White-Label Link Building: Complete Guide To Hire SEO Reseller Agency
Every reseller hopes to partner with a white label link building agency because this mode of operation really works.
Your clients need quality backlinks. And to deliver it to them, you need a trustworthy partner.
While you expect an SEO reseller agency to deliver the desired quality; at the same time, you also need to be sure that you can use their work as your own and label it under your own brand.
But the question is, how do you find “the one”? Especially, when there are unscrupulous agents everywhere!
However, you should not worry as it is not that difficult to find the right white-label link building agency to help you build links for your clients.
Let us understand…
Why should you be hiring another agency for link building… in the first place?
Whether you are a seasoned digital marketer or you are a newcomer to the industry, having a white-label link building agency partner can help you in many ways. But still, if you need a solid answer, here it is for you:
- It saves you a lot of time
You know how tedious outreaching bloggers can be. Reaching out to the influencers manually requires a lot of time as you have to curate and customize cold emails and then follow-up with the prospects.
A white-label link building agency can, however, handle all the hard work for you, which means that you save a lot of time! And you can utilize this time to plan and create multi-channel campaigns that drive effective results.
- You can make higher profits
Since these agencies charge fixed prices according to the number of links built, you get an opportunity to increase your profit margins. Moreover, many agencies offer discounts when you place bulk orders with them. This means you can take your profits even higher.
For example, if an agency charges $40 per link built, you can simply quote a $50 price to your client which is pretty reasonable. Thus, you can very easily increase your profits. Additionally, if you place orders in bulk, say 100 links every week, you may even get a discounted price of around $30 per link, which obviously takes your profits even higher.
- You get to leverage someone else’s connections
Industry newbies, in particular, can have a hard time making new friends. This is where hiring an agency can help you gain an edge over the competitors.
Think about it, unless you’re exceptionally SEO- savvy, having an agency by your side can really make a difference. Most of the time, agencies have a huge database and good connections with influencers, which you can leverage to your advantage.
In a nutshell, if you don’t have the time and patience to do it yourself, collaborating with a white-label link building agency is a great idea.
However…finding the right partner to help you in the best possible way is still a matter of concern.
How do you do it??
5 Steps That You Should Be Considering Before You Outsource White-Label Link Building
The unspoken benefit is of outsourcing white label link building services is that your clients don’t have to know who is building their links. Obviously, they believe that it’s you who is fetching them all the quality backlinks for their website, while it is someone else behind the curtain. That is why it is very important that the agency you outsource should be trustworthy.
The entire process they follow and the quality they deliver will affect your own reputation. And, you wouldn’t want to earn a bad name in the market, for sure.
So, here’s what you should be doing to hire the best white-label link building agency:
- Seek Help From “Google”
Yes, Google surely has answers for everything. Simply start your search with keywords like “white-label link building agency” or add an adjective to this search such as “best” and you can generate a list of the best service providers in the domain.
The reason why you should be heading to Google is that it always provides genuine results. If an agency is ranking on the first page for these search terms, they obviously know how SEO works. Surely, they also must have used effective techniques to rank their own website for the top positions and they will use them for their clients as well.
Additionally, you can add a location tag to your search to further filter out the results. Once you have a list of the potential outsourcing partners, you need to choose one that you can trust.
- Study The Process They Follow
One way to analyze if an agency can be trusted is to go through the process they follow. Usually, agencies have it listed on their website. Still, it would be a wise move to ask them directly.
A trustworthy agency would follow honesty and transparency in their process. In case they don’t disclose the process they follow, it is very likely that they might be following unethical practices. Therefore, you should simply strike out these prospects from your list.
Ideally, you should exclude the white-label link building agencies that use the following practices:
- Paid link insertions
- Reaching out to PBNs
- Publishing links in spammy blog comments
- Curating low-quality or spun content for guest posting
- Review The Testimonials From Their Previous Customers
An awesome way to assess the trustworthiness of the agency you’re considering is by checking the feedback of the previous customers.
This includes the testimonials they’ve listed on their website as well as the reviews they have on various forums and directories.
Alternatively, you can ask them for the contact details of their previous clients and reach out to them directly. Dig up some dirt and ask them how they rate their experience with the agency.
A trustworthy agency won’t hesitate to share the client details. And if they do, beware, it’s a red flag! Using this method, you can easily get a bigger picture of how they manage their clients and build links for them.
- Go Through The Links They’ve Built Previously
Another helpful way to make sure the agency is worth trusting is to go through their portfolio. Look for case studies on their website or other blogs with their mentions.
A smarter way to have a look at their portfolio is to study the links they’ve built for their own website. Remember, we’ve talked about seeking help from Google. You can go a step further by studying how they made it to the top ranks.
A genuine white-label, white-hat link building agency would have good links supporting their website. Head on to their competitors and compare the link profile for all of them. This would definitely give you a fair idea about their competence and help you narrow down your search.
- Monitor The Work They Do
If you follow all the aforementioned steps, you will probably have a neat list of superb link building agencies by now. The last step encompasses checking out their current link building tasks.
Once you’ve decided and hired the agency that you trust, you need to keep monitoring the links they are building for your clients. Reliable agencies usually offer a user-friendly dashboard or submit a complete white-label report. Use these reports to check the quality of the links they are building.
Over a short span of time, you’d realize whether hiring a white-label link building agency that you have chosen has been a good choice for you. You cannot take a chance because the agency you hire ultimately represents your brand. So the quality of work they deliver is actually, what you do for your clients.
After all, it’s your reputation at stake and you need to have tangible results to show to your clients!
- 7 Link Building Strategies for Agencies
- How to use Internal Links to Grow Your SEO Performance
- How to Use Guest Posting for Natural Link Building
- DOS AND DON’TS of SEO
- How to Write a Blog Post
- Link Building Diversity in 2020, Should I Diversify My Link Signals?
- Things to Consider Before Hiring a Link Building Company