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Outreach Monks

How to Outsource Link Building in 7 Simple Steps? (2024 Edition)

How to Outsource Link Building?

Outsourcing link building can save you time and bring in the required expertise to boost your site’s visibility.

But how is it done correctly?

The process might look daunting, but with the right method, it becomes easier to handle.

In this article, we will help you with 7 easy steps on how to outsource your link-building effectively. Whether you are new to this or trying to optimize your current plan, these steps will take you through the right choice of partner, setting goals, and checking your progress to improve SEO success.

What is Outsource Link Building?

What is Outsource Link Building?

Outsourced link building is hiring a freelancer or an SEO agency to get quality links pointing to your website. These experts focus on strategies like content marketing, guest blogging, niche edits, and fixing broken links to build your site’s authority.

They use their industry knowledge and connections to secure valuable links that can improve your search engine rankings. This approach lets you benefit from their expertise while saving time and resources.

7 Simple Steps to Outsource Link Building Services

Now that the need to outsource link-building services is evident to you let’s get into the process of finding a dependable provider.

Step 1: Prepping Your Website for Link Building

Check That Your Website Is Ready: outsourcing link building step 1

Before outsourcing link building, it’s important to make sure your website is ready. Start by focusing on on-page SEO. Use keywords naturally in your content, which should be both valuable and engaging. Build internal links to connect related content, and make sure your site is easy to navigate for a better user experience.

Highlight your brand’s unique value by creating content that stands out and naturally attracts links. If you run a local business, aim to get local citations and positive reviews.

Now, Address your site’s technical SEO. Improve page speed, ensure mobile-friendliness, and use HTTPS for security. Keep your sitemap and robots.txt files updated, and set up proper 404 pages to maintain link equity from any broken links.

By preparing your website properly, you’ll set a strong foundation for successful link building outsourcing.

  • 🔍 SEO Tip for Business Owners: Do a basic SEO audit of your website before outsourcing the link building. Google Search Console or site audits using tools such as SEMrush will highlight problems like missing meta tags, low-quality backlinks, and crawl errors. Fixing these issues first ensures that any new links you acquire will be more effective and can prevent potential penalties from search engines. You can ask your link building service provider to do a simple link audit. This gives you an idea about the performance of your website at the moment and what you need to work on to improve your link-building strategy.

Step 2: Understand The Link Building Process

You don’t need to be an expert to SEO link building outsource, but knowing the basics is important. It helps you ensure you’re getting good value for your money. Understanding the process allows you to check results, avoid issues, and spend your budget wisely. Plus, it gives you a clear view of how well your outsourced agency is doing.

The Link Building Process

  • Identify Opportunities: Look for relevant sites within your industry.
  • Create Valuable Content: Develop content that others will naturally want to link to.
  • Outreach: Reach out to site owners to suggest or request links.
  • Earn Links: Secure placements on high-quality, relevant sites.

When you focus on getting links from reputable, industry-related sites, it boosts your website’s credibility. But be cautious of links from low-quality sites, especially those with low traffic or that cover unrelated topics—they can do more harm than good.

Step 3: Set Your Link Building Goals

With the basics in mind, it’s time to decide what you want from link building. Clear goals help you focus your efforts and see results.

  • Boost Search Rankings: Aim for links from sites that matter in your industry to climb higher in search results.
  • Drive Traffic: Get links from popular websites to bring more visitors to your site.
  • Build Authority: Secure links from respected sources to strengthen your brand.
  • Support Key Pages: Focus on linking to important pages to improve their performance.

Make sure your goals are practical and match your business needs. Share these goals with your link-building team to keep everyone aligned.

❓Why We Build Links (And What They Really Do)

Link building is often misunderstood. Many think it directly increases traffic, but that’s not the full story.

Here’s the truth:

  • Building Authority: The biggest reason for link building is to improve the authority of your website. If good-quality websites link to you, it tells Google that your site is reliable and important.
  • Improving Visibility: Links help Google notice your pages, making their read and listing easier. This visibility is extremely important to make your pages appear in search results.

Links alone will not boost the traffic in a very short period of time. They improve how well your site is appearing in search results for better visitors, but this will happen only when your on-page and off-page SEO go right.

Step 4: Choose The Appropriate Link Building Strategy As Per your Niche

Different businesses need different link-building strategies. Here’s how to pick the best one for your niche:

1 Managed Link Building

Best For: Businesses that want to outsource everything.

Managed link building is convenient if you need quality backlinks but are too busy to get into minute details. Your service provider will do it all, leaving you free for other aspects of your business.

2 Guest Posts

Best For: SaaS companies, digital marketing agencies, and service providers.

Guest posting is great for building authority and reaching new audiences. By writing valuable content for other sites, you earn backlinks and position yourself as an industry expert.

3 SaaS Backlinks

Best For: SaaS companies.

SaaS Link Building focuses on getting links from tech blogs and software review sites. It’s perfect for making your SaaS product stand out in a competitive market.

4 White Label Link Building

Best For: SEO agencies and digital marketing firms.

White label link building lets agencies offer link-building services under their own brand without doing the work themselves. It’s ideal if you want to expand your offerings without growing your team.

5 Link Insertions

Best For: Businesses needing quick results.

Link insertions involve adding your link to existing content on trusted sites. It’s a fast way to boost specific pages, but it’s best when you need immediate results rather than long-term brand building.

6 Blogger Outreach

Best For: Lifestyle, fashion, tech, and travel brands.

Blogger outreach gets your products or services featured on popular blogs. It’s perfect for industries where influencer marketing can make a big difference.

7 Cannabis Backlinks

Best For: Cannabis businesses.

Cannabis backlinks are crucial because of advertising restrictions in the industry. Getting links from trusted cannabis sites builds credibility and improves rankings.

8 Casino Backlinks

Best For: Online gambling and casino businesses.

Casino backlinks help you compete in the crowded online gambling market. Links from high-authority sites in this niche can significantly boost your visibility.

9 Country-Specific Link Building

Best For: Businesses targeting a specific country.

If you’re focused on a local market, country-specific link building gets you links from local sites. This boosts your rankings in local searches and attracts the right audience.

5) Set a Realistic Budget

Consider Your Budget: outsourcing Link Building Step 3

Link building is an investment, and quality doesn’t come cheap. Here’s where your money goes:

  • Research and Planning: Your provider needs to understand your business and create a strategy.
  • Content Creation: Quality links often need well-written content, like articles or guest posts.
  • Outreach: Getting links from good sites takes time and effort.
  • Placement Fees: High-authority sites usually charge for link placements, especially in industries like SaaS, finance, or real estate. Even though Google discourages paid links, these fees are common.
  • Monitoring: Once the links are live, they need to be checked regularly.

Budget Suggestions

  • Small Businesses: Around $599 to $1999 a month.
  • Mid-Sized Businesses: Between $3299 and $5999 a month.
  • Large Enterprises: $5999 to $6999 a month.

💰 Tips to Make the Most of Your Budget

  • Focus on Quality: A few strong links are better than many weak ones.
  • Be Patient: Good results take time.
  • Stay Involved: Keep in touch with your provider to ensure your money is being spent wisely.

6) Selecting the Appropriate Link Building Service

Here’s how to find a partner you can trust:

Choose the Right Type of Service: Outsourcing Link Building Step 4

1. Check Them Out Thoroughly

Before you commit, take the time to vet potential link-building services. Look for:

  • Read Reviews: See what other businesses have said. Look for detailed feedback, not just star ratings. This helps you get a real sense of how the service performs.
  • Look at Their Work: Ask for case studies. This shows you the kind of results they’ve delivered for others. It’s a good way to judge if they can do the same for you.
  • Seek Industry-Specific Testimonials: Make sure they have experience in your industry. Testimonials from businesses like yours are a good sign they understand your needs, especially when considering affordable link building outsourcing.

Check reviews before starting outsource link building

2. Make Sure They Know Your Industry

Experience in your industry matters:

  • Understanding Your Market: A service with industry experience knows the ins and outs of your market. They’ll be better at crafting strategies that work for you. This principle is universal for every outsourcing domain, whether it’s software outsourcing in Latin America, marketing outsourcing in India, etc.
  • Avoiding Mismatches: Without this experience, they might use tactics that don’t fit your business. This can waste your time and money and might even hurt your brand.

7) Track Deliverables and Results

Tracking your link-building campaign helps you see what’s working. Both you and your provider need to be clear on what success looks like.

1. Monitor Deliverables

  • Check the Links: Make sure the links are live and on the right sites.
  • Review Content: Ensure any content created is relevant and high-quality.
  • Expect Regular Updates: Your provider should keep you informed about progress.

2. Focus on the Right KPIs

  • Watch DA/DR: Track your Domain Authority (DA) or Domain Rating (DR) to see if your site’s authority is improving.
  • Check SERP Positions: Watch where your pages are showing up in search results.
  • Traffic is a Bonus: Building links isn’t about driving traffic, but it’s nice to see if it starts going up as the rankings improve.

3. Make Adjustments if Needed

  • Tweak the Strategy: If some links are not working properly, discuss changing them with your professional link building services provider.
  • Stay in Touch: Communication at regular intervals keeps everybody on track with what’s happening and quickly identifies problems.

NOTE: Remember, link building and SEO take time. You won’t see results overnight. Plan for a long-term investment, with real results showing after about three months.

In-house Vs. Outsource Link Building: Which one is Better?

Difference between In-house and Outsource Link Building

The difference between in-house and outsource link building is how the task is handled.

In-house link building is about carrying out the process of building links with internal resources, usually via dedicated teams or particular persons within the company. It offers more control and coordination but needs investment in resources and experience. Many businesses choose to hire link building experts within their team to manage this process.

On the other hand, to outsource link building for the agency means hiring other professionals or agencies to take care of the link-building process. It brings along several advantages, including access to specialized skills and knowledge without relying on in-house resources.

Backlink outsourcing would save time and resources. This will enable the business to focus more on the core work while experts will handle link building.

Here is a basic table showing the difference between in-house and outsourcing link building:

Difference between In-house and Outsource Link Building

Looking for More Than Just SEO?

Outsourcing link-building services is just one aspect of improving your business’s efficiency. You can also streamline your business operations by utilizing tools like business invoice solutions to ensure seamless invoicing and financial management. This allows you to focus on what really matters: growing your business and enhancing your online visibility.

Conclusion

Outsourcing link building has proved quite beneficial for any organization. It saves time as well as allows expertise to enhance the visibility of a website in search engines. By using this approach, firms can focus more on their core functions while ensuring their digital presence grows. 

So, in the dynamic world of SEO, outsourcing link building could indeed be a smart, effective, and resourceful move for companies looking to enhance their online success.

FAQs on Outsource Link Building

Are All Links Created Equal in Outsourced Link Building?

No, not all backlinks are built equal. Links will vary in value, depending on various factors such as how trusted the linking site is, how related it is to your industry, and where it's placed on the page.

Can Outsourcing From A Link-Building Agency Lead To Penalties From Google?

If done incorrectly, yes. Google penalizes websites found to manipulate their rankings with low-quality links or spammy links. Therefore, it is necessary to hire an agency that follows Google's rules and guidelines.

How Can I Track The Performance Of My Outsourced Link Building Efforts?

Agencies typically provide reports detailing the links they've built. You can also use SEO tools like Google Analytics, SEMrush, or Ahrefs to track improvements in traffic, keyword rankings, and overall SEO performance.

How Does Content Fit Into An Outsourced Link Building Strategy?

Quality content is very important for many link building agencies. It can draw in natural backlinks, and it is often used in methods like guest posting or sharing content. An outsourced agency can help make interesting content for these reasons.

Can I Outsource Link Building For My Local Business?

Yes, many businesses now outsource link building to overseas marketing agencies. This can be cost-effective but can also pose challenges, such as language barriers or differences in work culture. It's important to thoroughly vet any agency before hiring.

What Should I Provide To The Outsourced Link Building Agency?

Consider factors such as the agency's experience, reputation, portfolio, and client reviews. It's important to select an agency that aligns with your goals, understands your industry, and follows ethical SEO practices.

What Happens If I'm Not Satisfied With The Outsourced Link Building Results?

Communicate your concerns with the agency and give them an opportunity to address the issues. Reputable agencies value client satisfaction and will work towards resolving any challenges or adjusting their approach if necessary.

How Much Should I Budget For Outsourced Link Building Services?

The cost of outsourcing link building services can vary depending on the scope of work, the competitiveness of your industry, and the reputation of the agency. It's important to consider link building as an investment in your long-term SEO strategy and allocate a budget accordingly.

15 Link Building Strategies to Boost Your SERP Rankings in 2024

Link-Building Strategies to Boost Your SERP Rankings Featured Image

Link building has changed from being just a numbers game into a quality and relevance-based strategy. As Google’s algorithms continue to advance, techniques that might have worked yesterday may not work today or maybe even tomorrow. 

In 2024, link building is a mix of creativity, strategic thinking, and adherence to best practices. The blog below outlines a few tried-and-true link building strategies that will help you increase your website’s authority and easily handle fluctuating SEO dynamics. 

Each method is experience-based and supported by the latest trends. This ensures that your link building strategies are both efficient and sustainable. Let’s continue to learn more about these strategies in detail and how they help.

15 Strategies to Boost Your Website’s Authority

Building a strong website authority is important for better search engine rankings and credibility. Here are the best link building strategies you can use in 2024:

1) Guest Blogging

Guest blogging is a means of gaining high-quality backlinks and building brand visibility. Writing well-researched articles and submitting them to reputable sites in your industry can help you reach your target audience and expand your reach beyond your own followers. 

At Outreach Monks, we create content with real value rather than self-promotion. More so, it positions you as an expert in your field. This will get you backlinks and build a relationship with the influential voices in your niche.

One of the great examples of guest blogging is the case of a leading British luxury fashion brand. They faced high competition and struggled with high advertising costs. They partnered with Outreach Monks to focus on securing high-quality backlinks through targeted guest posts. Over a period of 20 months, the results were impressive:

Organic Traffic: Increased from 70k to 355k visitors, a remarkable 407% growth.

Traffic Growth Representclo after using link building stratgies

Domain Rating: Improved from 50 to 57.

Representclo DR after applying link building strategies

This significantly enhanced their visibility and competitiveness in the market.

You can learn more about case studies here, 7 Incredible Link Building Case Studies by Outreach Monks – A Must-Read!

2) Niche Edits

Niche edits involve securing links within existing content on authoritative websites. This technique works well because it uses content that is already indexed and performing. To execute this link building strategy, identify relevant articles that align with your content. 

Then, approach the site owner with a suggestion to include your link, highlighting how it enriches the existing article. This approach tends to be well-received since it improves the content’s value without curating new content. However, it’s crucial to ensure the link fits seamlessly and offers genuine value to the readers.

👨‍🏫 Expert Advice

  • Generally, the more relevant the website or webpage, the better the niche edit. For example, if you have a fitness website and you want to get a link to your page about workout routines, then getting a link from a relevant site like Fitness Focus from their best workout routine article meets the relevance criteria. 

 

3) Digital PR

Digital PR uses online media and influencers for the purpose of gaining good backlinks. Unlike traditional PR, digital PR looks to create content that people will want to share to an online audience, whether it be research findings, infographics, or any interesting story. 

A successful digital PR campaign can lead to mentions from important websites. This helps improve your link profile and brings in a lot of visitors. It is important to know what interests journalists and bloggers and to create content that is unique in a busy online world.

4) Linkable Assets

Creating linkable assets can naturally attract backlinks and boost your link equity. These are valuable references that other websites want to link to, increasing your link equity. Here’s what these assets include:

  • Develop Comprehensive Guides, Tools, or Infographics: These resources serve as valuable references that other websites want to link to. These may include a tool that addresses a common pain point in the industry or a well-researched and detailed research paper.

Here’s an example of the Outreach Monks infographic featured on a leading keyword rank tracker platform:

Infographic by Outreach Monks featured on leading keyword tracking platform

  • Acquire Links from Various Sources: Well-crafted assets can help you get links from blogs, news websites, and industry forums.
  • Promote Your Assets: Use outreach and social media to amplify their reach and drive further link acquisition.

The goal is to produce compelling content that others feel compelled to share.

5) HARO (Help A Reporter Out)

HARO connects journalists with experts in particular fields. It is another excellent way of acquiring quality backlinks. Quick, useful responses to questions on HARO will raise your chances of getting featured. The challenge lies in providing unique perspectives or data that enhance the journalist’s story.

Regular participation in HARO not only helps you build credibility but also establishes relationships with media professionals. This leads to more frequent backlinks from high-traffic sites. For those looking to establish or reinforce their authority, HARO is a resource worth utilizing.

6) Local SEO Focus

Local SEO is important for local businesses seeking to dominate their geographic markets. Here’s how to leverage local link-building:

  • Engage in community events: Earn backlinks by participating in or sponsoring local events.
  • Partner with local organizations: Collaborate with businesses or groups to build connections and links.
  • Optimize Google My Business: Keep your profile updated to improve local search visibility.
  • List in local directories: Boost your presence by being listed in relevant local directories.
  • Connect with local influencers: Build relationships with local bloggers and influencers for mentions and backlinks.

These local link building strategies not only enhance your online visibility but also build stronger connections with your community. Over time, this will lead to more relevant traffic and improved local rankings.

🤝How Can We Help?

  • Sometimes, optimizing your business profile can get a little complicated while maintaining consistency with NAP (Name, address, phone number) on all the platforms. That’s where our Local Citation Services can help your business. We will help you in getting placed in global directories with 100% real and manual citations.

 

7) Link Baiting

Link baiting through controversial and newsworthy content is one of the powerful link building strategies for attracting backlinks. Controversial content that challenges popular opinions or sparks debate naturally encourages sharing and discussions. This leads to more links as people reference it in arguments or critiques. 

On the other hand, newsworthy content capitalizes on current events or breaking news. This draws in links from those seeking timely information or unique perspectives. 

By being among the first to cover a trending topic or offering a bold take on an issue, your content becomes a go-to resource. It increases the likelihood of being linked by others in related discussions or articles.

8) Competitor Link Analysis

Looking into your competitors’ backlink profiles helps you find opportunities that you may have missed. Tools like Ahrefs and SEMrush help you find out where your competitors are obtaining their links, so you can target similar sources.

Steps for Competitor Analysis:

  • Identify competitors: List the top websites ranking for your target keywords.
  • Use tools: Analyze competitor backlinks using Ahrefs, SEMrush, or Moz.
  • Find link sources: Locate high-quality sites linking to your competitors.
  • Spot content gaps: Discover what content earns links and where your site can improve.
  • Plan targeted outreach: Use the insights to create outreach campaigns for similar link-building opportunities.

This process helps build a stronger, competitive link profile and uncovers potential content opportunities.

9) Broken Link Building

Broken link building strategies involve searching for dead links on other websites and recommending your own content in their places. The strategy is successful because it helps the websites fix their broken links, thus making them more user-friendly.

The process of broken link building includes the following:

  • Identifying the Link: Find important websites in your area. Utilize tools such as Check My Links for finding a broken link. 
  • Outreach: Next, reach out to the website owner, notify them where the broken link is, and recommend a good replacement for your content. 

This broken link building strategy not only earns you a backlink but also builds goodwill with the website owner.

10) Unlinked Brand Mentions

Unlinked brand mentions present an easy opportunity to gain backlinks. When your brand is mentioned online without a hyperlink, reaching out to the site owner or author with a request to add a link can often result in success. This process starts with monitoring mentions of your brand using tools like Ahrefs or Google Alerts. 

Steps to set Google alerts:

  • Visit Google alerts official website and enter the keyword you want to set an alert for.

Using Google Alerts Step 1

  • Click enter, and you will see all the mentions of your brand on the list.

Using Google Alerts Step 2

  • Click on “Create alert” and Choose how often you want alerts, sources, regions, and email to which you want the alert to be sent.

Using Google Alerts Step 3

Once you’ve identified unlinked mentions, a simple request for a link emphasizing how it benefits the site’s readers can lead to a valuable backlink. 

Here’s a template for requesting a link for an unlinked brand mention:

Template for unlinked brand mention for link building strategies

This approach is particularly useful for brands that are frequently mentioned online, providing a steady stream of link opportunities.

11) Link Reclamation

Link reclamation is an SEO strategy focused on recovering or fixing backlinks that were once pointing to your website but are now broken, missing, or incorrect. This typically happens when pages on your site are moved, deleted, or other websites link to the wrong URL. 

The process involves:

  • Finding lost links: Identifying these broken or incorrect links through tools like Google Search Console or third-party link analysis tools. 
  • Reaching out: Once identified, you reach out to the website owners and ask them to update the link with the correct URL or direct them to a relevant, updated page on your site.

12) Newsjacking

Newsjacking is when you use a current event or trending topic to take over a media discussion with your brand. Through the speedy creation of content on a hot event and linking your brand to it, you get mentions and links. 

This approach requires a sharp mind and knowledge of the latest happenings in your industry. If done well, it positions your brand as an ideation leader, offering fantastic visibility. Whether it be through a blog post, social media campaign, or press release, timing is everything when attempting newsjacking.

13) Testimonial Link Building 

Testimonial link building is one of the simple yet effective link building strategies. It involves providing a testimonial or review for a product or service you’ve used in exchange for a backlink to your site. 

Many businesses showcase customer testimonials on their websites, often including a link back to the reviewer’s site as a thank-you. This not only helps you earn high-quality backlinks from reputable companies but also strengthens your relationships with industry partners. 

💡Pro tip

  • When crafting your testimonial, make sure it’s genuine and highlights specific aspects of the product or service you appreciated. This approach adds credibility to both your testimonial and the link, making it a win-win for both parties involved.

 

14) Join Podcasts and Interviews

Appearing on podcasts and participating in interviews is a powerful way to earn quality backlinks while positioning yourself as an expert in your field. As a guest, the host usually includes a link to your website in the show notes or the related blog post. This not only brings visitors to your site but also strengthens your SEO with backlinks from respected sources.

To get involved:

  • Connect with industry-relevant podcasts: Reach out to influencers and podcast creators that align with your niche and offer to share your insights.

To search for niche-relevant influencers you can search query (“niche keyword” AND “influencer” OR “content creator” OR “thought leader“) AND (“LinkedIn“) on Google and filter out the results.

Here’s an example:

Search query to find LinkedIn Influencers on Google

  • Prepare valuable content: Share unique expertise and relevant information that resonates with the audience.
  • Leverage show notes: Ensure your website link is included in the show notes or accompanying blog post.

15) Resource Page Link Building

Resource page link building involves identifying websites with resource pages relevant to your industry and reaching out to suggest your content as a valuable addition. Resource pages are typically curated lists of helpful links and tools for a specific topic or industry.

The process involves:

  • Researching: Identify relevant resource pages in your niche using search queries like “[your industry] + resources” or “[your industry] + useful links.”

Here’s the result when searching for “healthcare + resources.” This query will provide you with resource page results, but you must still filter out some of them.

Finding relevant resource pages on Google

  • Evaluating: Assess the quality and authority of the resource pages to ensure they are worthwhile targets.
  • Reaching Out: Contact the website owner or editor with a polite and personalized message explaining why your content deserves a spot on their resource page. Highlight the unique value and relevance your content brings to their audience.

Link Building Tips to Stay on Top of SERP / Link Building Essentials for SEO Success

Having well-planned link building strategies will give you good, consistent search rankings. Below are some important link building tips that can improve your standings on search engine results pages:

1) Relevancy to Your Niche

The importance of the relevance of links cannot be ignored. Whenever backlinks built from other sites come closer to your industry, then those backlinks are weighed more. More specifically, relevant link building from a well-recognized niche blog will carry far more weight than those from a non-specific site.

Search engines prioritize links that are contextually aligned with your content, as these are more likely to benefit users. Focusing on obtaining links from websites that share your industry focus helps solidify your standing as an authority within your sector.

2) Variation in Anchor Text

Maintaining a varied and relevant anchor text profile is essential. Search engines love to see varied anchor text in the words linking to your site. Too much repetition of the same keywords could mean trouble and, potentially, Google penalties.

Here’s how you can use variation:

  • Branded Anchor Text: Uses your brand name as the anchor. Example: Visit Outreach Monks
  • Exact Match Anchor Text: Matches your target keyword exactly. Example: link building strategies
  • Partial Match Anchor Text: Includes your keyword along with other words. Example: best link building tips for 2024
  • Generic Anchor Text: Uses non-specific phrases. Example: click here” or “read more

 This approach reduces the risk of over-optimization and ensures your site appears credible and trustworthy to search engines.

3) No-follow/Do-follow Ratio

Balancing no-follow and do-follow links is another critical factor. While do-follow links contribute directly to your site’s SEO by passing on link equity, no-follow links are also valuable. They help create a balanced link profile that appears more natural to search engines. 

A profile dominated by dofollow links might seem suspicious and could invite closer scrutiny. By ensuring a mix of both, you protect your site from Google penalties and maintain a natural-looking link profile.

📚Fact

  • To achieve the balance between No-follow and Do-Follow links, a ratio of 60:40 or 70:30, favoring do-follow links, is often considered ideal.

 

4) Diversify Your Backlink Profile

Diversity in your backlink profile is crucial. Search engines give more preference to websites that have different sources of backlinks, as it means the content is liked on many platforms. This means getting links from blogs, news sites, forums, social media, and others.

Also, use different types of content to attract these links, such as:

  • Articles: Well-written articles provide valuable information and can attract links from other websites and blogs.
  • Videos: Engaging videos can be shared across various platforms, drawing attention and generating backlinks.
  • Infographics: Visual content like infographics is easily shareable and can earn links from sites that reference or use your visuals.

This type of content can make your site stronger. Having a variety of backlinks can help your rankings and make your site more stable against changes in search engine rules.

5) Backlinks vs. Referring Domains

While the quantity of backlinks matters, the diversity of linking domains is even more impactful. Acquiring several links from unique domains holds more power than hundreds of links from one domain alone. This is because, to a search engine, a broad range of linking domains signifies that your site is relevant and authoritative across a wide range of contexts.

When working on your link building strategies, focus on gaining links from a wide variety of sites. This reflects your authority and minimizes the risk of becoming too dependent on one or a few sources.

6) Focus on Quality Over Quantity

In link building, it’s essential to focus on acquiring links that provide real value to your site rather than simply accumulating as many as possible. A few high-quality links can have a much greater impact than dozens of low-value ones.

  • Focus on quality over quantity: A few links from reputable, trustworthy websites are far more valuable than many from low-quality sites.
  • Google values credibility: Search engines prioritize links from credible and authoritative websites, enhancing your SEO.
  • Boost ranking potential: High-quality links help improve your site’s ranking and build a reliable online reputation.
  • Avoid low-effort tactics: Low-quality link building can harm your long-term success, so focus on sustainable, effective link building strategies.

By emphasizing quality in your link building efforts, you’ll ensure a stronger foundation for your site’s SEO. This approach not only boosts rankings but also builds a lasting, trustworthy online presence.

7) Be Patient and Consistent

Link building is a marathon, not a sprint. It is a long-term effort that requires patience and steady work. Results will not appear instantly, especially when targeting high-quality backlinks. It’s about maintaining an even pace of constantly searching out new opportunities and building relationships with authoritative sites.

Avoid taking shortcuts or engaging in black-hat techniques, as these can lead to penalties that hurt your site in the long run. By sticking to best practices and remaining consistent, you’ll gradually build a strong, resilient link profile that supports sustained growth in your rankings.

Link Building Mistakes You Should Be Aware Of

Link building is a great way for your website to rank higher in search engines, but it is easy to mess up. Avoid these common mistakes to make sure your link-building efforts benefit your long-term SEO goals without the receipt of any penalties or harming your reputation.

1) Buying Links from Unauthoritative Websites

Buying a load of links from sources like Fiverr at once may be an easy success. But that also is a very risky choice which can pose trouble. Search engines like Google can easily detect unnatural patterns, and building up too many paid links at once has penalties that will hit the ranking of your site. 

Never buy backlinks from sources like Fiverr

In link building, quality matters more than quantity. You must focus on the creation of good content that would get linked with all-natural proper links, not from buying them. It may take longer, but that builds a better foundation for your site’s long-term success.

2) Low-Quality Directory Submissions

It used to be an easy, fast link building activity to send your site to a load of lousy directories. Nowadays, most directories are considered spam by search engines, and this kind of link really does hurt your SEO efforts. 

While some specialized directories still prove useful, most simply aren’t worth it. What counts is selectivity and only submitting to directories that are trusted, relevant, and useful for your audience.

3) Private Blog Networks (PBNs)

PBN stands for Private Blog Network. These are networks built up for the creation of backlinks to other websites. While PBNs can improve the ranking for some time, they are actually against Google guidelines and highly vulnerable to serious penalties upon discovery.

Search engines continually work on and improve their algorithms to find and punish PBNs; thus, their risks are just so much greater than any possible reward. It is wiser to spend money on actual, safe link-building methods that won’t negatively affect your site’s future.

4) Comment Spam

Another misused technique is comment spamming, which means leaving a link to your site in the comment section of blogs and forums. Yes, it’s okay to participate in the discussion and leave your links, but just leaving them in for SEO advantages actually counts as spam and will start affecting your reputation.

Here’s what a comment spam looks like:

Infographic by Outreach Monks featured on leading keyword tracking platform

Source: ResearchGate

Most websites today add a no-follow attribute to links in comments; therefore, they do not pass any SEO value. Without spamming the links, focus on leaving comments that are rich in meaning and that actually contribute to the conversation. This approach shows respect for people’s reputations and builds relationships with other owners and readers at the same time.

5) Hidden Links or Text Cloaking

Hiding links or text on your website to trick the search engine ranking can be considered a dishonest act that can lead to severe penalties. Cloaking involves showing search engines different results from what users see, which is a clear violation of Google’s guidelines. 

These practices may sound clever, but the search engines are very good at finding them out. The best policy is transparency! Make sure all the content and links on your site can be seen by both users and search engines. This creates trust and makes sure your SEO plan is both right and successful.

6) Keyword Stuffing in Anchor Text

Using a lot of keywords in anchor text may seem a good way to better your ranking, but it can bring more problems than benefits. Search engines prefer a natural and diverse anchor text profile, and having too many exact-match keywords can make your link profile seem unnatural and manipulative. 

Example of Keyword Stuffing: Imagine a website about digital marketing. Instead of using a variety of anchor texts, the site repeatedly uses the keyword “best digital marketing strategies” in every link.

Anchor Text with Keyword Stuffing:

  • Click here for the best digital marketing strategies.
  • Learn more about the best digital marketing strategies on our blog.
  • Discover the best digital marketing strategies for your business.
  • The best digital marketing strategies are essential for success.

In this example, the repeated use of “best digital marketing strategies” in the anchor text could be seen as an attempt to manipulate search engine rankings.

This may trigger penalties that will actually hurt your SEO efforts so much. To avoid this, make use of varied anchor text types that include branded, generic, and partial match terms. This keeps your link profile natural and helps you in trying to stay away from possible punishments.

Audit Your Backlink Profile Regularly! 

Regularly auditing your backlink profile is essential for maintaining a healthy and effective SEO link building strategies. Over time, links can lose value, become irrelevant, or even turn into liabilities if they come from spammy or low-quality sources. Keeping a close eye on your backlinks, you can identify and address any issues before they negatively impact your rankings.

Tools for Tracking and Analysis

To effectively manage and optimize your backlink profile, you need the right tools. Here are a few tools you must know:

Google Search Console

Google Search Console is a free and essential tool for monitoring your website’s performance, including your backlink profile.

Google search console to find backlinks

  • Monitor Backlinks: Provides an overview of sites linking to yours, helping you track and manage your backlink profile.
  • Identify Anchor Text: Shows the anchor text used in backlinks, allowing you to spot patterns and potential issues.
  • Disavow Harmful Links: This allows you to disavow toxic or harmful backlinks that could negatively affect your rankings.

Third-Party SEO Software

Platforms like Ahrefs, SEMrush, and Moz offer comprehensive backlink analysis tools that go beyond what Google Search Console provides.

Ahref and semrush are used for backlink analysis in link building strategies

  • In-depth Backlink Analysis: Evaluate the quality, authority, and relevance of each backlink to your site.
  • Competitor Research: Identifies where your competitors are getting their backlinks, revealing new link-building opportunities.
  • Keyword Tracking: Monitors how backlinks influence your keyword rankings and overall SEO performance.
  • Toxic Link Detection: Identifies harmful backlinks that may require removal or disavowal to protect your site’s reputation.

Analyzing Backlink Profile

Regularly assessing your backlink profile is essential for maintaining a healthy SEO strategy.

  • Assess Relevance: Ensure backlinks come from sites within your industry or niche for maximum SEO benefit. Evaluate the context in which your link appears to determine its relevance to the content.
  • Examine Anchor Text Distribution: Review the anchor text used in your backlinks for a natural and varied profile. Balance between branded, generic, and keyword-rich anchor texts to avoid appearing manipulative.
  • Monitor for Toxic Links: Identify and address toxic or harmful backlinks that could negatively impact your site’s performance. Use tools like SEMrush’s Backlink Audit or Ahrefs’ Site Explorer to detect and analyze toxic links.

Conclusion

Successful link building in 2024 is all about balance in methodology, focusing on quality, relevance, and sustainability. Since the algorithms of the search engines keep getting updated, so should the link building strategies one uses.

You can develop a strong backlink profile through great content creation, connecting with your industry, and ethical practices that improve your website’s authority and search engine rankings.

Patience, consistency, and the use of appropriate methods ensure that your link building strategies produce long-lasting results. This enables your business to continue to compete in an ever-changing online environment.

Frequently Asked Questions

How quickly can I see results from link building?

It typically takes 3 to 6 months to start seeing improvements in rankings and more traffic from link building. Significant results, however, usually appear after 6 to 12 months of consistent effort.

What happens if I use a bad link building strategy?

Poor link building strategy can lead to penalties, such as a drop in search rankings or removal from search results. To avoid this, stick to ethical, white-hat strategies that align with search engine guidelines.

Is there a limit to how many backlinks I should have?

There’s no fixed limit, but quality is more important than quantity. A few high-quality backlinks are more valuable than many low-quality ones.

How can I recover from a penalty caused by bad backlinks?

To recover, identify, and remove or disavow harmful backlinks, a reconsideration request must be submitted to Google. It’s important to explain the steps you’ve taken to fix the issue.

How do I ensure my link building is Google-friendly?

Focus on earning backlinks naturally through high-quality content and avoid manipulative tactics like buying links. Regular audits and staying updated on Google’s guidelines will help keep your efforts compliant.

What is Broken Link Building? How to Do It Right in 2024!

What Is Broken Link Building

Frustrated with all your link-building efforts going nowhere? You’re doing the hard work, but the results just aren’t coming in.

Broken link building might help you. It’s good for both sides—you get quality backlinks, and site owners get their broken links fixed.

Let’s explain how to use this method to make your SEO better.

What is Broken Link Building?

Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website. 

Essentially, you will look for other people’s websites for links that are dead or no longer active and recommend your content as a replacement. You help the website owner by highlighting links that are no longer working, and in return, you ask them to link to your high-quality content.

This method benefits both sides: the website owner gets rid of outdated, broken links, and you earn a valuable backlink to your content, which can help improve your site’s SEO.

Broken Link

⚠️ Why Do Links Break?

  • Page Deletion: The linked page has been removed or no longer exists.
  • 🔗 URL Changes: The page’s URL has changed without redirection.
  • 🏠 Website Relocation: The entire website moves to a new domain or URL structure.
  • 🖥️ Server Issues: Temporary server downtime can lead to broken links.
  • 📂 Content Moved: Content is relocated, leaving behind broken links.

 

How to Do Broken Link Building: Step-by-Step

Broken Link Building

Here’s an easy guide to help you get started with Broken Link Building:

Step 1: Locate Broken Pages of Competitors

The first step in a broken link building strategy is to find pages on your competitor’s websites that no longer work, also known as 404 error pages. These broken pages give you a great opportunity to take action since these sites are already linking to content that no longer exists.

Here’s how you can locate these broken pages:

  1. Use SEO Tools: Tools like Ahrefs, SEMrush, or Screaming Frog will be helpful in finding broken links from other websites. You can easily recognize those links leading to pages showing a 404 error after revisiting backlinks from these sites.
  2. Search for Competitors’ 404 Errors: Most SEO tools have filters that allow you to show only results with 404 errors. Enter your competitor’s URL, filter it for broken links, and a list of pages that are no longer active will pop up. You’ll be targeting those broken pages for outreach.
  3. Look for Relevant Pages: Focus on broken pages that align with the content you can offer. Ideally, the page should be in your niche or closely related to what your website covers. This makes it easier to create content that matches and gives you a better chance of getting a backlink.

Locate Broken Pages in Ahrefs

With the help of Ahrefs, I identified 404 error pages by analyzing the backlink profile for broken links.

Broken Link Building page

From the previous step, I’ve taken one broken link, “What is a Natural Backlink Portfolio? | Understanding Natural Links,” which leads to a 404 error page.

404 Error Page

The link, “What is a Natural Backlink Portfolio? | Understanding Natural Links”, is leading directly to a 404 error page, as shown in the image.

Step 2: Identify Backlinks Leading to These 404 Pages

Immediately after finding those broken pages on your competitors’ sites, find out which websites link to such broken pages. This is very important because these sites already have links to content that no longer exists.

Here, you are in a position to give them something better and updated, like your content. Here’s how to do it:

  1. Use Backlink Analysis Tools: Now that we have found the 404 error pages by using Ahrefs, the next step is to make a list of websites that have links to those broken pages.By putting the broken URLs into the tool, you will get a list of sites linking to these 404 pages. This list is essential for your outreach, as it gives you specific targets to approach with your replacement content.
  2. Export the List: Once you have a list of websites linking to the 404 page, export it to a spreadsheet for easy tracking. This list will be your primary outreach target, as these are the sites you’ll be offering your new, relevant content.
  3. Check Link Quality: Not all backlinks are created equal. Take the time to evaluate the quality of each linking site. Target highly authoritative websites or those with a high reputation in your niche and a well-maintained website. Make the quality links the focus of outreach in order to make the effort worth it.
  4. Prioritize Relevance: Ensure that sites linking to this broken page are within your niche or related fields. Getting a backlink from a related site is much more valuable to your SEO than one from a site unrelated to it.

By finding which websites are linking to the broken pages, you now have a clear list of potential backlink opportunities. In the next step, you’ll learn how to reach out to these site owners and pitch your content as a solution.

List of All Broken Pages

In the above image, I used Ahrefs to extract all the broken links (404 errors). With this list, we can start reaching out to the site owners, offering our content as a replacement for the broken links.

Step 3: Determine Contacts for Outreach 

Now, once you have a list of websites that link to the broken pages, it’s time to determine whom to get in contact with. Finding the right contact is a crucial step in receiving an effective response from your efforts at building links.Here’s how to find the right contacts: 

1) Look for the Right Contact Information 

You want to make sure you’re reaching out to the person who manages the content on their website. This may be a content manager, webmaster, or editor. Tools such as Hunter.io and FindThatLead allow for searches of email addresses attached to the domain in question to find the relevant contact.

2) Check the Website’s Contact or About Page 

Most websites have a Contact Us or About page. Sometimes, they list contact emails on such pages. Perhaps not directly to the content manager, but at least it is something worth trying. Other websites may also provide different e-mails for different departments like content, PR, or technical support.

3) Use LinkedIn 

If, for some reason, you are unable to find an email on the website, then check Linked In for website team members. Search terms like Content Manager, SEO Manager, or Webmaster. If possible, message them directly on LinkedIn or use something like Hunter.io to get their work email address.

4) Personalize Your Approach

Once you have the correct contact information, make sure you personalize your outreach email. Include their name and show that you’ve spent time on their website by referencing something specific you noticed. This helps build a connection and shows that your pitch isn’t just a mass email.

Finding the right contact ensures your outreach has a higher chance of being seen and considered, making the whole process much more effective.

Find Contact

With the contact details provided, you can now reach out to the site.

Step 4: Deliver Your Pitch

Now that you have found the right contacts, it is time to send a good e-mail pitch. That means suggesting your content to replace the broken link, but in a manner that is helpful, not pushy. Here’s how to do it effectively:

  1. Start with a Friendly Introduction: Begin your email with a warm, personalized introduction. Use their name and mention something specific about their website to show that this isn’t a generic mass email.
  2. Mention the Broken Link: Politely point out the broken link on their website. Don’t make it sound like a mistake on their part, but rather, that you noticed it and wanted to help them fix it.
  3. Introduce Your Replacement Content: Offer your content as a helpful resource to replace the broken link. Explain how your content is relevant and why it would benefit their readers.
  4. Be Polite and Grateful: Always end your email by thanking them for their time and consideration. Keep the tone polite and respectful.
  5. Include Links to Your Content: Don’t forget to include a direct link to the content you’re offering. Make sure it’s easy for them to review your resource.

Email Template for Broken Link Building

Now, reach out to them and provide details about the broken page, along with the benefits of fixing it.

A friendly, well-written pitch makes it more likely that the website owner will replace the broken link with your content. Remember to keep it professional, helpful, and respectful.

Step 5: Follow Up If You Don’t Hear Back

Following up is a key part that can help or hurt your outreach for building links. People are busy, and emails can easily be lost or forgotten. A polite follow-up helps make sure your message is seen, but it’s important to do this without being too forceful. Here’s how to handle it:

  1. Wait a Few Days Before Following Up: Give them time to respond. The golden rule is to send that follow-up email in about 5 to 7 days. You don’t want to show impatience, yet you don’t want to wait so long that they forget the first message.
  2. Be Polite and Respectful: Your follow-up should be friendly, not demanding. Gently remind them of your original email without making it seem like you’re pressuring them.
  3. Keep It Short and to the Point: Your follow-up should be brief and straightforward. There’s no need to rehash the entire pitch—just a quick reminder is enough. They’ve likely read your first email, so there’s no need to go into detail again.
  4. Express Understanding: It’s good to acknowledge that they may be busy or didn’t have time to respond. This keeps your tone friendly and non-pushy.
  5. Give Them an Easy Out: Sometimes, people don’t answer because they are not interested but do not know how to decline. Giving them the opportunity to decline politely facilitates a good impression.

Follow up Template for Broken Link Building

If they don’t reply, follow up with them.

Following up in this respectful way shows persistence without coming across as aggressive, increasing your chances of securing a valuable backlink.

What Are the Benefits of Broken Link Building?

So, why is broken link building worth your time? It’s not just about getting more backlinks (though that’s a big part of it). There are several key benefits that make this strategy stand out from other link-building methods:

Benefits of Broken Link Building

  • High-Quality Links: By helping fix broken links, you naturally earn links from reputable sites in your niche. A single backlink from a high-authority site can significantly boost your SEO.
  • Better Outreach Success: You will be solving a problem rather than sending random emails to website owners, which heightens the chances of acquiring a backlink.
  • Improved User Experience: Assisting the site owner with fixing broken links and making navigation easier is good for both.
  • Scalability: It is easy to find broken backlinks using tools like Ahrefs or SEMrush. In fact, more than 10% of all links on the web are broken, which gives you many chances to get backlinks without making new content.

Best Practices of Leveraging Broken Link Building (2024)

Broken link building can be a powerful strategy for improving your website’s performance in search engines. Here are some best practices to keep in mind as you implement this technique in 2024:

Best Practices of Leveraging Broken Link Building

  1. Stay Organized: Keep track of your efforts in a spreadsheet or tool. Note the broken links you’ve found, the websites you’ve contacted, and the responses you’ve received.
  2. Focus on Quality: A link from a reputable site is more valuable than several links from lesser-known sources.
  3. Be relevant: Ensure that the content you’re offering as a replacement is relevant to the broken link.
  4. Build Relationships: Treat your outreach as an opportunity to build relationships with other website owners and bloggers.
  5. Monitor Your Results: Monitor your backlink profile to see the impact of your broken link building efforts. Use tools to track the new links you’ve acquired.
  6. Stay Ethical: Avoid any tactics that could be considered spammy or unethical. Be honest in your outreach and focus on providing genuine value.
  7. Adapt and Evolve: SEO is constantly changing, so be prepared to adapt your broken link building techniques as needed. Stay informed about the latest trends and best practices to ensure your efforts remain effective.

Conclusion 

It’s clear that broken link building isn’t just a one-time task. It’s an ongoing strategy that requires consistent effort and attention. 

You can continuously improve your site’s visibility and authority by regularly checking for broken inbound links and providing relevant content.

As you refine your approach, broken link building can become a powerful tool in your SEO strategy, helping your site gain more recognition and improve search rankings.

FAQs on Broken Links

Can Broken Link Building Hurt My Website’s SEO?

No, link building through a broken link is a safe SEO strategy. It will not harm your website's SEO if you do it the right way and provide useful, related content. However, poor methods such as mass emailing or giving unrelated content can damage your reputation.

How Long Does It Take to See Results from Broken Link Building?

The timeline varies based on the speed of owners updating broken links; some get it done in a few days, while others take weeks. Remember that it does take some time to fix broken links, and then the results may not always show up right away within search rankings.

Do No Follow Links from Broken Link Building Have Value?

Yes, even no follow links can add value. While they may not pass link equity or link juice directly, they still drive traffic, increase brand awareness, and diversify your backlink profile, which is a good signal to search engines.

What Type of Content Works Best for Broken Link Building?

The best type of content to use with broken link building is high-quality, evergreen content such as thorough guides, case studies, infographics, or even research-based content. Make sure that whatever you use as a replacement is at least as good or better than the broken link you are replacing.

Is It Necessary to Create New Content for Broken Link Building?

No, you don't always need to create new content. If you already have valuable and relevant content, then that will do. But if there's a gap, creating new content targeted at the broken link will surely help you succeed even more.

 

Buy Backlinks Like a Pro in 2024: The Ultimate Guide

Buy Backlinks Like a Pro

Many site owners are worried about buying backlinks after the latest Google spam update came into the picture!

Now, should we stop buying them or what?

The answer is: “It Totally Depends.”

We all know that Google values white hat backlinks for ranking. But not every website owner can handle this technical aspect easily. They often need expert help to rank well in search results. (As we already talked about, links are one of the important ranking signals for Google).

So, if you’re not sure how to build links or what to look for when building them, you might consider purchasing them.

But here’s the thing!

You can’t just buy links randomly; you need to know what to look for and how to start your link buying journey in 2024.

This article covers all of that. So, what are we waiting for? Let’s dive in!

What is buying backlinks?

Buying links means you pay a website to provide you with a backlink from their website. In other words, you give them money in return for giving you a referral link.

Google’s ViewPoint on Buying Backlinks

Google’s ViewPoint on Buying Backlinks

Google doesn’t like buying backlinks.

They believe that links should be earned; that’s a signal of the quality of your content.

According to Google’s Link Schemes, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

Google Stance on Link Spam

However, Google knows some businesses hire paid link back-building experts or companies.

If these companies use good techniques, like connecting with bloggers to share quality content, it’s okay. This is seen as ‘earning’ backlinks, not buying them.

Such companies work hard to build a natural backlink profile.

They do a lot of research, create relationships with others, and always share useful content.

Google likes this approach as it makes the internet a better place.

So, Google is against buying or selling or even using services that sell links but supports earning them by sharing high-quality content. Selling links can also be viewed as a violation of Google’s guidelines.

Companies, however, can play within Google’s rules and enhance their backlink profile by buying links from a reputable source.

Pros and Cons of Buy Backlinks Online

Pros and Cons of Buying Links

Pros 

1. Time-saving 🕒:

Building backlinks does take a lot of time. One has to contact other website owners, write guest posts, or even create some cool content that will link to your website.

You actually save a lot of time, which you might then invest in other important tasks, really worth your attention, by buying links from a reputable vendor.

2. Improved Rankings 🚀:

Quality links will do wonders for your website’s SEO rankings in the long run.

The search engines like Google consider backlinks the vote of confidence, and hence, a site with high authority backlinks is more likely to rank higher in search results.

3. Increased Traffic 📈:

If your website has a backlink from another popular website, this can lead to increased traffic.

This helps not only in gaining a good search engine ranking but also brings targeted customers to your website.

4. Competitive Edge 🏆:

Buying backlinks provides you with the competitive edge you need to be at the top, especially when the backlink profiles of your competitors seem great. It will level the playing field and even allow you to outrank them in search results.

Cons ❌

1. Risk of Penalties ⚠️:

Search engines, especially Google, disapprove of buying links. You could get penalized if you’re not careful and buy en masse from non-reputed vendors. Certain Fiverr vendors who sell links are an example of that.

It is going to downgrade your site in search results or, in extreme instances, remove your website from the search engine.

2. Quality Control 😨:

When buying paid links, full control might not be possible over the quality of those sites that link to you. These low-quality or spam links could hurt your SEO, rather than help it.

3. Cost 💸:

Good quality links from reputed vendors aren’t cheap. Though they promise good ROI, it’s the huge upfront cost which is unaffordable for small businesses or startups.

Buying backlinks can be quite helpful if done properly. The key is to buy from a reliable vendor, such as Outreach Monks, which offers high-quality backlinks.

How to Safely Buy Backlinks in 2024 🔗

Why Buying Backlinks

Buying links in 2024 can be risky. But careful steps can reduce those risks. Here are some tips:

1. Vet Your Sources Carefully

Not all backlink providers are created equal. Some will link you to reputable sites, while others may use questionable or spammy sites.

Before ever purchasing backlinks, ensure that you conduct thorough research on any provider. You can examine their reviews, backlinks samples, and case studies of their clients.

Reviews of Sources

Additionally, consider looking closely at the backlink profile of their own website. If they’re acquiring high-authority external links for themselves, they might be able to secure similar links for you as well.

2. Quality Over Quantity

Getting one backlink from a high-quality site is far more beneficial than numerous links from low-quality sites. Focus on good quality backlinks over quantity.

3. Diversify Your Backlink Portfolio

Don’t get every link from a single domain. A diverse portfolio of backlinks from various high-quality sources looks more natural to Google and is more beneficial for your SEO.

4. Balance Do-Follow and No-Follow Links

We already know that Do-Follow links pass on link juice, but No-Follow links don’t. That doesn’t mean we should stay away from No-Follow links. There’s a myth that the majority of service providers spread word-of-mouth about ignoring them.

To make your link profile look natural for search engines like Google, you should maintain a ratio between these two kinds of links. You can ask your service partner to let you know the right ratio.

5. Use Varied Anchor Text

If you are using your exact keyword as the ‘Anchor Text’ in link building, do not overdo it. This looks fishy and unnatural. It is recommended to use variations in anchor text to create a more natural profile. You can use different types of anchors, such as:

  • Exact Match: Using the exact keyword you are targeting.
  • Partial Match: Incorporating a variation of your keyword.
  • Branded: Using your brand name.
  • Generic: Phrases like ‘click here’ or ‘learn more.’
  • Naked URLs: Simply using the URL as the anchor text.

6. Remember, Content is King 👑

While backlinks are important, never forget the value of high-quality content. Google and users both appreciate fresh, relevant content, so continue to prioritize this in your SEO strategy.

High-Quality Content

Remember, the goal of buying backlinks should be to complement your existing SEO strategy, not to replace it.

The Downside of Buying Low-Quality Backlinks

Here’s a real-life story that will show you what buying cheap backlinks can do. I actually found this on Searchenginejournal.

Once, the owner of a website wanted to buy backlinks package. He found an offer for $5 on Fiverr and received 1000 backlinks.

Downside of Buying Low-Quality Backlinks

He felt it would improve his website’s performance in search engine rankings.

But it didn’t happen the way he had thought. Right after he bought links, his website disappeared from Google’s search results. It was just like his website was never on the internet.

This story is a cautionary tale about buying backlinks back. It may sound like it would be a good idea, but it can actually create huge problems.

So, it is always worth being cautious about SEO, buying backlinks, and different link building strategies.

These case studies underline the importance of a balanced and well-thought-out SEO strategy to buy backlinks.

Top 4 Vendors to Buy High-Quality Backlinks 

Stay with us and discover the top five trusted vendors or link building experts from where you can buy high-quality backlinks, primed to boost your website’s authority and search engine rankings.

1. Outreach Monks:

This vendor stands out for its tailor-made link building services.

Their team of professionals creates high-quality, relevant content for authoritative blogs and embeds your links naturally so as to give your website its SEO boost in the most organic way possible.

Outreach Monks

2. Help a Reporter Out (HARO):

It is not one of the traditional link building services. HARO provides an excellent opportunity to acquire organic, high-quality links.
It helps connect journalists and bloggers with sources to get your website mentioned in more authoritative publications and get natural backlinks.

HARO

3. Neil Patel: Recognized globally for his expertise in digital marketing and SEO, Neil Patel and his team offer comprehensive SEO & Link building services.

Neil Patel

4. From The Future: This digital marketing agency prides itself on its unique, future-forward approach to SEO.

They have a specialized team that focuses on crafting engaging content and strategically acquiring high-authority backlinks.

From The Future

How We Helped Our Clients

As I mentioned earlier, whether you’re buying links or earning them organically, it doesn’t matter. Nobody knows if you’re buying or earning them. At Outreach Monks, we assist you in earning links, and you pay us for our assistance.

Do you really think Google considers this as something fishy?

No!

Google only considers links as fishy if they’re irrelevant or coming from low-quality websites, whether you’re buying them or earning them (not really earning).

In this section, we discuss our clients’ success after they engage in link building with us. You can see the results here:

Case Studies on Buying Backlinks

These case studies will provide a clearer understanding of the impact of buying links on your SEO strategy.

Case Study 1: E-commerce Brand Success with Purchased Backlinks

Represent CLO, a men’s streetwear clothing brand, partnered with Outreach Monks to improve their search rankings and organic traffic through a link-building campaign.

REPRESENT CLO

Outreach Monks implemented a tailored approach, targeting high-quality and relevant backlinks. The results were remarkable:

  • Monthly organic traffic more than doubled, increasing from 66k to 132k visitors.
  • The number of ranking keywords experienced a significant jump, from 15k to 42k.
  • The estimated value of monthly traffic tripled, growing from $15k to $40k.
  • Improved rankings were achieved for highly competitive keywords like “varsity jacket,” “graphic tees,” and “oversized t-shirt.”

Represent Organic Traffic

Furthermore, the domain rating (DR) for Represent CLO also witnessed an increase, indicating the effectiveness of the acquire backlinks campaign.

This case study highlights the positive impact of targeted backlinking strategies on organic traffic, keyword rankings, and overall brand visibility.

Case Study 2: Healthcare Brands Success with Strategic Link Building

BlueMagic Group is a renowned hair transplant clinic in Istanbul, Turkey. They partnered with Outreach Monks to enhance their online visibility and organic traffic through a targeted link-building campaign.

Bluemagic group homepage

Outreach Monks implemented a focused strategy, securing high-quality backlinks from reputable medical and health industry websites. The results were impressive:

  • Organic traffic increased nearly four times, jumping from 6k to 22.8k visitors.
  • The clinic began ranking for highly competitive keywords related to hair transplants in Turkey.
  • The estimated value of monthly traffic rose from $13k to $20k USD.
  • The domain rating (DR) improved from 19 to 22, demonstrating the campaign’s effectiveness.

Organic Traffic Bluemagic Group after buying backlinks

This case study underscores the significant impact of a well-executed link-building strategy on organic traffic, keyword rankings, and overall online presence.

Types of Backlinks That Are Good for You

Let’s unwrap the types of backlinks that can work wonders for your website’s ranking.

Types of Backlinks

1) Guest Blogging Backlinks

Guest blogging is one of the easiest ways to get backlinks. When you write a blog for another good website, you can put a link back to your own site. This helps build trust and authority.

How to Acquire These Links:

  • Write a blog post for another website in your industry.
  • Include a link back to your own website in the content.
  • Seek expert help if guest blogging seems time-consuming or challenging. Services like Outreach Monks can analyze your website and assist you in acquiring these links.

2) Editorial Backlinks

Editorial backlinks are links in articles or other content that mention your website. These are great because they show that others trust your site.

How to Acquire These Links:

  • Create valuable content that others would want to mention on their websites.
  • Reach out to websites and offer your expertise for inclusion in their articles or content.

3) Acknowledgment Backlinks

Acknowledgment backlinks come from events where your brand is mentioned or involved. These links help boost your brand’s reputation.

How to Acquire These Links:

  • Sponsor industry events or participate as a speaker or representative.
  • Utilize backlink checkers to identify websites where competitors are obtaining acknowledgment backlinks and develop a strategy to secure similar links.

4) Press Release Backlinks

Press release backlinks come from articles about your business in the news. They’re useful for building awareness and credibility.

How to Acquire These Links:

  • Issue press releases about new products, sponsorships, or other newsworthy events related to your business.
  • Contact news-related websites and request that your enterprise be featured in articles or publications, including backlinks to their sites.

5) Bonus: Broken Link Replacement

Broken link replacement is finding broken links on other websites and replacing them with links to your website. This is a creative-sneaky way of getting relevant backlinks.

How to Acquire These Links:

  • Find websites within your niche that take guest posts and have broken links on their pages.
  • Provide your content in place of those links that are no longer relevant, and offer a helpful resource for website owners in exchange for backlinks to your own website.

The Cost of Buying Backlinks: Setting Your Budget

Navigating the costs of buying backlinks can be tricky. But, with the right knowledge, you can set a budget that brings the best value to your website.

Cost of Buying Backlinks

Understand the Varying Costs of Backlinks

First, it’s essential to know that costs vary widely in the backlink market.
Several factors influence these variations, such as the quality, domain authority, and reputation of the linking website.

Understand the Varying Costs of Backlinks

1. Factors Influencing the Cost of Backlinks

Websites with higher domain authority (DA) often command higher prices for backlinks. The relevance, content quality, and traffic of the linking site also play a part in determining how much backlinks cost you.

2. Approximate Costs of Buying Backlinks

It’s hard to mark down a single price to buy backlinks due to the factors we discussed above. But you can expect to pay anywhere from $300 to $2,000 for one backlink from a reputable source.

Common Mistakes to Avoid When Buying Backlinks

Mistakes to Avoid When Buying Backlinks

Buying backlinks can be a game-changer for your SEO strategy if done right.

However, there are a few common mistakes that can drive down results on your website.
Let’s go into detail about these so that your journey of buying backlinks is successful.

Mistake 1: Focusing on Quantity Over Quality

Buying a bunch of low-quality links may seem like a quick win, but it can also hurt your website’s search engine ranking in the long run.

Remember, Google prioritizes the quality and relevance of backlinks.

Mistake 2: Ignoring the Relevance of the Linking Site

Securing a backlink from an irrelevant website does little good to your SEO. Always ensure the linking website is relevant to your niche.

Mistake 3: Over-Optimizing Anchor Text

Over-optimized anchor text can make your backlinks appear unnatural, leading to penalties. Use a variety of natural and relevant anchor texts.

Mistake 4: Not Monitoring Your Backlinks

After you buy backlinks, regular monitoring becomes very important. You should use SEO and link building tools to track metrics and modify the strategy according to your needs.

Mistake 5: Buying Backlinks from Penalized Sites

The backlinks coming from websites that have been penalized by search engines might hurt your rankings. It is always good to know about the status of a website before you buy backlinks from it.

Mistake 6: Buying Cheap, Low-Quality Backlinks from Fiverr

High-quality links are born of effort and time. They require top-notch content and careful outreach technique.

Quick-fix deals on platforms like Fiverr often deliver low-quality links that can harm your site. The truth is quality demands time, which comes at a cost.

So, don’t fall into the trap of cheap backlink gigs. Investing in high-quality, link building services will yield long-term benefits.

Buying Cheap, Low-Quality Backlinks from Fiverr

Avoiding these mistakes will help you maximize the benefits of your purchased backlinks.

Conclusion: A Strategic Approach to Buying Backlinks

Investing in the strategy to buy backlinks can potentially boost your SEO, but it’s crucial to prioritize quality over quantity.

Both the relevance of the linking website and a diverse backlink profile are essential. Remember, buying paid links isn’t a standalone practice – it should be part of an overall SEO strategy, complementing quality content and organic link building.

Hence, the decision to buy backlinks must be judicious and align with your broader SEO objectives.

As SEO trends evolve, using this guide will help make informed decisions.

The aim is to understand how to optimally use paid backlinks, such as when you choose to buy backlinks, for enhanced SEO performance.

This ensures that you remain updated and can adapt to the changing landscape of SEO.

Frequently Asked Questions

What are backlinks, and how do they impact SEO?

Backlinks are incoming links to a webpage. They are a crucial part of SEO as they signify a vote of confidence from one site to another, impacting search engine rankings.

How many backlinks do I need to rank my website?

The quantity of backlinks required for a website relies on several factors, including industry competitiveness, website age, and backlink quality. There is no definitive right number applicable to all. Instead of emphasizing the number of backlinks, it is advisable to prioritize their quality. A few backlinks from authoritative and relevant websites can yield greater benefits compared to numerous backlinks from low-quality sources.

What's the difference between Do-Follow and No-Follow backlinks?

DoFollow backlinks are those which can pass the ranking power from the linking site onto the linked site. While, the NoFollow backlinks do not pass ranking power, but can affect SEO indirectly.

How much do quality backlinks cost?

Buying quality backlinks can be very pricey. The factors involved include the authority of the linking site, its traffic, and relevance. According to a poll conducted by Outreach Monks, the average cost to buy backlinks of high quality seems to fall between $300 and $2000.

Are Fiverr backlinks good?

Fiverr is not an excellent opportunity to get links. There are many spams that can cause you financial harm as well as damage to your SEO. So, it is better not to buy links from this outlet.