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17 Best SERP Tracking Tools to Use in 2024

Best SERP Tracking Tools

Preparing for a race? You need proper technique and training for that. But that’s not enough! You need to track the progress of your running as well. 

Without a proper goal and without tracking your progress, will you be able to win? NOPE! Not a chance.

World champions require precise techniques, training, and tracking. The only reason is – cutthroat competition!

The same competition we face in the game of the SERP race. You need proper strategies, execution, and tracking. 

In this article, we will talk about SERP tracking tools.

SERP Tracking tools work on the principle of search engine scraping and they can help you in your SEO and Marketing campaigns.

We will discuss 17 tools here. So let’s get started.

Why Do You Need a SERP Tracking Tools?

Having a SERP tracking solution is like having a map in the world of search engines. It tells you exactly where you stand among the millions of websites on the internet.

  • Stay Updated with Algorithm Changes: Search engines constantly update their algorithms. A SERP tracker helps you see how these changes affect your website’s ranking. If your rankings drop, it’s a sign to update your SEO tactics.
  • Understand Keyword Performance: Not all keywords are equal. SERP tracking shows which keywords bring traffic and which don’t. For instance, if “organic coffee beans” drive more visitors than “best coffee beans,” you’ll know where to focus your efforts.
  • Local SEO Insights: For businesses targeting local customers, understanding local search rankings is key. A pizza shop in Chicago must rank well for “best pizza in Chicago” to attract local diners. SERP tools show how well you’re doing in targeted locales.
  • Competitor Analysis: Knowing where your competitors stand is invaluable. If a competitor suddenly ranks higher for “sustainable fashion,” it’s a cue to analyze and improve your content or keywords in that area.
  • Track Mobile Rankings: With over 60% of searches coming from mobile devices, seeing how you rank on mobile is essential. Mobile rankings can differ from desktop, impacting your mobile traffic significantly.

A SERP tracking solution is your guide in the vast internet space. It helps you navigate better, reach your goals, and stand out from the crowd.

Factors to Consider While Selecting the Best Rank Tracking Tool

Factors to Consider While Selecting the Best Rank Tracking Tool

Choosing the best rank tracking tool is like picking the right tool for a job. Here are seven factors to consider:

  1. Accuracy: Make sure the tool gives you the real picture. It should show exactly where your website ranks on search engines.
  2. Frequency of Updates: Look for a tool that updates regularly. The internet changes fast, and you want to keep up.
  3. User-Friendly: It should be easy to use. You shouldn’t need to be a tech expert to understand how it works.
  4. Cost: Find a tool that fits your budget. There are good options at different price points.
  5. Features: Check if it has everything you need. Some tools offer extras like competitor analysis or keyword suggestions.
  6. Support: Good customer support is important. You want help quickly if you run into problems.
  7. Reviews: See what others are saying. Positive feedback from other users is a good sign.

Choosing wisely means you’ll have a reliable helper in improving your website’s visibility online.

17 Best SERP Tracking Tools 

In today’s digital age, it’s essential to track your website’s search engine ranking, and to make the process easier, here are 17 SERP tracking tools that you should consider.

1. SEMrush


Started in 2008 by a small group of IT and SEO experts who wanted to make online competition fair and transparent. Today, it’s a go-to tool for anyone wanting to do content marketing or to improve their website’s online presence. SEMrush is like a Swiss Army knife for online success. Here’s what it offers:

  • Keyword Tracking: It tells you how well your chosen words are doing on search engines.
  • Competitor Analysis: It lets you peek at what your rivals are up to, so you can plan to do better.
  • Site Audit: It checks your website for any problems that might keep it from showing up on Google.

As for the price, SEMrush has different plans:

  • Pro: Good for starters or small teams, costing about $129.95 per month.
  • Guru: Offers more features for growing businesses at $249.95 per month.
  • Business: Best for large companies or agencies, priced at $499.95 per month.

Each plan has more tools and options as the price goes up, letting you choose what fits your needs and budget.

2. Ahrefs

Ahrefs Tool

Ahrefs launched in 2011, quickly becoming a favorite tool for SEO professionals and marketers. It’s designed to give users a deep dive into the details of their website’s performance and how to boost it. Ahrefs is like having a magnifying glass for the internet, focusing closely on what works and what doesn’t. Here’s a look at its key features:

  • Site Explorer: It shows you how your site and your competitors’ sites are doing in search rankings.
  • Keywords Explorer: This helps you find the right words to use to get more people to visit your site.
  • Site Audit: Checks your site for any issues that might stop it from doing well in search results.

Pricing for Ahrefs is straightforward, with options to fit different needs:

  • Lite: Ideal for freelancers and small businesses, costing $99 per month.
  • Standard: Offers more detailed insights, perfect for growing sites, at $199 per month.
  • Advanced: Great for larger businesses needing extensive data, priced at $399 per month.
  • Agency: Tailored for big agencies with multiple clients, costing $999 per month.

Each plan scales up in features, data access, and user accounts, making it easier to match your specific requirements and budget. Ahrefs is a powerful ally in navigating the complexities of SEO and website optimization.

3. Moz


Launched in 2004, Moz began as one of the first companies dedicated to helping businesses improve their online visibility. It’s now a trusted tool for those looking to climb higher on search engine results pages. Think of Moz as your online guide, steering you towards better visibility and success. Here’s a glimpse of what Moz offers:

  • Rank Tracking: Moz is a rank checker that keeps tabs on where you stand in search results, showing how your keywords perform.
  • Site Audits: It scans your website for any issues that might hurt your ranking, offering solutions to fix them.
  • Backlink Analysis: Understand who is linking to your site and how it affects your SEO.

Regarding pricing, Moz provides a range of options to suit different needs:

  • Standard: Perfect for beginners, priced at $99 per month.
  • Medium: Offers a broader set of tools for more established businesses at $179 per month.
  • Large: Designed for larger businesses needing advanced features, costing $299 per month.
  • Premium: The most comprehensive plan for extensive SEO needs, at $599 per month.

Moz’s plans are designed to grow your business, ensuring you have the serp tracking tools you need at every stage of your SEO journey.

4. Google Search Console

google search console

Launched by Google, the Search Console is a free tool designed to help website owners see how their site performs in Google search. It’s like having a direct line to Google, providing insights and alerts about your website. Here’s a snapshot of what it offers:

  • Performance Reports: Shows how often your site appears in Google searches, which queries show your site, and how often people click on it.
  • Site Errors: Tells you about any issues that might stop Google from viewing your site correctly, like broken links or security problems.
  • Mobile Usability: Checks if your site is easy to use on phones and tablets, which is important since lots of people surf the web on their mobile devices.

The best part? It’s completely free. Google Search Console is a must-have for anyone with a website, as it helps you understand and improve your site’s presence in Google search without costing a penny. Whether you’re a beginner or a pro, it offers valuable data to guide your SEO strategy.

5. SEO PowerSuite

SEO Powersuite

It was launched by Link-Assistant.Com in the early 2000s. SEO PowerSuite quickly became a favorite tool for those looking to boost their website’s search engine rankings. It’s like having a personal SEO coach who guides you through the maze of website optimization. Here’s a snapshot of what it offers:

  • Comprehensive SEO Analysis: It digs deep into your website to find what’s working and what’s not.
  • Keyword Research and Rank Tracking: It helps you pick the right words to use and shows you how they’re doing.
  • Backlink Analysis: It checks who’s linking to your site, which is key for SEO success.
  • Site Audit: It scans your site for any issues that might hurt your search ranking.

SEO PowerSuite stands out because it’s desktop software, meaning you download it to use it. This makes it faster and more private than web-based tools.

And the best part? It has a free version that’s really useful for beginners. For more advanced features, there are paid versions:

  • Professional: Perfect for individual site owners and small businesses, priced at $299 per year.
  • Enterprise: Ideal for bigger companies and agencies, with a price tag of $499 per year.

With SEO PowerSuite, you get a powerful set of tools to help your website climb the search rankings, whether you’re starting out or managing multiple clients.

6. SERPStat


A group of marketing professionals came together to create SERPStat, a tool that’s all about giving businesses a boost in the digital world. Think of it as your digital detective, uncovering secrets of online success since its inception. SERPStat stands out with its comprehensive features:

  • Keyword Research: It dives deep into keywords to find what will attract more visitors to your site.
  • Search Analytics: Understands how your website stacks up against competitors in search results.
  • Content Marketing Ideation: Helps you come up with content ideas that resonate with your audience.
  • Rank Tracking: Keeps tabs on your website’s position on search engine results pages.

Pricing for SERPStat is designed to accommodate everyone from beginners to large enterprises:

  • Lite: Perfect for freelancers and small teams, with a monthly cost of $69.
  • Standard: Tailored for medium-sized teams, available at $149 per month.
  • Advanced: Ideal for larger businesses or agencies, priced at $299 per month.
  • Enterprise: For big organizations needing extensive features, costing $499 per month.

With plans for every level of business, SERPStat aims to provide the tools you need to climb the ranks of search engine results and capture your target audience’s attention.

7. Buzzsumo


Launched to help content creators understand what catches people’s attention online, Buzzsumo has become a key tool for anyone looking to make their mark on the web. With its focus on content analysis and social media insights, Buzzsumo offers a unique set of features:

  • Content Discovery: Find out what content is most popular and engaging in your industry.
  • Influencer Identification: Locate the key influencers in your field to collaborate with.
  • Content Alerts: Get notified when there’s new content or mentions of your chosen keywords.
  • Competitor Analysis: See what your competitors are doing and how their content is performing.

Pricing for Buzzsumo varies based on the features you need:

Buzzsumo’s plans are crafted to cater to different levels of need, from simple content tracking to deep analysis and influencer engagement, making it easier for you to connect with your audience and stay ahead of trends.

8. Authority Labs

Authority Labs

Authority Labs has become a key player in SEO since its start. It’s designed to simplify the process of monitoring your site’s rank on search engines. Here’s a quick look at what Authority Labs offers:

  • Daily Updates: Your website’s rankings are updated every day, so you always know where you stand.
  • Track Local and Global: Whether your audience is local or international, Authority Labs shows you how you’re doing in search results.
  • Competitor Tracking: Keep an eye on how your competitors are ranking and adjust your strategies accordingly.
  • Keyword Monitoring: Find out how your chosen keywords perform over time, helping you tweak your content strategy.

Pricing for Authority Labs is straightforward, aiming to fit different needs and budgets:

  • Plus: Designed for small businesses and startups at $49 per month.
  • Pro: Offers more features for growing businesses, costing $99 per month.
  • Pro Plus: Suitable for larger businesses or those needing more in-depth analysis, priced at $225 per month.
  • Enterprise: Best for very large companies or agencies, with prices at $450 / month.

Authority Labs focuses on making SEO tracking accessible and understandable, with options for businesses of all sizes.

9. SE Ranking

SE Ranking

Introduced in 2013, SE Ranking has quickly become a favorite tool for SEO professionals and website owners looking to boost their online visibility. It’s packed with features to help you climb the search engine ranks. Here’s a glimpse of what SE Ranking offers:

  • Keyword Rank Tracking: It keeps tabs on where your keywords stand in search results, helping you stay on top of your SEO game.
  • Website Audit: SE Ranking scans your site to find any issues that might hurt your search engine ranking.
  • Competitor Research: This feature gives you insights into your competitors’ strategies, so you can find ways to get ahead.

Pricing for SE Ranking is flexible and designed to suit various needs and budgets:

  • Essential: Perfect for beginners, starting at $39 per month.
  • Pro: For more advanced users, with additional features, at $89 per month.
  • Business: Aimed at large-scale operations, priced from $189 per month.

With its comprehensive set of tools and user-friendly interface, SE Ranking is a great choice for anyone serious about improving their website’s performance on search engines.

10. AccuRanker


In 2013, the digital marketing world was introduced to AccuRanker, a tool that has since made significant strides in simplifying SEO tracking. Known for its precision and user-friendly interface, AccuRanker offers key features that help businesses and individuals monitor their search engine performance effectively. Here’s what sets it apart:

  • Fast Keyword Tracking: AccuRanker delivers real-time updates on keyword rankings, ensuring you’re always informed about your site’s performance.
  • Competitor Insights: It provides a clear view of how your site compares to competitors, helping you strategize effectively.
  • Detailed Reports: The tool generates comprehensive reports, making it easier to assess and improve your SEO efforts.

You also get access to features such as Google & Adobe Analytics, Google Data Studio, Google Search Console, advanced data segmentation, and Advanced Share of Voice.

As for pricing, AccuRanker offers various plans to suit different needs and budgets. While specific costs may vary, starting plans are competitively priced. 

AccuRanker stands out for its focus on delivering fast, accurate insights, making it a top choice for anyone serious about enhancing their online visibility.

11. Advanced Web Ranking

Advanced Web Ranking

Since hitting the scene in 2002, Advanced Web Ranking has carved out a niche for itself in the SEO world, offering a robust set of tools to help users track their search engine rankings comprehensively. This platform is known for its depth and flexibility, catering to SEO professionals and marketers alike. Here’s a snapshot of its key features:

  • Wide Range of Tracking Options: It tracks rankings across different search engines and locations, offering a global view of your SEO performance.
  • Competitor Analysis: The tool gives deep insights into how your competitors are performing, helping you identify strategies to outperform them.
  • Customizable Reports: Advanced Web Ranking allows you to create reports tailored to your specific needs, making it easier to share insights with clients or team members.

Pricing for Advanced Web Ranking includes several options to fit various needs:

  • Starter: Ideal for small businesses, priced at around $49 per month.
  • Pro: Designed for professional SEOs, with a cost of approximately $99 per month.
  • Agency: Best for larger agencies, starting at $199 per month.
  • Enterprise: For large organizations and enterprises, with custom pricing based on specific requirements.

With its comprehensive features and customizable reporting, Advanced Web Ranking is a powerful ally for those looking to dive deep into SEO analytics and enhance their online presence.

12. SERPWatcher

Advanced Web Ranking

Launched by Mangools, a company known for creating user-friendly SEO tools, SERPWatcher is a tool that focuses on simplifying the task of tracking search engine rankings. It’s designed to be intuitive, making it accessible for beginners yet powerful enough for seasoned marketers. Here are the standout features of SERPWatcher:

  • Keyword Position Tracking: SERPWatcher provides accurate and up-to-date information on where your keywords rank across different search engines.
  • Interactive Reports: It offers easy-to-understand reports that can be customized and shared, making it simple to keep stakeholders informed about SEO performance.
  • Performance Index: This unique feature gives you a quick overview of how your tracked keywords are performing overall, helping you gauge your SEO health at a glance.

Pricing for SERPWatcher is structured to accommodate a wide range of users, from individuals just starting out to large teams managing multiple projects:

  • Basic Plan: Suitable for beginners, priced at around $49 per month. 
  • Premium Plan: Aimed at professionals and small teams, with a price tag of approximately $69 per month. 
  • Agency Plan: Designed for larger teams and agencies, starting at $129 per month. 

SERPWatcher is celebrated for its simplicity and effectiveness, providing users with a straightforward way to monitor their SEO progress without getting bogged down in complexity. 

13. Zutrix


Introduced to the digital marketing arena with a focus on innovation and user-friendliness, Zutrix is a relatively new player that has quickly gained attention for its unique approach to SEO and rank tracking

  • AI-Powered Accuracy: Zutrix uses artificial intelligence to provide precise ranking updates, ensuring you receive the most accurate data available.
  • Real-Time Notifications: Stay informed with instant alerts on ranking changes, allowing you to respond quickly to shifts in your SEO landscape.
  • Competitor Tracking: It doesn’t just focus on your keywords but also gives insights into how your competitors are performing, offering a strategic advantage.

Pricing for Zutrix is structured to accommodate a wide range of needs, ensuring both small businesses and larger enterprises can find a plan that suits them:

  • Starter Plan: Priced at $9 per month, offering basic features suitable for individual users or small projects.
  • Pro Plan: At $28 per month, this is the most popular choice, designed for professionals with more extensive tracking needs.
  • Agency Plan: Costing $54 per month, it’s ideal for agencies requiring advanced features and higher capacity.

Zutrix’s blend of AI-driven accuracy, user-centric design, and competitive pricing makes it an appealing choice for anyone looking to enhance their SEO strategy without breaking the bank. 

14. Serpple


Tailored for SEO professionals and marketers who demand precision and user-friendly interfaces, Serpple stands out with its innovative features and efficient tracking capabilities. Here’s a glimpse into what Serpple brings to the table:

  • Accurate Keyword Monitoring: Serpple ensures you’re always updated with the latest rankings of your keywords across various search engines.
  • Insightful Competitor Analysis: It provides a comprehensive look at your competition, allowing you to strategize effectively and stay ahead.
  • User-Centric Reports: The platform offers customizable reporting tools designed to present data in an easily digestible format for clients and team members.

Serpple’s pricing is structured to accommodate a wide range of needs:

  • Side Hustler: $19/month, suitable for individuals.
  • Entrepreneur: $29/month, designed for small businesses.
  • Agency: $99/month, best for large teams and agencies.

Serpple is committed to delivering a streamlined and effective SEO tracking experience, making it an excellent choice for those seeking to enhance their online visibility without the complexity often associated with SEO tools.

15. Ranktracker


Ranktracker emerged as a powerful tool for SEO professionals looking to streamline their keyword tracking and analysis efforts. With its launch, it quickly gained popularity for its precision and user-friendly features, catering to both beginners and seasoned marketers.

  • Accurate Keyword Tracking: It provides real-time updates on where your keywords rank across different search engines, ensuring you have up-to-date information.
  • Competitor Analysis: Ranktracker offers insights into your competitors’ strategies, allowing you to adjust your own tactics for better performance.
  • Comprehensive SEO Audit: The tool includes a thorough SEO audit feature, identifying issues and opportunities for website optimization.

Ranktracker offers several pricing plans tailored to different needs:

  • Starter: $24/month, includes 200 daily tracked keywords, 2 competitors per domain, and various SEO tools.
  • Double Data: $59/month, increases to 1,000 daily tracked keywords, 5 competitors per domain, and additional resources.
  • Quad Data: $109/month, further expands to 2,000 daily tracked keywords, 10 competitors per domain, among other enhancements.
  • Hex Data: $209/month, the most comprehensive plan with 4,000 daily tracked keywords, 20 competitors per domain, and extensive SEO analysis tools.

This tool stands out for its blend of accuracy, ease of use, and comprehensive SEO tools, making it a valuable asset for anyone serious about improving their online visibility. 

16. Google Analytics

Google Analytics

It has been a powerhouse in the digital analytics realm since its inception in 2005 and stands out as a crucial tool for anyone looking to gain deep insights into their website’s performance. 

This free platform from Google provides a comprehensive suite of analytics tools designed to help website owners understand visitor behavior, traffic sources, and engagement metrics. 

  • In-depth Traffic Analysis: It allows you to see where your visitors are coming from, what devices they’re using, and how they interact with your site, helping you tailor your content and design to meet their needs.
  • Real-time Reporting: Google Analytics offers real-time data on how users are engaging with your site at any given moment, making it easier to monitor the immediate impact of your content or marketing strategies.
  • Conversion Tracking: It helps you understand how well your site converts visitors into customers or leads, providing insights into the effectiveness of your calls to action and user experience.

As a free tool, Google Analytics provides unmatched value for businesses of all sizes, offering insights that can help drive strategic decisions and improve online performance. For advanced features, Google also offers an Analytics 360 suite designed for enterprises, which includes additional tools and services but comes at a premium.

17. Scrape-it


Another notable mention in the realm of SERP tracking tools is Scrape-It. Cloud’s SERP API. Introduced to the SEO and data analysis community, “Scrape-it” is a newer entrant designed to offer unique insights through web scraping and rank-tracking capabilities. 

It’s crafted to help users extract valuable data from the web, understand their search engine rankings, and make data-driven decisions.

  • Web Scraping Functionality: “Scrape-it” enables users to collect data from various websites, making it easier to gather competitive insights and market trends.
  • SEO Rank Tracking: It provides accurate tracking of keywords and website positions in search engine results, helping users optimize their content and strategies.
  • Easy Integration: The tool is designed for easy integration with other marketing and SEO tools, enhancing its utility in a broader digital marketing strategy.

Pricing for “Scrape-it” is structured to accommodate different users.

  • Individual: $29/month for 50,000 API credits and 5 concurrent requests, among other features.
  • Startup: $49/month for 200,000 API credits and 15 concurrent requests, plus additional benefits like page screenshots.
  • Business: $99/month for 1,000,000 API credits and 30 concurrent requests, with priority email support.
  • Enterprise: $249/month for 3,000,000 API credits and 50 concurrent requests, offering the most comprehensive support and features.

This tool positions itself as a versatile tool for those looking to leverage web data for SEO and market analysis, offering scalable solutions for a wide range of applications.


SERP tracking tools are essential for monitoring your website’s search engine ranking position and staying ahead of your competition in 2024. The 17 tools discussed in this article offer a range of features to help you maximize your SEO potential, from keyword tracking to real-time reporting. 

However, it’s important to remember that SERP tracking is just one aspect of a comprehensive SEO strategy. You’ll need to combine SERP tracking with other tactics, such as on-page optimization, link building, and content marketing, to achieve higher rankings in search results. Choose a tool that fits your needs and start tracking your way to SEO success!

FAQ on SERP Tracking Tools

How do SERP tracking tools improve SEO strategies?

They provide data on keyword performance and ranking changes, helping refine SEO tactics for better visibility.

Can SERP tracking tools monitor competitor rankings?

Yes, they analyze competitors' positions, offering insights to outperform them in search results.

Are SERP tracking tools suitable for all business sizes?

Absolutely, there are scalable options for freelancers, SMEs, and large enterprises.

How often do SERP tracking tools update data?

Most tools offer daily updates, though some provide real-time data for dynamic tracking.

Can I track multiple search engines with a single SERP tracking tool?

Yes, many tools support various search engines, including Google, Bing, and others, for comprehensive monitoring.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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