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Best SERP Tracking Tools Tested by Our Experts

Best SERP Tracking Tools

Preparing for a race? You need proper technique and training for that. But that’s not enough! You need to track the progress of your running as well. 

Without a proper goal and without tracking your progress, will you be able to win? NOPE! Not a chance.

World champions require precise techniques, training, and tracking. The only reason is – cutthroat competition!

The same competition we face in the game of the SERP race. You need proper strategies, execution, and tracking.

In this article, we will talk about SERP tracking tools.

SERP Tracking tools work on the principle of search engine scraping and they can help you in your SEO and Marketing campaigns.

So let’s get started.

Select the Best Rank Tracking Tool Based on These Factors

Factors to Consider While Selecting the Best Rank Tracking Tool

Choosing the best rank tracking tool is like picking the right tool for a job. Here’s what you should look for:

  • Accuracy: The tool should show exactly where your website ranks on search engines. It must be precise.
  • Frequent Updates: The tool should update often. The internet changes quickly, and you need to stay updated.
  • Ease of Use: The tool should be simple to use. You shouldn’t need to be a tech expert to use it.
  • Affordable: Pick a tool that fits your budget. Good tools come at various prices.
  • Useful Features: Ensure the tool has what you need, like competitor analysis or keyword suggestions.
  • Good Support: Choose a tool with reliable customer support. You’ll need quick help if issues arise.
  • Positive Reviews: Look at what other users say. Good reviews mean it’s a reliable choice.

Choosing wisely means you’ll have a reliable helper to boost your website’s visibility online.

We Evaluated These SERP Tracking Tools For You

  1. AccuRanker
  2. Wincher
  3. ProRankTracker
  4. Rank Ranger
  5. SERPstat
  6. Nightwatch
  7. Advanced Web Ranking
  8. SE Ranking
  9. Keyword.com
  10. SerpRobot
  11. SERPWoo
  12. SERPmetrics
  13. SEO Rank Monitor
  14. Authority Labs

In today’s digital age, it’s essential to track your website’s search engine ranking, and to make the process easier, here are 14 SERP tracking tools that you should consider.

1. AccuRanker

AccuRanker

AccuRanker is a great tool for tracking how well your website ranks. It’s easy to see your keywords and compare your site to others.

The screen might look full at first, but you’ll get the hang of it quickly. It shows everything you need to know about your search rankings.

You can set alerts to see when your keywords move up or down, which is very useful.

AccuRanker connects easily with other tools, making it handier.

Overall, AccuRanker is a good choice for easy and accurate SEO tracking.

Pricing: 1,000 Keywords for USD 129/month

I find AccuRanker great for quick, accurate insights, making it a top pick for boosting online visibility.

2. Wincher

wincher

Wincher is a simple and effective tool for tracking your website’s rankings. It’s user-friendly and makes it easy to monitor your keywords.

The dashboard is clean and straightforward, so you can quickly see how your keywords are doing. It’s great for getting a clear view of your search performance.

You can set alerts in Wincher to know when your keywords go up or down, which keeps you updated.

It works well with other tools, making it even more useful.

Pricing: Starters with $49/mo.

I find Wincher easy to use and great for keeping track of keyword rankings, making it a good choice for boosting your online presence.

3. ProRankTracker

Pro Rank Tracker

ProRankTracker is a solid tool for checking how your website ranks. It’s simple to use and shows clear info on your keywords.

The layout is easy to understand, so you can quickly see your keyword performance. It gives a clear view of your rankings.

You can set alerts in ProRankTracker to see when your keywords go up or down. This is really handy.

It also works well with other tools, which is great.

Pricing: It offers a free trial pack which gives 500 Terms. Then, the starter pack starts at $49, which provides 500 to 1,000 term plans.

I find ProRankTracker easy to use and reliable for tracking keywords. It’s a good choice for boosting your online presence.

4. Rank Ranger

rank ranger

Rank Ranger is a useful tool for tracking your website’s rankings. It’s easy to use and gives clear info about your keywords.

The dashboard is simple, so you can quickly see how your keywords are doing. It shows a clear picture of your rankings.

You can set up alerts to know when your keywords change positions, which is very helpful.

Rank Ranger also connects well with other tools, making it more useful for your SEO tasks.

Pricing: The plan starts at $69/month.

I like Rank Ranger because it’s straightforward and reliable for keyword tracking, making it a good option for improving your online presence.

5. SERPstat

SERPstat

SERPstat is great for tracking your website’s rankings. It’s straightforward and shows clear info on your keywords.

The dashboard is user-friendly, letting you easily check your keyword performance. It gives a good view of your rankings.

You can set alerts to get notified when your keyword positions change, which keeps you informed.

SERPstat also integrates smoothly with other tools, making it more versatile.

Pricing: The starting pack is an individual pack under $50 per month.

I find SERPstat simple and effective for keyword tracking. It’s a solid choice for boosting your site’s visibility.

6. Nightwatch

nightwatch

Nightwatch is a robust tool designed to track your website’s rankings. It’s user-friendly and provides detailed insights into your keyword performance.

The interface is clear, making it easy to see how your keywords are performing. You can track rankings daily on all major search engines, including Google, Bing, and DuckDuckGo. Nightwatch is known for its precise local SERP tracking, which is great for businesses targeting specific areas.

Nightwatch also lets you set up alerts to receive updates if your keyword rankings change. This function allows you to keep up to date without any fuss. 

It works well with other tools, such as Google Analytics and Google Search Console, to improve your SEO efforts.

Pricing: Track 250 keywords for $32 per month.

I find Nightwatch useful for following both local and worldwide ranks. It’s a strong tool for enhancing your website’s exposure and performance.

7. Advanced Web Ranking

advanced web ranking

Advanced Web Ranking is a powerful tool for tracking your website’s search rankings. It’s simple to use and provides detailed insights on keyword performance.

The interface is clean, making it easy to monitor your keywords across different search engines. You can track rankings daily and see how they change over time. This helps you understand your website’s performance better.

Advanced Web Ranking also lets you set alerts to be notified when your rankings change. This feature helps you stay on top of your SEO efforts. The tool integrates smoothly with other SEO tools, enhancing your overall strategy.

Pricing: Plans start with the Pro package at $89/month.

I like Advanced Web Ranking for its ease of use and accurate tracking. It’s a reliable choice for boosting your site’s search performance.​

8. SE Ranking

SEranking

SE Ranking is a straightforward tool for monitoring your website’s rankings. It’s easy to navigate and provides clear information about your keywords.

The platform offers a clean interface, making it simple to track how your keywords are performing. It provides daily updates, so you always know your latest rankings.

You can set up alerts to get notifications when there are changes in your keyword positions. This feature helps you keep track of important shifts.

SE Ranking also integrates smoothly with tools like Google Analytics, enhancing your SEO tracking capabilities.

Pricing: They provide ‘Essential’ at $44.00/mo.

I like SE Ranking for its ease of use and reliable tracking. It’s a great choice for improving your website’s SEO performance.

9. Keyword.com

keyword.com

Keyword.com is a strong tool for tracking your website’s search rankings. It’s easy to use and suits everyone, from small businesses to big SEO agencies.

The interface is clear, making it simple to check your keyword performance. You can track rankings daily and across various locations and devices.

One cool feature is the Spyglass tool, which checks if your rankings are correct. This helps make sure your data is real.

You can also set up reports that send updates automatically, saving you time.

Pricing: Track 1,000 keywords for $26/month.

I like Keyword.com because it’s easy to use and helps improve your SEO.

10. SerpRobot

serprobot

SerpRobot is a handy tool for checking how your website ranks on search engines. It’s quick and easy to use, perfect for fast keyword checks.

The dashboard is clear, letting you see your keyword positions instantly. You can track rankings on different devices and from various locations, which helps you see how your site is doing globally.

A neat feature is tracking competitor rankings so you can see how you compare in search results. You can also set up automatic alerts and reports so you don’t have to check manually.

Pricing: Each SERP Bot costs $4.99/month, allowing 75 keyword updates daily.

I find SerpRobot a good, affordable option for fast and accurate SERP tracking, suitable for both small businesses and larger SEO agencies​​​​​​​​​.

11. SERPWoo

serpwoo

SERPWoo is a versatile tool for tracking how your website ranks on search engines. It’s designed to give you detailed insights into your keyword performance and online reputation.

The interface is user-friendly, making it easy to set up and manage projects. You can track rankings for specific locations and languages, which is great for businesses targeting local markets.

One unique feature is SERPWoo’s ability to analyze the top 20 SERPs in your niche. This helps you understand why your competitors are ranking well and how you can improve your strategy. You can also set up alerts to get notifications when your rankings change.

Pricing: Bronze plan is for $49.95/month

I find SERPWoo useful for detailed competitor analysis and local SEO tracking, making it a strong choice for enhancing your website’s search performance​​​​​​​​​.

12. SERPmetrics

serp metrics

SERPmetrics is a reliable tool for tracking your website’s search engine rankings. It focuses on providing accurate and up-to-date SERP data, making it a solid choice for SEO professionals.

The platform offers a simple interface and allows you to monitor keyword rankings across different devices and locations. You can see changes in search rankings over time, which helps in understanding the impact of SEO efforts.

SERPmetrics also features a unique “Flux” chart, which tracks search engine volatility and alerts you to significant changes in search results. This is useful for spotting algorithm updates early.

Using its API, you can easily integrate SERPmetrics with other tools, which is helpful for automating data collection and analysis.

Pricing: Track 1,000 SERPs for free during the trial period.

I find SERPmetrics great for its real-time data and easy integration, making it useful for both small businesses and larger SEO teams.

13. SEO Rank Monitor

seo rank monitor

SEO Rank Monitor is a versatile tool for tracking your website’s search engine rankings. It’s known for its speed and comprehensive tracking capabilities, making it ideal for businesses and agencies.

The dashboard is user-friendly, allowing you to monitor your keyword rankings effortlessly. You can track performance across different search engines and devices, including mobile and desktop, which is crucial for optimizing your site for all users.

A standout feature is the ability to track your competitors’ rankings, helping you see how you stack up and where you can improve. SEO Rank Monitor also includes advanced data analysis filters, allowing you to easily generate specific reports.

Pricing: Personal plan is available at $19/month.

SEO Rank Monitor is an excellent tool for tracking rankings and analyzing competitors.

14. Authority Labs

authority labs

Authority Labs is a solid choice for tracking your website’s search rankings. It’s designed to be easy to use and is great for businesses and agencies.

The tool offers daily updates on keyword rankings across Google, Bing, and Yahoo. You can track performance by country, city, and even postal code, which is helpful for local SEO.

A unique feature is the “Now Provided” report, which reveals keywords that drive traffic to your site, even those not shown in Google Analytics. This helps you understand what terms bring visitors to your pages.

Authority Labs also allows you to monitor competitors, making it easier to see how you rank against them. The tool supports white-label reporting, which is useful for agencies needing branded reports for clients.

Pricing: Track 250 keywords for $49/month in a ‘plus’ plan.

I find Authority Labs reliable and user-friendly, making it a strong option for detailed and local rank tracking​​​​​​​​​.

Conclusion

SERP tracking tools are key for anyone looking to improve their website’s SEO. These tools show you where your pages stand in search engine results, helping you see how well your SEO efforts are working.

They let you see how you stack up against competitors, too. This means you can find out what they’re doing better and adjust your strategies to attract more visitors to your site.

No matter if you’re running a small shop or a big company, using these tools can really help boost your online visibility. So why not start using SERP tracking tools today to help grow your website and reach more people?

FAQ on SERP Tracking Tools

How do SERP tracking tools improve SEO strategies?

They provide data on keyword performance and ranking changes, helping refine SEO tactics for better visibility.

Can SERP tracking tools monitor competitor rankings?

Yes, they analyze competitors' positions, offering insights to outperform them in search results.

Are SERP tracking tools suitable for all business sizes?

Absolutely, there are scalable options for freelancers, SMEs, and large enterprises.

How often do SERP tracking tools update data?

Most tools offer daily updates, though some provide real-time data for dynamic tracking.

Can I track multiple search engines with a single SERP tracking tool?

Yes, many tools support various search engines, including Google, Bing, and others, for comprehensive monitoring.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.

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