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Best Free and Paid Domain Authority Checker Tools

Domain Authority Checker Tools

Knowing where a site ranks in this highly competitive world can help you perform better. Domain authority is a metric created by Moz that determines a website’s credibility based on its backlinks and overall online presence.

According to a study by Ahrefs, a strong correlation exists between a website’s domain authority and search engine rankings. In fact, websites with a high domain authority (DA) tend to rank higher in search engines than those with a low domain authority.

Therefore, it is essential to track our site regularly. But the question is, how do we check the domain authority?

Well, there are several domain authority checker tools available in the market that can help you with the DA. You can use them to learn where our site ranks in the competition.

However, choosing the right and accurate domain authority checker tool can be daunting for beginners. So, in this guide, we will walk you through the top best domain authority checker tools, both free and paid. Hence, choosing the one that is suitable can be easier.

Top Paid Domain Authority (DA) Checker Tools

These are some of the industry’s most prominent competitors. They have devised their own methodologies, including algorithms and indicators, for determining domain authority.

1. Moz

Moz Authority Tool

Moz is a well-known SEO tool that was developed in 2004. It was developed by Rand Fishkin and his mother, Gillian Muessig. Moz began as a basic blog where Rand would share SEO suggestions. 

It has grown significantly over time, and it now offers a number of tools to help websites rank higher in search engine results. 

This growth transformed Moz from a small blog into a key resource for anyone looking to improve their website’s visibility online.

They’ve kept on adding new features and updating things to help people get their sites noticed on the web.

Key Features of Moz:

  • Comprehensive keyword research.
  • Track keyword ranking.
  • Page optimization.
  • Offer link-building opportunities.
  • Crawl and audit your site.
  • Thorough backlink analysis.
  • Provide custom reports.
  • Understand your visitors.

How Does Moz Work?

Simply enter your URL into the “Domain Analysis” tool on Moz’s website in order to determine your domain authority score. After selecting “Analyze Domain,” you will be presented with a score between 1 and 100, in addition to the following information:

  1. Your connecting root domains (total number of inbound links).
  2. Your total number of keywords that rank in the top.
  3. A spam score.

Pricing Structure:

It offers 4 different pricing plans, and you can choose based on your needs. However, it offers a 30-day free trial.

  • Standard – $99/month
  • Medium – $179/month
  • Large -$299/month
  • Premium – $599/month

2. SEMrush


SEMrush, another tool that many people use for SEO, was launched in 2008. It was started by Oleg Shchegolev and Dmitry Melnikov. Initially, it was pretty simple, just a small tool to check out what keywords competitors were using. 

But it quickly grew, adding tons of features to help users with things like tracking their Google rankings and figuring out good keywords to use. Over time, SEMrush has become a go-to resource for people wanting to boost their online presence.

Top Features of SEMrush:

  • It provides a complete domain overview.
  • Comes with a position-tracking tool.
  • Thorough traffic analysis.
  • In-depth competitors insights.
  • Provide link outreach suggestions.


SEMrush includes three different plans with a 7-day free trial.

  • Pro – $119.95/month
  • Guru – $229.95/month
  • Business – $449.95/month

3. Ahref (Authority Score Checker)


Dmitry Gerasimenko founded this tool (Ahrefs) in 2010. He aimed to create a tool that not only analyzes website links but provides insights as well to boost your site’s visibility in search results. 

Ahrefs now is packed with features to help you understand how your site stacks up against others and what you can do to improve your rankings. They keep updating their tools to stay on top of the SEO game.

Top Features of Ahref:

  • It shows organic keywords ranking history.
  • Calendar report for pages.
  • Internal backlinks report.
  • The authority of linking domains.
  • General website quality.

Pricing Structure:

Ahref has four different categories.

  • Lite – $99/month
  • Standard – $199/month
  • Advance – $399/month
  • Enterprise – 999/month

4. Majestic (Trust Flow and Citation Flow Score)

Majestic SEO

Majestic employs Trust Flow and Citation Flow indicators to establish a website’s domain authority. Trust Flow refers to the quality of backlinks pointing to a website, whereas Citation Flow refers to the number of backlinks.

Higher Trust Flow and Citation Flow indicate more domain authority. The program also calculates a score on a scale of 1 to 100, with higher scores indicating more domain authority.

Best Features of Majestic:

  1. It analyzes multiple websites at once.
  2. It analyzes the domain authority of its competitors’ websites.
  3. Provides historical data on domain authority scores.
  4. Detailed information about a website’s backlink profile.
  5. Allows users to generate custom reports.

Pricing Plans

The pricing plans have three major categories, and Lite and Pro plans have a 7-day money-back guarantee for new customers.

  • Lite – $49.99/month
  • Pro – $99.99/month
  • API – $399.99/month

Top Free Domain Authority (DA) Checker Tools

Now explore some of the free options available in the market:

5. SEO Review Tool

seo review tools

A set of real-time search engine optimization (SEO) tools, SEO Review Tools, allows you to conduct an analysis of your website. It also helps you monitor how your competitors are performing in search results.

Each tool is optimized for speed and is intended to assist you in improving your website by providing you with actionable advice and insightful information. It is a totally free tool to use.

Top Features of SEO Review Tool:

  1. It provides you with information about the domain authority.
  2. You will have insights about the page authority.
  3. It tells you how many external backlinks you have.

6. Website SEO Checker

Website SEO Checker

Website SEO Checker was developed as a tool to evaluate websites and generate reports on their search engine optimization (SEO) performance. 

It helps website owners and SEO professionals pinpoint issues that affect their site’s visibility on search engine results pages (SERPs). This tool simplifies the process of analyzing a website’s SEO health, providing actionable insights to improve rankings.

With Website SEO Checker, you can easily identify issues that affect your website’s search engine visibility, such as broken links, missing meta tags, and poor-quality content.

Fixing these issues can improve your website’s SEO performance, attract more organic traffic, and increase your search engine rankings.

Features of Website SEO Checker

  1. The tool checks the website’s keyword usage.
  2. It examines the website’s on-page factors.
  3. It checks the website’s technical structure.

7. SmallSEOTools


SmallSEOTools was introduced as a web-based SEO solution. It soon gained popularity due to its accessibility and no-cost model. 

It gives genuine findings free of charge, making it a fantastic alternative for small company owners and people just starting out with their web presence. 

The tool provides accurate and thorough results. It helps people improve their websites successfully.

One advantage of SmallSEOTools is its ease of use. Even individuals who are new to SEO will find the tool straightforward to use and the results understandable.

The interface is intuitive and straightforward, making it easy to analyze your website’s domain authority score quickly.

Some Notable Features

  1. It provides domain authority.
  2. It provides page authority.
  3. You can check up to 10 domains at a time.
  4. You can perform competitor analysis.

However, you can compare these domain authority checker tools and can make an informed decision to check your site’s authority.

8. Dupli Checker

Dupli Checker

Dupli Checker was designed to assist users in identifying and managing duplicate content concerns. It gives a set of tools to check the text’s authenticity. It helps to avoid plagiarism. 

Dupli Checker has evolved over time, adding capabilities such as grammar and spelling checks to become a comprehensive resource for increasing content quality. It often upgrades its tools to meet new problems in content production and administration.

Streamlined features of Dupli Checker:

  1. Plagiarism detection to verify content originality.
  2. Grammar and spelling corrections for enhanced writing quality.
  3. Paraphrasing tool to improve text uniqueness.
  4. Reverse image search to identify similar images online.
  5. Keyword density analysis for SEO optimization.

What is Domain Authority?

First thing first. Before discussing the Domain Authority checker tools, let’s first understand domain authority.

Domain authority is a metric that predicts the ranking potential of a website in search engines. It is calculated based on the quality and quantity of backlinks pointing to the website, as well as other factors such as the website’s age, content quality, and social signals.

What is a Domain Authority Checker Tool?

A domain authority checker tool is a software or online tool that calculates a website’s Domain Authority (DA). DA is a metric created by Moz that predicts the ranking potential of a website in search engines.

By using a domain authority checker tool, website owners can monitor their website’s DA, track changes in their DA over time, and identify areas that need improvement.

These tools are available in both free and paid versions. However, the paid versions offer more advanced features and capabilities.

Moreover, monitoring a website’s domain authority can drastically increase online visibility.

Moz vs. SEMrush vs. Ahref vs. Majestic: Comparison Table

Domain Checker Tools

All four tools are great for improving your SEO. Moz and SEMrush do a lot of the same things, but Moz is cheaper, which is nice for smaller businesses. SEMrush, though, has more bells and whistles.

Also, Ahrefs just added some new tools to keep up with SEMrush and is really good at checking out backlinks. Majestic is also good, but it doesn’t include the extra features you find in Ahrefs, Moz, or SEMrush. 

The best tool for you depends on what you need and your budget. There’s no one-size-fits-all; it’s all about what works for you and how much you want to spend.

Why Is It Important to Use a Domain Authority Checker Tool?

Using a domain authority checker is necessary for various reasons, particularly if you own a website or work in SEO.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). It is based on factors such as the number and quality of inbound links, the domain’s age, and its content’s relevance and quality.

Assessing Website’s SEO Performance

In order to check a website’s domain authority, assessing its overall SEO performance is required. It gives you an idea of how well your website performs compared to others in your industry.

A high domain authority score means that your website is more likely to rank higher in search engine results pages (SERPs), resulting in more organic traffic to your website.

However, it is also crucial to keep in mind that domain authority is just one of many factors that impact your website’s ranking, so it should be used in conjunction with other SEO metrics to get a more comprehensive view of your website’s overall performance.

Website Comparison With Competitors

Using a domain authority checker, you can compare your website’s performance to your competitors in terms of domain authority. This can help you identify areas where your website needs improvement and what your competitors are doing differently.

However, by examining your rivals’ backlink profiles and content strategies, you may uncover areas where you can enhance your own website’s SEO performance and set yourself apart from the competition.

Building Quality Backlinks

We all know that backlinks are an important part of SEO. High-quality backlinks from trusted websites can really help your domain authority. Checking the domain authority of potential link sites helps you aim for quality backlinks that boost your site’s performance. A domain authority checker tool can help you find high-authority sites in your field for link building.

Scrutinizing Opportunities For Growth

When you have successfully identified growth opportunities using a domain authority checker tool, you can stay ahead of your competition. It can also help you improve your website’s search engine ranking and drive more traffic to your site.

Keep an eye on your website’s domain authority score and make updates to stay ahead in the fast-changing SEO world.

How do you choose a reliable domain authority checker? 

Picking the right tool is key to tracking and boosting your site’s rankings. With so many options available, finding one can be tricky.

However, there are a few important things to take into account while choosing the best DA checker program for your requirements.

1. Precision

One important consideration for DA checker tools is accuracy. You need results that are both accurate and reliable. So, it’s important to pick a tool that follows Moz’s domain authority scoring. To make sure it’s precise, check out user reviews and look into how the tool works.

Getting accurate and reliable results is crucial. Make sure to pick a tool that aligns with Moz’s domain authority scoring. To double-check its accuracy, it’s a good idea to read through user reviews and understand how the tool operates.

2. Additional Features

Domain authority is key, but it’s not the whole story. Look for a tool that does more, like tracking different domains, researching keywords, and checking out your competition. These extra features can really help you see how well your website is doing and assist in planning your SEO strategy.

3. Ease of Use

Anyone should be able to use a domain authority checker, not just SEO pros. Look for one that’s simple to navigate, with clear instructions and an intuitive layout. It should deliver straightforward results that anyone can understand, even if you’re new to this.

4. Consider the Cost

Budget is always a factor when choosing a domain authority checker. Some tools are free, while others charge a subscription fee. Think about what you need from the tool and what you can afford to spend. Remember, some free tools might not give you the full picture, so make sure to explore all your options before making a decision.

5. Customer Support

Strong customer support can make a big difference. Check how responsive and helpful the support team is. A good support team can be invaluable, especially when you hit a snag or have questions about how to use the tool.

Taking these factors into account will help you pick a domain authority checker that suits your needs and helps push your website up the search engine rankings.

Boosting Your Domain Authority

Boosting your website’s domain authority is key to making your site more trustworthy and noticeable online. A higher domain authority means better rankings in search engines, which leads to more organic traffic coming your way. Here are a couple of effective ways to improve your domain authority:

  1. Partner with a Link-Building Expert: Collaborating with a reputable white-label link-building company can really pay off. These companies excel at finding and creating valuable link-building opportunities, which will boost your domain authority.
  2. Focus on Quality Link-Building: When it comes to enhancing your domain rating, quality beats quantity. Choose link-building services that focus on high-quality, relevant, and trustworthy backlinks. These links not only strengthen your site’s credibility but also boost your domain authority.
  3. Create Shareable, Engaging Content: High-quality, unique content attracts natural backlinks, as readers are more likely to share and reference it. Make sure your content offers value and addresses your target audience’s needs.
  4. Optimize On-Page SEO: Properly optimizing your on-page elements, including title tags, meta descriptions, and headers, helps search engines understand your content better. This, in turn, increases your chances of obtaining quality backlinks.
  5. Monitor and Disavow Toxic Links: Regularly review your site’s backlink profile and remove or disavow low-quality or spammy links that could harm your domain authority.

You may ensure your website’s long-term success by putting these ideas into practice and effectively increasing your domain authority or domain rating.

Wrapping It Up

There you have it, then! There are several possibilities on the market for selecting the top domain authority checker tools, both free and premium.

However, when choosing the best tool for you, you still need to consider a few things, including accuracy, usability, and functionality.

Nevertheless, the top domain authority checker tools include Moz, Ahrefs, SEMrush, Majestic, and SmallSEOTools; each offers special features and insights to improve the site’s SEO.

Whether you are a small business owner, a digital marketer, or a website owner, using a domain authority checker tool can help you identify areas for growth and stay ahead of the competition.

Eventually, investing in a quality domain authority checker tool can help you take your website’s SEO performance to the next level and ensure that your online presence remains strong and competitive.

Frequently Asked Questions

What are authority checker tools?

Authority checker tools are online tools that analyze a website's domain authority (DA) and page authority (PA) scores. These tools can help website owners and marketers to evaluate their site's online presence and identify areas where they need to improve.

How do authority checker tools work?

Authority checker tools typically use a website's link profile to calculate its DA and PA scores. They analyze the number and quality of backlinks to a website and its individual pages to determine their authority. The scores are usually based on a scale of 0-100, with higher scores indicating greater authority.

Why are authority checker tools important?

Authority checker tools are important because they provide a quick and easy way to evaluate a website's online presence. By understanding a website's DA and PA scores, website owners and marketers can identify areas where they need to improve and develop strategies to increase their website's authority.

Are there any free authority checker tools available?

Yes, there are many free authority checker tools available online. Some of the most popular free tools include Moz's Link Explorer, Ahrefs' Backlink Checker, and SEMrush's Backlink Analytics. These tools provide basic information about a website's authority, but may have limitations compared to their paid counterparts.

What are some of the best paid authority checker tools available?

Some of the best paid authority checker tools include Moz Pro, Ahrefs, Majestic, and SEMrush. These tools provide in-depth analysis of a website's link profile, as well as other SEO metrics such as keyword rankings and organic traffic. They are ideal for advanced SEO professionals and agencies who require detailed analytics and reporting capabilities.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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