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Google Featured Snippet Meaning and Its Optimization

Google Featured Snippet Meaning and Its Optimization

It is no secret that everyone wants to get to the top of the Google search results. Everything is a real battle from a highly optimized website to attracting traffic to a website. The fierce competition and never-ending Google updates and features fuel the fire. SEO professionals leave no stone unturned to get to the top in the search results. And that’s where the featured snippets come into play. Google featured snippets have been there for many years now; everyone is trying to get featured in this snippet to boost traffic to their website. A snippet meaning a piece of information appears at the top of the Google search result.

And who doesn’t want to be in the featured snippet? Well, the answer is clear and understood; the only thing that’s not clear is how to reach there. Google’s featured snippets are becoming most popular with every passing year. The major reason behind the success of the snippets is the information given in the snippets is related, convenient, and easy to read. In this guide, I will walk you through the nitty-gritty of featured snippets, and you will also learn how to optimize for Google’s featured snippets. So, let us dive right in!

What are Featured Snippets?

It makes complete sense first to understand what are featured snippets are. We all have searched Google to find answers to our silly to serious questions. And the answer that we got right at the top of the box is nothing but snippets. When Google finds a relevant answer for the searched query, that answer is displayed in the featured snippet, sometimes called the answer box.

Featured snippets contain text that is displayed on the top of the Google search results, not more than two or three sentences. Simply put, it is like a box that appears at the top that includes the suitable answer to the searcher’s query. The information provided here in the snippet is fetched from Google’s top-ranking web pages. SEO experts know that the quickest and easiest way to bring eyes to your content is through snippets. Hence, they try and use every possible technique to optimize your website fully.

How Featured Snippets Affect SEO?

Featured snippets do impact your SEO. Imagine you have written unique content for your blog, say “What is an SEO pipeline?”. There are plenty of other websites that are giving the same information as you. But during the search, Google finds your content more relevant and accurate based on the user’s query. It will display the content in the featured snippet directly, irrespective of the Google ranking of your page.

That way, without even ranking higher in the Google search results, particular content from your web page is now featured in the snippet. The chances of getting organic clicks get higher this way. Thus, ultimately the SEO of your website improves. The relation between SEO and featured snippets is more important.

Types of Featured Snippets

There are different types of featured snippets that you must have noticed during the search. As a matter of fact, it is crucial to know and understand all the types of snippets so that you can optimize your content accordingly. Results shown in Google search have changed a lot, and they are taking a new shape altogether. Getting referral traffic from Google is becoming harder and harder day by day. So, a deep understanding of the approach you are planning to take will maximize the benefits.

The Definition Box

This snippet includes text to provide short and brief information to searchers. For instance, a definition box appears above the search results if you search for “What is a rich snippet.” The “What is” types of queries are mostly answered using these definition snippets. According to Semrush’s statistics, the definition featured snippets are limited to 40-60 words.

Definition Box Snippet

Listicle Featured Snippets

The search results come in the form of bulleted or numbered lists (typically shown for step-by-step results) are listicle featured snippets. Listicle Featured Snippet is the second most popularly used type of featured snippet. They look something like the ones shown below.

List Featured Snippets

Table Featured Snippets

The Table Featured Snippet is the one that shows the data in the table format. Google pulls out the data from the web pages with more relevant information for the searched query in the form of a table.

Table Featured Snippets

Video Featured Snippets

As the name suggests, this type of video snippet includes videos as a result. If you are trying to target audiences that consume more video content, then video snippets are what you should aim for. YouTube is the world’s largest search engine, and if you wish your video content to rank higher, then YouTube is what you need.

Video Snippet

There are other three forms of featured snippets that you should know so that there won’t be any confusion.

1. Knowledge Card

You will see a direct answer to your query like “When was Tesla founded”. Nothing but clearly the date when Tesla was founded i.e. 1 July 2003.

2. Knowledge Panel

This is the information displayed on the right-hand side.

Knowledge Panel

3. Entity Carousel

Entity Carousel Snippet

All three will pull the information from different resources, not just one top-ranking website.

How to Optimize for Google’s Featured Snippets

Now that you know the snippet meaning and how to define a snippet, what’s left is learning how to optimize for featured snippets. However, no fixed or proven method can ensure that Google will use your content in the featured snippets. Google changes algorithms and brings new updates every now and then. And the answers given best related to a user query are being picked up by Google.

But all you can do is try to produce more high-quality and query-specific content that Google will likely pick. Below are some ways to optimize your content to feature in the snippets.

Target Question-based Queries

While creating content, focus more on answering the questions, whether you have a small business or a large enterprise. If you target more question-based queries, the chance of appearing in the featured snippets increases. When crafting content, focus on adding content that starts with “What is” and put that in the heading tag. Google will check your content from a question perspective.

This way of optimization works even better when you add your heading to the start of your content. Try adding in the first paragraph of your content. When Google crawlers crawl your content, the chances are that it will choose your content for featured snippets.

Do Thorough Keyword Research

Keyword Research

Yes, keyword research is the key. Give a good amount of time to good old keyword research and analyze every aspect completely. I am sure you must already be doing it. But the point is to do the keyword research keeping featured snippets in mind. Multiple studies prove that long-tail keywords bring more productive results. In order to find more targeted keywords, it is better to use keyword finder tools. Ahrefs is one of the most widely used keyword research and analysis tools.

Using a tool is helpful because there is no way that you can go and check hundreds of keywords manually. It is just not possible. Thus, tools can help you in this regard. Use them to figure out the keywords related to your niche and optimize your content accordingly by adding tags.

Organize Your Content Structure

Content organization is crucial, not only for Google but also for users. If the structure of your content is fully managed and optimized, nothing can stop your content to rank higher. But here, our focus is to make the content so powerful and impressive that it comes in the featured snippet. And well-structured content with headers (H1, H2, H3, H4,…) images, maybe a video too has more chance of being placed in the featured snippets.

Use the <p> tag (it defines the paragraph) right below the header, if you want that particular piece of content to appear in the snippet.

Obtain Optimum Word Count

It is quite normal to become overly enthused when producing content. The proper approach, however, is to adhere to the recommended word limit. It won’t help you if you over- or under-describe an idea. As a result, ensure that whatever you write or the information you provide for snippets stays within the defined word limit.

You can go for bullets, lists, tables, or small paragraphs that define the idea completely. The word count for the snippets is commonly near about 40 to 50 words. So, try summing up your answer in the mentioned word limit only. You should use a header to make your content appear more engaging and appealing.

Add a Dedicated “How-to” Section to Your Website

You will surely come across search queries that start with “how to” like ‘how to start a blog’, ‘how to cook pasta’, ‘how to reach London’, ‘how to optimise a website for search engines’ etc. Thus, if you have a dedicated how-to section on your website, there is a possibility of appearing in the featured snippets.

When you directly answer such questions on your website, it conveys to Google that you are providing relevant information. Your answer may also appear in the featured snippet.

Use High-Quality Images and Videos

Certainly, the information available on your website is not limited to any specific type of people. Anybody from different backgrounds can come and consume the information or services you are offering. And using high-quality images and videos on your website is the best way to attract more users. You should aim to produce content that includes appropriate and high-quality images and videos describing the topic fully.

Google like eye-catching content for featured snippets rather than choosing plain text that does not have any videos or images. If you have an in-house graphic designer who can create images for you, you can quickly create images for your website. And if you don’t, you can use the online tools.

In Conclusion

Creating a website is one thing, but creating space on the top search results is different altogether. And trying to keep up with Google can be highly intimidating, especially for beginners. You must make all the efforts and try all the techniques (the right ones, of course) to take your website higher above your competitors. Featured snippets meaning is to help you gain more organic users without ranking on the first page of search results.

So, Whether you are trying to achieve a better SEO ranking or aiming to reach featured snippets, constant effort and using the correct strategies will help you. And if you are too involved with your content creation, leave the SEO management to Outreach Monks. With top-notch SEO techniques and highly experienced SEO professionals, Outreach Monks will scale organic traffic and boost natural links to your website. As far as featured snippets are concerned, using the discussed practices can help you reach the snippets. So, which method did you choose? Do share that with me in the comments below. Your feedback will be highly appreciated.

SEO Company Primelis: Review Guide

SEO company

SEO Company Primelis: SEO Services Review

SEO company

Search engine optimization services use plenty of techniques to improve a website’s ranking in the search results. No matter what services you offer or what niche you are serving, you must have a strong online presence if you need to establish your business. From tons of available options, how can you be sure which tactic will work for your website? Well, that’s exactly where you need SEO experts. Someone with SEO expertise can help you rank higher in the search results and ultimately lead you to grow your business

There are a plethora of service providers on the internet today. But choosing the right one can be a little intimidating. However, SEO company Primelis is an amazing option that can give you wonderful results in no time. From organic traffic to generating quality leads, Premelis can do wonders for your website.

History of SEO Company Primelis

SEO

Premelis is one of the worldwide leading Search Marketing and Social Ads agencies. They have a team of specialized and passionate members who ensures phenomenal continuous growth and success for their clients. ​Primelis was founded by two innovative entrepreneurs, Hillel Brodowicz and Philippe El Khechenstarted in 2009 in Paris (France). Initially, they named it “Net Referencement,” but it was renamed Primelis in 2016. 

With years of experience and a happy client base, it has become the most successful SEO and digital marketing agency worldwide. With a brilliant team of more than 70 employees and associates today, Primelis is undoubtedly one of the field’s biggest and most renowned experts. In the year 2019, Primelis touched 14 million dollars from Initiative & Finance and expanded its reach in several countries around the world, especially in the US market.

What Makes Primelis Special?

The unmatched technical expertise and a deep business understanding make Premelis special and unique. Primelis founders and US partners are uniquely positioned because they have built real businesses over the years, including retail shops and online marketplaces in Europe and the United States. 

Primelis completely understand your business problems and challenges that you will come across. And that is where their technical expertise comes into play to resolve all of them with ease.

Service Areas of SEO Company Primelis

service areas

Primelis is a fully dedicated SEO company that manages your projects. They effortlessly strengthen your online brand presence and create strong online sales channels for your company. Primelis supports you in all your acquisition project needs. You can simply get ahead of your competition and earn more leads and sales with Primelis. 

Whether you are a small startup, a local retailer, or a publicly owned company, Preimelis has something for everyone. It offers you customized programs fitting your company’s size, budget, and requirements. Businesses in all fields include physical or online retailers, online sellers, service industries, legal or financial services, technology companies, and others.

Happy Clients of Primelis

Happy Clients

A list of happy customers is proof of authenticity, and Primelis has a huge list. They have served many businesses, but some of the prominent ones are 

  • Allianz – (An international financial services provider)
  • Air Caraibes – (It is a French airline based in the French West Indies)
  • American Express – (Multinational corporation specializing in payment cards)
  • Salesforce – (It is an American cloud-based software company)
  • Certina – (It is a Swiss luxury watch brand)
  • La Prairie – (World’s most luxurious skincare brand)
  • Just Eat – (It is an online food order and delivery service)
  • Fitness Park – (Fitness Club)

And many others.

What is the Most Important SEO Factor?

SEO Factors

SEO for any website depends on several factors, and you can not just pick up one factor and say this is highly important. For instance, you must have seen a building that needs pillars to stand on. The building may fall if any of these pillars get removed or damaged. Similarly, SEO gets stronger or weaker due to multiple factors. All the SEO experts keep track of all the things that make a huge difference to your website ranking. 

However, there is no universal factor that affects your website’s SEO; there are many. Thus, you need to take care of every one of them so that your website can perform well in the search results. 

There are two major SEO categories i.e., on-page SEO and off-page SEO. Simply put, on-page SEO includes things you can do on your website to optimize it for SEO. At the same time, off-page SEO is things you do out of your website to optimize it for search engines. 

So, all-in-all you can say that both on-page and off-page SEO is significant to bringing your website to the top in the search results. And that’s what Primelis do for your website.

Benefits of Using SEO Company Primelis

Without a doubt, there are tons of benefits of using an SEO company, and you get lucky enough to find a really good company that provides good results, nothing like that. The experts from the company know what to do to achieve the best results. They can help you increase search engine rankings. You can get improved website traffic. 

All that you think for your website, you get that from an SEO company. So, choose a company wisely. Or if you have chosen Primelis to manage your website SEO, you can just relax. Because they will do all the required things for your website. And you just reap the benefits.

More Frequently Asked Questions

How to find the best SEO company for my business

You need to look for a company that offers services based on your needs. One has expertise and tools to give you what your website wants. Because not all SEO companies can help you rank higher or generate leads according to your business needs. Sometimes you may encounter a company that doesn’t offer you what you are looking for. Thus, your time, effort, and money will go in vain.

How costly are SEO services?

Well, the answer to this question can be tricky. Because every company has its own pre-defined plans that you can choose from. However, you can contact them for any customized plan as well. Of course, that will depend on your requirements and their services. Primelis offers you the simplest and most impressive services to use.

How do SEO companies achieve the goal?

It is significant to take care of on-page and off-page SEO for your website. Being a non-SEO expert, it will be highly difficult to manage that. Thus, you need an expert for that. And that’s where SEO companies like Primelis come into the picture. SEO companies optimize your website for many things. They take care of the following things:

  • Optimize your website for all types of devices like mobile phones, laptops, tabs, etc. 
  • Optimize page load speed. 
  • Get more quality backlinks for your website. 
  • Managing internal and external links on your website. 
  • Optimizing your website for targeted keywords and audience. 
  • Analyzing users’ interest in your website. 
  • Generate leads and increase sales. 
  • Optimize every page of your website. 

And much more to bring you to the top amongst your competitors.

What factors should you consider before choosing an SEO company?

The most important thing you should consider is a company’s experience and expertise. Money can’t buy you leads, but the right approach in the right direction definitely can. Never make your decision on the basis of the plans companies are offering. Explore a little about the company and check if they truly have the qualities to bring you to the top. Like Primelis, they have more than a decade of experience in the industry. And they are providing impressive SEO services to all their clients. 

Some real happy customers flaunt their association with Primelis by giving true feedback and testimonials that you can refer to.