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Outreach Monks

Backlinks: What Are They, Their Types, And How It Influence SEO

Types of Backlinks

The quality and quantity of backlinks are significant determinants of a website’s position in search engine results pages. Incredible as they may be, backlinks are not all equal. While some have immense potential to bolster a site’s reputation, some might sink your SEO efforts. The value a backlink can potentially transfer to a site depends on the authority of the linking site, the location of the link on the article, and whether or not the linking site passes do-follow links that have SEO value.

If you are new to SEO, understanding backlinks can get confusing. So, let us first brief you about different types of backlinks.

What Are Backlinks?

Google defines a backlink as “An incoming hyperlink from one web page to another website. The more backlinks you have pointing back to your site, the more popular it will be.”

In simple terms, a backlink is a link your website avails from other web sources. The web sources could be a website, page, article, or online directory. This is done using link-building and guest-posting strategies.

13 Types of Backlinks:

Before you implement link building strategy, it is critical to understand the different types of backlinks. Let’s look into some backlink types and how they boost or harm SEO:

1. Editorial Backlinks

Editorial backlinks offer incredible SEO value to websites. The mentions, especially from high authority and relevant websites, can boost a site’s ranking in relevant search engine results pages.

Sites earn editorial backlinks by being the source of specific information like infographics. Therefore, the best way to attract such backlinks is to create educative, evergreen content that places your website as a stop for industry insight.
Cementing your position as a thought leader in your field with well-researched content is a sure way to gain those editorial backlinks. SEO tools to identify popular keywords also come in handy when looking for content and information people are thirsty to consume.

2. Backlinks From Free Tools

Another way to get backlinks to boost SEO is by offering a valuable tool for free. Developing a beneficial asset that is of value to people in your industry is a great way to get attention and backlinks. A tool like a cost calculator could contribute to more backlinks to your website. Granted, you may not want to offer all your products for free in the hope of getting backlinks to bolster your SEO.

An alternative would be to have a lite version of paid tools that people can access freely and link to when they mention it in their content. Creating and promoting tools to people with a similar audience is the best way to draw organic traffic.  For instance, if you desire to serve the audience of a platform such as Instagram, consider to Develop App Like Instagram to build a loyal audience. Believe it or not, it will help you get organic reach.

3. Social Links

Social links are those placed on social media tabs. Essentially, they are the call-to-action links on social media tabs that prompt visitors to look at the publisher’s website. This link-building approach has considerable potential to draw organic traffic. That is because it leverages an already established social media audience. A website makes the most of the already funneled audience to get warm leads.

An excellent way to get social backlinks is to have intelligent placements of the hyperlinks to the website on the content one posts on the social media feed. Different social media platforms may require varying approaches to social link building.

Social Backlinks

For instance, with Facebook allowing more real estate for content and link-building articles, there is a higher chance of placing hyperlinks within page posts. The About section and personal profile pages are also good contenders for placing hyperlinks. Twitter is a slightly different ball game since the space for link-building is limited. That said, prospects from Twitter can be of higher quality. The Twitter bio is an excellent place to direct users to a website.

4. Guest Blogging Backlinks

Guest blogging backlinks, as the name suggests, are backlinks earned when a website owner offers their knowledge by posting as a guest on another relevant website. Guest blogging backlinks can boost an SEO campaign, especially if the linking site has high authority. Guest blogging outreach strategies play a significant role when soliciting high-domain authority sites for opportunities to work together. When done correctly, these backlinks can incredibly benefit your SEO campaigns.

5. Webinar Backlinks

Webinars also present excellent opportunities for sites to offer valuable content that other websites can link to from their sites. When you have webinars with informative content, other websites will not hesitate to embed them on their pages together with a link to your website. The value of these backlinks depends on the authority of the linking site. Strategies for garnering guest blogging opportunities also come in handy with getting backlinks from webinars.

6. Link Exchanges

Link exchange is another technique you can use to earn links from high-authority sites. The strategy is quite simple-you reciprocate or rather swap links with bloggers or webmasters of the sites with high domain authority. It is more or less a symbiotic approach where you are to both gain from the exchange.

The technique is still quite divisive among SEO pros. In the past, some would advise against using this approach, but the landscape is changing fast, and even the big names on the web are using the SEO technique for backlinks.

Keep in mind, though, that Google webmaster guidelines clearly state that excessive link exchanges can harm your SEO rankings. You can also check out this episode of Google Search Central Office Hangout in 2021 that expounds more on these guidelines. In the hangout, John Mueller of Google explained that doing excessive link exchanges can be taken as link spamming.

Simply put, Google sees excessive links exchanged as unnatural links that are only there because you’re doing a deal with the other side.

The trick to this SEO technique is to execute it with a lot of tact and moderately. You can work with a top link building agency to help you court the right websites for link exchanges to build high-quality and niche-relevant backlinks.

7. Broken Link Building

This is another clever backlink strategy that is widely used by SEO pros, according to the State of Link Building Report 2022 report compiled by Aira. You essentially scour the web for links to dead pages and ask the linkers to swap it with a useful alternative. It is worth noting that broken link building isn’t necessarily that easy.

Broken Backlinks

You have to find relevant broken links on the web, perhaps narrow them down to a given topic, then analyze the link prospects to assess the value. After that, you will need to create a resourceful replacement page and do outreach to pitch the resource.

8. Badge Backlinks

One way to get high-quality backlinks is establishing awards and badges to recognize brands doing incredible things in your field. The brands getting the badges will want to post them on their websites to prove their worth to their audiences.

Badge Backlinks

They will link back to your website when talking about the awards. Badge backlinks work best for brands with similar audiences to you. That encourages organic traffic. SEO tools come in handy in identifying such sites.

9. Blogger Outreach Backlinks

This is one of the most effective techniques to grow your website backlinks. You simply reach out to top bloggers in your niche and beyond to inquire about the possibility of getting content published on their website with a backlink to your site.

The success of this strategy depends on your ability to make the right connections that will get your backlinks from high-quality websites. The problem is that bloggers are now bombarded with many requests that look spammy. There are also many link-building scams meaning you ought to be vigilant as you pursue links from bloggers out there.

You can work with a blogger outreach agency with the right networks and expertise in getting organic backlinks from the best bloggers on the web. A top blogger outreach agency will often use a highly personalized approach to attract responses, action, and long-term relationships with bloggers.

10. Press Release Backlinks

Putting out press releases when you have announcements worthy of media interest is another way to get backlinks. The publications covering the story will link to your website. What’s more, this strategy can work well for your PR and marketing. While press release backlinks have the potential to boost ranking and traffic, overdoing them with releases that are not newsworthy could have a counter-effect. Creating press releases for the sake of it could seem spammy, negatively impacting your SEO.

11. Paid Backlinks

A website gets these backlinks by paying other websites to link to its page. The thing is that search engines want to rank sites based on genuine popularity. Paying for mentions and backlinks affects your site’s placement in search rankings since search engines find it ingenuine. Paid backlinks are a Blackhat link-building technique that can attract remarkable penalties.

12. HARO

Help a Reporter Out, otherwise known as HARO, is another clever technique you can use to build backlinks to your website. HARO is all about assisting journalists and bloggers with expertise on their stories in exchange for coverage and even white hat links!

Think of it this way; journalists are always looking for expert input or opinion on the stories they are covering. They send out HARO emails, and your task is to simply weigh in with your expertise. If the input is used, you get a quote and even a backlink. It is a win-win situation for both the journalist and your brand.

13. Forum Backlinks

These are links to a website on comment sections and discussion forums. Forum backlinks only bring desirable returns if the comments are on relevant forums and genuine discussions. Posting on forums that have nothing to do with your brand is spammy and will harm SEO.

Conclusion

Backlinks come in many forms. And they vary in the SEO value they provide to a site. Some will tip the scale in an SEO campaign, while others may offer counterproductive effects, some being as far-reaching as Google penalties. The key is to leverage white-hat backlink strategies that will grow your SEO rankings organically.

What Are Backlinks?

An incoming hyperlink from one web page to another website. The more backlinks you have pointing back to your site, the more popular it will be.

What is a Editorial Backlink?

Editorial backlinks offer incredible SEO value to websites. The mentions, especially from high authority and relevant websites, can boost a site's ranking in relevant search engine results pages.

What are Guest Blogging Backlinks?

Guest blogging backlinks, as the name suggests, are backlinks earned when a website owner offers their knowledge by posting as a guest on another relevant website.

What is Link Exchange?

Link exchange is another technique you can use to earn links from high-authority sites. The strategy is quite simple-you reciprocate or rather swap links with bloggers or webmasters of the sites with high domain authority.

What are Badge Backlinks?

One way to get high-quality backlinks is establishing awards and badges to recognize brands doing incredible things in your field. Badge backlinks work best for brands with similar audiences to you.

What is HARO?

Help a Reporter Out, otherwise known as HARO, is another clever technique you can use to build backlinks to your website. HARO is all about assisting journalists and bloggers with expertise on their stories in exchange for coverage and even white hat links!

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