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Page Authority vs. Domain Authority: Building Blocks of SEO

Page Authority vs Domain Authority

Do you know about the two crucial SEO metrics – page and domain authority?

If not, keep reading! Whether you’re launching an online business or upgrading an existing one, understanding these scores is essential.

They have a significant impact on your website’s overall ranking, so it’s vital to pay attention to them.

This blog will provide you with an introduction to page authority (PA) and domain authority (DA).

Page Authority vs. Domain Authority

Moz has developed two important metrics: page authority and domain authority. While both are valuable, domain authority is more widely used. You’ve come to the right place if you’re curious about the differences between page authority vs. domain authority and how to improve them.

This blog will explain the distinctions between page authority (PA) and domain authority (DA) and offer tips on how to boost both.

What is Page Authority?


Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. A page’s ranking possibility in the SERPs can be measured by analyzing its PA score.

Page Authority

A higher page authority score implies a better chance of ranking on the first page of Google. It is also an essential metric for SEO specialists and digital marketers to optimize their strategies and reach sustained online success. A good PA score should be your priority if you run an online business.

Why Is a Good Page Authority Score Important for SEO?

Page authority is of great importance. It directly impacts a webpage’s ability to rank higher in search engine results, drive organic traffic, and achieve an online presence. A good page authority has become an indicator of a webpage’s trustworthiness and influence.

It is also an essential metric for SEO specialists and digital marketers to optimize their strategies and reach sustained online success. A good PA score should be your priority for running an online business.

How is Page Authority (PA) Calculated?

Moz takes into account over forty different ranking factors to calculate PA score. These factors include the number of quality backlinks hinting at the quality of content. Other things considered are traffic, keyword density, user behavior, etc. The exact method utilized to calculate page authority remains disclosed.

The page authority (PA) score measures from one to 100. If a page scores 90% or higher, it is listed as A+. However, a low-scoring page authority indicates the need for more SEO work. This includes both on-page areas and off-page aspects like link-building.

Moz uses a logarithmic scale, meaning increasing your scale from 20 to 30 is notably easier than growing from 70 to 80. One must always be on their toes to tackle PA scores as Moz constantly updates its algorithm.

To simplify it, remember that the more links a page receives from reputable and authoritative websites, the higher its authority. Social media engagement and user interactions, such as likes, shares, and comments, can also affect page authority.

How to Build and Boost Page Authority?

Now that we have explained what page authority is and why it matters, let us look at some of the effective ways- you can use to boost it. Here are some of the potent things you must pay specific attention to:

1. Create Quality and Relevant Content

Engaging content is the backbone of any web page. Ensure to produce informative, thorough, and compelling content that adds value to your target audience. You attract organic traffic, social shares, and natural backlinks by consistently publishing high-quality content.

Create Quality and Relevant Content

If you keep up with good content, there is a higher chance other websites will also want to link and share it with others. In addition, post regularly as Google prefers to offer new posts. And secondly, the more content you deliver- the better your chances of ranking for different keywords.

2. Build Strong Backlinks

Obtaining high-quality backlinks from reputable websites is essential to improve your page authority. These websites should be reliable and trustworthy sources on the internet. Signing up for random link exchanges is not beneficial, as their page rank may need to be higher and could harm your site’s optimization.

Instead, search for websites relevant to your industry or business with a high DA or PA. Reach out to them to propose a link exchange collaboration. As your page authority grows, seeking out different websites will become easier, and you can pitch for reciprocal linking.

Additionally, consider implementing link-acquiring strategies like guest blogging, contacting influencers, and participating in industry-specific forums or communities to earn suitable backlinks.

3. Don’t Forget to Optimize On-Page Elements

Optimizing on-page elements is essential for enhancing page authority. You can start by optimizing your site’s title tags, meta descriptions, and headers to reflect the relevance of your content.

Also, incorporate keywords naturally throughout your content, but ensure they align with the user’s search intent. Other steps you must take are optimizing your URLs, alt tags, and internal linking structure to improve the overall user experience and search engine visibility.

4. Avoid Black Hat SEO Methods

Avoid black hat SEO techniques at all times. Applying such practices is not recommended by SEO professionals. Utilizing black hat SEO can get your website blacklisted from Google- and you don’t want that under any circumstance. This means users will receive a warning that can scare them off whenever they visit your website. So, make it a rule to follow proper SEO guidelines and not to indulge in black hat SEO.

What is Domain Authority?

Domain Authority, or DA, is a vital SEO metric developed by Moz. It helps to measure a website’s credibility and reliability. Think of domain authority as the online popularity contest for websites, where different assessment factors such as backlinks, content quality, user experience, and other social signals decide a website’s authority.

Domain Authority

Why Is a Good Domain Authority Score Important for SEO?

A good Domain Authority (DA) score is essential for SEO. Websites having high DA scores are viewed as more dependable than others, signaling to search engines that they provide helpful content. The simplest way to draw organic traffic is by improving your domain authority score. So, striving to get a solid domain authority score is a strategic approach to improve overall SEO performance.

How to Calculate Domain Authority (DA)?

Like page authority, domain authority is ranked on a scale of one to 100. Calculating domain authority involves a complex algorithm that considers various factors, such as:

  • Linking root domains,
  • Number of links,
  • Quantity and quality of inbound links,
  • Diversity of link sources,
  • Relevance and authority of those sources,
  • Content quality and relevance,
  • Website structure and user experience,
  • Social signals (likes, shares, comments),
  • Regular updates and refinements by Moz,
  • Historical data and domain age,
  • SEO optimization factors (title tags, meta descriptions, etc.),
  • Online reputation and brand authority.

How to Increase Domain Authority?

Domain authority improvement requires the same steps as page authority, such as;

  1. Creation of High-Quality Backlinks
  2. Development of Convincing and Shareable Content
  3. Optimization of On-Page Elements

Other than the above steps, you can also do the following:

4. Build up Website Performance and User Experience

A website that loads fast and delivers a seamless UX attracts more traffic and improves metrics influencing DA score. We suggest you work on your website optimization by compressing images, leveraging browser caching, and reducing unnecessary code. Also, guarantee that your site is mobile-friendly and responsive; as you know, nowadays, users browse the internet on mobile devices.

5. Foster Engagement and Social Signals

Motivate user engagement through likes, comments, and social media shares. Make a genuine effort to connect with your audience by responding to comments and fostering a sense of community around your content. Generating social signals can increase your website’s online presence and earn more backlinks from other users or content creators.

6. Maintain a Uniform Publishing Schedule

Consistency is the key when it comes to lifting your domain authority score. Make it a practice to publish quality content to display your field expertise. Employing frequent publishing also signals to Google that your website is functional and relevant, which can positively impact your domain authority score.

7. Monitor Your Performance and Make Crucial Adjustments

Regularly maintaining your website’s performance is essential. You can take help from SEO tools like Google Analytics, Moz, or SEMrush to gain insights into your site’s performance. Another benefit of regular monitoring is that you can identify improvement areas, analyze your strategies’ effectiveness, and make necessary adjustments to optimize your DA score over time.

Page Authority vs. Domain Authority  – What’s The Difference?

Moz has developed two metrics that assess a website’s credibility and ranking potential, but they serve different purposes. The main contrast between Page Authority and Domain Authority is their focus.

Page authority chiefly assesses the strength and relevance of a particular webpage. It examines different factors, including the quantity and quality of inbound links, content quality, user experience, and on-page optimization.

On the other hand, domain authority brings a broader view by considering an entire domain’s overall strength and prominence. It measures all pages’ influence within a website, including factors such as the overall link profile, domain age, content, and historical performance. Domain authority provides a score that hints at the domain’s potential to rank well.

Page authority (PA) concentrates on individual pages and their ranking potential, while domain authority (DA) considers the overall authority and reputation of the entire domain.

Although both– PA and DA deliver insights at different levels of analysis, they help evaluate a website’s SEO performance. Understanding these distinctions can help business owners and SEO professionals estimate the strengths and weaknesses of their online presence more effectively.

To summarize, page authority vs. domain authority comparison guides you to grasp core elements you need to prioritize.

Page Authority vs Domain Authority  – What’s The Difference

Where Can You Check Page Authority (PA) and Domain Authority (DA)?

You can use various online tools and platforms to check a website’s Page Authority (PA) and Domain Authority (DA). Here are some popular methods:

  • Moz Link Explorer: Moz’s Link Explorer is one of the most widely utilized tools for checking PA and DA. This tool offers comprehensive data on the backlinks and domain metrics, which helps you assess the authority of a website.
  • MozBar: MozBar lets you view PA and DA while browsing any webpage. It’s a convenient way to check a specific page or domain’s authority quickly.
  • Ahrefs: Ahrefs is another popular SEO tool that offers detailed data on backlinks, organic traffic, and domain metrics. It also offers authority metrics similar to PA and DA.
  • SEMrush: With SEMrush, you can analyze and compare multiple websites simultaneously. SEMrush will help you study a wide range of SEO data, including page authority and domain authority scores.

To Sum Up

Improving your DA and PA is essential to ensure your business website ranks well on search engines. Start with small steps such as correcting title tags, using relevant keywords, and publishing high-quality content.

Achieving a decent PA and DA score may take some time, so patience and commitment to the process are critical.

In addition, the ability to have knowledge of page authority vs. domain authority pushes you to make high-priority strategic changes. The suggestions we have given above are basic yet most significant to get a good page authority and domain authority score- give your best to incorporate all of them.


Frequently Asked Questions

What is a good page authority (PA) score?

A good page authority score is one that approaches 100.

How can page authority and domain authority impact my website's search engine rankings?

Page and domain authority can influence your website's search engine rankings. A higher page authority hints that a specific webpage has a better chance of ranking well for relevant keywords. On the other hand, a strong domain authority can contribute to the overall credibility and visibility of your entire website, potentially leading to higher rankings across multiple pages.

Is 20 a good domain authority score?

Domain authority scores ranging between 40 and 50 are considered average. And a score between 50 and 60 is rated as good. Domain authority scores that are above 60 are regarded as excellent.

What are the main distinctions between page authority vs. domain authority in SEO?

The ability of a particular webpage to rank highly is determined by its page authority, which considers elements like relevant content and links. Alternatively, the overall credibility of a website is evaluated by its domain authority. While page authority is specific to individual pages, domain authority reflects the reputation of the entire website. Knowing and optimizing these metrics is essential for enhancing search visibility and SEO effectiveness.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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