Guest blogging is one of the oldest and effective strategies to create natural links targeted for better SEO ranking.  You are probably wondering how guest posting can help in natural link building. Well, let us expound more on this.

What’s Guest posting & how to do it Right

For starters, guest posting is a technique where a website owner invites guest bloggers or authors to post on their blogs. By publishing content as a guest blogger, you can be given an avenue to get access to a new audience, and you can even get backlinks to your own site.  It is a win-win situation for you and the blogger. It will translate to more traffic, leads, brand awareness, improved reputation, plus it is good for SEO. Remember, Google uses backlinks as a ranking signal for reputation thus, guest posting can help you grow your rankings. Let us now look at how to use guest posting as a strategy to grow your backlinks naturally.

Choose Guest Blogs Wisely

You should know that not all blogs have the same authority, and also not all the authoritative sites are right for you. It is better for you to source for a few useful, authoritative sites than to guest blog on many top sites that add no value to your website. You are also better off settling for a site that is in line with the service you are offering.

Of course, you can post lots of quality and highly captivating content, but if it falls on the wrong audience, then your posts become irrelevant. Review the performance of the site and make sure it is worth guest posting. You can use metrics like the Domain Authority (DA) index, the size of social followers, users’ activity, and the nature of readers, etc. If you want to create long-term relationships with bloggers and get the returns you are looking for, then you better take time to research.

Tips:

• Use search operators to help you find guest blog opportunities on Google. For example, you can search something like sports “submit a guest post”.

• Find out about top bloggers in your industry.

• Use tools to do a backlink analysis of your competitors and find out where they post content.

• You can also search for guest blog opportunities on social networks.

• You can also check out for resources that syndicate the blogs that accept guest posts.

Grab the Editor’s Attention

Guest blogging on prestigious sites can prove a hard nut to crack. In fact, you stand a slim chance on most sites with very high DA. So what’s the trick then? Simply try to grab the attention of the editor in a way that it becomes extremely hard for them to ignore your content. This needs a dose of creativity.

For example, do research and understand what topics get more attention. Once you have settled on the best topics, it’s time to put pitch to the blogger. You can pitch directly to the editor instead of the business. You can tell the editor about your profile, and this can help you create ties that can win your favor and priority for approval. As part of the research, try to know other people who have been guest posting on the website. Spy on them and learn a thing or two from their posts and website that can help you get a chance to guest blog.

Create Content that Attracts Readers

Guest blogging intends to build a pathway for users of other websites to visit your website too.  This is nothing but luring them into your product or services. You ought to create quality posts that place you as an authority. Always keep in mind that readers are often online looking for solutions. So, give them the best solutions to stand a cut above the competition.

It also helps if you have an eye-catching headline that grabs the attention of the reader. Again, this is where you have to get creative. You will need to use proper content wording and length to attract more customers to read on and perhaps generate traffic to your site.

Reply to Comments on your Post

Bear in mind that guest posting aims to create a long-lasting relationship. You need to engage your audience by answering their questions effectively. If you show them that you are active, readers will associate you with reliability. Eventually, your conversion rates and reader engagement will rise.

Evaluate Your Performance and be Patient

You need to keep evaluating the efficacy of your guest post campaigns and keep fine-tuning your approach. After all, you want to know how your guest posting strategy is impacting your website. That said, you need to know that formidable partnerships don’t happen overnight. Exercise patience and give it meaningful time before anything substantial materializes. Also, integrate your guest posting strategy to other approaches to help grow your SEO.

Wrap up

In a nutshell, guest posting is one of the most useful SEO strategies that still work! You can use guest posting techniques to grow backlinks to your site. Remember, high-quality backlinks alone will not get you to page one of Google. You should use a blend of SEO strategies to help grow your rankings.

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