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Top Local SEO Tools To Increase For Local Search Rankings

local seo tools

Top Local SEO Tools To Increase For Local Search Rankings

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Building and maintaining an online presence is essential for businesses in the current landscape. In fact, digital marketing is no longer confined to large enterprises, and even small businesses need to invest in it. The pandemic phase made local SEO the most significant part of the marketing mix. It enables businesses to make themselves visible to the local audience and strengthen their position in the nearby markets. Not surprisingly, the tactic gained steam amid the pandemic and continues to go strong.

Local SEO tools serve immense value as they offer competitor insight, enable identification of SEO-optimized keywords, help track rankings, and monitor performance. You can even rely on them to boost customer engagement. The good thing is that you have plenty of tools you can rely on. But being spoiled for choice can overwhelm you. Let us share the top SEO tools that can help increase local search rankings for your website. 

Google Business Profile

google business

Google Business Profile is the mainstay of local SEO as it defines your business and introduces you to local buyers. Creating a profile with this tool is an excellent idea as your customers can use it to locate information such as the address, phone numbers, and opening hours of a local business. You can also use it to discover your competitors and monitor and respond to customer reviews. The tool even has a ” book an appointment “ feature your customers can leverage to engage with your listing and move a step ahead with the conversion process. 

Google Search Console

search console 2022

Google Search Console is an ideal tool for local businesses as it helps with ensuring a Google-friendly website. It serves several valuable functionalities, from checking the keywords ranking for your site to finding the number of pages indexed from it. You can also see the number of clicks and impressions with this tool. Further, it shows the usability issues with your mobile site or pages, and you can address them sooner than later. You can even rely on it to check additional errors and indexing issues that require your attention. Besides this reliable tool, you can try other options like Google Analytics, Google Trends, and Google Ads Keyword Planner to empower your local SEO strategy

Moz Local

moz Local

Moz Local is the next on the list, and it works for both small and enterprise businesses. It boosts website visibility by ensuring correct, complete, and consistent online listings. It is one of the most helpful local seo tools as you only have to create a business listing once, and it automates the rest of the tasks. Moz even sends your listings to major search engines, directories, apps, and business data aggregators, making your business visible everywhere it should. The tool includes features such as Google and Facebook integration, social postings, review notifications, and automated duplicate deletion.

Semrush Listing Management

semrush listening

With the Semrush Listing Management tool, you can add your business data to the directories within the US and beyond. The tool lets you track the listings once they are live and update them to ensure accuracy and consistency across platforms. It also keeps you ahead of customer reviews with constant monitoring. Further, you can use it to see your website’s ranking and current local search performance in your target cities.  You may configure it to get location reports via email to keep track of the information even without logging in. 

Synup

synup listening

If you are looking for an all-in-one local SEO tool to empower your marketing efforts, Synup is an excellent choice. It helps you manage your listings, get valuable insights through analytics, and create actionable reports. The best thing about Synup is that it has unlimited listing updates. You get instant notifications every time a customer posts a new review, so you can respond immediately. Another noteworthy feature of this tool is the automatic syncing of business and location data across websites. Moreover, it crawls over hundreds of local search engines and directories to identify inconsistencies.

Now that you know about the most reliable local SEO tools, you can take your strategy to the next level. But you may still have some confusion and queries regarding local SEO because the constantly evolving page ranking algorithms bring complexity to it. Here are a few FAQs worth answering and addressing your doubts.

More Frequently Asked Questions

What are the benefits of local SEO?

Local SEO can serve extensive benefits if done right. From better sales to higher foot traffic, word-of-mouth publicity, and brand awareness, you get it all. Moreover, it can also improve your website ranking and bring in more traffic.

How do I start my local SEO?

Local SEO starts with optimizing your Google My Business profile to ensure it has complete and accurate information about your location and business. Adding local business pages to your website and local keywords in content also helps.

What are the free local SEO tools?

Here is a list of top free local SEO tools-

  • Semrush Listing Management
  • Google Business Profile
  • Georanker
  • Synup
  • Schema Creator
What is the best local SEO factor?

Google Business Profile (GBP) is the most crucial local SEO factor, so you must ensure complete and relevant information on it. Reviews and on-page optimization are other factors that require attention.

How does local SEO differ from regular website SEO?

Local SEO focuses mainly on your Google My Business page instead of your website. You must invest in it to capitalize on the opportunity to appear in searches for locally-focused search phrases. It makes your business visible and gets customers to your physical location.

How to appear in Google local search results?

There isn’t a tried and tested formula to make your business profile pages appear in the search results. The only option to promote your business is by following Google guidelines for local SEO. Also, ensure that the option works for your business model in the first place.

What types of businesses can get the best results with local SEO?

Local SEO may not be appropriate for all businesses, though it works well for many. For example, you cannot expect to use the strategy for an e-commerce store with no physical location in your area.

What is the most crucial ranking factor for local SEO?

Surprisingly, your website has nothing to do with local rankings. Google My Business (GMB) is the most crucial ranking factor in local search. Ensure it is well-optimized to earn the trust of search engines and appear on local search listings.

These questions cover most of the information businesses require about local SEO. So you can rely on these tools and insights to create a winning strategy to strengthen the presence of your business and make it visible to local customers.

Looking for the best Local SEO Packages for your business, reach out to us.

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Looking for a mind-blowing link building strategy?

Buy Backlinks in 2022, Link Building Pricing Guide & Hacks

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Should You Buy Backlinks in 2022? Link Building Pricing Guide

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As you start to build your SEO strategy, you’ll almost certainly encounter the concept of buying links. There are lots of people talking about this concept. On one side, you’ll hear it’s a horrible idea that will destroy your brand. On the other, it’s a great idea that you should focus on exclusively.

What’s the truth?

The good news is, there’s a middle ground. It’s possible to engage in thoughtful link buying while still focusing on your business as a whole. 

Officially, Google only wants you to engage in “natural” link building. To avoid businesses buying low-quality links in bulk, it regularly checks the quality of the links you receive. However, the truth is that everyone buys links from time to time — it’s crucial to getting your business out there. 

How can you avoid getting on Google’s bad side? How can you still manage your company’s outreach while you do it? Read on to find out. 

What’s the Difference Between Paid Link Building and Natural Link Building?

There are two main types of link building. That may sound simple, but the processes can still be confusing. Let’s take a look at the differences below, so you can approach link building prepared.

Natural Link Building

Natural link building is when companies offer links for your website without any research on your part. For example, imagine someone’s writing an article about travel agencies. They may link to Travelocity in their article because it’s an agency they know about. That’s natural link building.

This is the type of link building that Google wants you to engage in. When you create high-quality content, you’ll get your name out there. Then, people are more likely to link naturally to your business.

What’s the problem with natural link building? Mainly, it’s that natural link building rarely happens if you’re not already well-established. Especially when you’re first growing your business, you may need to invest in paid link building.

Paid Link Building

Paid link building, on the other hand, is when you pay a company to place your link in their content. Some bloggers will write content for you. On the flipside, many companies write their own content with a link, then submit that to a blogger for a price.

Isn’t paid link building something Google dissuades companies from? Well, yes and no. While it’s technically against Google’s TOS, the real truth is that Google doesn’t like it when you manipulate the SEO algorithm. So what’s a clever workaround? 

High quality content. Google can’t tell the difference between a paid link and a natural link, so long as the content is high quality. 

It’s common to pay for links to some extent. If you’re just starting out as a business, you may find this practice not only helpful, but actually necessary. It can kick-start your SEO standing, even if it’s just a few links.

Why Should You Consider Buying Backlinks?

Many companies purchase backlinks, and for good reason. These 3 driving points have made the process very attractive:

Time-Saving

Starting from scratch in the online market is both uncertain and time-consuming. As such, many companies purchase backlinks because it saves time. 

Since link building is only one part of creating a successful internet presence, many business owners can’t wait for it to happen naturally. Purchasing backlinks can give you a leg up on other business owners who are just waiting for natural link building to take place. 

A link building strategy also takes time. It may draw your time and energy away from tasks like producing content of your own, refining your products, or strengthening your social media presence. 

Built-In Audience

Purchasing backlinks on a well-established site means you have a built-in audience. As such, more eyes are on your content and more people are clicking through to find out more. 

Not only does this cause Google to reward you with a higher ranking. It helps your business in a more direct way. If your links are found on the right sites, you could take home a chunk of that site’s following. 

A Variety of Options

There are more options for buying links than ever before. You can find the perfect option for your budgetary needs, your company size, and your ideal audience. 

Purchasing backlinks isn’t about buying from a shady, fake blog. It’s about offering a blogger money to create quality content that advertises your website.

The Do’s and Don'ts of Buying Backlinks

When you’re purchasing backlinks, be sure to observe these rules. They can help you avoid pitfalls and make the most of your bought links.

DO:

  • Purchase backlinks on authoritative and relevant sites
  • Reach out directly to content creators
  • Ensure all your content is high-quality and relevant
  • Advertise with creators whose audiences overlap with yours

DON’T:

  • Prioritize quantity over quality
  • Post comments inquiring about backlinks
  • Blindly trust a company’s quality
  • Utilize backlinks as your solitary outreach program

Link Building Pricing: What Does It Cost?

Link building is a service that no digital campaign can survive without. But understanding good value for money for link building would require some effort. So what would you consider a fair deal when it comes to the pricing of link building services? Well, there isn’t a straightforward answer to this one. So we will explain certain factors to determine an optimal price point for link building.

So what’s a standard link building pricing scale?

Surprisingly, you can expect the price of link building to vary a lot, in a range between $100 – $20,000 per month, based on the quality and volume you are looking for. The range would probably confuse you. But the best way to figure out the costs for link building in the long term is by determining a price point per link.

Understanding the DR and DA dependent pricing model

While cost per link is one model you can check, you may find several vendors and agencies using DR (domain rating) or DA (domain authority) as the key parameters for pricing the service. We can’t call this one a perfect system, because these scores are third-party metrics that do not give an accurate assessment of the true quality of a website. However, these scores are widely used as a benchmark system to measure the quality of a website, apart from other factors such as organic traffic.

The link building prices under this system may fall in $80 – $600 + range, depending on quality.

Case Studies on Link Costs

Being a link building agency that makes money for delivering this service to the clients, I think it makes sense to showcase some case studies to see how fair and average pricing can be estimated for link building.

1. Ahrefs connected with nearly 700 sites to see what bloggers and site owners were charging to place links for the clients. Using those numbers, they calculated that the average cost of a backlink from a site is $361.44 . Read More

2. Siege Media, a leading content marketing company, suggests that the average long term price per link should be around $500. read more 

The difference between In-House and Agency Pricing

A serious link building initiative with a dedicated in-house professional is a full time job. You can expect the process to take a lot of time because it involves much work, from developing prospect lists to approaching them with targeted outreach and nurturing every opportunity available.

In-house link building

Speaking about in-house costs, hiring an experienced SEO professional in major cities across USA or UK would cost you around $4,000 per month, which adds up to a good $50,000 per year. You will also need a manager to supervise the link building professionals throughout. Further, you can add up the cost of paid links every month, in addition to the cost of content creation for link building with guest posts. There is also some essential software you will need, such as Ahrefs for several link building tasks and Pitchbox for outreach. So you can well imagine how much it would add up to!

On the flip side, there are also some great things about in-house link building. There’s the advantage of complete control on your own outreach team. Moreover, it gets easy to align your content initiative seamlessly with the outreach and link building efforts. 

Time is surely a concern, but if you’re serious, you can manage it pretty well.

There are large companies with large content teams that are managing it really well. They’ve mastered the content and link building combo to earn valuable traffic and they’ve also created a team that works in perfect tandem.

Agency link building

For agency costs, everything boils down to who you hire for the job….

As we’ve already talked about the pricing models and range for link building, we’ll focus on deciding the agency to hire.

Top-tier content marketing agencies that offer an end-to-end service may charge anywhere from $5,000 – $20,000 per campaign, particularly the ones based in major cities like New York. If you calculate the average cost per link cost, it will come in the $500 – $1500 range.

Conversely, you can connect with link building specialists like us that charge far less. What’s more, you can get major price differences with increase in link volume.

There are also agencies that wouldn’t give you much analysis or insight on your website. They work on a price per link model, while offering guest posts for a fixed price. If you want to check the leading players in this space, a quick Google search for “guest post service” will suffice.

How Much Does Link Building Cost At OutreachMonks?

Since we have clarity on exactly what we charge and how we do it, we can start with our own pricing directly. But you need not worry as we will tell you about the averages as well, so just keep reading on.

There are two pricing models for our clients, both white label clients and direct clients, with a tailored approach to match their needs and expectations perfectly.

Price-Per-Link Link Building Services

Check out our la carte services, typically apt for resellers. These include four link building tactics:

Now let’s explain these in detail!

Guest Posting & Blogger Outreach

Essentially, guest posting and blogger outreach are the same. We provide both because we understand how people search for them (in terms of search keywords). 

Our per-link pricing for Blogger Outreach and Guest Posting ranges from $59 to $419 per link.

You can secure some pricing discounts by ordering 30+ or 50+ links in a single order.

Pricing as per DA range
Pricing as per monthly traffic

Affiliate marketers and local businesses go after our niche edits service. For this service, our costing starts at $69 per link placement. This service focuses on securing relevant, quality link placement opportunities on websites we already have a relationship with.

 

How Much Does OutreachMonks’s Link Building Packages Cost?

We offer pre-designed fully-managed link building packages starts at $549 per month. We structure our monthly pricing on the basis of your requirements with the aim to bring a successful outcome. Our monthly plans are just right for the clients looking for a fully-managed link building solution.

How Much is Outreach Monks’s Custom Link Building?

Our custom link-building campaigns start at $1500 per month. You can expect to spend around $5000 per month for a standard campaign. 

The number of backlinks we secure for this budget depends on your goals and resources. Typically, our custom link building plans are billed hourly, but we also offer hybrid pricing in some instances.

For example, the client may need both research and planning and blogger outreach as the elements of your overall strategy. In that case, we can give a mix of pricing, with per-link pricing for the blogger outreach links and hourly billing model for the rest. 

To know which would work for you, booking a consultation would be the best way to start. We would want to know your business better and help you weigh your options.

More Frequently Asked Questions

What Are Backlinks?

Backlinks also referred to as “inbound links” are links from one site to a page on another. These are seen as votes for a page, and multiple backlinks tend to boost the search engine ranking of a page. 

Why Are Backlinks Important?

Consider backlinks as votes which indicate that the content on your site is useful, credible, and valuable. Your site ranking goes up as you have more votes (backlinks) from other websites. 

What Types of Backlinks are Valuable?

Obviously, backlinks are not created equal, and the high-quality ones are more valuable. So you must focus on creating high-quality links if you want your web pages and site to secure higher rankings in the SERPs. 

My backlinks are decreasing. What should I do?

Losing some links over time is normal. It is vital to understand that link acquisition is an ongoing activity rather than a one-time event. You must keep acquiring new backlinks to cover the ones lost. While you do it, prioritize quality over numbers. 

I cannot see my backlinks in Google Search Console, Ahrefs, etc. Why?

You can see only a sample of your link profile Google Search Console. Similarly, you cannot expect a comprehensive view with third-party tools like Ahrefs. You will see only a percentage of your entire link profile with them. 

Can I Get Any Backlink?

Yes, you can easily acquire backlinks, but everything boils down to getting the right ones. Look for the best opportunities, which you can do by analyzing data and picking the relevant ones only. Look for backlinks from websites that:

  • Are from the same niche, which makes them relevant
  • Are from a non-spammy site
  • Have a high domain authority score 

What are Follow and No Follow Backlinks?

By default, every backlink on a site is a ‘follow’ link, which means that it is passing the authority to the linked website. However, some sites set ‘no follow’ for their backlinks so that the website authority is not shared with others. 

Are Fiverr backlinks good?

Fiverr isn’t a great opportunity for acquiring links, so you should avoid buying them from this source. 

Are NoFollow backlinks good?

You cannot expect many benefits from NoFollow backlinks because they do not pass PageRank. They have no value from an SEO perspective, though you may get referral traffic or sales from them.

How many backlinks per day are safe?

Link velocity matters only when you build artificial backlinks. As long as you are getting them through outreach and content promotion, the daily numbers hardly matter. 

What is a Backlink Profile?

A backlink profile is essentially your website’s backlink portfolio built over time. Creating a backlink profile helps you in several ways. It offers an insight into the sites linked to your website. You can use it to find new traffic and exposure opportunities and pinpoint spammy links from irrelevant sources. You can easily purge such links with Google’s free disavow tool. 

What is the Penguin Algorithm?

Google keeps evolving its search algorithms that guide the ranking system for websites. The Penguin algorithm plays a key role in picking sites that use manipulative linking schemes and penalizing them. The algorithm came in 2012 and has come a long way since then, with many updates and improvements, before it became a part of the Core Algorithm in 2017. 

How Do I Acquire A Backlink To My Website?

While backlinks are acquired naturally over time as other sites link with your site, you can build them with some legitimate practices. These include:

  • Posting guest posts on relevant sites
  • Creating infographics
  • Reaching out to influencers
  • Reclaiming broken links

What’s a Toxic Backlink?

If having high-quality backlinks can benefit your websites, the wrong ones can be toxic enough to harm your rankings. These unnatural links come from low-quality or suspicious sites. Also, they may be manipulative and built using black-hat practices. You should steer clear of toxic links because they can do more harm than good in the long term.  

How to Remove Toxic Backlinks?

A backlink audit is an activity that gets you on track for improving your SEO strategy. It enables you to identify the toxic links that have the potential to harm your rankings or get your site penalized. Even as you may get rid of toxic links, some may still remain at the end of the cycle. You can go the extra mile by taking measures to improve your online reputation after eliminating as many toxic links as possible.

Conclusion

Everyone knows how vital link building is in SEO. It is, however, a major investment for any business and can cost a considerable sum.

So, before you go ahead with paid link building, it is important to create an action plan which could include deciding upon the pages and keywords you want to target, creating a prioritized list and researching the competitors. Remember, not all backlinks are equal. Always check that the backlinks you purchase directly benefit your website. After all, that’s why you’re purchasing them, right?

Even though Google often frowns on purchasing backlinks, there is a compromise to be found. So long as you don’t buy links with a desire to manipulate the Google algorithm, everyone wins. 

Hence, it would be safe to say that buying backlinks, undoubtedly is highly beneficial if you adhere to a thorough link selection process and criteria. Thoughtful link building leaves no room for distinguishing between a paid or natural link.

Outrank your Competition

Looking for a mind-blowing link building strategy?

Top 5 SERP Tracking Tools You Can Rely On In 2022

serp tracking tools

Top 5 SERP Tracking Tools You Can Rely On In 2022

serp tracking tools
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A winning SEO strategy is as much about tracking as anything else. While identifying relevant keywords and creating great content gets you started, you cannot leave things on autopilot after that. You also need to track the performance of indexed content consistently and fine-tune it to sustain your rankings and move ahead of the competitors. You may do it manually, but it can take lots of time and effort. It is best to find a SERP tracking tool that you can rely on. Even as there are several options around, here are the best ones you can try in 2022. 

If you are looking for a smart assistant that keeps you ahead of keyword rankings in real-time, Zutrix is a name you can depend on. This simple rank tracker tool is for everyone, from personal users to SEO professionals and small businesses. You can use it to get location-independent results with AI-powered accuracy. It also helps you track competitors and get sharable reports. There is even a keyword lab to help you with ideas. 

SEMrush

SEMrush has been around for more than a decade and continues to be the top choice of digital marketers around the world. An all-in-one marketing toolkit, it boasts of millions of users and offers tools for SEO, content marketing, social media, competitive research, and online advertising. You can use it to track keywords and domains, discover competitors, compare multiple geographic locations, target different devices, and more. It offers simple and easy-to-understand PDF reporting as well.

AccuRanker

Next on the list is AccuRanker, which lives up to its name. You can trust it for quick and accurate rank tracking on desktop or mobile. It features SERP history that gives a fair idea of the best tactics and enables you to tailor your SEO strategies accordingly. You also get access to features such as Google & Adobe Analytics, Google Data Studio, Google Search Console, advanced data segmentation, and Advanced Share of Voice. Automatic and custom reporting makes it one of the best options.

Advanced Web Ranking

AWR is another tracking tool you can consider this year, as it is regarded as one of the most accurate around. You can use it to track fresh rankings across various search engines, different locations, and multiple devices. The tool gets you high-end features such as Google Data integration, data segmentation, visibility and KPIs, and performance trends. With such valuable information at hand, you can enhance your strategy for success.

Ahrefs is among the best keyword explorers and also includes a reliable rank tracking tool. It is a smart choice if you are looking for a complete package that helps to boost your online presence organically. The default features include keyword research, competitive analysis, content research, backlink research, rank tracking, and web monitoring. Additionally, you can expect new ones to come up now and then.

When it comes to rank trackers, there is no dearth of choices. But everything boils down to choosing a tool that promises accuracy and speed. These tools definitely come ahead as the best ones.