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Best Free and Paid Domain Authority Checker Tools in 2023

Domain Checker Tools

Knowing where a site rank in this highly competitive world can help you perform better. Domain authority is a metric created by Moz that determines the credibility of a website based on its backlinks and overall online presence.

According to a study by Ahrefs, a strong correlation exists between a website’s domain authority and search engine rankings. In fact, websites with a high domain authority (DA) tend to rank higher in search engines than those with a low domain authority.

Therefore, it is essential to track our site regularly. But the question is, how do we check the domain authority?

Well, there are several domain authority checker tools available in the market that can help you with the DA. You can use them and know where our site ranks in the competition.

However, choosing the right and accurate domain authority checker tool can be daunting for beginners. So, in this guide, we will walk you through the top best domain authority checker tools, both free and paid. Hence choosing the one suitable can get easier.

Let’s dig deeper!

What is Domain Authority?

First thing first. Before discussing the Domain Authority checker tools, let’s first understand domain authority.

Domain authority is a metric that predicts the ranking potential of a website in search engines. It is calculated based on the quality and quantity of backlinks pointing to the website, as well as other factors such as the website’s age, content quality, and social signals.

What is a Domain Authority Checker Tool?

A domain authority checker tool is a software or online tool that calculates a website’s Domain Authority (DA). DA is a metric created by Moz that predicts the ranking potential of a website in search engines.

By using a domain authority checker tool, website owners can monitor their website’s DA, track changes in their DA over time, and identify areas that need improvement.

These tools are available in both free and paid versions. However, the paid versions offer more advanced features and capabilities.

Moreover, monitoring a website’s domain authority can drastically increase online visibility.

Best Domain Authority (DA) Checker Tools

These are some of the most prominent competitors in the industry. They have devised their own methodologies, including algorithms and indicators, for determining domain authority.

1. Moz

Moz Authority Tool

Moz is an all-inclusive and well-known name in the SEO industry. The Moz domain authority (DA) checker tool is widely used by website owners and digital marketers.

It is designed to provide a score between 0-100, which predicts a website’s ranking potential in search engines. The tool is user-friendly and provides a detailed report on a website’s DA score.

Also, it considers other important metrics such as Page Authority (PA), spam score, and the number of backlinks.

This information can be used to identify improvement areas and develop a strategy to increase a website’s DA.

Key Features of Moz

How Does Moz Work

Simply enter your URL into the “Domain Analysis” tool on Moz’s website in order to determine your domain authority score. After selecting “Analyze Domain,” you will be presented with a score between 1 and 100, in addition to the following information:

  • Your connecting root domains (total number of inbound links)
  • Your total number of keywords that rank in the top
  • A spam score

According to Moz, websites with many high-quality external links typically lie at the higher end of the domain authority (DA) scale.

Pricing Structure

It offers 4 different pricing plans, and you can choose based on your needs. However, it offers a 30-day free trial.

  • Standard – $99/month
  • Medium – $179/month
  • Large -$299/month
  • Premium – $599/month

2. SEMrush


SEMrush DA Checker Tool is an SEO tool that helps users measure the domain authority of their website. It is a part of the SEMrush suite of tools that offers a comprehensive set of SEO and digital marketing features.

Data from organic searches, backlink profiles, and website analysis are all used in SEMRush’s authority score calculation.

Top Features of SEMrush

  • It provides a complete domain overview
  • Comes with a position-tracking tool
  • Thorough traffic analysis
  • In-depth competitors insights
  • Provide link outreach suggestions


SEMrush includes three different plans with a 7-day free trial.

  • Pro – $119.95/month
  • Guru – $229.95/month
  • Business – $449.95/month

3. Ahref (Authority Score Checker)

Similar to Moz, Ahrefs is also one of the most widely used DA Checker Tools. It provides a comprehensive analysis of a website’s backlink profile, including the number of backlinks, their quality, and the referring domains.


As an important differentiator, Ahrefs employs its own algorithm, Domain Rating (DR), rather than Moz’s Domain Authority (DA).

In order to calculate the domain rating, Ahref considers the number of unique domains linking to your website, the authority of linking domains, and the number of unique domains each of those sites links to.

Top Features of Ahref

  • It shows organic keywords ranking history
  • Calendar report for pages
  • Internal backlinks report
  • The authority of linking domains
  • General website quality

Pricing Structure

Ahref has four different categories.

  • Lite – $99/month
  • Standard – $199/month
  • Advance – $399/month
  • Enterprise – 999/month

4. Majestic (Trust Flow and Citation Flow Score)

Majestic SEO

The tool uses Majestic’s Trust Flow and Citation Flow metrics to determine the domain authority of a website. Trust Flow measures the quality of the backlinks that point to a website, while Citation Flow measures the quantity of the backlinks.

The higher the Trust Flow and Citation Flow of a website, the higher its domain authority. The tool also provides a score based on a scale of 1 to 100, with higher scores indicating higher domain authority.

Best Features of Majestic

  • It analyzes multiple websites at once
  • It analyzes the domain authority of its competitors’ websites
  • Provides historical data on domain authority scores
  • Detailed information about a website’s backlink profile
  • Allows users to generate custom reports

Pricing Plans

The pricing plans have three major categories, and Lite and Pro plans have a 7-day money-back guarantee for new customers.

  • Lite – $49.99/month
  • Pro – $99.99/month
  • API – $399.99/month

5. SEO Review Tool

A set of real-time search engine optimization (SEO) tools, SEO Review Tools, allows you to conduct an analysis of your website. It also helps you monitor how your competitors are performing in search results.

Each tool is optimized for speed and is intended to assist you in improving your website by providing you with actionable advice and insightful information. It is a totally free tool to use.

Top Features of SEO Review Tool

  • It provides you with information about the domain authority
  • You will have insights about the page authority
  • It tells you how many external backlinks you have

6. Website SEO Checker

A website SEO checker tool is a software application that analyzes a website and provides a report of its search engine optimization (SEO) performance.

It can help website owners and SEO professionals identify issues affecting their website’s visibility on search engine results pages (SERPs).

With Website SEO Checker, you can easily identify issues that affect your website’s search engine visibility, such as broken links, missing meta tags, and poor-quality content.

By fixing these issues, you can improve your website’s SEO performance, attract more organic traffic, and increase your search engine rankings.

Features of Website SEO Checker

  • The tool checks the website’s keyword usage
  • It examines the website’s on-page factors
  • It checks the website’s technical structure
  • This tool website’s backlink profile

7. SmallSEOTools

This tool is a hugely popular web-based SEO tool. However, it is a totally free-to-use tool, but the kind of results it provides are reliable.

This tool offers accurate and comprehensive results, making it an excellent choice for small business owners and individuals who are just starting out with their online presence.

One of the advantages of using SmallSEOTools is its ease of use. The tool is user-friendly, and the results are easy to understand, even for those who are new to SEO.

The interface is intuitive and straightforward, making it easy to analyze your website’s domain authority score quickly.

Some Notable Features

  • It provides domain authority
  • It provides page authority
  • You can check up to 10 domains at a time
  • You can perform competitor analysis

However, you can compare these domain authority checker tools and can make an informed decision to check your site’s authority.

Moz vs. SEMrush vs. Ahref vs. Majestic: Comparison Table

Domain Checker Tools

Overall, all four tools offer powerful features to help improve SEO performance. Moz and SEMrush have similar features, but Moz is more affordable for smaller businesses, while SEMrush offers a broader range of tools.

Furthermore, Ahrefs is known for its backlink analysis and has recently added more features to compete with SEMrush. Talking about Majestic, it is a great choice for backlink analysis but lacks some of the other features offered by Moz, SEMrush, and Ahrefs.

There is no one-fit-for-all solution because, ultimately, the choice of which tool to use depends on your specific needs and budget.

Why Is It Important To Use Domain Authority Checker Tool?

Using a domain authority checker is important for several reasons, especially if you are a website owner or an SEO professional.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). It is based on factors such as the number and quality of inbound links, the domain’s age, and its content’s relevance and quality.

Assessing Website’s SEO Performance

In order to check a website’s domain authority, assessing its overall SEO performance is required. It gives you an idea of how well your website performs compared to others in your industry.

A high domain authority score means that your website is more likely to rank higher in search engine results pages (SERPs), resulting in more organic traffic to your website.

However, it is also crucial to keep in mind that domain authority is just one of many factors that impact your website’s ranking, so it should be used in conjunction with other SEO metrics to get a more comprehensive view of your website’s overall performance.

Website Comparison With Competitors

Using a domain authority checker, you can compare your website’s performance to your competitors in terms of domain authority. This can help you identify areas where your website needs improvement and what your competitors are doing differently.

However, by analyzing your competitors’ backlink profiles and content strategies, you can identify areas where you can improve your own website’s SEO performance and differentiate yourself from your competitors.

Building High-Quality Backlinks

We all know that backlinks are an essential aspect of SEO. Of course, high-quality backlinks from authoritative websites can significantly improve your domain authority.

The process of checking the domain authority of potential linking websites allows you to focus on building high-quality backlinks that will positively impact site performance.

A domain authority checker can help you identify high-authority websites in your industry that you can target for link-building efforts.

Scrutinizing Opportunities For Growth

When you have successfully identified growth opportunities using a domain authority checker tool, you can stay ahead of your competition. It can also help you improve your website’s search engine ranking and drive more traffic to your site.

By regularly monitoring your website’s domain authority score and making necessary improvements, you can ensure that your website remains competitive in the constantly evolving world of SEO.

How to Choose the Right Domain Authority Checker Tool

Choosing the right domain authority (DA) checker tool is necessary for monitoring and improving your website’s rankings. With so many options available, deciding which tool to use can be overwhelming.

Right Domain Authority Checker Tool

But you should consider some key factors to consider when selecting the right DA checker tool for your needs.

1. Accuracy

Accuracy is a critical factor when it comes to DA checker tools. The results you are getting must be reliable and accurate. Therefore, choosing a tool that aligns with Moz’s DA calculation algorithm is vital. Make sure to research the tool’s methodology and read reviews from other users to ensure it’s accurate.

2. Additional Features

While DA is an important metric, it is not the only factor that determines website ranking. Look for a tool that offers additional features like competitor analysis, keyword research, and tracking of multiple domains. These features can provide valuable insights into a site’s performance and help you improve your SEO strategy.

3. Ease Of Use

A DA checker tool should be easy to use, even for those who are not SEO experts. Look for a tool with a user-friendly interface and clear instructions. The tool should provide understandable results and be easy to navigate, even for beginners.

4. Consider Pricing

Yes, pricing is an important consideration when selecting a DA checker tool. Some tools offer free versions, while others require a subscription. Consider your budget and the features you need before choosing a tool. It is noted that some free tools may have limited functionality or accuracy, so be sure to weigh the pros and cons before making a decision.

5. Customer Support

Support is an inevitable factor. Consider the level of customer support offered by the tool. Look for a tool that provides prompt and helpful responses to your queries and issues. A good support team can make a big difference when dealing with technical issues or having questions about how to use the tool.

By considering these factors, you can choose the right DA checker tool that meets your needs and helps you improve your website’s search engine rankings. So, don’t be afraid to test out different tools before making a decision. Ultimately, the tool that works best for you will depend on your individual needs and preferences.

How to Improve Your Domain Authority

Improving your website’s domain authority is essential to enhance its visibility and credibility. A higher score results in better search engine rankings, ultimately driving more organic traffic to your site. Here are some effective strategies to boost your domain’s authority:

  1. Partner with a Link Building Agency: By collaborating with a reputable white label link-building agency, you can benefit from their expertise in generating high-quality backlinks. These agencies have the know-how to identify and create valuable link-building opportunities, helping you improve your domain authority.
  2. Prioritize Quality Link Building Services: When aiming to enhance your domain rating, it’s crucial to focus on quality over quantity. Opt for quality link-building services that emphasize relevant, authoritative, and contextual backlinks. These links not only contribute to your site’s credibility but also positively impact your domain authority.
  3. Create Shareable, Engaging Content: High-quality, unique content attracts natural backlinks, as readers are more likely to share and reference it. Make sure your content offers value and addresses your target audience’s needs.
  4. Optimize On-Page SEO: Properly optimizing your on-page elements, including title tags, meta descriptions, and headers, helps search engines understand your content better. This, in turn, increases your chances of obtaining quality backlinks.
  5. Monitor and Disavow Toxic Links: Regularly review your site’s backlink profile and remove or disavow low-quality or spammy links that could harm your domain authority.

By implementing these strategies, you can effectively improve your domain authority or domain rating, ensuring long-term success for your website.

Happy Domain Authority Checking!

Wrapping It Up

So, there you have it! When it comes to choosing the best free and paid domain authority checker tools in 2023, there are a variety of options available on the market.

But it is still necessary to keep certain factors in mind such as accuracy, ease of use, and features offered when selecting a tool that is right for you.

Nonetheless, Moz, Ahrefs, SEMrush, Majestic, and SmallSEOTools are among the best domain authority checker tools available, each offering unique features and insights to help enhance the site’s SEO.

No matter if you are a small business owner, a digital marketer, or a website owner, using a domain authority checker tool can help you identify areas for growth and stay ahead of the competition.

Eventually, investing in a quality domain authority checker tool can help you take your website’s SEO performance to the next level, and ensure that your online presence remains strong and competitive in 2023 and beyond.

Frequently Asked Questions

What are authority checker tools?

Authority checker tools are online tools that analyze a website's domain authority (DA) and page authority (PA) scores. These tools can help website owners and marketers to evaluate their site's online presence and identify areas where they need to improve.

How do authority checker tools work?

Authority checker tools typically use a website's link profile to calculate its DA and PA scores. They analyze the number and quality of backlinks to a website and its individual pages to determine their authority. The scores are usually based on a scale of 0-100, with higher scores indicating greater authority.

Why are authority checker tools important?

Authority checker tools are important because they provide a quick and easy way to evaluate a website's online presence. By understanding a website's DA and PA scores, website owners and marketers can identify areas where they need to improve and develop strategies to increase their website's authority.

Are there any free authority checker tools available?

Yes, there are many free authority checker tools available online. Some of the most popular free tools include Moz's Link Explorer, Ahrefs' Backlink Checker, and SEMrush's Backlink Analytics. These tools provide basic information about a website's authority, but may have limitations compared to their paid counterparts.

What are some of the best paid authority checker tools available?

Some of the best paid authority checker tools include Moz Pro, Ahrefs, Majestic, and SEMrush. These tools provide in-depth analysis of a website's link profile, as well as other SEO metrics such as keyword rankings and organic traffic. They are ideal for advanced SEO professionals and agencies who require detailed analytics and reporting capabilities.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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