Blogger Outreach Strategy In 2020 - How It Works?
An important part of off-page SEO strategy is link-building. However, managing off-page SEO means, you cannot control the source and volume of these links. So, the question is:
So, the question is…
How to build a backlink SEO campaign that works?
How do you convince influencers to allow you to fetch backlinks from their blog? Through this article, I’ll show you how to do it, via blogger outreach. For easy understanding, I’ve broken the process down into four sections:
- How to find the right prospects?
- How to engage with these bloggers?
- A few tactics for building quality backlinks
- Compiling and analyzing the results
Simply put, backlinks bring in traffic.
Building backlinks means that your website receives a link from another website that directs back to yours. The higher credibility and authority these sites linking to your website hold, the higher your website climbs in search results.
Nevertheless, backlink building calls for time, patience, and consistent effort. Using blogger outreach can help create a quality backlink campaign. Having said that, it requires building relationships with bloggers, and we all know, relationships aren’t built overnight.
So, you may ask, is it worth it? I’d say…totally.
What is Blogger Outreach?
If you are familiar with influencer marketing, blogger outreach won’t strike you as an alien concept. In fact, blogger outreach is a form of influencer marketing, where you leverage their fan-base for
If you are familiar with influencer marketing, blogger outreach won’t strike you as an alien concept. In fact, blogger outreach is a form of influencer marketing, where you leverage their fan-base for bringing improvement in your own exposure.
In other words, you look for someone within your niche, who has gathered thousands of fans, and tons of daily traffic. You essentially seek their permission to tap into their traffic via guest posting on their website and social media channels.
This is indeed a great idea to fetch exposure and get more of the right audience on your website; provided, you choose the right bloggers who can influence a mass audience.
Bloggers now hold a lot of power, especially those who have huge social media following. A backlink from their website can be magical and work wonders for your SEO strategy. Beyond that building a strong relationship with these influencers can also:
- Drive referral traffic via social media
- Grow your network
- Boost the chances of natural link building
Anyhow, blogger outreach is a win-win situation, when building effective backlinks.
So, how do you do it? Let’s have a look…
- How to find the right prospects?
The very first step towards the success of your influencer campaign is to find the relevant influencers. You need to find the ones that not only relate to your niche but also are active and have a lot of followers.
Finding the right prospects is easier than it sounds, but it requires time. A lot of time! To simplify the process, you can make use of a spreadsheet to maintain a record of influential bloggers that you come across.
You can make use of some of the following tips to look for prospective influencers in your niche.
- Hunt through Blog Directories
You can find almost anything on the internet these days; this includes, blog directories as well. These blog directories help bloggers to list their sites, which in turn is made available to other bloggers and people like you to help easily find each other. All you need to do is access the directory, and find and match the prospects that you are looking for.
Some examples of blog directories are listed below:
- Chase comments on blogs
It may seem like finding a needle in a haystack, but finding bloggers in comments on blogs is a lot easier than that. Why? Because you may notice that most of the comments are from other bloggers. Since most of these bloggers are struggling with problems that the author has just solved for them, they leave a comment on their piece of article.
This is actually a very common practice. So, you can easily scroll through some popular blogs and search through the comments section within. Soon, you’ll be able to find a few bloggers to reach out to.
- Keep an eye on your competitors
If your competitors are doing well in their SEO efforts, there is a pretty good chance that their backlinking efforts are being fruitful. In fact, people are linking out to them. But who are these people?
To know, you can make use of SEO “spy” tools, that let you spy on your competitors. You can easily track their backlinks. And if people are linking to your competitor, there is no reason they won’t link to you as well.
For example, SpyFu is one such SEO tool that allows you to spy on your competitors and see what they are doing, including the source of their precious incoming links. Moreover, it allows you to download a copy of their backlink profile which you can use to devise a plan of action for your own backlinking campaign.
- Google is your best friend
The good old friend, Google never fails to find relevant results for any search. You can make use of Google to find relevant bloggers who allow writing for them. All you need to do is to use the right set of keywords.
For example, “write for us” can bring up some promising results. You can try putting in variations of these terms, such as “guest post”, “product review”, and others alike.
- How to engage with these bloggers?
Forging relationships with the bloggers can help you secure backlinks positively, through blogger outreach. The stronger the relationships you maintain with the blogger, the longer the benefits can last for you. In other words, you’ll keep on receiving inbound links.
As we all know blogger outreach can be a bit difficult at times, but if carried out in a planned way it can be the simplest technique to build links. Here are a few tips that you can use to nurture your relationships with these influencers and ask them for a link.
- Indulge in to know about the blogger
Influencers are a big deal. As with any individual, they also like to feel holding an important position. In other words, the more you know about the bloggers the better you stand a chance that they’ll work with you and provide you with a backlink.
Whatever you write about for your guest post, make sure that it’s in line with their target audience, and their values and style of writing.
- How lengthy and detailed content do they usually post?
- What’s their tone of writing?
- What’s their level of expertise?
- Communication is the foundation of your relationship
Free flow of communication is the foundation for any relationship and this holds true to blogger outreach as well.
Time is of the utmost importance for popular bloggers. You shall not only get back to them with timely replies but should also clearly specify what you intend to achieve with a guest post.
- Begin by linking to them first
You can simply link to them first, as a friendly gesture. The more you link out the influencers first, the more you can urge and convince them later to reciprocate the gesture.
The motive is to get noticed. In order to come to their notice, you can start tagging these influencers on your social media posts.
- Leave comments on their content
If you’ve joined any facebook group, then you might have noticed one or two other members who stand out from the rest in the group. You know them inside out, what they do and what are their preferences.
For example, there’s this anonymous blogger who used to be so active on a facebook group, with his comments, that eventually, the founder of the group asked him to become an admin. Just imagine, how many links he’d be getting now. All of this happened just because he was an active member of the group.
Find the prospects and start leaving authentic comments on their content. This would help create a healthy relationship with them.
- A few tactics for quality backlinks
You’ve sorted out the prospects that fit your needs the best. You’ve already gained their attention and now it’s time to execute your link building strategy.
- Seek contribution to a single piece of content
This tip can work wonders, every time you seek contribution. You have a niche and have decided on a topic to write about.
Now you need to pick a format. Whether you aspire to write an e-book or a long-form blog post or compile a physical book.
By now, if you’ve followed on the first two pieces of advice, you will surely have a wish-list of influencers and good relationships with them. Draw your wishlist to list out potential contributors to your content.
To help you pick the best ones, you can:
- Look for someone with expertise on your decided topic
- Make sure they have a large social media fanbase.
By now, you must be knowing who you wish to contribute and stand a pretty good chance that they might already know you. If you’ve got yourself noticed!
Reach out to your prospects and ask them to contribute their words to your topic. It’s entirely your call, how much you wish them to contribute to your topic. Maybe, you can invite them to contribute a whole chapter on the topic.
For obvious reasons, you may need to offer them something in exchange for their time, effort, and contribution. You may even need to pay them, apart from just exchanging a link. That’s entirely fair, so if you need to do it, don’t hesitate. Apart from this, if you can offer them something for free, such as a sample of your product, or your service, it will make your relationship with the blogger, even stronger.
Once the piece of content is finished, let everyone in your contact know about it. They’ll be more than happy to share their contributions to their audience. In return, you’ll get a lot of links.
There are chances that your friendship doesn’t end there. The more you nurture the relationship with your influencer friends, the greater the chances your friends will reciprocate the gesture. Maybe they can even ask you to contribute to them and this would mean even more links.
- You need to write the best guest post
Guest posting is amongst the biggest outreach tactics there are. It is what it sounds like. You pitch your piece of content to an influencer and ask them if they can publish it on their blog.
Perhaps, guest posting on sites such as The Huffington Post, or The Medium is so invaluable, that, all that contributors are concerned about is link juice. They are not at all concerned whether they get paid for their contribution.
As we’ve already covered how to prospect perfect guest posting opportunity, all you need now is to fine-tune your pitch as well as what you’ll write about.
The best way to undertake this task is to know the influencers inside-out. Try to understand some of the things such as:
- The type of audience they have
- The reason they write
- The type of content they put up
You can also get an idea from the already published guest posts. Try to know what are these guest posts like, how popular they are, and which type of posts are performing best.
Before you pitch your idea, make sure you:
- Go through their guidelines
- Personalize your pitch
- Introduce yourself
- Convince them why you are a great guest blogger
Remember, that guest posts are not meant to be about you or your product. In the end, it is all about delivering value to the audience, be it yours or theirs.
- Compiling and analyzing the results
While you are outreaching influencers and making new friends, make sure that your efforts deliver the results that they are intended to.
Remember that your aim is to acquire more traffic, and not getting to know new people. In order to stay on track, you need to compile your results so as to make sure you are doing it the right way. Or else, all you’ll have at the end of the day is another online friend.
For example, you can make use of Google Analytics to track the results for your efforts. All you need is to create a single segment for all the guest posts you’ve ever contributed.
This would allow you to see the data from your backlink building efforts, including traffic and conversions you’ve received.
Let’s Wrap It Up
Link building through blogger outreach is as easy as making friends with these bloggers and guest posting for them. All you need to do is foster a healthy relationship with these influencers.
All in all, it’s a three-step process:
- Prospecting relevant bloggers
- Getting noticed by bloggers
- Sharing an exemplary piece of guest post content with them
Share this piece of article if you like it. Let’s make link building easier for all.
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