YouTube is the world’s second-largest search engine owned by Google. It is a famous video marketing app with a market share of around 75%.
It has over 2 billion monthly active users and 500 hours of video content uploaded every minute. That’s why businesses and content creators are leveraging YouTube to build their brands and reach a wider audience.
And when you build backlinks to your website through your YouTube channel can significantly improve your search engine rankings and drive more traffic to your site.
In fact, according to a recent study, websites with a YouTube backlink rank, on average, 157% higher in search engine results pages (SERPs) than those without.
Of course, backlinks are an essential element of search engine optimization (SEO) that can help you rank higher in search results.
Well, by the end of this comprehensive guide, you will know what YouTube backlinks are and how you can build them to increase your online visibility and grow your audience.
So, let’s dive right in!
What are YouTube Backlinks?
YouTube backlinks are links that come to your site from a YouTube channel. These let search engines evaluate the relevancy and credibility of a website with a connected video.
However, search engines consider videos to be a helpful resource to rank a site, provided it should be related.
Moreover, backlinks may also attract external traffic improve views, and increase conversion rate, which is an added benefit for website owners.
Types of YouTube Backlinks
There are several types of YouTube backlinks that you can build. Of course, the purpose of building backlinks is to improve your visibility and rankings.
However, the two most widely used YouTube backlinks are as follows:
- Do-Follow Backlinks: Dofollow backlinks are links that allow search engine bots to follow them and pass on link juice or authority to the linked website. In other words, they contribute to the search engine ranking of the website being linked to.
- No-Follow Backlinks: Nofollow backlinks are links that have the rel=”nofollow” HTML tag attached to them, indicating to search engines that they should not pass on any SEO credit to the linked website.
You can use these backlinks based on your needs. However, it is recommended to focus on high-quality backlinks only.
How YouTube Backlinks Work, and How Do They Help in SEO?
Backlinks from YouTube work by connecting a video to websites. This signals search engines that your video is relevant and helpful.
Here are some interesting facts on YouTube
- 16.4% of YouTube traffic comes from the US alone.
- Over 2.6 billion people worldwide use YouTube per month.
- An average YouTube visitor checks nearly nine pages per day.
- Over 40% of global shoppers say that they take action after watching a YouTube video ad.
Backlinks also help drive traffic to your video from external sources, increasing views, engagement, and, eventually, your conversions.
How to Build YouTube Backlinks
Building YouTube backlinks is a key strategy for improving the visibility and success of your videos on search engine results pages (SERPs).
Here are some practical ways to build backlinks for your YouTube videos:
1. Involve in Guest vlogging
It is a highly successful approach for increasing the number of backlinks to your site. You may create guest vlogs with links to your videos by partnering with other YouTubers or blogs in your niche.
To get started with guest vlogging, contact influencers in your niche and offer the idea of working together on a video.
Offer to generate a video that matches their content and adds value to their audience’s experience. In exchange, request that a link to your site be included in the description or inside the video itself.
You may increase exposure by generating guest vlogs that attract high-quality backlinks from reputable and relevant websites.
Collaboration with other YouTubers or blogs can also help you create relationships and extend your reach within your niche.
2. Leverage Web 2.0 Sites
Simply put, web 2.0 sites are a type of website that allows users to create and share content with others. These websites emphasize user-generated content.
As a result, you can take advantage of them. Create free accounts on sites like Squidoo, HubPages, and Tumblr to generate backlinks for your YouTube videos, and add links to your videos in your content.
All you have to do is set up a profile on each site and fill out the information about yourself and your company.
Finally, develop high-quality niche-related content, such as blog posts, articles, or infographics, and infuse links to your YouTube videos inside the content.
This method can assist you in obtaining backlinks from authoritative and relevant websites, hence enhancing the visibility and success of your YouTube videos.
3. Utilize Social Media Platforms to Share Your Content
Social media is an excellent platform to promote your YouTube videos and attract backlinks to your site.
However, by sharing your videos on social media platforms like Twitter, Facebook, and LinkedIn, you can reach a broader audience and increase visibility.
When you share your videos on social media, make sure to include an eye-catching title and a brief description that entices people to click and watch your video.
You can also use relevant hashtags to help your video get discovered by people interested in your niche.
4. Embed YouTube Videos To Your Website & Other Relevant Websites
It is an effective method for increasing views and backlinks. Therefore, embedding a YouTube video into your website may not be considered link-building. But, it does boost visibility and contribute to generating views.
When you embed your videos on other sites, you generate a link back to your YouTube channel, which can significantly boost the ranking of your video in search engines.
Reaching out to relevant websites, creating a blog post featuring your video, and embedding it within the post can be effective methods for blogger outreach services.
Many website owners welcome fresh, original content that adds value to their site, making this an excellent opportunity to publish your video in their blog section.
5. Never Ignore Pinterest Video Pins
Pinterest is a visually rich social media network that may provide a lot of traffic and backlinks to your YouTube videos.
You may use Pinterest to gain backlinks by creating pins for your site and including a link to your video in the description.
These pins can generate clicks, views, and backlinks from Pinterest users in your niche.
Optimize your Pinterest profile and boards to match your brand and specialty, and interact with other users to establish relationships and gain more followers.
6. Pay Attention to Comment Links
It can effectively build backlinks for your website. By leaving comments on YouTube videos and forums related to your niche and including a link to your site in your comment, you can attract traffic and increase visibility.
However, spamming comments with irrelevant links can harm your reputation and harm your SEO strategy.
Always ensure that the websites where you leave comments are authoritative and relevant to your niche, and use anchor text that accurately describes the content of your video.
7. Go For Partner Vlogs or Sites
This goes vise-versa. Work with other YouTubers or bloggers in your niche and link to each other’s videos.
You need to find other YouTubers or bloggers in your niche and reach out to them with a proposal to work together.
However, you can also join online communities that have something to do with your niche and look for possible partners there.
By teaming up with other YouTube creators, you can build relationships, grow your audience, and obtain high-quality backlinks.
8. Engage in Broken Link Building
Finding broken links on related websites and offering to replace them with hyperlinks to your videos is one example of broken link building.
It involves getting in touch with the website owner and telling them about the broken link.
Then you suggest that they replace the broken link with a link to your site that fits with what’s on their website.
This method can work because most website owners want to fix broken links to improve their sites’ user experience and search engine optimization.
9. Create Quality Video Content
When your video content is informative, engaging, and valuable to your audience, people are likelier to share it with their followers and link to it from their own websites or social media platforms.
This, in turn, can drive more traffic to your video, increase its views, and improve its ranking in search engine results pages (SERPs).
So, focusing on producing excellent video content that provides value to your audience is crucial. This way, you can attract high-quality backlinks and increase the success of your YouTube channel.
10. Automated Link-Building Software
These tools can generate a large number of backlinks quickly, but search engines like Google view them as spammy and may penalize websites that use them.
These penalties can range from a drop in search engine rankings to being completely removed from search results.
It’s essential to use automated link-building software with caution and avoid any software that promises to generate a large number of backlinks quickly.
Instead, focus on building high-quality backlinks naturally by creating valuable content, participating in relevant communities, and building relationships with other websites and influencers in your niche.
However, may also take help from industry-experienced link building services from Outreach Monks to avoid Google penalties.
Benefits of YouTube Backlinks
Building high-quality YouTube backlinks has several benefits, including:
- Backlink profile improvement: It is a collection of backlinks that encourage visitors to your site. The Backlink profile is calculated based on a number of factors such as relevance, anchor text, DA, and types of links.
- Increase in ranking: Certainly, dofollow links can help your site rank higher than nofollow links. And also help drive more organic traffic.
- Better discoverability: YouTube backlinks can increase your online visibility and speed up the process by which your target audience finds you online.
- Increased referral traffic: You can boost your internet presence and reduce the time it takes for your target audience to discover your content with YouTube backlinks.
Hence building high-quality YouTube backlinks is an essential aspect of optimizing your website for success on the platform.
It can help improve your backlink profile, increase your ranking, and improve discoverability.
How to Get Backlinks For Your Website Through Your YouTube Channel
Your YouTube channel can be a powerful tool for building backlinks to your website. Here are some effective ways to get backlinks for your website through your YouTube channel:
- Include links to your website in your video descriptions: Add a link to your website in the description of each video you upload to your channel.
- Create relevant and valuable content: Focusing on high-quality videos that are useful to your audience can encourage other websites to link back to yours.
- Collaborate with other YouTubers: Partner with other YouTubers in your niche and create guest vlogs or other types of content that include links to your website.
- Use YouTube annotations: Add annotations to your videos that encourage viewers to visit your website and include a clickable link.
- Cross-promote on social media: Share your YouTube videos on social media platforms and include links to your website in your posts.
- Use YouTube Cards: YouTube cards are a feature that allows you to add interactive elements to your videos, including links to your website or other relevant content. By using YouTube cards, you can create backlinks to your website that viewers can easily access while watching your video.
Steps to Create YouTube Cards
- Step 1: Go to the video manager in your YouTube account and select the video you want to add a card to.
- Step 2: Click on the “Cards” tab and select “Add Card.”
- Step 3: Choose the type of card you want to create and select “Create.”
- Step 4: Enter the URL of the page you want to link to, add a teaser message, and select “Create Card.”
- Step 5: Move the card to the appropriate point in your video timeline and save the changes.
YouTube cards are interactive elements that you can add to your videos to enhance viewer engagement and promote your content.
Here are the different types of YouTube cards that you can use:
- Video or Playlist Cards
- Channel Cards
- Link Cards
- Poll Cards
- Donation Cards
- Merchandise Cards
- Fan Funding Cards
From the SEO perspective, link cards are given the most preference.
Happy YouTube Link Building!
Understanding how to build backlinks for your site can significantly impact your view counts. To get started, focus on one or two simple strategies and work your way up to more complex ones as you become more comfortable. By gradually adding more advanced backlinking tactics to your content plan, you can improve your YouTube channel’s success and increase your site’s online visibility. Remember that building high-quality backlinks is an ongoing process; it takes time and effort to see results. That’s where you can rely on effective backlinks service for better results.
FAQs on Youtube Backlinks
What is the best way to get backlinks to my YouTube video?
The best way to get backlinks to your YouTube video is by creating valuable content, reaching out to influencers, participating in forums and communities, and using social media and video embeds.
How many backlinks do I need to rank my video on the first page of Google?
There is no specific number of backlinks required to rank your video on the first page of Google. Focus on building high-quality backlinks from relevant and authoritative websites.
How often should I build backlinks to my YouTube video?
There is no set frequency for building backlinks to your YouTube video. Focus on creating valuable content and building relationships with other websites and influencers. Hence backlinks will come naturally.
How long does it take to see results from building backlinks to my YouTube video?
It can take several weeks or even months to see results from building backlinks to your YouTube video. Focus on creating valuable content and building relationships with other websites and influencers, and be patient.