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COMPANY
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SAS Company Case Study
Client – SAS Company in Utah
Company Size – 50-100 people
Annual Revenue – $35 million
Challenges:
With a company of this scale, it makes sense if all major marketing operations are done in-house but this was not the case with our client. Despite a well-trained team of link building experts on board, the results were consistently poor.
We asked the company to list the prominent expenses they were incurring, to which the reply came as follows:
- Monthly link building budget – $15000 (Campaign ran for 6 months)
- Monthly Link Building Team Payout – $30000 (Link Strategists + Content Writers)
- Link Placement Quality – Due to lack of strategy, there was no consistency in the ratio of low to medium tier links. Links were created irrespective of the niche and monthly organic traffic of the blogs.
- Results after 6 months – An organic traffic growth of just 2%
The Road to Finding Answers:
When the client reached out to us for what they can get within a suggested budget, we offered them a comprehensive check of the existing link profile before suggesting a strategy.
Based on the findings, we came up with:
- A defined monthly budget of $10000/month (this included the outreach, content strategy and publication fee)
- A redefined strategy of highly niche relevant link placements spread across mid to high tier sites (DR 30+, 40+, 50+)
- Monthly Report sharing of the links created per campaign
The Road to Success
- The client could see a significant increase in organic visits starting from the second month of running the campaign.
- Reduced workload as our service included all of the link acquisition work and reporting.
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