White-Label Link Building: Complete Guide To Hire SEO Reseller Agency
While you need to make sure that they deliver the desired quality; at the same time, you also need to be sure if you can use their work proudly and label it under your own brand.
But the question is, how do you find “the one”? Especially, when there are sneaky agents sitting around every corner.
Having said that, it is not that difficult to find the right white-label link building agency to help you build links for your clients.
Let us understand…
Why should you be hiring another agency for link building… in the first place?
Whether you are a seasoned digital marketer or you are a newcomer to the industry, having a white-label link building agency partner can help you in many ways. But still, if you need a solid answer, here it is for you:
- It saves you a lot of time
You know how tedious outreaching bloggers can be. Reaching out to the influencers manually requires a lot of time curating and customizing cold emails; then following up with the prospects.
A white-label link building agency can handle all the hard work for you. Which means you save a lot of time. And you can utilize this time to plan and create multi-channel campaigns.
- You can make higher profits
Since these agencies charge fixed prices per the number of links built, you get to increase your profit margins. Moreover, many agencies offer discounts when placed with orders in bulk. This means you can further make higher profits.
For example, if an agency offers you $40 per link built, you can simply put up a $50 price before your client which is pretty reasonable. Thus, you can very easily increase your profits. Additionally, if you place orders in bulk, say 100 links every week, you may even get a discounted price of around $30 per link.
- You get to leverage someone else’s connections
Especially, for the industry newbies, making new friends can be a tough task. This is where hiring an agency can help gain an edge over competitors.
Think about it, unless you’re too savvy a personality in the field of SEO, having an agency by your side can really make a difference. Most of the time, the agencies have a huge database and really good connections with influencers.
In a nutshell, if you don’t have the time and patience to do it yourself, then invest your resources in a white-label link building agency.
However…finding the right partner to help you in the best possible way is still a matter of concern.
How do you do it??
5 Steps That You Should Be Considering Before You Outsource White-Label Link Building
The unspoken benefit is your clients don’t have to know who is building their links. Obviously, they believe it’s you fetching them all the quality backlinks for their website. That is why it is very important that the agency you outsource is trustworthy.
The entire process they follow and the quality they deliver will affect your own reputation. And, you wouldn’t want to earn a bad name in the market, for sure.
So, here’s what you should be doing to hire the best white-label link building agency:
- Seek Help From Old Friend “Google”
Yes, our old friend Google has answers for everything. Simply, start your search with something like “white-label link building agency” or add an adjective to this search such as “best”, to generate a list of available service providers.
The reason why you should be heading to Google is, If an agency is ranking on the first page for these search terms, they obviously know how SEO works. Since they also must have used the same techniques to rank their own website for the top positions.
Additionally, you can add a location tag to your search, to further filter out the results for you. Once you have a list of potential outsourced partners, you need to make sure that you can trust them.
- Study The Process They Follow
One way to analyze if they can be trusted is to go through the process they follow. Usually, the agencies have it listed on their website. Still, it would be a wise move to ask them directly, how would they do it.
A trustworthy agency would be honest and transparent in their process. In case, they don’t give away the process they follow, it is very likely that they might be following unethical practices. Therefore, you need to strike out these prospects from your list.
A skimmed list of potential white-label link building agency would exclude the ones that follow:
- Paid link insertions
- Reach out to PBNs
- Publish links in spammy blog comments
- Curate low-quality or spun content for guest posting
- Review The Testimonials From Their Previous Customers
An awesome way to assess the trustworthiness of the agency you’re considering is to ask for their previous customers’ feedback.
This includes the testimonials they’ve listed on their website as well as the ones they have on various forums and directories.
Alternatively, you can ask them for their previous clients’ contact details. Reach out to them. Dig up some dirt and ask them how their experience with the agency.
A trustworthy agency won’t hesitate to share their client details. And if they do, beware! It’s a red flag. Using this method you can easily get a bigger picture of how they manage their clients and build links for them.
- Go Through The Links They’ve Built Previously
Another possible way to make sure the agency is worth trusting is to go through their portfolio. Look for case studies on their website or other blogs, with their mentions.
A smarter way to have a look at their portfolio is to study the links they’ve built for their own website. Remember, we’ve talked about seeking help from Google. A step further is to study how they made it to the top ranks.
A genuine white-label, white-hat link building agency would have really good links supporting their website. Head on to their competitors and compare the link profile for all of them. This would definitely clear the clouds for you and help you narrow down your search.
- Monitor The Work They Do
By now, if you’ve been following up with all the steps, you must have curated a neat list of superb link building agencies. The last step follows, checking up with their current link building tasks.
Once you’ve decided and hired the agency that you trust, you need to keep monitoring the links they are building for your clients. Usually, the agencies offer a friendly dashboard or submit a complete white-label report. Use these reports to check the quality of the links they are building.
Over a short span of time, you’d realize whether hiring them has been a good choice for you. Ultimately, the agency you hire represents your brand. So the quality of work they deliver is actually, you in front of your clients.
After all, it’s your head for the spin and you need to be safe and maintain your reputation before your clients.