13 Benefits of Link Building You Must Know!
If you want to know why link building matters, you’re in the right place. At Outreach Monks, we’ve run many link-building campaigns and have seen the difference they make on website performance.
Quality backlinks can boost your website’s search engine ranking and help you stand out from your competitors.
In this article, we’ll explore the key benefits of link building and how it can help your website grow.
📌 What is Link Building?
Link building is the process of getting other websites to link back to your site. These links, also known as backlinks, are important because they signal to search engines that your site is a trusted and valuable resource.
13 Reasons Why Link Building Matters!
Here’s why seo link building is essential for your website’s success:
1. Improved SERP Rankings
Getting good backlinks can help your website move up in search engine results pages (SERPs). When search engines notice that reputable websites link to your site, they tend to place your site closer to the top.
⇒ The number 1 ranking page on Google has an average of 3.8x more backlinks than pages in positions 2-10. (Source: searchlogistics)
Higher rankings mean more exposure to people searching for topics related to your website; that is, more clicks and visitors. It’s this visibility that’s so vital for gaining the much-needed flow of traffic and customers.
One of the most potent ways to improve SERP rankings is by getting good backlinks, which subsequently helps to improve site performance.
2. Increased Organic Traffic
When reputable websites link to your content, it helps your site get more visibility and attracts more organic traffic.
Search engines view these backlinks as a sign of valuable content, which can improve your page rankings.
⇒ In fact, a study by Ahrefs found that 96.55% of all content gets no organic traffic from Google, but pages with more referring domains are much more likely to rank well and receive traffic.
Appearing higher in search results means more people are likely to click on your site. These visitors are often already interested in what you offer, which makes them more likely to explore your content.
Good backlinks help people find your site naturally without relying on paid ads.
(Source: Ahrefs)
3. Enhanced Domain Authority (Moz) or Domain Rating (Ahrefs)
Link building plays a key role in improving your website’s Domain Authority (DA) or Domain Rating (DR). These metrics, offered by tools like Moz and Ahrefs, help estimate how well your site might perform in search engine rankings.
- ⇒ Websites with a higher Ahrefs/Moz Domain Rating correlate with higher rankings on the first page of Google. (Backlinko)
High-quality backlinks from reputable sites increase your DA or DR. A higher DA or DR indicates to search engines that your site is trustworthy, leading to better rankings.
Additionally, websites with a strong DA or DR attract more backlinks since other sites often prefer linking to those with strong reputations.
Nolabels.in, a fashion brand, partnered with Outreach Monks to increase their Domain Rating from 0 to 57 through strategic link-building, which led to a significant boost in organic traffic.
Increased Nolabels’ Domain Authority (DR) from 1 to 57.
Increased Nolabels’ Domain Authority (DA) from 1 to 32.
We’ve helped multiple clients with successful link-building strategies—see more of our work here: Link Building Case Studies.
4. Brand Visibility and Exposure
Getting links from other popular sites is a great way to get your brand noticed. When your website is linked to sites with lots of traffic, more people are likely to see it.
These links can introduce your brand to new people who might not have found you otherwise. The more your brand is mentioned and linked across the internet, the more familiar and recognizable it becomes. Over time, this increased visibility can help build trust with your audience.
Effective link building helps more people discover your site and increases your brand’s recognition across the web.
Outreach Monks has successfully secured backlinks from popular and reputable brands, and you can also gain exposure by securing backlinks from these brands.
5. Referral Traffic
Referral traffic comes from other websites that link directly to yours. This type of traffic is especially valuable when it originates from reputable sites related to your industry, as these visitors are more likely to be interested in your content and offerings.
- ⇒ According to a study by Sprout Social, referral traffic comes from backlinks, and when businesses secure the right backlinks, they create consistent sources of additional traffic. Links are often shared from one social group to another, further expanding reach.
Good links not only help people find you through search engines but also bring in visitors directly from other sites, boosting your traffic and potentially increasing your conversions.
6. Building Relationships Within Your Industry
Link building improves your rankings and connects you with others in your field. When you reach out to other websites for backlinks, you’re building valuable connections with important people in your industry, such as those who run similar businesses or have a strong online presence.
Here are key ways to establish these connections:
- Guest Posts: Writing content for another site to share expertise and gain exposure.
- Link Exchange: Agreeing with another site to mutually share backlinks.
- Collaborations: Teaming up on joint projects, such as webinars or co-authored articles.
- Industry Events: Joining forums, webinars, or conferences to connect with others.
- Social Media Engagement: Connecting with industry leaders through social networks.
When you connect with other people in your field, you make yourself more visible and show yourself to be an active, respected member of the community.
Link building helps you make connections that can lead to new chances for growth, both on the internet and in real life.
- ⇒ For more insights on building relationships, check out this guide from Ahrefs.
7. Increased Credibility and Trustworthiness
The easiest way to see how backlinks build credibility is to think about how often you trust the top search results on Google. You probably don’t scroll far down, right? That’s because higher-ranked sites seem more trustworthy.
In fact, just consider this report from the Search Engine Journal:
- ⇒ “The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study.”
- ⇒ “Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs.”
- ⇒ “Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively.”
- ⇒ “Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate.”
Imagine if your site ranked higher—more people would see it as a credible source.
8. Competitive Advantage
Good backlinks can help you leave the competitors behind. When reputable sources link to your content, that adds trustworthiness to your website and shows that you’re an authority in your niche.
This can help more people notice and respect your brand, making you different from those who don’t have strong backlinks.
⇒ Ahrefs conducted a study and found that two-thirds of pages don’t have a single backlink. This means that by simply focusing on building links, you can potentially outrank most web pages in your niche.
These strong links help your site stand out, making it more visible and credible than others. In the end, this advantage can lead to more traffic, more customers, and a stronger position in your market.
9. Faster Indexing
When you get backlinks from other websites, search engines like Google will find and index your web pages more quickly. Backlinks work as guides that lead search engine crawlers to your site, helping them discover new content faster.
Backlinks can help a new website or webpage appear in search results faster.
When web crawlers scan an indexed website, they follow links to discover new sites like yours. Multiple backlinks from different sites speed up the indexing process, ensuring your content becomes visible more quickly.
- ⇒ For more information about indexing and related issues, you can visit Google Indexing Issues.
10. Long-Term SEO Benefits
One best thing about building links is that, when done right, the effects can be very long-lasting. Instead of short-term strategies, quality backlinks can keep on improving the rankings of a site for a long time.
Once you have strong backlinks, they help keep your site visible and relevant in search results over time. This helps your website continue to attract traffic and maintain its search rankings, providing long-term SEO benefits.
Overall, effective link building offers ongoing value, making it a good choice for long-term success in SEO.
11. Opportunities for Content Marketing
Linkable assets are valuable pieces of content that attract backlinks naturally. When you create high-quality and informative content that others find useful or interesting, it increases the chances of other websites linking to it, thereby expanding your reach.
As more websites link to your content, your work gets exposed to new audiences who might not have discovered it otherwise. This will result in more shares, more mentions, and even more backlinks.
Additionally, most of the link-building techniques come with high-quality content creation, reinforcing your content marketing efforts even more. Building links and doing content marketing, in simple terms, is hand in glove; each builds on the other.
12. Opens Better Revenue Opportunities
Link building can help your business earn more money. When your site ranks higher because of good backlinks, it attracts more visitors. These visitors are often interested in what you offer and are more likely to become customers.
For example, businesses that invest in quality link building often see more sales and better returns. Increased visibility can also lead to new partnerships and attract potential investors who trust your site’s reputation..
Good backlinks also bring referral traffic from other trusted websites. This traffic is valuable because it comes from people already interested in your products or services.
For instance, an online store that gets a backlink from a popular industry blog may see a noticeable increase in visitors and sales.
Overall, link building boosts your site’s visibility and credibility, creating steady opportunities to grow your revenue. It’s a simple yet effective way to support long-term business success.
13. Supporting Google’s E-E-A-T Guidelines
Link building plays an important role in supporting Google’s E-E-A-T guidelines, which stand for Expertise, Experience, Authoritativeness, and Trustworthiness. These guidelines help improve your chances of ranking well in search results.
When your website earns backlinks from reputable sources, it signals to Google that your content is reliable and created by experts. This helps build your site’s authority and trustworthiness, which are important factors in Google’s ranking algorithm.
By aligning with E-E-A-T through quality link building, you improve your chances of ranking higher and gaining the trust of both search engines and users. This makes your site more competitive and credible in the eyes of Google.
Do You Know? (Amazing Link-Building Facts )
Fact 1: Backlinks Directly Correlate with Rankings
- Pages with more high quality backlinks tend to rank higher in SERPs.” – Ahrefs, in their study of one billion pages. [Ahrefs]
Fact 2: Quality Trumps Quantity
- “A single backlink from a high-authority website can be more powerful than 100 low-quality seo backlinks.” – [Moz]
Fact 3: Link Building is a Major SEO Investment
- “On average, businesses spend 28% of their SEO budget on link-building strategies.” – [Authority Hacker]
Fact 4: Long-Form Content is a Link Magnet
- “Long-form content (3,000+ words) receives an average of 77.2% more backlinks than short articles.” – [Backlinko]
Fact 5: Link Building is an Ongoing Effort
- 78.1% of SEOs report satisfying ROI from their link-building campaigns, demonstrating the enduring value of this strategy.” – [Authority Hacker]
Is Link Building Still Relevant After Google’s March 2024 Update?
Yes, but with a Shift in Focus:
- Crackdown on Spammy Links: The March 2024 update specifically targets spammy link-building tactics, including the use of fake websites or purchased links. Websites engaging in these practices are more likely to face severe penalties, such as deindexing from search results(LinkPublish, Semrush, Search Engine Journal).
- Relevance Matters: Links from niche-relevant and authoritative sites are now more valuable than ever.
- Avoid Manipulative Tactics: Google’s update continues to penalize unethical link-building practices, emphasizing the need for quality and ethical link-building strategies.
Link building remains crucial, but adapting your strategy to these new standards is essential for ongoing success.
Conclusion
Ready to level up your website with the power of links? They’re your key to higher search engine rankings, more website traffic, and serious online credibility. The best part? Link building is a gift that keeps on giving!
Overwhelmed by the possibilities? We can help you make those strategic connections. Our agency specializes in link-building plans that get your website noticed. Want to see the difference links can make? Contact us today!
Frequently Asked Questions
My website's new – will link building even work for me?
Absolutely! It's the perfect time to start building a strong foundation for future growth.
I don't have a huge budget. Can I still see results?
Definitely – focus on quality over quantity, and many tactics are free or low-cost, like guest post.
Is it worth focusing on social media shares?
Yes! While not direct backlinks, they boost visibility and can lead to links organically.
What's the best way to get started?
Identify relevant, high-quality, websites in your niche where you could add value as a guest blogger or resource.
Do I need technical SEO knowledge for link building?
Some basics are helpful, but understanding your audience and creating valuable content is even more important.
Is link building something I have to do forever?
For the best results, consider it an ongoing part of your digital marketing strategy.
Sahil Ahuja
