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Link Building for SaaS Businesses: A Step-by-Step Guide

Link Building for SaaS Businesses

Are you struggling to take your SaaS business up the SEO ladder? Do you feel stuck in the “no result” loop, no matter how many SEO techniques you have tried? If that’s the case, you probably haven’t tried SaaS link-building strategies.

And that’s definitely affecting your business progress. After all, the SaaS industry is set to hit a massive $700 billion by 2030, and you’d like to gain maximum yield from it.

So, if you agree with us, it’s time to roll up your sleeves and get your business noticed.

But you might be wondering- “Where do I start?” or “Which link-building strategy is the right one?” If so, don’t worry – we’re here to help!

This step-by-step guide is here to clear your doubts and establish a successful SaaS link building.

So, are you ready to jumpstart your journey to the top of the search results? Let’s get going!

What is Link Building For SaaS?

Link building for SaaS businesses is the process of acquiring high-quality backlinks from reputable websites. The aim is to improve the company’s online visibility and signal search engines that your site is reliable and useful.

For SaaS companies, the entire business exists online. So, effective link building helps them build a strong backlink profile. It enhances their visibility on search engine results pages (SERPs), leads to more organic traffic on the site, and encourages customer conversions.

Why is Link Building Important for your SaaS Business?

Andrey Lipattsev

Has it been years since you’ve set up your SaaS business, yet you feel like nobody knows about it? Let’s change that with the power of link-building.

It’s like a loudspeaker shouting your name in the crowded marketplace. But why is it so important part of search engine optimization strategies?

Well, link building helps people find you easily on the internet. It’s like putting up a big, bright sign saying, “We’re here!”

With that said, here’s how your SaaS company can use link-building to get noticed:

  • Improved Rankings: Link building can significantly improve your website’s ranking on search results pages. High-quality backlinks will signal to search engines that your site is credible, pushing it up in the rankings.

  • Increased Visibility: With better rankings, your SaaS business becomes more visible to potential customers. The more visible you are, the more organic traffic you’ll get. This can further lead to a boost in click-through rates and conversions.

  • Targeted Audience: Quality backlinks from relevant websites can help attract a more targeted audience, which is likely to be interested in your SaaS offerings. That means you’ll not only get website traffic but also sales.

  • Authority and Credibility: Again, high-quality inbound links from respected sites boost your online reputation. They show your audience, as well as search engines, that you’re a trusted authority in your field and provide valuable information to the target audience, i.e., serve the search intent.

  • Customer Trust and Loyalty: As your site’s domain authority grows, so does the trust of your customers. This trust can increase customer loyalty and boost your SaaS business in the long run.

In essence, link building is an investment that can yield substantial returns for your SaaS company.

Now, you may wonder- How can I implement link building for SaaS tactics? Don’t worry! The following section will give you all the answers you need!

SaaS Link Building Steps To Follow

Link building can sometimes feel like an overwhelming task, especially for SaaS businesses, due to fierce competition. Fortunately, by following a structured process and being consistent with your efforts, you can ensure your SaaS company stands out from the crowd.

That said, in this section, we will walk you through some fundamental steps to follow for successful SaaS link-building.

SaaS Link Building Steps To Follow

Step 1: Learn About Google’s Take On Link Building Strategy

Understanding Google’s perspective on link building is crucial to designing an effective strategy. After all, Google is the world’s most popular search engine, and its views significantly shape SEO practices.

Google’s search algorithms (Core Algorithm Update-2023) consider multiple factors to rank a website, and backlinks are one of the most influential factors. When your SaaS website gets a backlink from another site (relevant to the SaaS industry), Google perceives your website as valuable and informative.

Nevertheless, it is worth noting that it assesses the quality of backlinks to determine your site’s authority and credibility. In other words, Google advocates for ‘natural’ link building.

Matt Cutts

This means that the SaaS links your website receives should be earned because of your content’s value rather than being artificially created or bought. Google’s Webmaster Guidelines explicitly warn against manipulative link-building practices, such as buying or selling links, excessive link exchanges, and using automated programs to create links.

Violating these guidelines can lead to penalties, including your site being removed entirely from Google’s search results. So, you must align your SaaS link-building campaigns with Google’s guidelines.

This way, you can effectively improve your website’s chances of ranking high on SERPs, attracting more organic traffic, and establishing your SaaS business’s online authority.

Step 2: Try These 20 Advanced SaaS Link Building Techniques

Navigating the online ocean of link-building techniques can seem daunting. Perhaps, you are asking, “Which strategy is the perfect fit for my SaaS business?” 

Alas, there’s no magic formula or one-size-fits-all approach.

Successful link-building is often a game of testing different strategies, learning from the results, and adjusting your approach accordingly.

To lend a hand, we’ve curated a list of the top 20 link-building techniques specifically tailored for SaaS businesses. So, let’s dive right in and explore these!

1. Guest Posting

Guest posting is a powerful link-building tactic that involves writing insightful content for other blogs in your niche. And in return, you get a quality backlink in your author bio or within the content itself.

Guest Posting

Recent reports reveal that businesses that rely on guest posting in their marketing efforts experience  13X return on investment (ROI) compared to those that neglect this practice. Not only does this strategy help build your backlink profile, but it also boosts:

  • Authority: By contributing to reputable blogs, you’re associating your brand with these established and high-authority websites and brands. This enhances your domain authority and credibility.

  • Exposure: The more guest posts you’ll publish, the wider audience will read them. Thereby your brand’s visibility will increase, and you’ll gain potential leads.

  • Relationship Building: Regular guest posting builds relationships with other influential players in the SaaS industry, creating opportunities for further collaboration.

Nevertheless, the success of guest posting is centered around providing genuine value to the reader. This not only ensures your guest post gets accepted but also enhances your brand’s reputation.

2. Resource Link Building

Resource link building revolves around creating keyword-rich and high-quality content that naturally draws links from other websites. It generally includes creating comprehensive guides, detailed how-to posts, resource pages, infographics, or even industry-specific tools. These are also known as Linkable Assets.

But how does resource link building work?

Well, when you offer resources that meet a need or solve a problem for your audience, you create opportunities for organic link-building. In addition to this, you also position your SaaS business as an authority in your field.

Note: To maximize success with resource link building, identify the needs or common questions in your industry and develop resources that address these gaps. Remember, quality is crucial – your resource should provide clear, comprehensive, and accurate information.

3. Webinars and Online Events

Are you looking for a creative way to boost your backlink profile and establish your SaaS brand as a thought leader? If yes, consider hosting webinars and online events.

Webinars and Online Events

These digital platforms allow you to share valuable insights, engage with your audience, and generate buzz around your SaaS products.

You may wonder- How will it boost my Brand’s visibility? 

When you host a webinar or an online event, you create an information-rich platform that other websites or businesses may find valuable, making them more likely to link to it. Here, backlinks can come from the event’s registration page, promotional posts, or follow-up articles published by attendees.

Plus, when your people will see your SaaS company everywhere, it will position your brand as an industry thought leader.

4. Original Research and Case Studies

Every day, the internet is flooded with content related to SaaS and technology. So, how can you make your content stand out? The answer lies in ‘original research and case studies.’

Original Research and Case Studies

To be more specific, when you publish the findings (facts or data) of your own experiment or survey, you provide unique information that isn’t available elsewhere. This encourages others to link back to your research, as it serves as a valuable resource and reference point.

They transfer “link juice” to your saas site,  boosting your technical SEO rankings. Moreover, the variety and volume of referring domains will improve your site’s domain authority.

Similarly, case studies provide real-world examples of how your product or service has solved problems or delivered results for customers. They are concrete, detailed, and packed with practical insights.

In-depth case studies further showcase your expertise, instill trust in your audience, and provide valuable content that others will want to link to, contributing to your link-building efforts.

These dofollow links will not only build your credibility but also exhibits your exclusive knowledge.

5. Skyscraper Technique

The Skyscraper Technique is a highly effective link-building tactic developed by Brian Dean. It boils down to three essential steps. So, let’s dive deeper into each one, using an example for better understanding:

Skyscraper Technique

  • Find popular, high-quality content in your niche: This step involves identifying content in the SaaS industry that is already popular and has attracted a significant number of backlinks. You can use tools like Ahrefs or SEMrush to find such content. For instance, if you’re a SaaS company specializing in project management, you might find an article titled “Top 10 Project Management Tools for 2023” that has hundreds of backlinks.

  • Create something better: Once you’ve found the piece of content, your task is to create an improved version. That means you could make it more detailed, update it with the latest information, add unique insights, improve its design, or make it more engaging. Continuing the above example, you could create a new post titled “The Ultimate Guide to Project Management Tools for 2024,” which not only updates the information but also provides in-depth reviews of each free tool and practical tips on how to choose the right one. The goal is to create something so valuable that others can’t resist linking to it.

  • Reach out to the right people: Finally, promote your newly created content to the right audience. This can include the people who have linked to the original content, influencers in your industry, or even your existing network. In the example above, you could reach out to the websites linked to the “Top 10” article, let them know about your more comprehensive and up-to-date guide, and ask if they would consider linking to it.

Of course, this technique demands effort and creativity but can result in a significant increase in high-quality backlinks.

6. Broken Link Building

Have you ever clicked on a hyperlink only to be met with a 404 error or some other annoying message? That’s a broken link. But did you know that these broken links are actually beneficial for your SaaS website? Yes, that’s true!

It is known as broken link building for SaaS- a popular technique where you hunt for these faulty hyperlinks on other websites and then offer your own guest post as a repair.

The process is simple: you first find broken links. Then, you create similar but functional content on your own site. Next, you conduct a link-building outreach to the website’s owner. You point out their broken link and suggest your high-quality content as a replacement.

This benefits both parties: the website owner maintains a high-quality site while you gain a valuable backlink to your SaaS website.

7. Infographic Credit

Infographics are influential tools for communication, combining visual appeal with easy-to-digest information. They are often shared widely online, making them excellent for earning backlinks.

Infographic Credit

So, if you are not already creating infographics for your content and even social media, you should start doing so right away. Common infographics you can create include:

  • How-To or Guide Infographics: Break down complex processes into simple, step-by-step visual instructions.

  • Comparison Infographics:  Compare two or more things side by side that would be highly appealing to consumers looking for the best fit for their needs.

  • List Infographics: Summarize infographics for those who don’t have time to read the entire blog post, such as Top 10 SaaS Companies in 2023.

  • Statistical Infographics: Provide data and statistics on a specific topic- Preferably about SaaS companies.

  • Timeline Infographics: Illustrate the history or evolution of a subject over time.

It is generally recommended to include a credit line or a watermark with your company’s name and website whenever you create an infographic. This way, whenever your infographic is shared or used, you’re ensuring that credit is given where it’s due.

Plus, each share acts as a potential backlink, increasing the visibility and authority of your website.

8. Press Release

Press releases are an underrated yet highly impactful link-building technique many SaaS companies fail to leverage. Don’t make the same mistake.

It is a public announcement that shares important news about your company. New feature launch? Major update? You can broadcast it in a press release!

The magic happens when media outlets pick your story. Journalists, bloggers, and even industry experts may share your news. They might link back to your site in their stories. This simple action can yield high-quality backlinks.

Ultimately, it can drastically increase your reach, credibility, and the number of backlinks to your site.

9. Link Insertion

Link insertion is a pretty simple technique to build backlinks. It involves adding your website’s link to an article that’s already published on the internet. Here’s how it works:

You first find a relevant article that already ranks well on search engines. This means many people are visiting that page.

Next, you contact the owner of that website or the author of the article. You ask if they can insert your link into their existing article.

But why would they do this? So, you need to ensure that your link provides extra value to the readers. It could be additional information, a useful tool, or a service. If they agree and insert your link, you get a backlink. This is great for your website’s visibility and ranking on Google.

Link Insertion

Tip: One important thing to consider during link insertion is relevancy. Ensure that the inserted link and target keyword is relevant to the context and content of the surrounding text. Otherwise, it can significantly affect your search engine rankings.

10. HARO

HARO, short for “Help a Reporter Out,” is an online platform that bridges the gap between journalists and industry experts. It’s an invaluable tool for enhancing your SaaS business’s backlink profile. Here’s how:

Journalists often post queries on HARO, seeking insights on specific topics. You, as an expert in your field, can respond to these requests with meaningful information. When your response is selected, you get featured in their publication.

This not only gives your business exposure to a broader audience but also typically includes a “dofollow” backlink to your website. These dofollow links are like gold in the world of search engine optimization as they pass authority from the linking website to your own, signaling to Google that your content is valuable and trustworthy.

11. Roundup

Roundup posts are like a buffet of expert insights collected under one umbrella topic. In essence, these are blog articles that compile advice, tips, or opinions from various industry experts on a specific subject.  For instance, “10 SaaS Experts Share Their Favorite Link Building Strategies.”

Participating in these posts can elevate your brand’s stature in the SaaS community. When you share your insights, and they get published, you’ll usually receive a backlink to your site. This doesn’t just enhance your SEO – it also introduces your business to a wider audience.

Just make sure the insights you provide are truly valuable, so you can stand out and make a memorable impression.

12. 3 Way Link Exchange

A “3 Way Link Exchange” is a refined version of the traditional reciprocal link exchange. Here, three different websites link to each other, i.e., Site A links to Site B, Site B links to Site C, and Site C links back to Site A. This creates a loop that appears more organic to search engines.

3 Way Link Exchange

However, it’s important to tread carefully with 3-way link exchanges. This technique is often categorized as a grey-hat SEO strategy, meaning it straddles the line between ethical (white hat) and unethical (black hat) search engine optimization.

While it can be beneficial in moderation, overuse of reciprocal links could potentially lead to penalties from Google. It is because search engine algorithms can easily detect unnatural link patterns, including excessive link exchanges.

So, while it can be part of your link-building tactic, it should be used wisely, ensuring you prioritize high-quality links over quantity. In other words, always aim for organic, value-driven link-building to maintain a healthy and effective SEO strategy for your SaaS business.

13. Local and Niche Directories

The “Local and Niche Directories” are like online yellow pages that categorize businesses based on location or industry. These provide a platform for SaaS brands to list detailed information, such as websites, services, locations, and contact details, to boost search engine ranking.

For instance, if you operate a SaaS business providing CRM solutions, you can list your business in directories such as Capterra or Software Advice. When potential customers search these directories for CRM solutions, they find your business, follow the link to your website and may convert into customers.

This strategy not only ensures you build backlinks but also directly connects you with your target audience, enhancing your chances of conversion and strengthening your SEO simultaneously.

Note: Make sure the directories are high-quality and relevant to your industry to avoid any potential negative impact on your SEO.

14. User-Generated Content

Have you ever thought about transforming your active user base into a powerful SEO asset? If not, this is the right time to do so. This tactic is not as User-generated content and is among the best link-building strategy.

User-Generated Content

Here, your SaaS service users will create the content (service review, blog post, video, or social media post) for your brand. It serves as a powerful tool for building authenticity and trust, as potential customers often value the opinions of their peers more than a company’s advertisements.

But how will it help in link building campaign?

Well, when a customer publishes a blog post about how to use your software, they will create user-generated links that redirect the readers to your website. These spontaneous, organic links boost your SEO efforts by diversifying your backlink profile and increasing your site’s credibility.

Plus, they help foster a community around your brand, enhancing user engagement and trust. It’s a win-win situation: users feel valued and heard, while your SaaS business enjoys the SEO benefits.

15. Product Reviews

One of the biggest challenges for SaaS companies is that users often struggle to understand how to use the software accurately. This is where product reviews come into play. When you have industry influencers, respected bloggers, or tech reviewers use and review your software, it educates potential users about your product’s functionality and benefits.

Product Reviews

These in-depth reviews not only provide an external, user-focused perspective on your software but also typically include a link back to your website. This strategy increases your site’s authority, promotes user understanding, and fosters trust in your product.

Nevertheless, for this purpose, an effective link building outreach is important. It will ensure that you build links with credible websites and make your brand stand out.

16. Webinar Sponsorships

Webinars are increasingly popular in the digital realm, and sponsoring these events is one of the smart link-building tactics. Don’t worry; it is not a daunting technique; instead a creative one.

When you sponsor a webinar related to your industry topics (of course), you get a link back from the host to your website as part of their promotion and acknowledgment of your support. This is your desired “sponsored” link.

This elevates your brand reputation while also benefiting from the increased traffic that these links can generate. Remember, it’s crucial to select webinars that align with your product and audience for maximum impact.

After learning about this SEO link-building tactic, you may be curious: What exactly are sponsored links?

Sponsored links (also known as paid links) are a type of backlink that advertisers pay for as a part of sponsorship, advertising, or other commercial agreements.

They are often marked with a rel=”sponsored” attribute, telling search engines that the link is commercial in nature. These can be either dofollow or nofollow links, depending on the agreement with the site owner.

17. Linked Brand Mentions

Linked brand mentions occur when another website mentions your brand and includes a hyperlink to your site. This link can be in a blog post, a resource page, or anywhere else on their site.

To say the least, brand mentions offers fabulous link building opportunities as it increases your visibility among a wide audience and signals to search engine that your website is trusted and relevant.

Additionally, when users come across a mention of your brand and are intrigued, they are likely to click on the link provided and visit your website. This can result in referral traffic which can become potential customers.

18. Podcasts

Podcasts are essentially digital audio or video files that users can download or stream to listen to. These are typically episodic, allowing users to subscribe and receive updates when a new episode is released.


In recent years, podcasts have surged in popularity due to their convenience and the ability to consume content on the go.

But how can podcasts help with your link-building campaign?

Well, whether you’re hosting your own podcast or appearing as a guest on a relevant one, you can earn valuable backlinks. This is because the podcast show notes or episode descriptions typically include links to the websites of hosts or guests.

In addition to this, appearing as an industry leader in a podcast will help establish you reach a younger audience and boost brand recognition. This can further increase your Social media following, which is essential for SEO link building and marketing.

19. Community Platform

Online community platforms are a treasure trove of link-building opportunities. These are online spaces where people gather to discuss, share, and learn about specific topics of shared interest. These platforms range from social media groups to forums and Q&A websites like Quora and Reddit.

Community Platform

By actively engaging in these communities, especially those relevant to your SaaS companies, you can earn valuable backlinks. You might provide insightful answers to questions, share valuable resources, or start informative discussions – all while linking back to your own content when it’s relevant and provides value.

However, it’s essential to approach this with a mindset of providing value and fostering relationships rather than overt promotion. Answer questions, and share insights only when relevant.

20. Internal Link Building

Last but not least, let’s not overlook the power of Internal Link Building. Internal links are hyperlinks that point to other pages on your same website and play a pivotal role in shaping your site’s structure and hierarchy.

Internal Link Building

Using this tactic, you’re building links within your site, connecting related content, and offering more value to your users. This enhances user experience as they can easily navigate to more information and stay longer on your site.

Furthermore, these internal links also help search engines understand the context and relationship between different pages on your site. When you build links internally, you’re distributing page authority and strengthening your SEO efforts.

In essence, while external links may be all the rage, remember more links internally can be equally powerful.

Step 3: Evaluate Your SAAS Link-Building Strategy

Now that you’ve implemented diverse and effective link-building strategies, the next critical step is evaluation. It will allow you to refine your efforts, rectify any shortcomings, and ensure you’re on track to achieve your goals.

Conduct Competitive Analysis

Just like a chess player observes their opponent’s moves to plan their strategy, businesses, too, must pay attention to their competitors. In the world of SEO, this involves understanding and learning from your competitors’ link-building strategies.

Competitor Analysis

Where are they getting their links? What content earns them the most backlinks? Answering these questions will give you a clear picture of what works in your industry and how you can adapt your own link-building campaigns for better results.

This is where SEO tools come in handy, so you must learn and use the following tools:

  • SEMrush: A versatile SEO tool that provides a wealth of information about your website’s performance. It’s particularly strong in backlink analysis, showing you where your links are coming from and how they impact your ranking.

  • Ahrefs: Another powerful SEO tool that’s known for its detailed backlink analysis. It can tell you exactly who is linking to you, what pages they’re linking to, and how those links are influencing your SEO performance.

  • Moz Link Explorer: This tool from Moz allows you to explore both your own backlink profile and that of your competitors. It can highlight your strongest links, identify potentially harmful ones, and suggest new link-building opportunities.

  • Majestic: Majestic specializes in providing Link Intelligence data. It’s able to deliver a wide array of metrics related to your backlinks, helping you to understand the quality and influence of your link profile.

  • BuzzSumo: While BuzzSumo is known for its content discovery features, it also provides valuable link information. You can use it to see who’s linking to your most popular content, providing insights into what kind of content attracts the most backlinks.

Monitoring Your Link Building Progress

Consistent monitoring is a crucial part of your link building campaign. It helps you understand if your efforts are paying off and where you need to make improvements.

For instance, if you’ve been actively publishing guest posts, you can use SEMrush or Ahrefs to see if new backlinks from those guest posts are appearing. Similarly, if you’ve targeted certain keywords in your link building, you can check whether your site’s ranking for these keywords is improving.

Monitoring Your Link Building Progress

Here’s what to watch out for:

  • Backlink Growth: Keep an eye on your total number of backlinks. Are they increasing over time? For instance, if you started with 100 backlinks last month and have 150 this month, you’re making progress. Tools like SEMrush or Moz can help with this here.

  • Link Quality: Not all links are created equal. High-quality links from reputable sites have more SEO value. A tool like Majestic can help you assess link quality.

  • Traffic from Backlinks: Are your backlinks able to increase organic traffic? Google Analytics can show you how many visitors are coming to your site via your backlinks.

  • SERP Rankings: Are you moving up in search results for your target keywords? Progress here is a strong indication that your link building efforts are paying off.

  • Domain Rating (DR): This is a measure of the strength of a website’s backlink profile on a scale from 0 to 100, with higher scores indicating stronger link profiles. Tools like Ahrefs provide this metric. A steady increase in your site’s DR is a positive sign of successful link building efforts.

In short, monitoring your link building progress involves tracking a range of metrics and using them to assess the effectiveness of your strategy.

Adjusting Your SaaS Link Building Tactics Based on Results

Link building isn’t a set-and-forget task. As you monitor your progress, you’ll spot trends and patterns. Maybe some strategies are working wonders while others fall short. That’s your cue to adjust. Fine-tune your tactics based on results. More use of the target keyword? Sure! Fewer media request services? Absolutely!

Remember, your link-building tactics are an evolving entity, not a static plan. So, you must keep learning, keep iterating, and keep improving. Your adaptability will pay off in stronger SaaS links and better Google search results.

Understanding the Pricing of SaaS Link Building Services

Now, you’ve dipped your toes into the world of SaaS link building and know its transformative potential. But with a mountain of tasks already on your desk, it becomes a challenge to do it alone. That’s where SaaS link-building service providers come into the picture.

Understanding the Pricing of SaaS Link Building Services

Before you dive in, though, it’s crucial to understand what drives their pricing. Here we break down the five key components that shape the cost of SaaS link-building services:

The Highly Competitive SaaS Market

Think of the SaaS market as a bustling market with eager merchants all seeking for attention. Moreover, every merchant innovates, improves, and pushes boundaries to attract customers, leading to skyrocketing competition.

However, there are only a handful of link building agencies that can truly deliver top-notch backlinks. Consequently, their services come at a premium. It’s the law of supply and demand in action: high demand, limited supply, and higher prices.

Tackling Challenging SaaS Keywords

SaaS keywords are the secret to bringing more visitors to your website. They’re highly specific, targeted, and optimized. But finding and using them in the right way? That’s a big task!

Link-building agencies understand how to find and use these special keywords for building links. They use tools like Moz, Ahrefs, or SEMRush to learn about the search volume, keyword difficulty, and competitor keyword research.

Accordingly, to the results, they create custom plans to fit your specific business needs.

It’s worth stating that the keyword rarity and the difficulty tend to affect the cost of SaaS link-building service. The high the keyword difficulty, the higher will be the package price.

Backlinks from High DR Sites

Backlinks from high Domain Rating (DR) sites are like golden tickets to your website’s success. They enhance your website’s credibility, potentially boosting its ranking on Google search results.

Link-building service providers put in a lot of work to get these valuable backlinks, which adds to their price. They conduct thorough research to identify authoritative and relevant websites within your niche.

They also carefully assess each potential link opportunity, considering factors like domain authority, traffic volume, and the website’s alignment with your website.

However, instead of thinking of it as an expense, you can consider this as an investment that offers great returns.

Costly Monthly Budgeting

As you know, Rome wasn’t built in a day, and neither is the best link-building strategy. It’s an ongoing process that requires monthly investment.

The budget covers various tasks, from creating engaging guest posts and acquiring high-quality backlinks to analyzing results and tweaking link-building outreach campaigns.

As a result, the monthly package can vary from as low as $2000 to as high as $10000. That’s why it is recommended to learn about the saas backlink pricing of different service providers and select the one that suits your need the best.

Costly Monthly Budgeting

Demand for Top-Tier Expertise

Finally, just like you need a skilled chef to make a great meal, you need top-tier experts for effective SaaS link building. They have the skills and know-how to navigate the tricky landscape of link building.

They also understand how to make your business stand out amidst fierce competition. They can plan, implement, and optimize your link-building strategy effectively.

This demand for high-level skills does influence the cost of services. It’s an investment in experience and knowledge. And like any investment, it pays off in the long run, helping your business reach the summit of success.

Best SaaS Link Building Agency

Outreach Monks

Now that you’ve delved deep into the world of SaaS link building, you’re likely seeking the best agency to partner with. In this quest, there’s a name that echoes louder than the rest: Outreach Monks.

With their blend of expertise, strategy, and innovation, specially tailored for the complex SaaS industry, Outreach Monks positioned themselves among the best. But why?

Well, they always keep pace with the rapidly changing digital landscape and provide your business with that much-needed competitive edge. Their effective keyword strategies and prized backlinks from high DR sites also make them a preferred choice.

Not to mention, with their scalable link building solutions designed to fit your unique needs, they offer the best return on your investment. So, what are you waiting for? Connect with them right away!

Examples of Top 3 SaaS Brands With Good SEO

As we navigate the complex landscape of SaaS link building, it can be inspiring and insightful to look at companies that have successfully mastered this tactic. So, here are three stellar examples of SaaS brands that have made significant strides with their SEO, leading to impressive visibility and dominance in their respective markets:

1. Salesforce

Renowned as a leading CRM platform worldwide, Salesforce has brilliantly harnessed the power of SEO. They have strategically structured their site to include a comprehensive resource hub filled with high-quality content like guides, guest posts, e-books, and webinars.


By consistently producing valuable content and employing effective link-building strategies, Salesforce has secured top spots on SERPs for highly competitive keywords. Furthermore, they’ve built a robust internal link network, helping search engines and users navigate their vast site with ease.

2. HubSpot

HubSpot is another shining example of a SaaS company with outstanding SEO. The cornerstone of their SEO success is their detailed, resourceful blog, where they share a wide range of informative articles on topics relevant to their audience.


By incorporating industry-specific keywords, guest blogging, and original resource pages, they’ve secured high-quality backlinks from reputable sites.

HubSpot also uses the skyscraper technique, creating superior versions of existing popular content, which naturally garners more backlinks. Additionally, HubSpot offers free tools and resources, which not only drive traffic but also earn them additional high-quality backlinks.

3. Shopify

Finally, Shopify’s SEO success story is a testament to the power of effective link building and user-centric content. As a leading e-commerce platform, Shopify has managed to dominate SERPs by providing a wealth of resources for online store owners. They’ve published countless how-to guides, blog posts, and tutorials, all of which attract backlinks from various sources.


They’ve also successfully leveraged user-generated content and product reviews to earn more backlinks. Shopify’s SEO efforts are evident in its extensive directory of free and paid apps, all of which link back to Shopify, further solidifying its high SERP rankings.

Avoid These SaaS Link-Building Mistakes

Having reached the end of this article, here are a few pitfalls you must steer clear of when building links.

Avoid These SaaS Link-Building Mistakes

Avoiding Penalties from Search Engines

Search engine algorithms are getting smarter by the day and can detect artificial or manipulative link-building practices. This includes buying links, excessive link exchanges, and spammy tactics. Violating Google’s guidelines could lead to penalties, resulting in lower rankings or even removal from search results. So, stick to ethical, white-label link-building practices that prioritize quality over quantity.

Maintaining Consistency in Link Building Efforts

Don’t fall into the trap of ‘link-building sprints’ where you gather a ton of links quickly and then go inactive for a while. Such inconsistency can seem suspicious to search engines and may impact your ranking. Instead, aim for a steady and consistent pace of gaining quality links over time.

Identifying the Right Platforms for Link Building

A common mistake is to go after every link you can get without considering the relevance or authority of the platform. Getting links from unrelated or low-quality sites can do more harm than good. So, focus on building links from platforms that are relevant to your niche and have a good reputation.

Remember, the aim is to build links that provide real value to your audience and enhance your online presence organically.


And there we have it! We’ve journeyed together through the ins and outs of link building specifically tailored for your SaaS business. From understanding why is saas link building important and Google’s perspective to exploring advanced techniques and assessing your strategies, you’re now well-equipped to implement a successful saas link building campaign.

However, remember it requires consistent effort, patience, and a keen eye for evaluating and adjusting your strategies.

Frequently Asked Questions

What is link building for SaaS businesses?

It refers to the process of acquiring hyperlinks from other websites to your own. It's a crucial part of SEO strategy that helps improve your website's visibility, authority, and ranking on search engine results pages (SERPs).

Why is SaaS link-building important?

Link building is important for SaaS businesses as it enhances online visibility, boosts credibility, drives targeted traffic, and improves search engine rankings. It's especially vital in a crowded industry like SaaS, where standing out from competitors is essential.

What is the Skyscraper Technique in link building?

The Skyscraper Technique involves finding high-performing content in your industry, creating something even better, and then reaching out to the right people who are likely to link to your improved content.

What does Google think about link building?

Google views high-quality, relevant links as a vote of confidence for your website. However, it penalizes manipulative link-building practices such as excessive link exchanges. Google encourages creating valuable content that naturally attracts backlinks.

How can I evaluate my SaaS link-building strategy?

You can evaluate your strategy by assessing your current link profile, conducting a competitive analysis, using SEO tools like SEMrush or Ahrefs, monitoring your link-building progress, and adjusting your strategy based on results.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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