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Things to Consider Before Hiring a Link Building Agency

Links have always been an important part of SEO for business. Now, if you are considering outsourcing your website’s link building services, you will likely come across many companies offering the services. However, you need to be aware that there are agencies that can do more harm than good to your website’s SEO ranking. You need to find an agency that can make your website high rank by following ethical white hat link building techniques that work. Let us cover some of the key criteria you ought to keep an eye on before hiring a link building company.

Agency’s pricing

For starters, higher pricing doesn’t necessarily mean top draw quality. Most of the large link building companies will charge you more because they have a large office, overhead costs for events, and employees they need to pay and the likes. So, you are likely to pay a higher retainer for a larger agency. While that is not inherently bad, you need to make sure that you know what you are paying for in your link building campaign.

There are actually some marvellous small agencies who can do a great job on your website at a lower cost. In fact, smaller agencies tend to be more agile than the bigger agencies. Take your pick but all in all, you need to determine how much you are paying for the services and whether you will get the anticipated results. 

Agency experience in link building

You will want to work with a company or consultant who has significant experience with link building for clients like you. Find out if the agency has a team whose specialty is link building. An experienced agency will have the industry knowledge and connections that will help you build links fast. You might end up paying more, but it is certainly worth the experience you are getting. Then again know what you are paying for before hiring a link building agency. 

The agency’s strategy

Strategy is essential to any link building company. You might not be a digital marketing pro but it is good to ask questions to ascertain that the partner agency has sights on how to grow your backlinks. For example, you can ask, what are the 10-20 keywords they want to rank for?  Who are your top competitors they are looking to beat? 

Well, a good paid link building agency should be able to give you an overview of their plan to get you results. 

Track record

Talking of results, does the agency have a history of delivering to clients? The best link building agencies in the market should at least have a portfolio of how they have assisted similar companies or businesses in link building and produced the desired results. A point to note though, there are some clients who sign non-disclosure contracts with the link building companies. In other words, the agency may not be able to disclose a lot to you, but they should at least prove they are good at what they do! 

When it comes to building high quality backlinks, you should focus on using a variety of tactics. A good link building service provider will offer links from many different places and through different techniques. Some services you can expect from a link building company include guest posting, citation building, social media content and video creation, etc. So, try to find out the white hat tactics they will use in growing your links. 

Tip: Remember to put more emphasis on the quality of the links created by the link building service provider. Don’t focus on getting just quantity from the agency. 

Support services

Last but not least, you should be able to reach your link builder once you sign your contract to set the ball rolling. You should find out first if they have open channels for communications, through which you can always reach them. Make sure that the agency has active correspondence with the clients in case you have questions associated with the active campaigns for your business. 

Customer service and responsiveness are key decision making points when it comes to outsourcing SEO services. Make sure your link building service provider can give you omni-channel support you desire as a customer. You should also be able get periodic reports on the progress of your campaigns. You should even get an experienced contact person in the agency that will be able to give you the right support services. 

Wrap up

Hiring a jig-saw fit link building services agency requires that you take your time. It requires that you consider many factors like the previous work and track record, the support services, the plan to get you the desired results and much more. It is essential that you pick the right partner if you are to reap results from the investments you put in growing your site and business!   

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