Link building is more than just getting backlinks. It’s about getting good, relevant links that really make your website more powerful. There’s a lot of noise and competition online, so how do you stand out? 

Keep up with the latest trends and statistics about link building. This way, you can improve your strategy and find new chances. This will help your link building work do its best in 2025.

Let’s delve in and learn more!

General Link Building Statistics

• According to a study by Backlinko, a stronger correlation exists between the number of referring domains to a page and its ranking on a search engine. In other words, websites with a higher number of unique backlinks tend to rank higher in search results. 

• Google uses over 200 factors to rank a website, but one of the most prominent among those is link building.

• A significant 94% of link builders believe that quality is more important than quantity when building links.

• Ahrefs link building reports that high-quality, relevant backlinks are crucial for SEO success. In fact, they found that over 55% of pages have zero referring domains<span style=”font-weight: 400;”> pointing to them, making it difficult for these pages to rank on the first page of search results.

• Longer content, specifically articles over 3,000 words, tends to acquire 3.5 times more backlinks compared to shorter pieces.

• 65% of marketers utilize content syndication to reach new audiences, which often leads to more backlinks.

• A survey by LinkResearchTools revealed that 58% of SEO professionals believe link building will continue to be an essential SEO practice in the future. As it beautifully demonstrates the ongoing significance of this strategy in digital marketing.

• A study by Ahrefs found that pages ranking in the top 10 search results have a diverse anchor text profile, with only 13% of anchors being exact-match keywords . So, this emphasizes the importance of using a variety of anchor text phrases when building links.

• 47.8% of marketers consider link building the most challenging part of SEO, indicating the complexity and effort required in effective backlink acquisition.

Link Building Statistics for Tools and Metrics Used

• Domain Rating (DR) is a tool that SEO experts trust a lot. In fact, 69% of them think it’s the best way to know a website’s power. 

• About 43% of people who build links use metrics like Domain Rating (DR) and Domain Authority (DA) to see how well they’re doing.

• Over 70% of SEO professionals utilize tools like Ahrefs and Moz regularly to analyze and optimize their link building strategies. 

• Approximately 75% of SEO experts use Google Search Console to monitor the performance of their backlinks and assess their impact on site rankings.

• Newer tools like Link Whisper for intelligent internal linking are being adopted by about 40% of SEO specialists . This reflects growing trends in link optimization.

• Only 30% of marketers use advanced analytics tools to directly measure the ROI of their link building efforts, indicating a gap in detailed performance audits.

Benefits and ROI of Link Building

• Moz says that new backlinks need about 10 weeks to really make a difference in how your site ranks. This means you should keep at it and not give up on making new links over time. 

• BrightLocal found out that 82% of businesses in your area think making links is a key part of being seen more in local searches. So, getting links from nearby places can make your site more visible and bring more people to it.

• A study by Semrush showed that about 50% of SEO experts think analyzing competitors’ backlinks is key for building their own links. So, using the same high-quality sources as your competitors can make things equal.

• According to a study by Hubspot, infographics can increase web traffic by up to 12%. Creating visually appealing and informative infographics can help you earn backlinks from websites that share or embed your content while also boosting user engagement.

• According to a link building report from Capital Counselor, mobile devices generate 57.84% of global website traffic. Ensuring that your website is mobile-friendly can lead to increased user engagement and sharing of your content, which can result in more backlinks.

Follow and Nofollow Link Building Statistics

• Achieving the top spot in search results can significantly boost link-building efforts, with these websites naturally acquiring 5% to 14% more follow links each month.

• A vast majority (89%) of digital marketers believe that nofollow links still contribute positively to search rankings.

• Google’s recent adjustments to the nofollow link attribute have given these links more weight in their algorithms than before.

• Despite this shift, 48% of link builders continue to include nofollow links within their client reporting.

• Around 30% of external links on major digital publications are nofollow, underscoring their widespread use as a precaution against spam and untrusted content.

Link Building Statistics About Budgeting and Cost 

• Research shows that 46% of SEO professionals allocate $10,000 or more per year, while another 22% spend between $1,000 and $2,500 annually on link building initiatives.

• Link building demonstrates a strong ROI. Over 78% of digital marketers report seeing worthwhile returns on investment from link building efforts.

• Backlinks drive organic traffic. The amount of organic traffic a website receives is directly correlated with the number of backlinks pointing to it.

• Top-ranking pages have significantly more backlinks. Pages ranking number one in Google search results have an average of 3.8x more backlinks than competing pages. This highlights the value of investing in link building to achieve top positions.

• Websites with 30-35 backlinks generate substantial traffic. Websites possessing between 30 and 35 backlinks generate over 10,500 visits per month, indicating the potential traffic increase associated with link building investments.

• Niche edits come with a price. Research indicates that securing a “niche edit” link, where existing content on a website is modified to include a backlink, averages around $361.44 per link .

• 89.2% of link builders see the effects of links on rankings within 1 to 6 months.

• High-end links command a premium. Industry expert Ross Hudgens estimates that high-end links, particularly from authoritative news publications, can cost upwards of $2,000 to $2,500. This price increase is attributed to factors like shrinking newsrooms and a focus on affiliate-driven content, making high-quality backlinks rare.

• More than 74% of digital marketers pay for links to supplement their other link building efforts.

Linkable Assets Statistics for Link Building

• A research from Ahrefs shows making “linkable assets” like detailed guides, new studies, or useful tools can help get more backlinks. If you make really good and detailed content that people find useful, other websites are more likely to link to what you’ve made.

• A study by HubSpot suggests that interactive content, such as online tools and calculators, can generate up to 94% more conversions than static content. Thus, by creating useful tools that solve problems for your audience, you can attract backlinks from websites.

• A link building report by Content Marketing Institute states that 50% of B2B marketers use ebooks and whitepapers as part of their content marketing strategy. By creating in-depth, valuable resources, you can attract backlinks from other websites that reference your content.

• A survey by DemandGen reveals that 55% of B2B buyers use case studies when researching a purchase. By publishing case studies that demonstrate your expertise and the effectiveness of your products or services, you can earn backlinks from industry-related websites and potential customers.

Statistics for Digital PR, Paid Links, and Outreach

• Link exchanges remain a common tactic, with 51.6% of link builders utilizing them.

• Approximately 43.7% of top-ranking pages have reciprocal links, indicating mutual link exchanges.

• A majority of digital marketers (over 61%) incorporate social media into their link building strategies.

• Facebook and LinkedIn are particularly popular platforms, with 23.5% and 17.3% of marketers utilizing them.

• For new content, 31% of link builders continue their outreach efforts for up to a month following publication.

• Only 8.5% of cold outreach emails result in backlinks, highlighting the saturation and low success rates of this method. So, always go for personalized email outreach, with 79% of respondents stating they successfully approached the site owner.

• Addressing contacts by their first name during outreach efforts can significantly enhance the likelihood of securing a backlink, potentially boosting success rates by around 50% .

• HARO has gained significant traction within the SEO community, with more than 46% of experts using it frequently for link building.

Link Building Trends in 2025

• In 2024, 70% of the marketers who are not using video yet as a marketing channel say they will start using video soon, and 99% of current video marketers intend to keep using video content. Thus, using video content in your link-building strategy will help you seize this rising trend. It might also make you earn backlinks from video-sharing websites and sites embedding your content.

• In 2018, the number of podcast listeners in the United States reached 75 million, and it is predicted that the number of monthly listeners will hit 164 million in the year 2024. Participating in podcasts or interviews within your niche can help you gain exposure and earn backlinks from relevant websites and podcast directories.

• According to ComScore, 50% of all searches will be voice searches by 2024. This trend emphasizes the importance of optimizing your content for voice search. This optimization can lead to increased visibility and backlinks from voice search-related resources.

• According to Cisco’s study, soon 80% of all internet traffic will be driven by video content. Multidimensional multimedia content can appeal to a wider audience for your content strategy. You may use videos, podcasts, and interactive elements in order to earn more backlinks.

Outreach Monks’ Expert Advice on Link Building

Want to boost your website’s authority and climb the search engine rankings? Effective link building is key. However, with Google’s ever-evolving algorithms, it’s crucial to adopt a strategic and sustainable approach. Here’s how:

Stay Ahead of Google Updates

Google’s algorithms are constantly changing. To ensure your link building efforts stand the test of time, keep yourself informed about the latest updates.

Always try to build natural, relevant links that enhance the user experience rather than resort to manipulative tactics.

Embrace Best Practices

Don’t rely on outdated or risky methods. Prioritize white hat link building techniques like:

• Guest blogging: Contribute high-quality content to reputable websites in your industry.
• Broken link building: Identify broken links on relevant sites and offer your content as a valuable replacement.
• Resource page link building: Get your website featured on resource pages relevant to your niche.
• HARO (Help a Reporter Out): Connect with journalists seeking expert insights and earn valuable media coverage.  
• Skyscraper technique: Improve existing popular content and promote it to attract backlinks.

Prioritize Content Excellence

Remember, content is the most important! Create informative, engaging, and shareable content that naturally attracts backlinks. Here’s an example of how an infographic by Outreach Monks attracted backlinks from a top keyword rank tracking tool.

Focus on providing genuine value to your target audience and establishing your brand as a thought leader.

Build Meaningful Relationships

Link building isn’t just about getting links; it’s about fostering genuine relationships with publishers, influencers, and other websites in your niche.

At Outreach Monks, we connect with various bloggers to build great connections. One such example is userp.io. With personalized outreach, we focused on building strong relationships with bloggers, and we succeeded in that. Both companies helped each other gain quality backlinks, thus increasing their authority.

Prioritize personalized communication and mutually beneficial partnerships to achieve sustainable link growth.

Leverage Data and Analytics

Use tools and data analysis to identify link building opportunities, analyze competitor strategies, and track your campaign performance.

A data-driven approach ensures you’re making informed decisions and maximizing your efforts.

What We Do at Outreachmonks?

At Outreach Monks, we live by such principles. As a leading link building agency, we deliver backlink services using white hat techniques.

Our SEO experts stay updated on Google updates while creating appealing content and building actual relationships that suit your business to achieve the desired results. Contact us today to learn more about how we can help you elevate your link building strategy.

So, Ready to Leverage Link Building for Your Business?

Hopefully, these link-building statistics helped shed some light on the widely used effective tactics out there.

Because link building remains a crucial aspect of SEO and digital marketing success. As the digital landscape evolves, it is essential to stay informed about the latest trends and statistics to remain competitive.

But, acquiring high-authority backlinks is almost impossible on your own without years of connections and experience.

So, outsourcing or buying backlinks from a reputable and established white label link building agency can help you save time and effort.