Outreach Monks

Link Building Pricing: How Much Does Link Building Cost in 2023?

Link Building Pricing

If you are wondering what exactly link-building costs, you are at the right place. Before you hire any link builder, it makes complete sense to learn about the pricing structure.

This goes without saying that link building is an essential component of search engine optimization (SEO), as it helps improve search engine rankings and drive referral traffic.

According to a survey conducted by Ahrefs, 66.3% of pages have no backlinks at all, highlighting the importance of a well-executed link-building strategy to outperform competitors.

With the SEO industry projected to reach a staggering $103.24 billion by 2025, it is no surprise that businesses are keen to understand the costs associated with link building in 2023.

However, understanding the costs associated with link building can be challenging due to the various factors and services involved.

And that’s exactly what we will discuss in this guide. We will explore the factors that influence link-building pricing, provide an overview of the costs you can expect in 2023, and discuss different link-building strategies and their associated costs.

So, let’s dive right in!

Factors Influencing Link Building Pricing

First thing first.

Before you invest in the link-building strategy, you need to understand the elements that influence link-building at a deeper level.

And all these factors are responsible for making link-building expensive.

1. Quality and Authority of Target Websites

Yes! The very first thing that can impact the pricing structure is the quality and authority of the websites you target for link building. High-authority websites typically charge more for sponsored content or guest posting opportunities. These sites often have strict editorial guidelines, which may require additional time and resources to create content that meets their standards.

2. Efforts Consumed For Content Creation

Creating high-quality, engaging content is crucial for successful link-building. The costs associated with content creation can vary depending on the type of content (e.g., blog posts, infographics, videos) and the level of expertise required. Professional copywriting and design services may increase the overall costs of your link-building campaign.

3. Outreach and Relationship Building

This task requires sheer expertise because outreach and relationship building are essential components of link building. And they help secure opportunities for content placement and backlinks. Therefore, the time and effort required for outreach can influence the costs, as it often involves personalized communication and follow-ups with website owners and editors.

4. Strategy and Project Management

Developing and executing a link-building strategy requires planning, research, and monitoring efforts to achieve desired results. The cost of strategy and project management depends on the complexity of the campaign and the level of expertise required. Some link-building service providers include these costs in their packages, while others may charge additional fees for comprehensive strategic planning and management.

Link Building Pricing

According to a survey conducted by Outreach Monks, the cost of link building ranges from $100 to $1500 per link, with prices varying based on the domain rating and traffic of the website. The pricing of Outreach Monks is determined by the DR range and traffic of the website. They can acquire links for your website from DR 20 to DR 90.

However, the price of link-building may vary with the link-building service provider you choose.

There are marketplaces like Fiverr where people sell links for as low as $5, and some even offer 100+ links for just $5, which is funny. These are obviously low-quality links that could hurt your website’s backlink profile and rankings. We strongly suggest avoiding such cheap backlinks.

On the other hand, there are reputed link-building vendors like Outreach Monks with decades of experience in obtaining high-quality backlinks through content marketing strategies.

We know it can be hard for you to pick the right link-building company because there are so many of them. They can be affordable or expensive. Before you choose the right link-building company, think about these factors.

How to Choose the Right Link-Building Vendor?

  1. Reputation: Look for vendors with a solid reputation in the industry. Check reviews and testimonials to ensure they have a history of delivering quality services.
  2. Online Visibility: When choosing a link-building vendor, ensure they have strong organic visibility and an impressive backlink profile for their own website. A vendor with high authority and a solid backlink profile for their site is likely to achieve similar results for your website.
  3. Experience: Choose a vendor with years of experience in link building and content marketing. The longer they have been in the industry, the more likely they are to have developed effective strategies.
  4. Customized Approach: Opt for a vendor that tailors their link-building strategies to your specific needs and goals. A one-size-fits-all approach may not deliver the best results.
  5. Transparency: A reliable vendor should be transparent about their methods and provide regular updates on their progress. This helps you stay informed and ensures they are using ethical practices.
  6. Quality over Quantity: Focus on vendors that prioritize high-quality backlinks over a large number of low-quality ones. This approach will deliver better long-term results for your website’s rankings.
  7. Pricing: Compare pricing among various vendors to find a balance between affordability and quality. Be cautious of vendors offering extremely low prices, as they may be compromising on the quality of their services.
  8. Communication: Effective communication is crucial for a successful partnership. Make sure the vendor is responsive and open to discussing your concerns and ideas.
  9. Track Record: Investigate the vendor’s past performance and the results they have achieved for their clients. This will help you gauge their effectiveness and ability to deliver on their promises.

By considering these factors, you can confidently choose the right link-building vendor to help you achieve your online marketing goals.

In-House Vs. Agency Pricing

When it comes to link building, businesses have two options, i.e., in-house link building or hiring an agency to outsource link-building needs. The pricing for these two options can vary significantly depending on several factors.

Link Building Pricing

In-House Pricing

If we talk about in-house link building, it involves having an internal team dedicated to building backlinks to your website.

However, the in-house link building is a full-time job that requires a complete setup. You have to start from the very beginning by preparing a list of prospects, reaching out to them, taking care of every opportunity, and converting them into customers.

There are certain things that you need to keep in mind while proceeding with in-house link-building:

  • The quality of link building may not be as high, as the team may lack the expertise and resources of an agency.
  • The internal team may require training, additional resources, and time to build up their skills and knowledge.
  • There may be a limit to the number of backlinks the internal team can acquire due to resource constraints.

Agency Pricing

On the other hand, if we talk about agency pricing, they have different factors that affect pricing for link-building. The agency will typically have a team of experts with the necessary tools and resources to build high-quality backlinks.

Sometimes, these agencies may be more cost-effective than setting up an in-house team, as they have hands-on experience in building quality backlinks quickly and efficiently.

However, agency link-building pricing can vary based on several factors. When working with industry link-building experts like Outreach Monks, they offer tier-based link-building services starting from $100 per link.

In fact, you can choose different packages based on distinct factors given below.

1. DR and DA

High DR and DA websites are considered more authoritative and trustworthy by search engines. Acquiring backlinks from these websites can significantly improve your website’s search engine rankings. Agencies that have established relationships with high DR and DA websites may charge a premium for their services.

2. Niche Relevancy

This is a really important factor in link building. Backlinks from websites in your niche are considered more valuable than those from irrelevant websites. Agencies that specialize in niche relevancy may charge more for their services due to the expertise required to identify and acquire backlinks from relevant websites.

3. Personalized Dashboard

A personalized dashboard for backlinks tracking can help you keep track of your link-building progress and performance. Agencies that offer this service may charge more for their services, but it can be worth the investment for businesses that prioritize transparency and data-driven decision-making.

In comparison to in-house link building, agency-based link building can offer several advantages.

  • Access to a team of experts with the necessary skills and resources to build high-quality backlinks.
  • Established relationships with high DR and DA websites, top bloggers, and influencers in your niche.
  • Access to niche-specific link-building strategies and tools.
  • Time-saving and cost-effective, as you don’t have to invest in hiring and training an in-house team.

All-in-all, agency-based link building can be a valuable investment for businesses looking to improve their search engine rankings and acquire high-quality backlinks. The pricing may be a little higher compared to in-house link building, but the benefits can truly outweigh the costs. Thus, businesses should consider their needs, budget, and available resources when deciding between in-house and agency-based link building.

Make Sure to Measure the ROI of Link Building Campaigns

When investing in link building, it is crucial to evaluate the return on investment (ROI) to ensure that your campaign is delivering the desired results.


While evaluating, you should consider the following factors to make sure you are getting what you aim for with your link-building campaigns.

1. Organic Search Traffic

One of the primary goals of link building is to improve search engine rankings, which should lead to increased organic search traffic. Monitor your organic search traffic using tools like Google Analytics to determine if your link-building efforts are resulting in a noticeable increase in visits from search engines.

2. Referral Traffic

High-quality backlinks can drive referral traffic to your website as users click on the links from other sites. Evaluate the referral traffic generated by your link-building campaign to determine if the links you have acquired are driving valuable visitors to your site.

3. Domain Authority and Page Authority

Domain Authority and Page Authority (PA) are metrics developed by Moz to predict how well a website will rank on search engine result pages (SERPs). Track your website’s DA and PA to determine if your link-building efforts are positively impacting site authority and ranking potential.

4. Keyword Rankings

Link building can help improve website ranking for specific keywords. Monitor your keyword rankings using SEO tools like Ahrefs, Moz, or SEMrush to determine if your link-building campaign is resulting in improved rankings for your target keywords.

Don’t Fall For Trap (They Promise to Deliver XX Links at a Cheap Price)

Considering the factors mentioned above, link-building pricing can vary widely.

But if an agency is offering a certain number of links at a very low price, they can provide you with that.

But wait!

They are not the links you are looking for. The presence of low-cost links is frequently an early warning sign that you are about to participate in a link scheme.

This is what Google is saying, for that matter:

“Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.”

Google is very serious about its guidelines and penalties. So, if you wish to avoid it, make sure to follow the right approach.

On the other hand, any cheap link-building practice will cost you severe damage in the long run. As they will compromise the link quality and will provide you with low-quality links.

The kind of links they will provide will lack in value in at least one of the following ways:

  • Low domain authority: Links from websites with low domain authority can have minimal impact on your website’s SEO performance and may even harm your rankings.
  • Irrelevant websites: Links from websites that aren’t related to your niche or industry may not provide any value, as search engines prioritize relevance when evaluating backlinks.
  • Spammy websites: Links from websites with a high spam score or a history of engaging in unethical SEO practices can damage your website’s credibility and rankings.
  • Paid links: Links acquired through paid schemes or link farms can lead to penalties from search engines as they violate their guidelines.
  • Non-contextual links: Links that aren’t embedded within relevant, high-quality content can be considered less valuable by search engines, as they may not provide a meaningful context for users.
  • Over-optimized anchor text: Links with excessively optimized anchor text can appear unnatural to search engines, potentially leading to penalties.

By avoiding these types of low-quality links, you can focus on building a strong link profile that enhances your website’s SEO performance and credibility.

Happy Link Building!

Final Thoughts

Link building is a critical component of a successful SEO strategy, and understanding the costs associated with it is essential for making informed decisions about your marketing budget. In 2023, link-building pricing can vary significantly based on factors such as target website quality, content creation, and outreach efforts. By understanding different link-building strategies and their associated costs, you can choose the most effective approach for your business and maximize the associated benefits. Additionally, finding the right link-building partner and evaluating the success of your campaign will help ensure that your investment in link-building delivers the desired results.


FAQs Related to Link Building Pricing

What factors determine the cost of link building services?

The cost of link building services depends on factors such as the quality of the websites, the quantity of links required, the competitiveness of the niche, the difficulty of acquiring links, and the level of customization needed in the campaign.

Are there different pricing models for link building services?

Yes, common pricing models include pay-per-link, monthly retainer, and project-based pricing. Each model has its own benefits, and the choice depends on your specific needs, budget, and campaign goals.

Can I get a custom link building package tailored to my needs and budget?

Absolutely! Many link building agencies offer customized packages that cater to your specific requirements, goals, and budget. Discuss your needs with the agency to get a package that suits you best.

How can I ensure I'm getting the best value for my investment in link building?

To ensure the best value, look for a reputable agency with a proven track record, check their pricing transparency, ask for case studies, and consider the long-term benefits of high-quality links for your website's organic growth.

Is it possible to measure the ROI of my link building investment?

Yes, you can measure the ROI of your link building efforts by tracking metrics such as organic traffic, keyword rankings, and conversion rates. Comparing these metrics before and after the link building campaign can help you determine the effectiveness of your investment.

Sahil Ahuja

Sahil Ahuja

Sahil Ahuja, the founder of Outreach Monks and a digital marketing expert, has over a decade of experience in SEO and quality link-building. He also successfully runs an e-commerce brand by name Nolabels and continually explores new ways to promote online growth. You can connect with him on his LinkedIn profile.


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