When Ray Tomlinson sent his first email in 1971, no one would have known how incredible the platform would grow to be. Who would have predicted that the new era of communication ushered by email would be a game-changing disruptor in the digital marketing landscape? Email marketing has become an instrumental marketing channel for promoting […]
Read More… from The Email Marketing Advantages & Disadvantages You Ought to Know
Email marketing is one of the oldest and still one of the most cost-effective forms of digital marketing channels. In fact, research shows that well-crafted email campaigns generate the highest ROI than every other digital marketing channel-the estimated ROI is $36 for every dollar spent! In other words, many opportunities are available if you decide […]
Read More… from Top Email Marketing Interview Questions and Answers
Digital marketers often find themselves stuck in a dilemma of choosing between SEMrush vs Moz. And why not? Both are excellent tools, assisting marketers in attaining their search engine optimization goals. It doesn’t matter whether you are a rookie or a pro; these software suits ensure that the search engines identify your website and boost […]
Read More… from Semrush vs Moz: 2023 SEO Tool Review and Guide
If you are new to the digital marketing business, you need to understand the basics first. SEO and SEM are like the two sides of the coin with their own strong and weak points. Knowing them in detail will help you use them at the right time and at the right place. In this guide, […]
Local SEO is a powerful strategy for increasing visibility in search engine results and Google Maps. Optimizing local SEO is a crucial component of a potent digital marketing strategy. Employing local SEO tools like Google My Business (GMB) places you on an almost level playing field with more substantial franchises. Well, any opportunity to improve […]
Ecommerce websites form a significant portion of businesses in the digital world. More and more people prefer to order products and services online, owing to the convenience it affords. It has almost become a must-have for businesses offering products and services to run online stores- even if physical locations may be present. Ecommerce websites do […]
As a blogger, you must know “What is unique content and how to create it?.” It is a side hustle for every new writer to craft something unique and valuable. Everyone on the internet consumes content, be it in the form of direct informational blogs or product descriptions that you are about to purchase. In […]
A common underlying factor underpinning most relationships we have today is trust. And that is no different in the business world. Robust customer relationships that foster loyalty have to thank, in no small part, hard-worn trust. Any opportunity to build trust with your audience is an invaluable asset for your business. Testimonials play a significant […]
Read More… from 6 Steps to Help You Turn Client Testimonials Page into SEO Success
Are you looking to hone your digital marketing skills? Well, there are lots of learning resources including wonderful books from the world’s best pros that can help learn the likes of Social Media Marketing, blogging, and Search Engine Optimization (SEO), Paid Ads and more. In this article, we will recommend some of the top digital […]
Read More… from 9 Best Digital Marketing Books You Ought to Read
Google Data Studio is an incredibly powerful tool for creating beautiful, custom reports and dashboards that can be viewed in your browser or exported to PowerPoint or PDF format. While it’s easy to use, you can significantly enhance the impact of your reports with just a few small changes—steps that are quick and easy to […]
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