Outreach Monks

Content Repurposing: How to Get the Most Mileage Out of Your Writing Efforts

Content Repurposing

Content is king. Yes! You read that right, and certainly, you must have come across this phrase millions of times.

But this really doesn’t mean that you keep posting content on your website. However, you need to create a bridge between new and old content on your website.

Over time, old content may lose the SEO capacity it once had. Thus, you need to keep it alive and valuable to gain maximum benefits.

Content producers are continuously seeking methods to optimize the impact of their work while employing resources effectively in the fast-paced digital environment of today.

And one proven strategy to achieve this is content repurposing. You may give old material fresh life, attract a larger audience, and reinforce your essential themes by simply changing it into alternative forms or adapting it to new consumers.

This guide provides a pool of information and strategies to get the most out of your writing efforts.

So, get ready to unlock the full potential of your content and take your content marketing strategy to new heights!

Let’s dive right in!

What Is Content Repurposing?

The term “content repurposing” refers to the practice of adapting previously published content for use with a new target demographic or setting.

This might involve anything as straightforward as adapting a blog article into an infographic or as involved as making a video series out of a whitepaper.

The primary objective, though, is to maximize your writing efforts by increasing the visibility and longevity of your work.

How is Repurposing Content Beneficial to SEO?

Content repurposing is a valuable strategy to enhance your website’s SEO and drive organic traffic. Repurposing content benefits SEO in several ways. It generates additional backlinks by creating new pieces from existing content, which can improve your website’s domain authority.

  • Increased Organic Traffic: When you repurpose content into various formats, you can target different keywords and cater to a wider range of search queries. This can result in increased organic traffic to your website.
  • Improved Domain Authority: Repurposing content can generate additional backlinks when your content is shared, cited, or used as a reference. These backlinks can boost your website’s domain authority, which is an important ranking factor in search engine algorithms.
  • Higher Search Rankings: By updating and refreshing old content with new information, you maintain its relevance and improve the chances of ranking higher in search results. Search engines like Google favor fresh, up-to-date content, which can lead to improved visibility and higher search rankings.
  • Enhanced User Experience: Repurposing content allows you to cater to different audience preferences and learning styles, such as those who prefer visual content like videos or infographics. By offering various content formats, you can provide a better user experience, which is a factor that search engines consider when ranking websites.
  • Reduced Keyword Cannibalization: By repurposing content, you can consolidate and streamline your content strategy, reducing the likelihood of keyword cannibalization. When several pages on your website target the same term and compete with one another in search results, this is known as keyword cannibalization. You may prevent this problem by carefully planning your repurposing approach.
  • Long-Tail Keyword Targeting: Repurposed content can target long-tail keywords, which are more specific and often less competitive than shorter, more generic keywords. By targeting long-tail keywords, you can rank higher for niche search queries and attract more relevant traffic.
  • Resource Efficiency: Repurposing existing content can save time and resources compared to creating new content from scratch. By recycling and repackaging your content, you can get more value out of the work you’ve already invested.
  • Extended Content Lifespan: Recycling your content extends its lifespan, allowing you to continue benefiting from its value over time. By updating and refreshing content, you ensure it remains useful and relevant to your audience.
  • Opportunity for Collaboration: Content repurposing can provide opportunities for collaboration with other content creators, influencers, or industry experts. This can lead to co-branded content, guest posts, or interviews that expand your reach and introduce your brand to new audiences.

When you add content repurposing into your content strategy, you can optimize your website’s performance and reach a broader audience with ease.

How to Know Which Content to Recycle

It’s good that you have made up your mind that some content on your site needs to be repurposed, but how will decide exactly what content you focus on?

Well, there are ways to do that. Here’s what you need to consider:

Know Your Purpose

No matter what you are about to do, just be clear with your purpose. And content repurposing is no different. Be certain why you are repurposing your content.

Start by defining the objectives behind your content repurposing efforts. Are you aiming to reach:

  • wider audience
  • improve SEO
  • reinforce key messages
  • extend the life of your content

Knowing your purpose will help you focus on repurposing content that aligns with your goals and ensures the efforts are targeted and efficient.

Suppose your goal is to improve SEO and reach a wider audience. In this case, you could repurpose a high-performing blog post into a video or podcast, catering to different audience preferences and generating additional backlinks to your website.

Audit Your Existing Content

Perform a comprehensive content audit to assess the performance of your existing content.

Evaluate each piece based on various metrics, such as page views, engagement, social shares, and conversions.

High-performing content is a strong candidate for recycling, as it has already proven to resonate with your audience.

Furthermore, consider the potential of underperforming content that may benefit from a refresh or format change.

Let’s say you have a blog post from two years ago that received a high number of page views and social shares. This post may be an excellent candidate for recycling, as its popularity indicates that it resonated with your audience. You could update it with new information or convert it into an infographic or video.

Find Evergreen Content

Identify content that remains relevant and valuable over time, such as how-to guides, listicles, or industry best practices.

Evergreen content is ideal for recycling because it continues to provide value, regardless of when it was originally published.

Recycling evergreen content can help maintain its visibility and utility for your audience.

For example, you may have a blog post titled “10 Timeless Tips for Effective Communication.” As the tips in this post remain relevant over time, you can consider recycling the content by turning it into a podcast episode or a series of social media posts.

You can use tools to amend your content, like essaywriter.pro, to enhance your content and make it more useful to the audience.

Review Your Recent Feedback

Analyze feedback from your audience on your existing content. Pay close attention to comments on blog posts, social media interactions, email responses, and direct inquiries.

This can help you identify content that your audience found valuable or would like to see in a different format.

However, audience feedback is a valuable resource for guiding your content recycling efforts, ensuring you cater to their preferences and needs.

Imagine you received numerous comments and inquiries about a specific topic covered in one of your blog posts.

This indicates that your audience is interested in that subject and may appreciate additional content or a different format. You could create a follow-up blog post, a video tutorial, or even an e-book based on the topic.

Research Your Competitors

Analyze the content repurposing strategies of your competitors to identify gaps or opportunities in your own approach.

Study their most popular or successful content, looking for similarities or differences compared to your content.

You may discover content that has been successful for them, which you can also recycle to achieve similar results.

Knowing your competitors can help you with a content repurposing strategy to stay ahead in your industry.

Effective Ways to Repurpose Content

Here are some of the best ways to repurpose your content effectively, which can help you maximize your content’s impact and reach a wider audience:

1. Update and Refresh Old Content

Give your older content a new lease on life by updating it with the latest information, data, trends, or examples. This ensures that your content remains relevant and valuable to your audience.

Make sure to focus on the following while you update or refresh your content:

  • Identify outdated content that has performed well in the past.
  • Update statistics, facts, and examples with more recent data.
  • Remove or replace broken links or outdated references.
  • Add multimedia elements like images, videos, or audio clips to enhance user experience.
  • Re-optimize the content for SEO by including relevant keywords and updating meta tags.
  • Consider republishing the content with a new publication date to bring it back to the top of your blog feed.

2. Convert Blog Posts into Videos

Transform popular blog posts into engaging videos by summarizing key points, adding visuals, and incorporating storytelling elements. This caters to audiences who prefer watching videos over reading articles.

You need to be sure that you:

  • Choose blog posts that are well-suited for visual storytelling or have proven popular with your audience.
  • Write a video script using your blog post as the foundation.
  • Create storyboards to help plan the visual elements of your video.
  • Use video editing tools or online platforms to create and edit the video.
  • Include engaging visuals, voiceovers, and background music to create a captivating experience.
  • Optimize the video for SEO by adding relevant titles, descriptions, and tags.

3. Create Infographics from Data-Heavy Content

Turn data-heavy articles or whitepapers into easily digestible infographics showcasing the most important data and insights in a visually appealing format.

  • Identify content with complex data, statistics, or research findings.
  • Determine the key points or insights you want to convey through the infographic.
  • Design the infographic using an online tool like Venngage’s infographic maker to achieve a clear and logical layout, ensuring the information is easy to follow.
  • Use contrasting colors, icons, and typography to make the infographic visually appealing.
  • Add your logo and branding elements to maintain brand consistency with the help of a reliable logo maker app for Android.

4. Transform Webinars into Blog Posts or E-Books

Convert recorded webinars into blog posts, e-books, or guides by breaking down the content into sections and adding relevant images, links, and supplementary information.

  • Obtain a transcript of your webinar, either through transcription services or by transcribing it manually.
  • Edit and reformat the transcript to create a cohesive and well-structured blog post or e-book.
  • Include relevant images, charts, or diagrams to enhance the user experience.
  • Optimize the content for SEO, including keyword research and proper formatting.

5. Develop Podcast Episodes from Blog Content

Turn your existing blog content into podcast episodes by either reading the content aloud or reformatting it into a conversational script. This can help you reach audiences who prefer audio content.

  • Select blog posts that cover topics that would be interesting and engaging in an audio format.
  • Create a script or outline for the podcast episode, using your blog content as a starting point.
  • Record the audio, either by yourself or with a professional voiceover artist.
  • Edit the audio using audio editing tools to create a polished final product.
  • Publish the podcast episode on popular platforms like Apple Podcasts, Spotify, or Google Podcasts.

6. Break Down Long-Form Content into a Series

Deconstruct comprehensive guides or lengthy blog posts into a multi-part series, making the content more digestible and easier to consume.

  • Identify comprehensive pieces of content that can be divided into smaller, more focused sections.
  • Create a series of blog posts, videos, or podcasts, each covering a specific aspect of the original content.
  • Ensure each piece in the series can stand on its own while also linking back to the main topic.
  • Publish the series over time, maintaining a consistent publishing schedule to keep your audience engaged.

7. Combine Related Content into a Comprehensive Guide

Curate multiple related blog posts or articles into a single, in-depth guide or e-book, providing your audience with a valuable and comprehensive resource.

  • Gather several pieces of content that cover a similar topic or theme.
  • Organize the content into a logical structure, creating a comprehensive guide or e-book.
  • Edit and revise the content as needed to create a cohesive and unified resource.
  • Design the guide or e-book, incorporating your branding elements and visuals to enhance the user experience.

8. Repurpose Content for Social Media

Create social media posts, graphics, or stories from your existing content, highlighting key points, quotes, or data. Tailor the content and format for each social media platform to maximize engagement.

  • Analyze your content to identify key takeaways, quotes, or insights that can be shared on social media platforms.
  • Create visually appealing graphics or images using tools like Canva or Adobe Spark.
  • Craft engaging captions or post descriptions that encourage users to interact with your content.
  • Schedule and manage your social media posts using tools like Buffer, Hootsuite, or Sprout Social.

9. Turn Content into an Email Newsletter Series

Transform your content into a series of email newsletters, delivering valuable information and insights directly to your subscribers’ inboxes.

  • Break down your content into smaller, digestible sections that can be sent as individual emails.
  • Craft engaging subject lines and preview text to encourage recipients to open and read your emails.
  • Design your email newsletter using email marketing platforms like Mailchimp, ConvertKit, or ActiveCampaign.
  • Incorporate relevant images, links, and calls to action within the email content.
  • Test and optimize your email send times, subject lines, and content to improve open and click-through rates.

10. Create a Content Roundup or “Best Of” Post

Compile a list of your top-performing or most relevant content pieces into a single “best of” or roundup post, making it easy for your audience to discover and explore your most valuable content.

  • Identify your top-performing or most popular content pieces from a specific time period or around a particular theme.
  • Write a brief summary or description of each piece, highlighting what makes it valuable or interesting to your audience.
  • Organize the content in a logical order, such as chronological, by topic, or by performance metrics.
  • Include links to the original content so readers can easily access the full articles, videos, or other formats.

So, you can easily experiment with different repurposing methods to find the ones that best align with your content strategy and audience needs.

Happy Content Repurposing!

Wrap Up

This brings us to the end of this comprehensive guide. Content repurposing is a powerful strategy to maximize the impact and value of your content marketing efforts.

By recycling and adapting existing content, you can cater to diverse audience preferences, increase your reach, and improve your SEO. Furthermore, reusing your content helps you to extend the life of your content and strengthen your brand messaging across several platforms, resulting in a consistent brand experience.

As you explore various ways to repurpose your content, keep your goals and audience needs in mind, and be open to experimentation.

If you’re looking for additional support with your link-building efforts, consider partnering with a white label link building agency like Outreach Monks. We can provide you with high-authority backlinks and can help you to achieve your goals faster and with less effort.


Frequently Asked Questions

Is content repurposing the same as content recycling?

Content repurposing involves transforming or updating existing content for a new purpose, while content recycling is simply reusing the same content without significant changes.

How often should I repurpose my content?

There's no one-size-fits-all answer, as it depends on your content strategy and goals. However, regularly reviewing your existing content and identifying opportunities for repurposing is a good practice.

Will repurposing content create duplicate content issues for SEO?

As long as you significantly transform or update the content and avoid copying large chunks verbatim, repurposing should not lead to duplicate content issues.

Can I repurpose other people's content?

It's essential to respect copyright and intellectual property laws. You can use other people's content as inspiration or reference, but ensure you create original content and give proper credit where necessary.

Is there any content that shouldn't be repurposed?

Content that is no longer accurate, relevant, or doesn't align with your brand and audience should not be repurposed at all.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


Outsource your link building Now!