8X Growth in Organic Traffic in 1.5 Years
In this case study, we want to demonstrate how we helped the site grow its traffic 8X within a span of 1.5 years.
COMPANY: Engarde Body Armor is a Netherlands based brand specializing in production of state-of-the-art body Armor products.
Products: Body Armor, Bullet Proof Vest (International Delivery)
GOALS & CHALLENGES
– To increase the organic traffic
– To rank for the top money keywords
Top Keywords :
Body Armor’ – Keyword Difficulty >50
‘Bulletproof vest’ – Keyword Difficulty >70
‘Ballistic armor’ – Keyword Difficulty >70
OUR APPROACH FOR LINK BUILDING
Competitive Analysis – Studied the link strategy of highly ranking competitors to create a strategy that is one-step ahead.
Blogger Outreach – Cherry-picked & outreached niche relevant blogs through targeted and dedicated outreach campaigns using tools such as BuzzSumo and Pitchbox.
Content Marketing – A thorough research on content strategy, aiming at covering all possible details and applications of body armor. We created editorial-style content on top ranking keywords using expert writers, along with valuable inputs from the client’s end.
Target URLs and Keywords – We used Ahrefs to study the top web pages and target keywords based upon the monthly search volume. Planned and categorized the Domain authority range for each keyword accordingly.
Guest Posting – Published the content on niche relevant blogs from varied domain authority ranges. We made sure that the links are dripped over the period of 3 weeks, to signal natural link building. This was followed by a few Tier-2 links, with the purpose to boost the primary guest posts links we were creating.
Examples of Published Links:
- Within the period of 1.5 years, the website traffic has transitioned from 2,800 to 15,800+ monthly unique visitors.(Data from Ahrefs, the actual number is significantly higher).
- A solid backlink profile with backlinks from over 220 unique domains.
- Sustainable improvement in organic search traffic.
- Search engine rank position (SERP) improvement for all priority keywords straight to PAGE 1.
- ROI – Monthly Organic traffic value has increased from $900 to $6,650.
- The top three search volume keywords are now ranking on 1st page despite the high KD.
CURRENT WEBSITE STATS
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