With over 82% of travelers starting their journey on search engines, getting your travel site noticed takes effort.

There is much competition in the travel industry, and travelers require sources they can rely on. For this reason, link building becomes helpful-it increases a site’s ranking, attracts the right visitors, and it boosts trust.

In this article, we’ll cover practical link-building strategies tailored for travel sites. From connecting with travel bloggers to utilizing broken link building, these tactics can help your site reach more travelers ready to plan their next adventure.

Why is Link Building Crucial for Travel Websites?

Travel spending is projected to reach 9% of the global economy by 2024. With this growth, link building is key for travel sites to get noticed. Here’s why it matters:

• Better Search Rankings: Links from trusted sources help enhance the ranking of your site on Google, making it easily discoverable for travelers planning a trip.
• Targeted Visitors: Links from travel blogs, guides, and forums attract already interested people to your site. They are likely to browse your offerings or book a trip.
• Credibility and Trust: Links from well-known sites—like travel blogs and tourism boards—show users and search engines that your site is reliable, giving visitors more confidence in your content.
• Engaged Audience: Placing links on popular travel sites means visitors who are actively looking for travel ideas will come to your site, ready to explore or make bookings.

8 Link Building Strategies for Travel Websites

In this section, we are going to share the most valuable link-building methods created specifically for travel websites. These tips will help you earn good links, gain more traffic, and make your site much more trustworthy to travelers.

1) Create High-Quality, Shareable Content 

Shareable content is anything that readers find so valuable they want to share it with others. For travel websites, this means offering unique travel tips, guides, and visuals that attract links from other sites. Here’s how to make your content shareable:

• Focus on Unique Local Guides: Instead of generic travel tips, create niche guides, like “Hidden Cafes in Paris” or “Unexplored Waterfalls in Thailand.” Specific content like this can get you travel backlinks from travel blogs and related sites.
• Use Eye-Catching Visuals: High-quality pictures, videos, and infographics help your content grab the viewer’s attention. Infographics like “Top 5 Attractions in Tokyo” are shared on social media and forums for travel, which helps your website with more SEO benefits of travel websites.
• Offer Practical Travel Advice: Address common travel needs, like money-saving tips or packing checklists. Practical content like “Ways to Travel Japan on a Budget” is more likely to get shared by readers and linked to by other travel blog sites.
• Add Original Data or Insights: If you can, include unique data or insights. A post on “2024’s Adventure Travel Hotspots” backed by research can attract links from both travel sites and news sources.

2) Guest Blogging on Relevant Travel Blogs 

Guest blogging is when you write articles for other travel websites, helping you reach new readers and earn backlinks. Here’s how to make it work:

• Choose Quality Travel Blogs: Find popular travel blogs that align with your niche, such as adventure or luxury travel sites. Getting backlinks from these quality blogs builds credibility for your own travel site and attracts a more targeted audience.
• Write Useful Content: Offer real value in your articles. Share unique insights, like “Hidden Beaches in Southeast Asia” or “Top Winter Destinations for Adventure Lovers.” Quality, focused content makes readers curious to learn more about your site.
• Add Links Naturally: Link back to specific pages on your site, like a blog post or a travel guide, where it adds context. A natural link doesn’t feel forced but fits smoothly in the article, giving readers more information if they’re interested.
• Build Connections with Bloggers: Aim to create ongoing partnerships with these travel blogs. This helps you secure regular mentions and backlinks, enhancing your site’s authority.

3) Collaborate with Travel Influencers

Teaming up with travel influencers can help your site reach more people and build quality backlinks. Here’s a quick guide:

• Find the Right Influencers: Find influencers whose content is relevant to your site’s topic. For example, if you specialize in eco-friendly travel, find influencers who have specialized in sustainable travel. In this way, you will get to the people who actually are interested in the content that you provide.
• Offer Something Useful in Return: Many influencers like partnerships that offer value. Give them something for free, like a free stay, a tour, or special access to share a link to your site in their posts or stories. It’s a fair deal for both parties that boosts your site visibility.
• Share Their Content on Your Site: Ask them if you could share their content, such as blog posts or highlights, to your website. This gives you new content and also will probably make them share the link with their followers.
• Consider Micro-Influencers, Too: Smaller influencers often have very loyal followers. Working with them can bring in highly engaged visitors, especially if they focus on specific travel niches.

4) Utilize Broken Link Building

Broken link building is a simple way to gain valuable links by finding broken links on other travel websites and offering your content as a fix. Here’s how to do it:

• Find Broken Links on Travel Sites: Use tools like Ahrefs or SEMrush to locate broken links on popular travel blogs or websites. Look for links that no longer work but relate to topics in the travel niche.
• Have Relevant Content Ready: Make sure your content fits what the broken link was about. For instance, if the broken link pointed to a “Top Adventure Spots” page, you can suggest a similar article from your site.
• Reach Out to Site Owners: Send a friendly message to the website owner, highlighting the broken link and offering your article as a replacement. Explain how your link would benefit their readers by providing a reliable resource.
• Follow Up as Needed: If you don’t get a response, a polite follow-up can help. Keep track of your efforts to stay organized.

Broken link building is a powerful backlink strategy for travel sites as it adds value for the host site while boosting your own site’s visibility and authority.

5) Leverage Social Media Platforms 

Although social media links are often “no-follow“, they’re still valuable for building a diverse, natural link profile. This variety helps search engines see your site as more credible. Here’s how to make the most of it:

• Share Visual Content: Share eye-catching images, videos, or infographics revealing destinations or travel tips. Compelling graphics tend to be shared more, and your reach will increase, bringing more visitors to your website.
• Link to Your Website: Add links to important pages directly in your bio or posts. For example, if you’re posting about a travel guide, link it back to your website to drive interested visitors there.
• Join Travel Groups: Engage in travel groups or use popular travel hashtags. By joining discussions and sharing useful content, you naturally encourage others to check out your site.

6) Submit Your Site to Travel Directories

Listing your travel site in quality directories can provide valuable travel backlinks and put your business in front of travelers looking for trusted information. Here’s how to make it work:

• Select Quality Directories: Focus on reputable directories that specialize in travel to gain credible backlinks, improving your travel website SEO.
• Craft an Appealing Listing: Use relevant keywords and interesting descriptions that make your posting unique. Link to major pages as an effort to get visitors to visit straight through your site.
• Target Niche Directories: Seek out directories related to your travel niche, like eco-travel or luxury tourism, to connect with the right audience.
• Monitor Directory Impact: Track which directories bring the most visitors so you can prioritize those that deliver real results.

7) Create and Share Infographics 

Infographics are pictures that make information easier to understand and share. They are brilliant for travel websites because they attract people’s attention, helping you get lots of good backlinks. Here’s how to use infographics:

• Choose Travel Topics People Care About: Make infographics on popular topics like “Top Destinations to Visit This Year” or “Travel Packing Tips.” These appeal to both readers and other travel sites that might want to share useful, visually appealing content.
• Design for Sharing: Use bright colors and a simple layout. The more appealing your infographic, the more likely it is to be shared on blogs and social media, bringing in travel backlinks.
• Share on Social Media and Blogs: Post infographics on Pinterest, Instagram, and Twitter, tagging travel pages and influencers to increase reach.
• Provide an Easy Way to Share: Offer an embed code so others can share your infographic easily, giving you a backlink each time it’s used on another site.

Using infographics can boost content marketing for travel websites, increasing visibility, credibility, and attracting natural backlinks from a wider audience.

8) Engage in Online Travel Communities 

Getting involved in online travel communities helps you connect with travelers and build valuable backlinks. Here’s a straightforward approach to using these communities for link-building:

• Choose the Right Platforms: Look for forums or groups on sites like Reddit, Facebook, and TripAdvisor that match your travel focus, such as eco-travel, budget travel, or family-friendly trips.
• Add Real Value: Join discussions by answering questions or sharing tips. For example, if someone’s asking about top hiking trails, share useful advice and, if it fits, link to a guide on your website.
• Share Your Links Thoughtfully: Only include your link if it truly adds value to the conversation. Sharing things like destination guides, travel checklists, or packing tips works best.
• Build a Trustworthy Presence: Consistently contributing helpful info can make you a trusted voice in the community. This often leads to others sharing your content, boosting both your credibility and your backlinks.

Participating in these communities can drive relevant traffic, build trust, and enhance your travel website’s SEO.

Why Choose Outreach Monks for Travel Link-Building?

Outreach Monks knows travel link-building inside out. We’ve boosted visibility and credibility of several travel clients by focusing on high-quality, relevant backlinks.

In a recent campaign, we helped a travel niche client, FunTripGuide, increase their domain rating from 0 to 12 in just a few months through targeted outreach and strategic placements on top travel sites. With us, you get more than just backlinks—you gain a dedicated partner committed to expanding your brand’s reach in the competitive travel industry.

Let’s grow your travel business, link by link.

Conclusion

In the travel industry, trust and visibility are everything. Effective link-building can set your website apart, reaching travelers when they’re most eager to plan their next trip. As you build a solid foundation of high-quality links, remember that consistency is key.

Each link you earn brings more authority, making your site a go-to resource for travel enthusiasts. Ready to start this journey? With the right strategies and a focus on authentic connections, you’re well on your way to building a reputable and far-reaching online presence in travel.

FAQs on Travel Link Building