactive outreach strategy is essential. Let’s break down the process:

Identifying Target Websites: Finding the Right Fit

Here’s what to look for in potential websites for sharing or linking to your infographic:

  • Relevance: Sites in your niche or closely related topics are the ideal audience for your content.
  • Authority: Links from reputable, high-traffic websites carry more weight for your own website’s SEO.
  • Target Audience Overlap: Consider whether the website attracts a similar audience to your own.
  • Past Behavior: Have they linked to or shared similar infographics before? This indicates openness to your content.

Link Building Tools

  • Backlink Analysis: Tools like Ahrefs or Semrush let you see where your competitors get backlinks, revealing potential targets.
  • Content Explorer Tools: Search for relevant articles on your topic, then see who linked to those resources.
  • Google Search Operators: Use advanced commands like “site:” to find relevant websites within your niche.

Crafting Compelling Pitches: Sealing the Deal

Once you have a list of target websites, it’s time to craft pitches that convert! Here are the key principles:

  • Personalize: Show you’ve researched the website and know why your infographic is valuable to them.
  • Emphasize the Value: What does the website (and their audience) gain by sharing your resource?
  • Be Brief and Clear: Editors are busy! Get to the point quickly and confidently.
  • Don’t Be Pushy: The focus is on building a relationship, not demanding a link.

Email Outreach Templates

Templates are a great starting point. Adapt them to fit your specific infographic and the target website.

Template 1: The Personalized Short Pitch

Subject: Quick Question About [Topic of Your Infographic]

Hi [Name],

Came across your recent article on [Their Article Title] – great insights!

I created an infographic on [Briefly Summarize Your Infographic Topic] and think your audience would find it valuable. Would you be interested in checking it out?


[Your Name]

Template 2: Benefit Focused

Subject: Infographic to Increase Your Website Traffic

Hi [Name],

Hope you’re doing well. I recently created an infographic on [Infographic Topic]. I think it would be a great resource for your readers because [Explain 1-2 Key Benefits for Their Audience].

Would you consider sharing it on your website? Here’s a link for your review: [Link to Infographic]

Let me know what you think!


[Your Name]

Template 3: Guestographic Offer

Subject: Collaboration Idea: Infographic + Guest Post for [Their Website Name]

Hi [Name],

Love the content you share on [Their Website]! I created an infographic on [Infographic Topic] that aligns perfectly with your audience’s interests.

I’d love to offer it as a guest post with a short intro article written exclusively for your website. Here’s a look: [Link to Infographic].

Interested in collaborating?


[Your Name]

Important Notes:

  • Always personalize! Research the website and the person you’re contacting.
  • Keep it concise. Busy editors appreciate brevity.
  • Proofread carefully! Typos and errors undermine your credibility.

Guestographics: Strategic Partnerships For Backlinks

Take your outreach to the next level with guestographics! This method offers several unique advantages:

How to Get Backlinks Using Guestographics: 5 Simple Steps

  1. Post an Infographic on Your Site: Start by showcasing your infographic on your own website.
  2. Find Relevant Sites: Identify blogs and websites within your niche that cover topics related to your infographic.
  3. Show Them Your Infographic: Reach out with a personalized pitch emphasizing the infographic’s value for their audience.
  4. Offer Them Unique Content: Sweeten the deal by offering to write a short article or introduction to accompany the infographic exclusively for their website.
  5. Get Your Contextual Backlinks: This collaborative approach often leads to a natural backlink within the content.

Key Takeaway: Strategic outreach is as important as infographic design itself. Target the right websites, pitch your value, and use techniques like guestographics to maximize your link-building success.

Ready to learn the final step…optimizing your infographics for SEO?

Optimizing For Search Engines

Creating an awesome infographic isn’t enough if people can’t find it.  Let’s ensure those search engines love your visual content as much as humans do!

Keyword Targeting

  • The Core Concept: Just like with articles, choose keywords people are searching for related to your infographic’s topic.
  • Tools to Help: Google Keyword Planner, Answer the Public, etc. Find both broad and long-tail keywords for the best results.
  • Where to Integrate:
    • Infographic Title: Include your primary keyword naturally.
    • File Name: Use your keyword before saving the image file (Ex: “seo-infographic-benefits.jpg”)
    • Surrounding Text: If the infographic is on a webpage, include keywords strategically in the surrounding content and meta descriptions.

File Naming and Alt Text

  • File Naming: Use descriptive file names with keywords rather than generic ones (Ex: “infographic-home-buying-process.jpg” instead of “image123.jpg”).
  • Alt Text: The Essential: This is the text that appears if an image can’t load, and it’s what screen readers use for visually impaired users.
  • Alt Text Best Practices
    • Describe the Image Accurately: Think like you’re explaining it to someone who can’t see it.
    • Include Your Keyword: But do so naturally, not in a way that feels forced.

Image Optimization

  • File Size Matters: Huge files slow down loading times, tanking your SEO. Compress images without sacrificing quality.
  • Tools to Help: TinyPNG, Squoosh.app, etc., are great online tools for compressing images.

Key Takeaway: Even a few SEO tweaks can significantly improve your infographic’s visibility and drive more organic traffic!

Ready to get your infographic seen by the world? Let’s talk about ways to increase its shareability!

Make Them Easy to Share (Infographic embeds, social media optimization)

The easier it is to share your infographic, the higher the chance of it spreading! Here’s how to optimize for social sharing:

  • Prominent Social Buttons: Include clearly visible share buttons for popular platforms on the same webpage as your infographic.
  • Optimize Image Sizes: Each platform has its ideal image dimensions. Create pre-sized versions for Twitter, Facebook, Pinterest, etc., to ensure it displays correctly.
  • Captivating Captions: Don’t just say, “Here’s my infographic.” Include a compelling statistic or question to pique interest.
  • Targeted Hashtags: Research relevant hashtags in your niche to maximize your social post reach.

Include an Embed Code

Make it a snap for websites and blogs to feature your infographic directly by providing an embed code:

  • Code Generator Tools: Several websites offer free tools to generate embed codes for your infographic. (Embed.ly is a popular option)
  • Clear Instructions: Include simple instructions on how to use the code, even for those who aren’t tech-savvy.

Bonus Tip: Include a “call to action” within the infographic itself, encouraging people to share it, like “Loved this infographic? Share it on your website!”

Key Takeaway: Removing any friction in the sharing process makes your infographic that much more likely to spread organically!


We’ve covered a lot! By now, you’ve seen how infographics can significantly boost your website’s visibility and backlinks.  Let’s recap the key points:

  • Infographics simplify and attract: They make information easy to grasp and more likely to be shared.
  • It’s not just about the visual: Target the right audience, choose a strong topic, and don’t skimp on outreach.
  • SEO matters: Optimize with keywords, alt text, and shareable formats to make sure your infographic gets found.

Call to Action

Ready to see the benefits firsthand?  Here’s how to get started:

  • Brainstorm compelling topics. What would your audience find truly valuable and visually engaging?
  • Find inspiration! See what successful infographics in your niche look like and how you can make yours stand out.

Let’s Connect!

  • Follow us on LinkedIn for more SEO and content creation tips!

Frequently Asked Questions

My business isn't super visual. Can I still use infographics?

Absolutely! Infographics aren't just for flashy graphics – use them to simplify processes, compare data, or present timelines in a cleaner way.

How long does it take to see results from infographic link building?

Don't expect overnight miracles. It takes time for search engines to index your infographic and for other websites to discover and link to it.

What's the difference between infographics and regular blog images?

Infographics are standalone pieces of content. Blog images support your text, while infographics can replace chunks of text altogether.

I'm not a designer – help! Is this even possible for me?

Definitely! Tools like Canva or Venngage make design easy, even with zero experience.

Do I have to pay for infographic promotion?

Nope! Start with strong content, targeted outreach, and social media. Paid promotion can add fuel later if your budget allows.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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