If you run a local business or organize community events, you probably understand the difficulty of going noticed online. The traditional methods used for link building sometimes fail to reach your own local audience. In fact, you find yourself chasing after strategies that don’t even have many benefits.

This is where event link building can make a difference. Even though everyone rarely speaks about it, it is an outstanding strategy for local businesses, nonprofit organizations, or event planners. In this guide, we will explain how event link building can help you create good local backlinks and increase visibility in your community, with simple steps to use it effectively.

What is Event Link Building?

Event link building is a method of earning backlinks by either hosting or sponsoring events. The goal is to have other websites link back to your event page. This helps increase your site’s visibility and improves its credibility. Links can come from different places, like event directories, blogs, or news sites, whether it’s a small local gathering or a bigger online event.

This link building may be helpful for businesses that focus more on local SEO or specific industries where events are significant to their marketing strategy. It will be a very effective way to get natural, quality backlinks while promoting your event.

Benefits of Event Link Building

In this section, we’ll explore the key advantages of event link building for your SEO strategy.

1. Boosts Local SEO

Event link building helps improve your business’s visibility in local search results. Listing your events on popular platforms like Google and Facebook helps attract local customers who are searching for related events. This is especially helpful for improving local SEO for events and getting more foot traffic.

2. Builds Credibility in Your Industry

When you get backlinks from respected event websites or sponsor well-known events, it tells search engines and your audience that your business is trustworthy. This boosts your event website SEO and helps establish your brand as an authority in your field.

3. Attracts the Right Traffic

Event links bring visitors who are already interested in what you offer. This means you’re driving more relevant traffic that’s more likely to convert into leads or sales. Whether it’s a local event or an industry conference, backlinks for event websites help bring in more engaged users.

4. Creates New Networking Opportunities

Hosting or sponsoring events also opens doors to network with influencers, media, and industry experts. Building these relationships can lead to valuable backlinks, helping with your event promotion strategies and overall SEO.

5. Earns Media Coverage

Events often attract media attention, and being part of one can result in links from news websites or blogs. These high-quality links from event marketing techniques and coverage further boost your SEO and make your brand more credible.

How To Build Links By Hosting Events?

Hosting an event is a great way to generate valuable backlinks. This section will show you how to build links effectively by setting up and promoting your event.

1) Create a Dedicated Event Page

A dedicated event page serves as the core of your event’s online presence. It offers all relevant details for potential attendees, partners, and even search engines to pick up on.

Here’s how to make it effective:

• Essential Event Info: Clearly list your event’s name, date, location, and time.
• SEO Optimization: Use relevant event keywords to increase visibility in search engines.
• Engaging Content: Include speaker bios, event highlights, and visuals (like videos and infographics) to make the page more engaging.

This page can attract high-quality backlinks when websites and media outlets reference your event or share it on their platforms. Plus, it boosts your SEO by creating a focused, optimized hub for event-related searches.

2) Use Event Schema Markup

Event schema markup helps search engines, like Google, to understand your event data more efficiently. All meta-data on your event page, starting from the date, location, and time of your event, come live directly in front of the searcher upon searching for the name of your event.

How to Do It:

• Use the Schema Markup Generator (JSON-LD) from TechnicalSEO.com to create the event schema code easily. This tool helps you generate structured data for your event without needing to know any code.
• Paste the generated code into the event page of your site, including key details like event name, date, location, and price.

3) List Your Event on Other Event Websites

Don’t just rely on your website to promote your event. Share it on platforms like Eventbrite, Meetup, Facebook, and LinkedIn to reach more people and boost your SEO. This makes it easier for blogs and roundup lists to find and link to your event.

a) Pick High-Traffic Platforms

Choose popular event sites like Eventbrite and Facebook Events to drive traffic and gain quality backlinks for event websites that can improve your authority.

b) Local and Niche Event Websites

For local or specialized events, list them on local SEO directories or industry-specific platforms to attract a more targeted audience and improve event promotion strategies.

c) Keep Your Event Info Consistent

Make sure details like the event name, date, and location are clear and accurate on all platforms. This helps with search engine optimization and ensures your event ranks well in search results.

4) Create Event-Related Content

To get the most out of your event, create content that sparks interest and gets your audience involved. Event-related content helps spread the word and can earn valuable backlinks that boost your site’s authority.

Types of Event-Related Content:

• Event Blog Posts: Write posts announcing the event, showcasing guest speakers, or featuring any unique aspects of the event. This can boost engagement and generate backlinks for event websites from other platforms and blogs.
• Behind-the-Scenes Updates: Share videos or stories about how the event is coming together. This personal touch encourages social media backlinks for events, as audiences love to share such content.
• Social Media Teasers: Use platforms like Facebook, Twitter, and Instagram to post updates. Social media backlinks for events help drive more traffic and attention to your event page, boosting your event promotion strategies.
• Infographics or Guides: Create infographics that highlight important event details. These visuals are highly shareable and can attract backlinks for event websites, improving your event website SEO.

By creating the right content, you will not only increase your online visibility for events but also attract media attention and bloggers, helping to improve your site’s authority.

5) Reach Out to Bloggers and Media

Working with bloggers, journalists, and social media influencers can give your event a bigger spotlight. These partnerships help promote your event and also bring in valuable backlinks.

How to Get Their Attention:

• Offer Something Unique: Give them exclusive content, interviews with the speakers, or special behind-the-scenes to make it valuable for them.
• Personalize Your Pitch: Explain why your event is so important and what sets it apart. A well-thought-out, unique pitch enhances your chance of success.

By working with bloggers and media, you can gain greater attention to the event and boost SEO for your event website with good backlinks.

How to Build Links by Sponsoring Events?

Sponsoring events is a great way to get valuable backlinks and raise your brand’s visibility. This section will show you how to use event sponsorships to secure quality links and build your website’s authority in a simple, actionable way.

1) Find Relevant Events for Your Niche 

To find relevant events for sponsorship in your niche, you can use focused search queries to pinpoint opportunities that align with your brand. This makes it easier to discover events that resonate with your target audience. Here’s how to do it:

Use Targeted Google Search Queries

Try using search terms that include event-specific websites and sponsorship keywords. These searches help you find the exact pages offering sponsorship deals:

• site:eventbrite.com “become a sponsor”
• site:meetup.com “sponsorship opportunities”
• site:craigslist.org “event sponsorship”

You can also refine the search by adding your industry. For example, if you run a fitness brand, search for:

• site:eventbrite.com “become a sponsor” + fitness

This way, you find sponsorship opportunities specific to your niche, improving your chances of getting the right exposure.

Once you’ve narrowed down your search, look for events that closely match your niche and audience. This ensures the sponsorship will resonate with the right people, increasing the value of the backlinks for event websites and the overall success of your event promotion strategy.

2. Evaluate the Event’s Online Authority

Before sponsoring any event, it’s crucial to check if the event’s website offers real value in terms of backlinks. Here’s how you can evaluate its online authority:

1. Check Authority of the Domain  (DA & DR): Use tools like Moz or Ahrefs to see the domain’s authority. A DR/DA  score over 40 generally indicates a strong website with good backlink potential.
2. Traffic Insights: Use Ahrefs or SEMrush to analyze the event website’s traffic. Websites with higher visitor numbers provide more exposure and better link-building opportunities.
3. Examine Past Sponsors: Look at the website’s history to see how previous sponsors were featured and whether their backlinks were placed prominently.

By evaluating these factors, you’ll know if the event is a good fit for boosting your event website SEO and driving valuable traffic.

3. Negotiate Backlink Placement in Sponsorship Package

When negotiating a sponsorship package for an event, it’s important to ensure that backlink placement is part of the deal. Here’s how you can approach it:

1. Be Clear About Placement: Specify where the backlink will appear—on the event’s homepage, blog, or a dedicated sponsor page. The more prominent the placement, the better.
2. Anchor Text Optimization: Ask for control over the anchor text used for your link. Ensure it includes relevant keywords, such as “event promotion strategies” or “SEO tips for event planners,” to maximize SEO benefits.
3. Multiple Links: Negotiate for multiple backlinks, not just on the main event page. This could include links in announcements, press releases, or email campaigns about the event.
4. Do-Follow Links: Make sure the links provided are “do-follow” to pass SEO value or link juice to your website. You can use tools like Moz or Ahrefs to verify this post-agreement.

By including these details in your sponsorship negotiation, you can significantly boost your website’s SEO and authority.

4. Leverage Event Media Coverage

When using event media coverage to gain backlinks, start by ensuring your brand is prominently involved in the event’s publicity efforts. Work directly with the event organizers to get your brand mentioned in press releases, blogs, or any media announcements that might be covered by various outlets.

Reach out to journalists and bloggers who are covering the event and provide them with valuable insights or interviews. This helps increase the chances of your brand being featured in their content, along with a backlink. Engaging with media in this way can boost your visibility and strengthen your site’s SEO through credible sources.

5. Offer Strategic Collaborations for Extra Links

Rather than just providing content, work directly with event organizers to create collaborative materials. For example, you could co-write articles, joint press releases, or even create guest blog posts that both of you can 

share. This way, you’ll get more backlinks through shared promotional efforts. It’s a win-win for both parties, as it not only increases exposure but also boosts credibility by combining audiences.

By collaborating in these ways, you’ll gain valuable, organic backlinks while building stronger relationships with the event hosts.

Below is the example of Alaska Airlines and Stumptown Coffee partner to serve up bespoke coffee blend crafted especially for the skies

Conclusion

Event link building can be a powerful way to boost your site’s authority. But it goes beyond just getting links. It’s about building real connections and offering value to your audience. Whether you’re sponsoring or hosting events, your success lies in strategic planning and seizing the right opportunities.

If you approach it thoughtfully,  you’ll see the results in both your rankings and the relationships you build.

So take small steps and make your event links work smarter, not harder! 

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