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SEO Agency Case Study

Reputed Florida-based Cannabis SEO agency - Increased the client count 4X with White Label Link Building. 

COMPANY: Florida-based SEO agency offers services for the CBD brands, Marijuana dispensaries, CBD related e-commerce sites, and CBD ancillary businesses.

TEAM SIZE :10-20

LOCATION : Florida, USA

SERVICES: Complete Web Design & SEO solutions for the Cannabis industry 

The SEO agency has been in business for around 10 years and is known to deliver excellent search optimization results. In the last 4 years, the company started working exclusively with Marijuana and CBD industry clients. While they had excellence in multiple disciplines, working within a newly emerged CBD market seemed a challenge, especially when it came to link building.

CHALLENGES

The company reached out to us along with several other white label link building agencies to outsource link building. We were asked to share the proposal for the same, before which we asked the agency to highlight the key challenges they faced. 
  • Struggle with CBD resource outreach 
  • Inadequate Outreach results as per the client count
  • A need to offload work from the in-house link strategist team 
  • Inability to focus on other important SEO aspects

SOLUTION

  • Dedicated blogger outreach team for CBD & Cannabis niche
  • More streamlined research and content strategy.
  • Time-bound outreach campaigns with a high success rate.
  • Completely collaborative and transparent solutions.
  • Dedicated account manager to understand specific client requirements.
  • Agency dashboard for sharing live reports as soon as the campaign begins

RESULTS

Since the agency knew well about what was being done on the link building front and what outcome can they expect, they focused more on acquiring new clients while keeping the existing ones happy. 

  • Driven up the agency’s clients’ organic conversion rate
  • Increased rankings for their key pages through white hat link building.
  • Faster turnaround time for clients, time-bound campaign deliveries.
  • Better results for the agency’s clients at lower operational costs.
  • Agency could focus more on other SEO services and hence acquired 4X more clients

CLIENT REVIEW

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