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13 Ways To Create Video Ranking Backlinks To Your YouTube Videos

Video Ranking

13 Ways To Create Video Ranking Backlinks To Your YouTube Videos

Video Ranking

Websites are quickly becoming a prerequisite for business success in this digital age. That said, you leverage the most from a website if it ranks high on Google searches. Not only does it assure you of a powerful stream of new traffic. It also increases conversions and the profitability of your venture. Well, a mix of high-quality content and strong links to your site (backlinks) are a sure way to improve your rankings with search engine results pages. Top video ranking backlinks can also boost traffic to your YouTube videos.

Well, backlinks connect external sites to yours. Having links to your page notifies the search engine giants that your site is worth recommending to others. Backlinks are akin to votes in a popularity contest, and the more you have, the more popularity you will enjoy. Also, the more credible your site appears. The catch with backlinks is that they should be high quality to move the needle positively with your SEO efforts. Links are not equal in the eyes of search engine robots.

Some have so much weight that they will spring you to search engine stardom, while others can harm your site and result in an unwanted outcome like penalties from Google. As a website owner, you need to ensure that your site gets good backlinks that will boost your site.

Here are some essential qualities of a good backlink that you ought to look out for when hunting for links:

Authority

Links are more or less like digital bridges that move users from one site or page to the next. They also pass a sense of authority from the linking site to the linked one. If the linking root domain has high authority, the link will be more credible and valuable.

A backlink from a high authority site has a higher chance of improving your search engine rankings. Domain authority may not be an outright ranking factor, but it is an excellent metric to score websites based on the quality and quantity of their links. It works as a reliable proxy for estimating link authority. 

A website with a higher domain authority correlates to higher rankings. A link from a higher domain website has more power to boost your rankings than links from lower domain authority sites. Use the Mozbar Chrome extension to assess the domain authority of websites you wish to gain backlinks from to boost your SEO rankings.

Here is an example of using the tool to assess the Domain Authority of Forbes.com. 

Authority

Notice that you can also get other metrics like the referring backlinks, search traffic plus you can do a competitive benchmark on your competition. 

Relevance

Backlinks help search engines understand what your site is about better. A link from a website relevant to your expertise would be more beneficial. It will do a better job explaining what your site’s focus is. Search engine robots employ knowledge graphs to gauge relationships between things on the internet. They are more likely to view your site as a credible authority site in your industry if you constantly get links from topically relevant websites.

Referral traffic

Getting links that do not translate to traffic from potential customers beats the purpose. Video ranking backlinks are not only for appeasing Google in the hopes of ranking higher in search engine results pages. They also should help you gain organic traffic to your site. It is a win-win situation if the backlinks from topically relevant sites also bring traffic full of your potential customers. Your rankings also benefit more when the backlinks come from pages that pass traffic.

Unique linking root domain

It is not unusual to have the same linking root domain pointing to a website more than once. Links from the same root domain show the credibility of your site. However, they do not carry as much weight as those from new linking root domains. Your site’s rankings will benefit more from more links from new linking root domains compared to multiple ones from the same link root domain.

Natural links

Spammy comment links pointing to your site ruin your chances and put you at risk of getting penalties from Google. You should not jam your content with links from awkward sites that have nothing to do with your business. Your best bet will be to acquire natural links. The links should have a natural placement from the linking site.

Natural links

Quality anchor text

An anchor text is a phrase that appears on the link linking to your page. Anchor texts can come in different forms. And they all have different weights. For instance, a link that uses the exact keywords in the anchor text does a better job than one using a generic anchor text.

Do-follow

A link can be either a no-follow or a do-follow. A do-follow link makes it easy for web crawlers to follow and transfer link authority. Links that search engine spiders can not crawl easily are called no-follow links. No-follow links tend to have a piece of HTML preventing the search engine spiders from crawling a webpage and passing link authority. A link should be a do-follow one to be a good quality one and benefit your page.

How to Create High-quality Backlinks to your YouTube videos

Now, you know what characterizes a link as good quality or not. The million-dollar question is how to create those quality backlinks for your site, especially if you have a page on YouTube. Here are some ideas for creating high-quality backlinks to your YouTube videos:

1. Use Guest Vlogs

The high chances are that you are no stranger to guest blogging. With guest blogging, a website owner introduces another blogger to create content on their page. Guest vlogging is more or less the same thing, only in video. Consider doing a video on another vlogger’s channel. It is best if the vlogger is in a similar niche as that ensures you get relevant links. It is also a huge plus is the vlogger’s site has a higher ranking than yours. 

That will boost the credibility of your YouTube channel and increase traffic to your site. Collaboration with other video content creators is an excellent and creative way to get video ranking backlinks to your YouTube page and gain the SEO edge. It also helps you gain organic traffic to your site. You might win the hearts of the vlogger’s audience and have them as loyal followers on your page.

2. Embed YouTube Videos to your website

Embedding Youtube videos on your website and other relevant sites do more than increase the number of quality backlinks to your YouTube channel. It makes it more likely for people to visit your page and interact with your content. A higher viewership translates to better engagement and a better chance to build a loyal following for your site. 

You not only have to embed the videos on your websites. Other websites can embed your YouTube videos in relevant content to build more backlinks for your channel. It helps that the procedure for embedding YouTube videos is straightforward. All you need to do is go to the YouTube video and select Share.

Embed YouTube videos to your website

Then, click embed.

Share YouTube link

Finally, copy the HTML on the box that appears and paste it into your website’s HTML. 

Embedding comes with several options.

You could opt for the privacy-enhanced mode that allows you to embed YouTube videos without using cookies to monitor user behavior. The privacy-enhanced option will not track user activity and will therefore not personalize the viewing experience. That said, it offers contextual recommendations for your videos.

Another option would be to embed video on auto-play. The video embedded on the website will play automatically. Embedding videos starting from a particular point is also a viable option. A point to note is that the embedded videos do not have to live on your website forever. You can turn off embedding for YouTube videos.

 

3. Embed your YouTube videos to other sites within your niche

Again, another excellent way to garner the most views and backlinks for your channel is embedding videos on other relevant websites. Hit up websites that create content relevant to your videos and request them to feature your YouTube video on their websites. Alternatively, you could create content for their website that relates to your video in exchange for a backlink. That way, everyone goes home happy. The website owner will wow their audience with content from a fresh perspective, and you, on the other hand, will gain video ranking backlinks and more viewership for your videos.

4. Leverage Social Sharing

Another creative option for getting quality backlinks to your YouTube videos is sharing the video links on other social media platforms. You will get more viewership opportunities and eventually better engagement.

5. Use Web 2.0 sites

Web 2.0 sites like Weebly, Blogger, Squarespace, and Tumblr allow you more opportunities to embed your YouTube videos. Integrating these platforms into your marketing campaigns and using the well-targeted and appropriate keywords will get you significantly more engagement.

6. Use Pinterest video pins

Pinterest video pins are yet another excellent method to generate backlinks for a YouTube video. A Video pin will attract and will certainly attract attention and encourage the viewers to visit your YouTube channel to consume more of your video content.

Pinterest

Follow the following procedure to create a bespoke video pin on your Pinterest.

  • Log in to your Pinterest account.
  • Click on Create and select Create Pin.
  • Find the arrow-up icon where you can simply drag and upload the video.
  • Move the selector to select a suitable cover image for the video.
  • Enter the title and pin description.
  • Add the right tags and a link to your YouTube video resource.
  • Schedule the Pin for later publishing or publish it immediately.
  • Create a public board for the Pin to be readily accessible to your target audience.

7. Publish a press release with a Video Backlink

Include links to your YouTube video when publishing press releases to draw more traffic and get more backlinks for your video.

8. Use Partner Vlogs or sites

Use your other vlogs and websites to build those links to the YouTube videos. They can be internal backlinks, or you could share video links to partner sites in your niche.

9. Comment Link

Comment links are another way to add links to group threads and vlogs that relate to your niche. Be sure to leave relevant and worthy comments that elevate the value to a vlog or a post embedding the video. That will entice people to check out your video. The interaction you get from commenting on other websites and videos helps you build a relationship with potential subscribers. It also shows that you are keen on conversations in your industry.

10. Automated link-building software

If the manual route for building backlinks to your YouTube videos seems too tedious, you can go the automatic way!Opt for software like Ranker X, which helps with video embedding and allows you to gain more manual links. You could also use tools like GSA SEO and autopilot money robot to help automate your campaign.

Ranker

11. Broken Link Building

This link-building tactic involves creating engaging content that earns you editorial links. Identify popular videos that most sites link to in their content. Then, create similar but better videos on the topic to publish on your site. Reach out to people to ask them to channel that link to a better video instead.

12. Use the Skyscraper method

With search engine marketing services, you can rest assured about enhancing the overall visibility of your website. It goes a long way in getting more traffic and acquiring new business. Further, it can help you increase brand awareness in the long run. Consider it the online counterpart of traditional advertising, marketing, and branding. 

13. Unlinked mentions

Look for places where there are unclickable mentions of your brand or content. You can ask the content or video creators to politely give you a backlink to your YouTube video and other content.

Content is the cornerstone of an SEO plan, so it deserves all the attention you can give. Search engines consider relevant content matching user intent as the primary ranking factor. Besides relevance, content must be comprehensive and trustworthy to catch the eye of search engines. Moreover, freshness and authenticity are equally crucial. If your content excels on these fronts, your website has a good chance of featuring on page one and among the top search rankings. 

14. Create great video content

All your efforts to amass good quality backlinks amount to little if your content and videos are whacks. Have excellent video content for your audience to find shareable and engaging. It is much easier to get natural, effortless backlinks with top-notch videos. Ensure that all your videos attract, educate, and engage your viewers. If you are not confident in your ability to create high-quality videos, you can outsource the work to a freelancer worth their salt.

Video Content

Wrapping up

Backlinks and high-quality content are unbeatable ranking factors for search engine results pages. It is worth knowing what qualifies a backlink as a good quality one. It is also worth knowing the exact strategies for gaining quality backlinks for your site.

What Is VSEO? How to Optimize Your Video for Search

VSEO

What Is VSEO? How to Optimize Your Video for Search

VSEO

Search engine optimization has come a long way over the years, with updates like Penguin and Panda driving new changes. Ranking your website takes more than building backlinks. It is more about churning out quality content that has the potential to attract links naturally over time. Moreover, it is also about creating content in diverse forms, including video content.

Sadly, video search engine optimization or VSEO is one of the most underrated forms of SEO. While brands and marketers realize the value of video content, they hardly prioritize it. They mainly focus on conventional forms like written content, images, and infographics instead. But it is high time to understand the significance of VSEO and optimize your videos for searches to achieve the best outcomes. Here is a comprehensive VSEO guide you can rely on.

Understanding video SEO

Video SEO

Essentially, video SEO refers to optimizing your video content to ensure it ranks high on video platforms for relevant keyword searches. It is much like ranking your content pages on search engines, But the strategies differ because you use a different content form (video instead of text). Moreover, the search platforms for VSEO have lesser-known ranking algorithms. 

For example, you must learn how YouTube’s algorithm matches viewers to the videos they are likely to watch and enjoy. Expect it to be a challenge, considering that hundreds of hours of content clips are uploaded on the platform every minute. You must follow video SEO best practices to achieve high search rankings and visibility with your videos.

Best practices for VSEO

VSEO is much like conventional SEO, as you need to follow the search algorithms to know what works for search engines and viewers. But you must know the best practices that make videos (not text) rank. Here are some tips marketers can rely on.

Follow the YouTube search algorithm

YouTube Search Algorithm

Like Google, YouTube also follows a search algorithm to run its search and discovery systems. It sorts through loads of videos to identify the most relevant, useful, and informative results that match a search query. But YouTube’s algorithm does not stop here because it also follows the viewers along their journey. It considers factors such as what they watch and how much time they spend watching the specific content to understand their likes and dislikes. Getting your video ranking in YouTube searches requires covering both fronts.

Define your video content goals

Besides understanding YouTube’s algorithm, you must define your goals for creating video content. The primary objective for most brands is to generate a large number of quality backlinks for their website. You can achieve the goal by creating an exceptional clip and investing in a great outreach plan. Videos that offer something to the viewers have better chances of success. These may include a mix of the following-

  • Educational videos and how-tos give an in-depth understanding of your industry and product to the audience. The goal of such pieces is conversion as they show the potential customers how to solve a problem with your product.
  • Product demonstration videos are short videos that present your offering in a fun way. These content pieces are versatile as you can repurpose them for multiple channels such as YouTube, LinkedIn, Facebook, and Instagram.
  • Interviews with thought leaders enable you to position yourself as a niche leader and an expert. The objective of such videos is to elevate your reputation and create brand awareness.
  • Case studies and customer testimonials include videos of successful projects and interviews with your happy customers. Case studies show the real-world instances of solving problems with your product. Customer testimonials boost confidence in your product, which leads to more conversions.
  • Product reviews are typically posted on outside sources rather than your own channels. You can associate with an industry influencer to highlight the advantages of your product. It is a subtle form of promotion that generates new leads and increases brand awareness.

Educational how-to’s, explainers, product guides, and brand stories evoke a strong emotional reaction to encourage likes and shares and extend your outreach. Embedding a video on your landing page is a good option. Likewise, you may use rich snippets to convert through videos.

Know your target audience

Audience

Defining your VSEO goals gives you a good start, but knowing your target audience is crucial to creating attention-grabbing content. You must research your target audience to reach out to a loyal viewer base instead of random users. Audience research lets you understand the interests, likes, dislikes, and pain points of your target buyers so that you can create better content. Here are a few tips to know your target audience better-

  • Go through customer feedback via feedback button to learn about common queries and concerns. You can seek input from your customer care team to get an idea of buyer pain points.
  • Social media monitoring can serve valuable demographic, psychographic, and behavioral data to build a buyer persona. You can rely on social listening tools to pick online conversations about the niche, brand, and products and analyze their authors. Go a step ahead by identifying the social media platforms they prefer, the topics they discuss, the questions they ask, and the content they share.
  • Running a virtual focus group before publishing your first YouTube video is a good way to learn about the audience’s interests. You can offer free samples or discounts in exchange for feedback and use it to align the content according to expectations.

Knowing your target audience better enables you to understand the best topics to cover with your video content. You can solve specific pain points, answer questions, or even find ways to entertain the audience. Everything boils down to keeping them hooked and waiting for more.

Leverage existing resources to create authentic content

Authenticity is the key to creating compelling content that engages the audience and holds their attention well enough to fulfill your VSEO goals. But most brands end up believing that they require a hefty investment in equipment and entertainers to create perfect videos. Steer clear of this myth because you can even post videos filmed on a smartphone instead of a high-tech camera. You can even create them without presenters, so you need not pay a hefty sum to a professional host. The audience prefers to connect with real people, such as your employees and other customers. So leverage what you have and create authentic content without breaking the bank.

Follow a consistent publishing schedule

Maintaining a consistent publishing schedule is as vital as creating quality video content for your VSEO strategy. It works for your audience and the platform. The viewers have a fair idea of the timing of new videos, so they check your channel accordingly. Likewise, platforms like YouTube have algorithms that rank channels that upload the content on a schedule. Consider the audience expectations and your resources to decide on an optimal publishing frequency. Most independent YouTubers stick to weekly posts, but bigger brands do it more often.

Pay attention to YouTube SEO

You may have great videos to promote your products and brand and a consistent schedule to hook your audiences and video platforms. But you cannot expect YouTube to rank your videos by itself. The only way to take your videos to the top is by applying YouTube SEO strategies. Here are the ones you must consider-

  • Power up the file name with a target keyword

Creating informative and valuable videos gives you a great start with VSEO. But you must go the extra mile with keyword optimization, just as you do with text content pieces. Begin by using the target keywords with high searches. You can rely on YouTube SEO tools to find the apt ones. Once you pinpoint a keyword, include it in the name of your video file. YouTube can read the file name and code, so your video has better chances of a ranking if its name has the keyword in it.

  • Include the keyword naturally in the title and description

Including the keyword in the file name makes it visible to YouTube, and integrating it into the title does the same for the viewers. They are likely to click your video if they see a clear and compelling title which includes the keyword naturally. Videos with keyword-rich titles are also likely to rank in viewer searches. The same goes for descriptions, so you must research the keywords and place them naturally within the description.

  • Use hashtags

Using related hashtags in the title and description is another way to ramp up your VSEO strategy. It enables viewers to easily find your video while they search for a specific topic. Optimizing your hashtags is easy because following a few rules is enough to make them work. Pick only the ones related to your clip. Less is more with hashtags, as saturating your description section with them does more harm than good. YouTube ignores all of them if a video has more than 15 hashtags.

  • Choose an engaging thumbnail image

You can go the extra mile with an engaging thumbnail image as the searchers see it first when your video is indexed. A good one can actually make people click and view your videos. Consider it as the homepage of your website or the cover of a book you want the users to go through. Picking an appealing, relevant, and compelling image can significantly boost click-through rates. Experts suggest using custom human thumbnails as they have a better play rate than the other options.

  • Create playlists

You may upload multiple videos following the same theme. Create a playlist to connect them instead of publishing them randomly. It boosts your chances to get them ranking high in the search results. Moreover, playlists can also increase the watch time since viewers are likely to stay longer with the content on the list.

  • Use video-rich snippets

Video-rich snippets boost your VSEO strategy by differentiating your brand from other search results on the same page. Users are more likely to click your result and land on your website rather than the others. It translates into increased traffic that may lead to more conversions, sales, and brand awareness.

Source- NeilPatel

Embed the video you want to rank

VSEO is also about being aware of how to embed videos on your pages. Typically, Google indexes one video per page. So you ensure that the video you want to rank is first among the others on a page. Be selective and choose your best-performing video content because the search engine crawlers do not go beyond the first video. Experts recommend that optimizing for one video is a better alternative to having multiple videos on a page. Keep it focused on the video to make the most out of it.

Avoid embedding the same video in several locations

Besides putting one video on a page, you must refrain from embedding the same video on multiple pages. It is tempting to overuse a compelling and high-performing piece several times, but you may end up competing against yourself. It is probably the biggest waste of time and effort for your marketing team.

Ensure page relevance

Search engines prioritize relevance, and YouTube is not an exception. Think beyond optimizing your video to reach higher search rankings. If you embed it on a web page, ensure the page itself is also SEO-friendly. Relevance is the key, so the page featuring the video must be relevant to its content. Simply ensure that it relates to the video rather than having generic content. If there isn’t a connection between them, it is hardly possible to rank.

Think beyond SEO alone

SEO is a good way to promote brand and product videos, but you must not rely on it alone. Things can easily change because of the constantly evolving algorithms, and your videos may lose visibility sooner than you imagine if something goes amiss. The last thing you should do is depend on search bots to rank your video content. Consider investing in paid video advertising to take a strategic route. Facebook, Instagram, and Twitter ads also give you a good reach, and they are far more affordable than search engine ads. Look for other non-paid strategies, such as having partners promoting your videos.

Besides these long-term VSEO tactics, you can follow some quick and easy short-form practices to go the extra mile. Let us list them for you-

  • Figure out in the suggested videos
  • Create shorts
  • Leverage cards and end screens
  • Follow up on likes and dislikes
  • Try conquering “New To You” and Explore Feeds

Optimizing VSEO is only about creating great content and following the keyword optimization norms. If you know your SEO well enough, you can excel with video optimization too. The effort is worthwhile because video content can propel your brand by creating engagement, interest, and trust for the long haul.

More Frequently Asked Questions

What does video SEO stand for?

Video SEO refers to the process of improving the ranking, visibility, and outreach of videos in general or search engines. Ideally, you should try to get your video on the first page of search results with VSEO.

Is video content good for SEO?

Videos are far more engaging than text, and compelling ones can elevate your SEO results significantly. Video content can give your website a ranking boost, and more users are likely to click your website to yield an increase in traffic.

What is video sharing in SEO?

Video sharing in SEO is a technique of presenting your brand, product, and customer videos across video platforms. It also includes embedding them on your web pages and ensuring the feature in rich snippets so that the user clicks them and lands on your website.

How do I optimize my website for video?

Optimizing your website for video entails embedding videos on web pages. But you must not embed random videos anywhere. Ensure relevance to page content and optimize the file size to prevent slowing down the page loading speed. Also, limit the number of videos on one page because Google indexes only a single video per page.

How do I make video SEO friendly?

Making your video SEO-friendly involves several steps. You have to pick your keywords wisely and include them in the title of the video and the name of the file. You must also  optimize your description, select a video category, use hashtags and eye-catching thumbnails, and add subtitles and closed captions.

What is YouTube SEO video?

YouTube SEO is the process of optimizing your YouTube channel and videos. It gets them better rankings on YouTube. Since YouTube has a complex ranking algorithm, you must go the extra mile to achieve effective results.

How has video SEO changed?

Video SEO has emerged as an integral element of SEO over the years. Videos can hold the audience attention and hook them up for the long haul. The popularity of platforms like YouTube has also given VSEO a significant boost.

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