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Link Building for Domain Registrars: Top 5 Essential Techniques

Link Building for Domain Registrars

You are having great content still not ranking in SERP! Has this question ever popped in your mind? Well the answer is very underrated – backlinks.

Let’s take a trip to the world of domain registrars.

Imagine every website is like a shop in a bustling digital market. Now, links?

They’re like the signposts pointing excited shoppers to your store. The trick is, not all signposts are equal.

Ever seen a shop with a big, flashy sign? That’s what the right link building can do for domain registrars! But how do you get the best signs or we say here, links pointing to your website?

Which techniques will help your website outshine the rest? Buckle up and dive into this guide. We’re about to unravel the mystery together. Ready for the journey?

Who are Domain Registrars?

Domain registrars are approved companies that can register website names on the internet. They’re given this permission by ICANN (Internet Corporation for Assigned Names and Numbers) or a country’s specific authority.

In simpler terms, they are the businesses where you purchase and register domain names (like example.com) for your websites.

Popular domain registrars include GoDaddy, Namecheap, Bluehost, and many others.

Why Do Domain Registrars Need Link Building?

Link building is like planting seeds in a digital garden. When other websites link to a domain registrar’s site, then that link grows the tree of trust and authenticity. This is important for domain registrars because:

  • Trust: Search engines like Google see these links as votes of confidence. The more quality links, the more trusted a site becomes.
  • Visibility: Links help a registrar’s website show up higher in search results, making it easier for people to find.

In simple words, link building helps domain registrars stand out and earn trust online.

Top 5 Advanced Link Building Techniques

Advanced link building techniques are essential for improving your website’s authority. These strategies go beyond basic tactics and involve building high-quality, relevant, and authoritative backlinks.

Top 5 Advanced Link Building Techniques

1. Building Relationships with Industry Leaders

Ever dreamt of being a standout name in the domain world? It’s simpler than you think. The secret? Building genuine relationships with the top shots in the industry. 

Building strong relationships with leaders in the industry is an advanced technique in the world of link building. For domain registrars, it’s not just about getting any link; it’s about earning the right ones.

How can domain registrars build these relationships?

  • Engage in Industry Forums: Participate actively in discussions, share insights, and offer genuine help.
  • Attend Conferences: Even if they’re virtual, joining industry events helps in networking and getting your name out there.
  • Collaborate: Consider co-hosting webinars or writing joint research papers with industry peers. This mutual effort can lead to natural link earning.

The goal isn’t just to “build” links. It’s to genuinely engage, collaborate, and earn links that boost credibility and trust in the digital realm.

2. Leveraging Skyscraping Technique

Imagine you’re building the tallest building in a city. Digitally it means creating content that stands out as the best. 

Skyscraping technique is a creative way to earn links, especially for domain registrars aiming for the top spot in search results.

How to use the skyscraping technique?

  • Research: Look for widely-shared articles or guides about domain registration.
  • Improve: Add more depth, make it clearer, or update it with the latest information.
  • Promote: Once you have your superior content, reach out to websites that have shared the original content. Let them know about your enhanced version.

The idea is simple but powerful: by elevating the standard of content, domain registrars can earn links naturally. After all, everyone wants to point their readers to the very best resources available.

3. Harnessing the Power of Broken Link Building

Broken Link Building

Broken link building is like being a helpful neighbor in a digital community. Imagine coming across a broken gate in a park; if you fix it, everyone benefits. 

In the virtual scenario, broken links are those that no longer work. And for domain registrars, this technique can be a brilliant way to earn links.

Steps to utilize broken link building:

  • Identify: Use tools to find broken links on websites related to domain registration or tech topics.
  • Create or Match Content: Ensure you have content that can replace the broken link’s original topic. If not, consider creating it.
  • Reach Out: Politely inform the website owner about the broken link and suggest your content as a fitting replacement.

Broken link building is about spotting opportunities and stepping in with a helpful solution. By doing so, domain registrars not only earn links but also forge valuable industry connections.

4. Guest Posting on High-Authority, Niche-Relevant Sites

Want to be the talk of the tech world? Guest posting is your ticket. Guest posting is an opportunity for domain registrars to publish their content on external websites, typically those that cater to a similar or complementary audience. 

By doing so, domain registrars can reach a broader demographic, showcase their knowledge, and weave their web more sophisticated within the digital decorum.

Steps to a successful guest posting journey:

  • Spot the Right Platforms: Seek out reputable websites within the tech and domain spheres that are open to external contributions.
  • Mold Thought-Provoking Content: Pen articles that resonate, ensuring they align with the ethos and audience of the targeted website.
  • Engage Tactfully: When reaching out, position your content as a valuable addition, underlining the mutual benefits.

Guest blogging isn’t merely about placing content on another platform; it’s about intertwining narratives, merging audiences, and earning a spot under the industry limelight.

5. Diversifying Your Backlink Portfolio

In the world of links, variety is the spice of life. Think of it as an ever-evolving digital salad, with each link adding its unique flavor.

By diversifying, domain registrars can earn links from various sources, amplifying their reach and resilience in the digital space.

How can domain registrars diversify their backlinks?

  • Vary Content Types: Earn links from different content forms like articles, infographics, videos, or podcasts.
  • Explore Multiple Platforms: From blogs and forums to news sites and online directories, diversify where links are coming from.
  • Geographical Diversification: If possible, earn links from websites in different countries or regions to globalize reach.

Diversifying doesn’t mean collecting links without purpose. It’s about strategically widening the net, ensuring each link has value and helps build a stable, credible online image. Diversified backlink profile is the sign of authority.

Monitoring and Refining Your Link Building Effort

Monitoring and Refining Your Link Building Effort

Achieving link-building success isn’t a one-time task. Just as navigators use tools to ensure they stay on course, domain registrars need to monitor and refine their link-building efforts to keep their digital journey on the right path.

Why the need to constantly monitor?

  • Adaptability: The digital world is dynamic. By tracking the performance of earned links, registrars can swiftly adapt to changes and maintain their edge.
  • Quality Assurance: It’s crucial to ensure that the links pointing to a site are of high quality, enhancing its credibility.

Key Tools and Steps for Refinement:

  • Use Analytic Tools: Tools like Google Analytics and Ahrefs can provide valuable insights into link performance and origin.
  • Audit with SEMrush: This tool can help identify and remove potentially harmful backlinks, ensuring a clean profile.
  • Engage with Feedback: Tools like Mention or Brand24 can capture what’s being said about your registrar online, guiding refinements.

With the right tools in hand and a commitment to ongoing evaluation, domain registrars can ensure their link building strategies remain robust, responsive, and rewarding.

Making Link Building Simple with Outreach Monks

Link building is like a giant jigsaw puzzle – a bit wacky and wild. But hey, with some pals by your side, it’s all fun and games! 

Think of Outreach Monks as helpful friends who’ve been solving this puzzle for many businesses since 2017. 

With their help, this task becomes much easier and clearer. They know the best ways to build links, so businesses can avoid the usual headaches and pitfalls.


Link building is a bit like trying to herd cats—sometimes chaotic, often unpredictable, but always an adventure. Just as you think you’ve got the hang of it, a mischievous link vanishes away, reminding you of the unpredictable challenge ahead. 

But here’s the twist: armed with the right strategies, this digital cat-herding becomes not only manageable but also fun. 

We talked about making friends with top names, creating awesome stuff online, and fixing things that are broken. 

Guest writing lets you share your stories on different websites. And don’t stick to just one type of link; mix it up! Just like you’d want different fruits in a bowl, gather different kinds of links from all over.

With the right steps and some fun ideas, you can make your mark in the digital world. Let’s get building!

Frequently Asked Questions

What is link building for domain registrars?

Link building for domain registrars involves acquiring backlinks to boost the visibility of domain registration services, enhancing search engine rankings, driving organic traffic, and building trust within the digital community.

Why is link building important for domain registrars?

Link building is crucial for domain registrars because it improves search engine rankings, increases referral traffic, establishes domain authority, and reinforces the registrar's reputation as a trusted service provider in the market.

What are effective link building strategies for domain registrars?

Effective strategies include creating valuable content about domain registration, guest blogging on tech websites, partnering with hosting providers for mutual backlinking, running affiliate programs, and getting mentions in industry-related forums and discussions.

Can domain registrars build links by sponsoring events or tools?

Yes, sponsoring events, webinars, or digital tools can earn domain registrars quality backlinks. This not only enhances their online presence but also fosters community engagement and showcases industry leadership.

How do domain registrars avoid spammy or low-quality links?

Domain registrars should prioritize white-hat link-building techniques, regularly audit their backlink profile, disavow harmful links, and avoid purchasing links or engaging in link schemes that violate search engine guidelines.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks with six years in the digital marketing trenches, specializing in the SaaS niche. Professionally, she’s a wizard at navigating multiple niches with finesse. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world.


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