You can put in all the hard work—optimizing your content, building backlinks, and refining your strategy—but without tracking your rankings, how can you know if your efforts are paying off? Even if you’re ranking well, you won’t know if you’re improving or slipping in the SERPs. SERP tracking tools give you the clarity you need to measure progress, adjust strategies, and stay ahead in the competitive SEO game. 

In this article, we’ll break down the Best SERP Tracking Tools that can help you track, measure, and optimize your SEO performance.

What are SERP Tracking Tools?

SERP tracking tools are software programs that track and report your pages’ ranks on your website for a given keyword on search engines such as Google. They enable you to view where your site ranks, observe changes over time and discover how your SEO is performing.

Why Do You Need Rank Tracking?

Rank tracking allows you to view where you rank in the search engines using particular keywords. Without it, you’re at the mercy, not knowing if your SEO effort is paying off or if the competition is closing in on you.

By monitoring keyword rankings on a regular basis, you can learn what works currently, have an edge in making timely adjustments, and make adjustments based on data and not on guesswork, rather than squandering effort and time on ineffectual SEO techniques.

In addition, SERP tracking tools allow you to identify trends in advance, and you can adjust your strategies so that you are one step ahead. You can quickly identify ranking drops and fix problems before they affect your traffic.

Knowing your rankings means you can look at your progress clearly, so it is less likely that you will be bogged down with old tactics or generic SEO myths, and instead, you can target the SEO best practices that truly work.

Top 11 Best SERP Tracking Tools

Choosing the best SERP tracking tool clarifies, streamlines, and improves your SEO. Here are the Top SERP Tracking Tools to help you accurately measure keyword ranking, monitor competitor rankings, and improve your overall SEO.

Note: All of the SERP tracking tools share common features such as Competitor Analysis, Frequent Rank Updates, and Local SEO Tracking. To prevent redundancy, we’ve explained those common features in each review with emphasis on the unique strength of each tool.

1. Ahrefs

Ahrefs is a Best SERP Tracking Tool, and it reveals to you exactly how your site is doing on Google. It’s so well-liked due to its all-encompassing rank-tracking capabilities and simplicity of competitor analysis. You can view how your keywords rank, determine what your competitors are doing correctly, and view how you can rank higher.

Along with checking keyword rankings, Ahrefs lets you explore competitors’ top pages and backlinks. If you have a local business, its local rank tracking makes sure you’re visible in your city or region. Plus, Ahrefs tracks special SERP features like featured snippets and images, helping you discover extra ranking opportunities. You can even look at your past rankings to see trends and figure out what’s working and what’s not.

Key Features:  Here’s why Ahrefs stands out:

• Accurate Rank Tracking: See exactly where your keywords rank on desktop and mobile.
• Competitor Insights: Quickly discover the keywords and content helping your competitors rank.
• Local Rank Tracking: Check rankings by city or region—perfect for local businesses.
• SERP Feature Analysis: Identify chances to appear in featured snippets, images, and more.
• Historical Trends: Monitor ranking progress over time to refine your strategy.

Pricing: Ahrefs offers both free and paid plans.

Free Version: Limited keyword tracking, great for beginners.

• Lite: $99/month – 750 tracked keywords (weekly updates)
• Standard: $199/month – 2,000 tracked keywords (updates every 5 days)
• Advanced: $399/month – 5,000 tracked keywords (updates every 3 days)
• Enterprise: $999/month – 10,000 tracked keywords (daily updates)

Ahrefs is an excellent choice for marketers and companies that need to track rankings fast and efficiently and improve your SEO step by step.

2. SEMrush

SEMrush is also one of the Best SERP Tracking Tools, with powerful features and ease of use. It’s ideal if you want detailed keyword ranking data, competitors’ plans, and how you can optimize your SEO performance.

It’s simple to track your keywords using SEMrush. It refreshes rankings every day, so you never need to wonder where you rank in Google searches. You can even monitor how your competition is doing which of their top-performing keywords they are, and modify your strategy accordingly. If you are marketing to local customers, SEMrush can even track your rankings in particular local markets.

Key Features: Here’s what makes SEMrush a favorite:

• Daily Rank Updates: Get fresh data every day for accurate keyword monitoring.
• Competitor Analysis: Quickly identify which keywords and pages drive your competitors’ traffic.
• Local Rank Tracking: Keep an eye on your rankings at city, state, or country levels.
• Position Tracking: Understand your visibility in SERP features like snippets, images, and videos.
• Alerts & Notifications: Receive instant alerts when your rankings change significantly.
• Historical Data: Analyze ranking history to spot trends and improvements over time.

Pricing: SEMrush offers a variety of plans suitable for different needs:

• Free Version: Limited access, ideal for beginners.
• Pro: $139.95/month – Track up to 500 keywords
• Guru: $249.95/month – Track up to 1,500 keywords
• Business: $499.95/month – Track up to 5,000 keywords
• Custom Enterprise Plans: Available upon request for larger needs.

SEMrush is your one-stop shop to keep your rankings clean and competitive. Newbie marketer or veteran pro, SEMrush provides you with the insight you need to be heard and beat the competition.

3. Moz Pro

Moz Pro is a reputable SEO brand offering solid SERP tracking in addition to keyword research and site optimization features. It’s user-friendly and enables you to monitor your site’s performance, spot keyword opportunities, and observe how you rank relative to your competition.

You are able to monitor keyword positions with ease, view year-over-year improvement, and discover how to get your site noticed with Moz Pro. It also gives you actionable advice on how to optimize your pages and beat your competitors.

Key Features: Here’s what Moz Pro brings to simplify your SEO rank tracking:

• Accurate Rank Tracking: Monitor your keyword rankings daily or weekly across major search engines.
• Competitor Insights: See how your rankings compare to competitors, helping you refine your strategy.
• Keyword Research: Discover high-potential keywords to boost your site’s visibility.
• SEO Audit Tool: Quickly find and fix website issues that affect rankings.
• Custom Reports: Easy-to-understand reports that highlight your SEO progress clearly.
• Mobile & Local Rankings: Track your website’s performance specifically for local and mobile searches.

Pricing:  Moz Pro offers several subscription plans to match your business needs:

• Standard: $99/month (track up to 300 keywords)
• Medium: $179/month (track up to 1,500 keywords)
• Large: $299/month (track up to 3,000 keywords)
• Premium: $599/month (track up to 4,500 keywords)

Moz Pro gives you simple yet powerful tools to track rankings, improve your SEO, and stay ahead of the competition.

Ideal for beginners due to its intuitive user interface and actionable optimization recommendations. Great for straightforward tracking without complexity.

4. SE Ranking

SE Ranking is an all-around SEO tool that is famous for its precise keyword rank tracking and intuitive interface. It simplifies tracking your site’s ranking in the search engine results and getting a sense of what is and isn’t working in seconds. SE Ranking puts keyword tracking, competitor research, and in-depth reporting into a simple-to-use interface.

Key Features: Here’s how SE Ranking makes rank tracking easier:

• Accurate Keyword Rank Tracking: Track keyword rankings across Google, Bing, Yahoo, and YouTube.
• Competitor Analysis: Discover which keywords your competitors rank for and identify gaps in your SEO strategy.
• Local SEO Tracking: Monitor your keyword rankings by specific geographic locations, helping local businesses target nearby customers effectively.
• Scheduled Reports: Get automated reports straight to your inbox, helping you stay updated without manually checking each day.
• Historical Data and Trends: Analyze ranking progress over time so you can measure the effectiveness of your strategies.

Pricing: Here’s what makes SE Ranking a budget-friendly option:

• Essential Plan: Starts at $52/month
• Pro Plan: Starts at $95.20/month
• Business Plan: Starts at $207.20/month

SE Ranking also offers a 14-day free trial to help you get started and test the features before committing to a plan.

Provides budget-friendly plans without compromising accuracy. Best suited for small to medium-sized businesses needing accurate rank tracking and intuitive reporting.

5. Rank Tracker (by Link-Assistant)

Rank Tracker, a free SEO PowerSuite tool by Link-Assistant, is an all-inclusive SERP tracking tool for precise keyword tracking and competitor tracking. It’s created for SEO professionals, online marketers, and companies that want to monitor their keyword ranks on numerous search engines.

Rank Tracker gives you precise data and clear reporting, offering open-ended information regarding your site’s performance and how it can be improved.

Key Features: Rank Tracker simplifies keyword tracking with these features:

• Unlimited Keyword Tracking: Track an unlimited number of keywords, allowing comprehensive monitoring without restrictions.
• Competitor Rank Analysis: See how competitors rank for the same keywords, enabling you to spot gaps and opportunities.
• Local and Global Rankings: Track local search rankings in specific regions or globally for broader insights.
• Keyword Research Tools: Discover new keyword opportunities based on search volume, keyword difficulty, and trends.
• Scheduled Automated Reports: Automatically generate and email custom reports, making client reporting effortless.
• Historical Data: View historical ranking trends to analyze performance over time and inform future SEO strategies.

Pricing: Rank Tracker offers both free and paid plans. Paid plans start from $29.10/month, depending on the number of keywords and features you choose.

Rank Tracker by Link-Assistant is the ideal choice for those who need precise keyword tracking, competitive information, and simple-to-use reporting. Offers unlimited keyword tracking functionality, which is ideal if you have huge keyword lists or several campaigns to track simultaneously.

6. Nightwatch

Nightwatch is a powerful and user-friendly SERP tracking tool, ideal for businesses and agencies looking to monitor keyword performance accurately. It combines rank tracking, reporting, and analytics in a single, intuitive dashboard, making SEO management simpler and more efficient.

Nightwatch’s standout feature is its accuracy in tracking localized search results. Whether you’re managing local SEO or global campaigns, Nightwatch provides precise ranking data.

Key Features: Here’s how Nightwatch helps you keep tabs on your rankings:

• Accurate Rank Tracking: Monitors keyword rankings daily with high precision, including local search results and maps.
• Competitor Insights: See how competitors perform in SERPs, allowing you to adjust your SEO strategies proactively.
• Keyword Segmentation: Group keywords by tags or locations to manage large keyword sets effortlessly.
• White-label Reports: Easily customize and schedule branded reports to share with clients or team members.
• Automated Alerts: Receive notifications for significant ranking changes, helping you react quickly to algorithm updates or competitor activity.

Pricing: Nightwatch pricing starts at $32/month (billed annually), suitable for small businesses and individual site owners. Custom plans for larger agencies and enterprises are also available.

A free 14-day trial is available to test Nightwatch before committing.

Highly accurate for localized keyword tracking, suitable for businesses targeting multiple specific regions or cities.

7. Nozzle

Nozzle is a powerful, enterprise-grade SERP tracking tool built specifically for marketers and agencies who want deeper insights into their keyword rankings. Unlike basic tracking tools, Nozzle provides granular, real-time data, helping you understand exactly what’s impacting your search visibility and rankings.

Designed for advanced users, Nozzle lets you track SERP data beyond just positions—it captures featured snippets, video rankings, PPC results, and even knowledge graph data. This makes it a great choice if you’re serious about outranking your competition.

Key Features: Here’s how Nozzle stands out from other SERP trackers:

• Real-time Rank Tracking: See accurate, up-to-date keyword rankings across desktop, mobile, and localized searches.
• SERP Feature Analysis: Tracks featured snippets, knowledge panels, local packs, video results, and paid ads, not just traditional rankings.
• Competitor Intelligence: Analyze competitor rankings and identify opportunities to gain visibility.
• Unlimited Competitor Tracking: Unlike most tools, Nozzle allows extensive tracking of multiple competitors without extra costs.
• Flexible Data Access: Provides powerful APIs for advanced integration into your existing analytics and BI tools.
• Advanced Reporting: Create detailed, customized reports that go beyond simple ranking positions, giving insights into SERP features and market trends.

Pricing: Nozzle offers plans starting at $49/month (billed annually) for smaller teams and businesses. They also provide custom pricing for larger enterprises or agencies with more extensive needs.

A free trial is available to test out Nozzle before purchasing a subscription.

Advanced SERP feature tracking (snippets, knowledge panels) and real-time competitor analysis, recommended for experienced SEO teams and enterprises.

8. SERPWatcher by Mangools

SERPWatcher by Mangools is a user-friendly, straightforward SERP tracking tool designed for businesses and marketers who prefer simplicity without sacrificing power. Known for its intuitive interface, SERPWatcher helps you track keyword rankings effortlessly, ensuring you can quickly spot trends and take action to improve your SEO performance.

Unlike complex tools, SERPWatcher focuses on making keyword tracking simple and effective. You can easily track keyword positions, monitor rank changes, and see how your SEO efforts translate into real results.

Key Features: Here’s how SERPWatcher makes SERP tracking easy and effective:

• Daily Rank Updates: See daily ranking changes for your keywords, giving you immediate insights into your SEO performance.
• Desktop & Mobile Tracking: Track rankings separately for desktop and mobile searches to optimize effectively for both.
• Dominance Index: A unique feature measuring your overall visibility in Google SERPs based on your keyword positions.
• Localized Rank Tracking: Monitor rankings across specific locations to boost your local SEO strategy.
• Interactive Reporting: Beautiful, easy-to-understand reports that clearly visualize your progress and trends.
• Email Alerts & Notifications: Stay updated with immediate alerts whenever significant ranking changes happen.

Pricing: Mangools (SERPWatcher) offers affordable pricing plans starting at $22.43/month (billed annually). You can also access Mangools’ entire SEO suite (KWFinder, SERPChecker, LinkMiner, and SiteProfiler) within the same subscription.

You can start with a 10-day free trial to experience all features risk-free.

Simplifies rank tracking through an easy-to-use dashboard, ideal for users who prioritize simplicity and clear reporting.

9. Keyword.com

Keyword.com is a straightforward and affordable SERP tracking tool built specifically for businesses and agencies looking for reliable, easy-to-understand keyword ranking data. With its intuitive interface, it simplifies the process of rank tracking, allowing you to quickly see how your SEO efforts are performing.

Keyword.com provides simple but powerful insights into your keyword positions, allowing you to adjust your strategy and outrank your competitors effectively.

Key Features: Here’s why Keyword.com stands out:

• Easy Keyword Tracking: Quickly track keyword rankings with daily updates.
• Competitor Tracking: Keep an eye on your competitors’ rankings to spot opportunities for improvement.
• Customized Reports: Generate clean, branded reports for your team or clients.
• Local SEO Tracking: Monitor local search results to strengthen your local SEO strategies.
• Alerts and Notifications: Stay updated about significant ranking changes instantly.

Pricing: Keyword.com offers three pricing options:

• Free Forever: Track up to 10 keywords weekly at no cost.
• Business Plan: Starts at $3/month for 50 keywords with daily ranking updates. Ideal for growing agencies and businesses.
• Enterprise Plan: Customized pricing based on your tracking needs.

Cost-effective and straightforward for small agencies or businesses needing simple but reliable rank-tracking solutions.

10. SEO Tester Online

SEO Tester Online is an all-in-one SEO platform designed to help marketers, businesses, and agencies optimize their websites for search engines. It offers a suite of tools that cover various aspects of SEO, including rank tracking, keyword research, site auditing, and content optimization. 

With its user-friendly interface and comprehensive features, SEO Tester Online simplifies the process of improving your site’s visibility and performance.​

Key Features: Here’s how SEO Tester Online supports your SEO efforts:

• Keyword Rank Tracking: Monitor your website’s keyword rankings across major search engines to understand your SEO performance.​
• Site Audit: Conduct comprehensive audits to identify technical issues and receive actionable recommendations for improvement.​
• Keyword Research: Discover new keyword opportunities with insights into search volume, competition, and trends.​
• SEO Editor: Optimize your content in real time with guided recommendations to enhance SEO friendliness.​
• Competitor Analysis: Analyze competitors’ strategies to identify gaps and opportunities in your own SEO approach.​
• Lead Generation Tool: Generate SEO reports for potential clients, aiding in lead acquisition and client management.

Pricing: SEO Tester Online offers straightforward pricing plans:

• Personal: €18/month (150 keywords, billed annually)– Best for individuals and small sites.
• Professional: €48/month (500  keywords, billed annually)billed annually) – Great for small businesses and freelance marketers.
• Enterprise: €499/month (1,500 keywords, billed annually) – Perfect for agencies or businesses managing multiple sites.

SEO Tester Online also provides a 7-day free trial, giving you ample time to test all features before subscribing. 

A comprehensive SEO suite offering more than rank tracking, including site audits and content optimization. Good for overall website optimization efforts.

11. AccuRanker

AccuRanker is renowned for being one of the fastest and most accurate keyword rank tracking tools available, catering primarily to enterprises and SEO agencies. It offers real-time data updates, comprehensive analytics, and a user-friendly interface, making it a valuable asset for professionals aiming to enhance their SEO strategies.

​

Key Features: AccuRanker streamlines your SEO efforts with the following features:​

• Real-Time Keyword Tracking: Provides instant updates on keyword rankings across multiple search engines, including Google, Bing, YouTube, Baidu, and Yandex. ​
• Competitor Analysis: Allows monitoring of up to 10 competitors per domain, offering insights into their keyword strategies and performance. ​
• Advanced Data Segmentation: Utilizes tags and filters to organize keywords, facilitating detailed analysis and reporting. ​
• SERP Feature Tracking: Identifies and tracks various SERP features, such as featured snippets, knowledge panels, and local packs, to uncover additional ranking opportunities. ​
• API Access: Offers a REST API for seamless integration with other tools and platforms, enhancing data accessibility and workflow automation. ​

Pricing: AccuRanker offers straightforward pricing based on keyword tracking needs:

• 1,000 keywords: $129/month (monthly billing), $116/month (annual billing).
• 1,500 keywords: $189/month (monthly billing), $170/month (annual billing).
• 2,000 keywords: $249/month (monthly billing), $224/month (annual billing).

Plans are scalable based on your required keywords, and you can adjust your keyword limits anytime.

AccuRanker also provides a 14-day free trial to explore its features fully before subscribing.

Provides ultra-fast, real-time rank tracking and highly detailed competitor insights, ideal for agencies and enterprises needing immediate, reliable data.

How to Choose the Right SERP Tracking Tool

With so many SERP tracking tools available, how do you find the one that best fits your needs? To make the right choice, consider these factors:

1. Your Budget

Different tools offer varying price points, from affordable options for small businesses to premium solutions for enterprises. Look for a tool that provides essential features within your budget.

2. Number of Keywords to Track

Some tools charge based on the number of keywords tracked. Decide how many keywords you need to monitor regularly and pick a tool that can accommodate your needs without breaking the bank.

3. Accuracy and Update Frequency

Reliable rank-tracking tools should provide accurate, timely data. If you need real-time or daily updates, choose tools like AccuRanker or SEMrush, known for quick and frequent updates.

4. Ease of Use

Your SERP tracking tool should have an intuitive, user-friendly interface. Tools like Ahrefs or SERPWatcher are great choices if you prefer simplicity and straightforward navigation.

5. Competitor Analysis

Understanding your competition is crucial. Choose a tool that provides clear competitor insights to help you benchmark your performance and identify opportunities.

6. Local & Mobile Tracking Capabilities

If your business targets local customers or relies heavily on mobile search, opt for a tool that specifically supports local and mobile keyword tracking.

7. Reporting & Alerts

Choose a tool with robust reporting features and automated alerts, ensuring you stay informed of ranking changes immediately.

By carefully evaluating these factors, you’ll find the right SERP tracking tool to enhance your SEO strategy and boost your search visibility.

Conclusion

Choosing the right SERP tracking tool is a big component of your SEO success. There is something special in each of the tools listed here, from keyword tracking accuracy to competitor analysis. The best tool for you is one that is within your budget, meets your goals, and is easy to use.

Remember, tracking your rankings isn’t just about seeing numbers—it’s about understanding what’s working, what’s not, and how to improve your overall SEO strategy. Pick wisely, track consistently, and watch your rankings grow.

Great SEO starts with accurate tracking—choose the right tool and rank with confidence!

FAQs on Best SERP Tracking Tools