Selling homes online is now very competitive. Simply owning a website isn’t just enough anymore. According to a report by the National Association of Realtors, 97% of all home buyers start looking for properties online. If your website isn’t visible on search pages, you are losing customers.

But you need not worry!

This article will make things easier for you. We’ll explain 8 easy and proven link-building strategies for real estate sites. With these tips, your site will rank higher and attract more visitors and more clients for your real estate business.

Why Link Building Matters for Real Estate Businesses?

Link building benefits real estate companies by making them more influential online and getting more customers. Here is why backlinks matter:

1. Improves Rankings: Links from trusted websites show Google that your site is credible. This helps your site rank higher so that more people can find you.
2. Builds Trust: Links from trusted sites prove to clients that your business can be trusted. Hence, they are more likely to reach out.
3. Brings Relevant Visitors: Backlinks from real estate blogs or local directories bring people who are already interested in your services, making it more probable that they will become clients.
4. Boosts Local Visibility: Links from local sources such as community websites or even local news boost your visibility in local searches. This is very important for real estate businesses.
5. Stays Ahead of Competitors: Most businesses use a real estate backlink strategy to grow. Having strong backlinks helps you stay ahead of the intense competition out there.

A recent study shows that link building is the third most important factor for making a website SEO-friendly.

Source: Databox

8 Proven Real Estate Link-Building Strategies

These strategies will make real estate companies gain better backlinks and rank higher on Google, thus bringing in more clients to the business. They are easy to apply and designed for real results.

1. Outreach

Outreach involves reaching out to relevant website owners, bloggers, or industry professionals to promote your content or website. The goal is to establish connections and encourage them to link to your site naturally. Here’s how to approach it:

a) Pick a Great Piece of Content

Begin with a helpful article or guide on your website, for example, “10 Ways to Get Real Estate Leads.” Make sure the content is of value- something that answers questions, resolves a problem or provides useful tips. Interesting content is more likely to be shared.

b) Find Websites to Contact

Search for blogs or websites that talk about real estate topics such as buying homes, tips for selling, or getting leads. Use tools like Ahrefs or SEMrush to find these sites. Ensure the websites are well-known and relate to your content.

c) Get Contact Information

After you find the websites, look for the email addresses of the site owners or editors. Tools like Hunter.io can help you find correct contact information. Make sure you are reaching out to the right person—usually the blog owner, editor, or content manager.

d) Write a Simple Email

Keep your email short, friendly, and to the point. Here’s an example:

e) Follow Up

If you get no reply after a week, send another friendly follow-up email. It is often on the second or third email that replies start coming in, so give it more time than you think.

Outreach helps real estate businesses build backlinks for real estate websites from trusted sources. These backlinks help your Google rankings, bring in more visitors, and support the growth of your business online. When done properly, outreach can really make a big difference for your real estate SEO.

2. Guest Posting

Guest posting means writing an article for another website to get a link back to your site. This method is very effective for real estate businesses to gain good real estate links and reach out to a whole new kind of audience. Here’s how to do it:

a) Find the Right Websites

Start by looking for real estate blogs or websites that accept guest posts. These should be sites with good traffic and an audience that matches your target clients. Use tools like Ahrefs or a simple Google search to find them.

b) Research the Site’s Audience

Before pitching your idea, understand the website’s audience. Look at the type of articles they publish and the tone they use. This will help you create content that fits their style and interests.

c) Pitch Your Idea

Once you find the right website, send them a pitch. Your email should be short, friendly, and clear. Mention your topic idea and explain why it’s a good fit for their site.

d) Write Quality Content

If your pitch is accepted, write a detailed and helpful article. Make sure it’s easy to read and provides real value to the audience. Avoid making it overly promotional—focus on being informative.

e) Follow Up

Once you’ve submitted your article, send a follow-up if you haven’t heard back. A nice, polite e-mail prevents your submission from being lost in the pile of mail.

3. Create Valuable Real Estate Content

Creating valuable content will help brand your real estate website as a trusted resource and not just a webpage filled with text. It is about offering unique, useful insights to your audience. Here’s how to create content that works:

a) Focus on Local Expertise

Write content that highlights your local market knowledge. Talk about neighborhoods, schools, amenities, or even upcoming developments. This shows potential clients that you’re a reliable source of information for their real estate needs.

b) Use Visual and Dynamic Content

Engage your audience with visuals like high-quality property images, 360-degree virtual tours, and infographics. Visual content keeps visitors on your site longer and makes your information easier to digest.

c) Stay Relevant

Create content based on current market trends, hot property locations, or upcoming real estate events. Being up-to-date keeps your content fresh and more likely to attract backlinks from other websites.

4. Analyze Competitors’ Backlinks

Analyzing your competitor’s backlinks helps you understand what works in your niche and find sites that might link to you as well. Here’s how to do it:

Why Should You Do This?

Your competitors are already getting backlinks that help them rank higher on Google. By analyzing their backlinks, you can:

• Find websites that are open to linking to real estate content.
• Learn what type of content gets the most links in your niche.
• Spot gaps in your own backlinks and fix them.

How to Analyze Competitors’ Backlinks?

Follow the below steps:

1. Use Simple Tools: Tools like Ahrefs, SEMrush, or Moz let you see where your competitors are getting their backlinks. Just type in their website, and you’ll get a list of links pointing to them.
2. Look for Quality Links: Focus on backlinks from trustworthy sites, like real estate blogs, local business directories, or community websites. Stay away from spammy or irrelevant links.
3. Check What’s Working for Them: See which pages or content are getting the most backlinks. For example, are they getting links for guides, market updates, or property listings?
4. Reach Out to Those Sites: Once you find good websites, contact them. If they linked to your competitor, they might link to you too if your content adds value.

5. Local Link Building

Local link building helps real estate businesses get noticed in their community. By connecting with local websites, you can build real estate backlinks that improve your rankings in local searches and attract potential clients. Here’s how you can do it:

a) Partner with Local Businesses

Work with businesses in your area, like movers, contractors, or home stagers. You can collaborate on blogs or community projects and ask them to link back to your website. For example, you might write a blog about “5 Tips for Staging Your Home” for a local interior design company.

b) Add Your Business to Local Directories

List your real estate business in directories like your city’s Chamber of Commerce or neighborhood websites. These backlinks are trusted and make it easier for clients to find you.

c) Sponsor Local Events

Sponsor community events, like fundraisers or local sports teams. These events often include a mention of your business on their website, which gives you a valuable backlink.

d) Reach Out to Local Media

Share stories about the real estate market or neighborhood trends with local newspapers or blogs. Many will spread your content locally, expanding your reach.

Social media doesn’t directly boost SEO through backlinks, but it increases your content’s visibility. This can attract organic backlinks, drive traffic, and strengthen your online presence in the real estate market.

The Challenges of Building Real Estate Backlinks

Building backlinks for real estate websites isn’t as easy as it sounds. The industry comes with its own hurdles that make link building challenging and time-consuming. Let’s break it down:

1) Too Much Competition

The real estate market is packed with competitors. Smaller, local businesses often have to compete with big names like Keller Williams and Zillow. These companies have huge budgets and strong branding, making it tough for smaller agents to rank in search results.

2) Finding Quality Sites

Not all backlinks are equal. Good backlinks come from websites that are trusted and relevant. But finding these sites is tricky. You’ll need to spend time researching and reaching out to site owners. It’s a process that requires patience and effort.

3) Results Take Time

Backlinks don’t show results overnight. Even after securing quality links, it can take weeks or months to see the impact on your rankings. This delay can be frustrating, especially if you’re expecting quick improvements.

4) Misunderstanding Backlink Value

Some businesses believe any backlink is a good one. But a link from an unrelated high-traffic site isn’t as helpful as one from a real estate blog or a local business. Links from relevant sites are more valuable because they align with your niche and audience.

By recognizing these challenges, you can approach link building with a smarter strategy. However, if you’re still unsure where to start, experts like Outreach Monks can guide you in building ethical and effective backlinks.

Conclusion

Building backlinks in real estate takes time and effort, but it’s worth it. Focus on quality links from trusted and local sources. Stay consistent for long-term results.

If you’re looking for expert help to make the process easier, feel free to contact Outreach Monks. We’re here to help you grow your business with smart and ethical link-building strategies.

FAQs on Real Estate Link Building