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13 Types of Backlinks: An Essential Guide for SEO Enthusiasts

Types of Backlinks

Why do we need authority (Backlinks) online? Think of it like opening a new shop. If a popular person in your town recommends your shop, more people will visit, right? Similarly, your website gets popular when other sites link to it.

These links from other sites are like nods of approval. They tell search engines that your website is important and should be shown to more people. So, they help your website climb up the ladder of search results.

But, here’s an interesting thing: not every link is the same. Just like there are different kinds of shops, there are different types of links too. Each type has its own special effect on your website’s popularity.

In this guide, we’re going to talk about 13 different types of links. We’ll look at how each type affects your website and how you can use them to make your website more popular.

So, get ready to explore the wonderful world of links!

What Are Backlinks?

Backlinks, also known as “inbound links”, are simply links from one website to another. When a website mentions another website and links to it, that’s a backlink. They are like the roads that connect different cities in the world of the internet.

What Are Backlinks

In simple terms, a backlink is a link your website avails from other web sources. The web sources could be a website, page, article, or online directory. This is done using link-building and guest-posting strategies.

13 Advanced Types of Backlinks:

Before you implement link building strategy, it is critical to understand the different types of backlinks. Let’s look into some backlink types and how they boost or harm SEO:

1. Editorial Backlink

Editorial backlinks are links that come from other websites naturally. This happens when other sites find your content useful and decide to share it with their readers.

They aren’t just any links though. These are special because you don’t ask for them or pay for them. They are like compliments given to your website because your content is great.

Remember, having more editorial backlinks is a good sign. It shows that people appreciate your content and want to share it. This can make your website more popular and easy to find on the internet.

Editorial Backlink

How to Build Them?

To get these golden star backlinks, you need to focus on creating and sharing top-notch content. Here’s how:

  • Write high-quality content that is interesting and useful to your readers.
  • Share your work with review websites or popular figures in your field. If they like what they see, they might link to it.
  • Keep updating your content to keep it fresh and relevant.

In simple terms, an editorial backlink is a thumbs-up for your content. So, keep creating great content and you could see more and more of these gold stars on your website.

2. Backlinks From Free Tools

Backlinks from free tools are links that come from websites that have used a free tool or service you offer. Let’s say you have a free travel itinerary planner on your site. Other websites might use it, find it helpful, and link back to your tool.

The thing that makes these links special is that they come from offering something useful for free. You’re not directly asking for the link, but by providing a helpful tool, you’re encouraging it.

Having more of these backlinks is a good thing. It shows that your free tools are useful and people want to share them. This helps your website become more popular and easy to find on the internet.

Backlink Tool

How to Build Them?

Here’s how you can get these awesome free tool backlinks:

  • Create a cool free tool that people will enjoy. It could be anything, from a simple calculator to SEO tools.
  • Share your tool with review sites or other relevant web pages. If they love your tool, they might link to it.
  • Keep your tool up-to-date and easy to use. This way, more people will use it and you’ll get more backlinks.

Suppose, if you desire to serve the audience of a platform such as Instagram, consider to Develop App Like Instagram to build a loyal audience. Believe it or not, it will help you get organic reach.

3. Social Links

Social links are links that come from social media platforms like Facebook, Instagram, Twitter, and LinkedIn. These links are created when you or someone else shares your website content on their social media account.

These are not just ordinary links. They’re unique because they spread your content in a fun and interactive space where lots of people hang out.

Having more social links is like having more friends telling others about your website on social media. This can make your website more known and easy to find on the internet. So, social links are pretty cool to have!

Social Media Link

How to Build Them?

Want to acquire more of these social shoutouts or acknowledgment backlinks? Here’s a simple game plan:

  • Share engaging, relevant content on your social media channels. If your followers find it interesting, they might share it too!
  • Engage with your followers. Respond to their comments and join the conversation. It can encourage more shares and backlinks.
  • Use visuals. Eye-catching images or videos can grab attention and increase the chances of your content being shared.

In short, social links are acknowledgment backlinks you can acquire from being active and sharing great content on social media. So, keep the good stuff coming, and enjoy the incoming links to your own site!

4. Guest Blogging Backlinks

Guest blogging backlinks are links that you get when you write an article or blog for another website. In return, the website allows you to put a link back to your own site in your article.

These are special links because they involve teamwork. You offer your writing skills and the other site offers you a space to share your link.

The best part is, guest blogging backlinks are like a win-win situation. You help another website by providing good content, and they help you by giving a chance to link back to your site.

So, guest blogging backlinks can help in spreading the word about your website and getting more people to visit it.

Guest Blogging Backlinks

How to Build Them?

To earn guest blogging backlinks, you need a good link building plan. Here’s how:

  • Write awesome guest posts that other sites will want to host.
  • Include a link back to your website within the guest post or in your author bio. This type of link is often referred to as a ‘guest post bio backlinks.
  • Reach out to sites that allow guest posts. Remember, while search engines often prefer unpaid guest posts, when used ethically and appropriately, paid links can also be a beneficial part of your link-building strategy.
  • Avoid private blog networks. These may seem like an easy way to acquire backlinks, but they can harm your reputation with search engines.

In a nutshell, guest blogging backlinks are your ticket to better visibility and credibility online. So, keep writing amazing guest posts and start building those valuable links today!

5. Webinar Backlinks

Webinar backlinks are links that you get when you host a webinar, or an online seminar. When you do a webinar, you share lots of useful information. Other websites might find your webinar interesting and decide to link to it.

What’s special about webinar backlinks? Well, you don’t directly ask for them or pay for them. They’re like applause for a good performance.

So, having more webinar backlinks is a positive thing. It shows that people find your webinars helpful and want others to see them too. This can make your website more noticeable and loved on the internet.

Webinar Backlinks

How to Build Them?

Getting these showstopper backlinks involves a few key steps:

  • Regularly host webinars on topics that grab attention and offer value.
  • Share your webinar links with other sites. This encourages the linking site to create a backlink to your webinar.
  • Be careful to avoid link schemes. Natural, organic backlinks are the goal.

Webinar backlinks are a unique type among the many types of backlinks that can truly elevate your link building strategy. So, why not host a webinar and let these backlinks work their magic?

6. Link Exchanges

Link exchanges are when two websites agree to link to each other. It’s like a handshake deal – “I’ll mention you on my website if you mention me on yours”.

These links are different from editorial backlinks because they’re not given freely. They’re part of an agreement. But, they still can help make your website more visible to people online.

However, too many link exchanges can look suspicious to search engines. It’s like having only your best friends saying you’re cool. It’s good to have, but variety is important too. So, it’s best to have a mix of different types of links on your website.

Link Exchange

How to Build Them?

Creating link exchanges can be a fun way to acquire backlinks, and here’s how to do it:

  • Write high-quality content: The better your own content, the more likely others will want to link to it.
  • Reach out to other website owners: Ask if they’re interested in a link exchange. Remember, it’s a two-way street!
  • Be selective: Not all websites are equal. Make sure to link with sites that are trustworthy and relevant to your content.

While link exchanges can be useful, they should be used carefully. Other search engines can spot if you’re using them excessively, which can negatively impact your site. But when used wisely, link exchanges can be a handy tool in your backlink-building toolkit. So why not give them a try?

7. Broken Link Building

Have you ever clicked on a website link that led to a dead end? That’s a broken link, and it’s like a pothole on the internet highway. This is another clever backlink strategy that is widely used by SEO pros, according to the State of Link Building Report 2022 report compiled by Aira.

But guess what? These potholes can be a golden opportunity for you to build backlinks. Welcome to the world of broken link building! I

n this method, you find a broken link, create similar content to what was originally there, and then ask the site owner to replace the broken link with a link to your new and improved content.

Broken Link Building

How to Build Them?

Here’s a simple guide on how to get started with broken link building:

  • Use tools to find broken links related to your topic.
  • Write content that matches the original purpose of the broken link.
  • Contact the website owner, let them know about the broken link, and offer your link as a replacement.

This method is like fixing potholes in a road. You help other websites by fixing their links, and in return, you get a backlink. It’s a win-win!

8. Badge Backlinks

Badge backlinks are another type of link. These are fun ones because they involve badges or widgets that you create for other websites to display.

Here’s how it works. You create a badge that other sites can display. Maybe it’s a cool design or an award you’re giving them. But, this badge has a link that points back to your website.

The good part? When websites put your badge on their site, they are giving a link back to you. It’s like they’re wearing a badge that says, “Hey, check out this website!”

Badge backlinks can be a creative and fun way to get more people to visit your website. Just remember, the badge should be worth displaying for others to use it.

Badge Backlink

How to Build Them?

To collect badge backlinks, follow these simple steps:

  • Create valuable content or service that stands out in your industry.
  • Design a unique and attractive digital badge using logo software that represents your site or brand.
  • Offer this badge to other websites to display. Make sure the badge links back to your site.

Remember, in the world of types of backlinks, badge backlinks are like little trophies. Keep producing great content and you might start to see these digital badges on other sites, all linking back to you!

9. Blogger Outreach Backlinks

Blogger outreach backlinks are links that you get by reaching out to bloggers. This means you send them a message or an email asking them to include a link to your website in their posts.

Unlike editorial backlinks, these links don’t come naturally. You have to make an effort and ask for them. It’s kind of like asking a friend to tell others about your website.

Getting blogger outreach backlinks is important. It can help your website get noticed by more people. Especially if the bloggers who link to you have lots of readers, your website can get quite popular!

How to Build Them?

Earning these types of backlinks is like making a new buddy. Here’s a simple way:

  • Seek bloggers who write about things that your website also covers.
  • Write them a kind email. Share what you admire about their blog and ask if they’d consider adding a link to your site.
  • Always be ready to share why your link would be helpful to their readers. Sometimes, they might ask for paid links.

So, blogger outreach backlinks are all about making connections and sharing the fun things you have on your website. Reach out, start some conversations, and watch your website’s popularity grow!

10. Press Release Backlinks

Press release backlinks are links you get from news or announcement articles about your website. These come into play when you have something new or exciting happening, like launching a new product or hosting an event.

Just like a news story in a newspaper, you write a press release and share it online. In this release, you include a link back to your website.

These links are unique because they spread the word about the cool things happening on your site. Plus, they attract people who are interested in the news about your website, bringing them directly to you.

Keep in mind, press release backlinks not only spread news about your website but also help it get noticed more in the internet world.

How to Build Them?

Want to get these attention-grabbing backlinks? Here are some easy steps:

  • Write a press release about an exciting update or event related to your website.
  • Send your press release to various news sites or distribution services.
  • Make sure to include a link to your website in your press release.

In simple terms, press release backlinks help shout your website’s name to the world. So, make your updates interesting, and you could see your website becoming the talk of the town!

11. Paid Backlinks

Paid backlinks are links that you get by paying money. Instead of waiting for others to link to your content, you can buy a spot for your link on their website.

These links can be useful for getting your website noticed quickly. But, they are different from editorial backlinks because you’re paying for them, not earning them because your content is great.

While paid backlinks can provide a quick boost, it’s important to use caution. If you purchase too many too quickly from an unauthoritative source, search engines might lose trust in your website. Therefore, always remember to use them wisely.

Paid Backlink

How to Build Them?

Now, you may wonder how to go about buying these tickets or backlinks. Here’s one way:

Remember, while paid backlinks can give your backlink profile a boost, they should be used wisely. You don’t want to end up on the naughty list of paid links search engines keep an eye on. So, play smart and build your backlink profile with a mix of both earned and paid backlinks.

12. HARO Backlinks

HARO stands for “Help A Reporter Out”. It’s a platform where reporters or bloggers look for information for their stories, and anyone can provide that information.

HARO backlinks are the links you get when your information is used in a story or article. It’s kind of like helping a journalist with their homework and getting a thank you note in return.

The best thing about HARO backlinks is that they can come from very respected websites. This means a lot to search engines and can help your website become more noticeable online. So, remember, helping reporters can help you too!

How to Build Them?

Getting HARO backlinks is like winning a game. You need to be quick, accurate, and interesting. Here’s how:

  • Sign up for HARO and choose the topics you know a lot about.
  • When you see a query you can answer, write a response that’s useful and interesting.
  • If your response is chosen, you’ll get a backlink in the reporter’s article.

Remember, HARO is a great way to show off your knowledge and get some cool backlinks at the same time. It’s a win-win!

13. Forum Backlinks

Forum backlinks are the links that you get from online discussion sites, also known as forums. These links occur when you or someone else mentions your website in a conversation on these sites.

These backlinks are like chitchat about your website happening on the internet. They might not be as powerful as some other types of links, but they still play a part.

Having forum backlinks means your website is being talked about. This can lead to more people visiting your website. Just remember, the talk and the link should be relevant to the topic being discussed in the forum.

How to Build Them?

Want to get these party invite backlinks? Here’s how:

  • Find forums that discuss topics related to your website.
  • Join the conversation in a meaningful way, not just to drop your link.
  • When relevant, share a link to your website.

Remember, the goal is to add value to the discussion, not to spam. Forum and comment backlinks can be a great way to meet new people (or websites) and introduce them to your awesome content. But be careful – like a good party guest, make sure your backlinks are always respectful and relevant.

4 Basic Types of Links

Understanding backlinks is a bit like learning a new language. With practice, you’ll start to see the patterns and understand the different types. So, let’s explore the four basic types of backlinks.

4 Basic Types of Links

1) Nofollow Links

Nofollow links are the cautious members of the backlink family. They are just regular links but with a small twist – the ‘nofollow’ attribute. This attribute tells search engine bots not to follow the link to the other website.

Why do They Matter?

Although nofollow links don’t pass on ‘link juice’, they can still be valuable. They can:

  • Help your website gain backlinks from high-profile websites that usually use the nofollow attribute.
  • Drive traffic from popular platforms, as users don’t care whether they are nofollow links or not; if it’s relevant, they’ll click on it.

2) Dofollow Links

Dofollow links are the ones without the ‘nofollow’ attribute. These are the links that allow search engine bots to follow them, passing on the ‘link juice’ and helping to improve the linked website’s ranking.

Why do They Matter?

Dofollow links are sought after by website owners for several reasons:

3) Internal Links

Internal links are like the friendly neighbors within your website. They are links that go from one page on a domain to a different page on the same domain. They’re commonly used in the main navigation and help distribute page authority throughout your website.

Why do They Matter?

Internal links are critical for maintaining a robust website structure:

4) External Links

External links, also known as outbound links, are the opposite of internal links. They are links from your website to a different domain. They serve as a way to provide additional information to your visitors or to give credit to other website owners.

Why do They Matter?

While you don’t want to overuse outbound links, they have their benefits:

  • They can provide further value to your visitors, by linking to additional resources.
  • Using outbound links properly can establish good relationships with other website owners.

Remember, the key to a good backlink strategy isn’t in accumulating any particular link. It’s about building a diverse range of high-quality backlinks. From nofollow to dofollow, internal to external, every type of backlink plays a part in creating a well-rounded link profile.

The Importance of High-Quality Backlinks for SEO

Ever wondered what makes a website stand out in the crowd of countless internet pages? Why do some sites pop up at the top of search results? One secret ingredient is high-quality backlinks.

Now, what are these high-quality backlinks? Imagine you’re baking a cake. Sure, you can use any flour, but using a high-quality one makes your cake taste much better. Similarly, when reputable websites link to your site, it adds value, or “link juice”, enhancing your website’s credibility and search engine rankings.

These high-quality backlinks are like a golden ticket. When a well-regarded linking site or popular review site links to your page, it gives your website a boost. It’s like getting a thumbs-up from the cool kids at school – suddenly, everyone wants to be your friend.

Here’s why these backlinks matter:

  • They Boost Trust: Search engines see these links as a trust signal. If reputable sites are linking to you, you must have valuable content!
  • They Drive Traffic: Good backlinks guide more visitors to your site, increasing your audience.
  • They Improve SEO Rankings: The more high-quality backlinks you have, the better your chances of ranking higher on search engine results.

So, the next time you think about SEO, remember it’s not just about having backlinks. It’s about having high-quality ones. These valuable links can turn your website from a hidden gem into an internet superstar. Ready to win that golden ticket? Start focusing on building high-quality backlinks today!


Backlinks come in many forms. And they vary in the SEO value they provide to a site. Some will tip the scale in an SEO campaign, while others may offer counterproductive effects, some being as far-reaching as Google penalties. The key is to leverage white label link building services that will grow your SEO rankings organically.


Frequently Asked Questions

What Are Backlinks?

An incoming hyperlink from one web page to another website. The more backlinks you have pointing back to your site, the more popular it will be.

How do Backlinks Affect Search Engine Rankings?

High-quality backlinks can improve search engine rankings as they enhance a website's credibility. However, low-quality or spammy backlinks can negatively impact rankings.

What is the Role of Internal Backlinks?

Internal backlinks connect different pages of the same website, helping search engines understand the content and structure of the site, and improving site navigation for users.

What is Link Exchange?

Link exchange is another technique you can use to earn links from high-authority sites. The strategy is quite simple-you reciprocate or rather swap links with bloggers or webmasters of the sites with high domain authority.

Why Should I Monitor My Backlink Profile?

Monitoring your backlink profile helps you understand the quality of your backlinks, identify any harmful ones, and strategize on how to earn more high-quality backlinks.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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