Are you looking to hone your digital marketing skills? Well, there are lots of learning resources including wonderful books from the world’s best pros that can help learn the likes of Social Media Marketing, blogging, and Search Engine Optimization (SEO), Paid Ads and more. In this article, we will recommend some of the top digital marketing books you ought to read. Let’s delve in and get started, shall we?

1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Gary Vaynerchuk is among the best-selling authors in the four-time New York Times. He was among the first investors in businesses like Uber, Twitter, Venmo, and Tumblr. He has been in digital marketing for quite some time. The book focuses on social media marketing and how you can attract social media users to your business.

Gary Vaynerchuk has seen all the ups and downs of social media marketing, and for that fact, this is a must-read for you if your interest is in social media marketing. The books will enlighten you on the art and science of winning your clients’ hearts and public opinions. Gary gives perfect tactics to change your followers into loyal customers. He also highlights the need for high-quality social media content.

Reader feedback (Amazon Reviews):

• “If you need a good book that summarizes the social media platforms for your business; a book that gives you the latest best practices – what to do and not do – then this is the book for you. It is entertaining, easy to read, and doesn’t mince words. BusinessWeek selected the author as one of the top 20 people every entrepreneur should follow.” – MG
• “I do not write many reviews but with so much rehashed nonsense being crammed down business owner’s mouths, and after having read Gary Vaynerchuk’s newest book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” I just had to climb to the top of the mountain and yell “Gary gets it! He really gets it!” The boxing metaphors were just icing on the cake.” – Tony Seruga

2. Content Machine by Dan Norris

Do you want to learn about content marketing strategies that can drive the sales of your products or services? If yes, the Content Machine by Dan Norris is a must-read for you. In this book, Norris details the outstanding blog as a content marketing strategy that fueled his successful business. In this book, you will learn the techniques and tools that remain relevant even in today’s digital marketing.

Reader feedback (Amazon Reviews):

• “This is a great read that’s full of tips, tactics, & strategies that you can utilize starting now in your business. And these aren’t just “ideas”. These are test principals that Dan & his team have used to grow a few businesses now.” – Kyle
• “Dan Norris is a content machine – that much I knew before I even picked up the book (or well, downloaded it). What I didn’t know was if he was able to pass on the necessary know-how that allows others to reproduce what he achieved: Build a multi-million dollar business empire on the basis of content marketing. If you’re looking to save time, you can stop reading the review here and just move on to clicking the ‘buy’ button. Because Dan Norris delivers.” – Phil Heather

3. Hug Your Haters by Jay Baer

In this book, Jay Baer talks about good customer service. It also guides how to address private and public complaints and grievances. From the book, you will learn about the right time to respond to the complaints of your customers as well as practices and tools you can use to come up with a profitable solution to your business’s problems.

The book has fascinating case studies that will teach you how to handle business haters with intelligence and compassion. The book will teach you how to keep your customers happy for the success of your business.

Reader feedback (Amazon Reviews):

• “I purchased this for my social media fundamentals course and I have enjoyed reading it. It looks like I will be finished before my course even begins, due to the well written, easy to read style. I appreciate the information and you changed my mind on a thing or two. I worked for Nordstrom and enjoyed your points of view.” – Rilee

4. Building a Story Brand by Donald Miller

This book by Donald Miller is a perfect guide that will help you connect with your customers to boost the growth of your business. The author decodes seven universal story points to help you connect with your customers. Moreover, Donald Miller talks about how you can simplify your brand message for easy understanding by your customers, why customers will purchase your products or services and how to create content for offline and online marketing. In this book, the author also offers expert solutions to most struggles entrepreneurs encounter.

Reader feedback (Amazon Reviews):

• “I’ve used this book for my clients as a copywriter. Helps me clarify their messaging and tone. And helps me cut out what’s not necessary. A great resource if you’re helping companies with their branding!” – Jazmin M
• “I found this book to be a very helpful reference when I was first building a brand for my business. I keep this book on the shelf and turn back to it whenever I need to clarify my niche. Definitely a good find for any entrepreneur.” – Alisha H.

5. The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola is one of the best digital marketing books on SEO. The authors spent three years studying search engines before writing this book. This book has been revised several times to include the recent changes in SEO, and the current 3rd edition explains the science of search engines. Many marketers who have read this book can attribute their success to it. The books give insight into innovative techniques on SEO strategy you can execute for the success of your business.

Reader feedback (Amazon Reviews):

• “Prompt dispatch. Excellent presentation. You can easily become a Master with this book. Explains everything, even history that helps you understand better algorithms and how the search engine works.” – Karen De Nóbrega
• “The authors did an excellent job breaking down what SEO is, what it takes to succeed at it, and how to stay on top once you get there. I think I just found the manual I will be using to train my in-house staff to service our clients. The book is that good.” – Matt LaClear

6. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies is a book that will remain relevant in 2022. The authors explain the basic concepts in digital marketing very simply before eventually delving into more complex subject matters. The book will teach you everything you need to know about digital marketing in the most comprehensive way. This includes the best SEO practices, marketing planning, email, and data analytics, to mention but a few.

This is one book that is easy to read and ideal if you are a novice marketer and need to implement a marketing plan that works for your business. Moreover, the book also highlights the importance of optimizing your landing pages to motivate site visitors. It will also give you ideas on how to make blogging a success.

Reader feedback (Amazon Reviews):

• “Bought this for a gift for someone who’s a new business owner.” – Pat Hawkin
• “An excellent introduction to all aspects of marketing. Really helpful” – Kindle Customer

7. Influence: The Psychology of Persuasion by Robert Cialdini

This book was first published in 1984. Surprisingly, it is still at the top of the best digital marketing books that remain relevant in modern-day business. The author provides an outline of insight on what could lead you to make decisions. Cialdini applies examples and stories to guide the readers through the six persuasions you can use in digital marketing to achieve conversion outcomes. These principles include authority, social proof, consistency, reciprocity, scarcity, and liking.

Reader feedback (Amazon Reviews):

• “A comprehensive insight into what influences our decisions and how this can be used to influence other’s choices. Cialdini provides detailed explanations of each of the major mechanisms and summarises the key points and how they might be combated at the end of each chapter.” – TJ
• “I have been on a journey to learn more about persuasion and behavioral psychology and Dr. Cialdini really shows us not only where persuasion tactics are used but also the underlying reason for efficacy. If you are a marketer, copywriter, or just feel you are a pushover for salesmen. I highly recommend the book. It will guide marketers and copywriters to understand the reasoning for some of the things that have been around forever while also helping clarify the boundaries for healthy sales and persuasion vs unethical persuasion. If you (like me) found yourself questioning why you just made this purchase or agreed to something you are not thrilled about, then this will arm you with not only things to look out for but real strategies for avoiding them.” – WILLIAM ROBERSON

8. The New Rules of Marketing and PR by David Meerman Scott

David Meerman Scotts is famous for using his marketing techniques to help HubSpot grow, from having a few customers to gaining over 30,000 customers across 90 nations. His book, The New Rules of Marketing and PR, has been translated into 29 dialects. Many colleges also use this book in their curriculum.

In this book, Scott talks about the strategy you can use to increase sales and expand visibility by communicating with the buyers. He gives resources you can use as an entrepreneur to build a PR program and effective advertising. Through detailed analysis and case studies, the author guides you on how to market any item, thought, or administration.

Reader feedback (Amazon Reviews):

• “A true handbook for any layperson, CEO, social seller or marketing expert and novice alike. THIS is the bible. David does a tremendous job of breaking down the whats and whys and with this 8th edition, includes the skinny on podcasting, AI, live video, and more. I was especially excited to read the section on Lately.ai!” – Kathryn A Bradley

9. You’re My Favorite Client by Mike Monteiro

This book by Monteiro will help you understand your customers’ needs, which is very important when designing and coming up with an effective digital marketing strategy. The author talks about the techniques you need to use in digital marketing and designing your website to help you retain potential customers. Monteiro encourages you as an entrepreneur to use detail-oriented tactics for success in the digital world other than following and sticking to your tastes and preferences.

Reader feedback (Amazon Reviews):

• “Mike Monteiro has already proven himself to be one of the most important thinkers in the design world today, and he does so again with this gem of a book. If you want to learn, grow and you’re OK with not being curled all the time by an author, you’ll come away with valuable insights here. Highly recommend it!” – Marcus
• “This is an incredible voice for designers and design-thinkers. Mike’s writing style makes it accessible to those working in the industry. His voice is authentic, his solutions are solid, and his advice can benefit any organization. As a designer, I found myself nodding along vigorously and doing air-punches as I read along. I strongly recommended this to my CEO and other non-design colleagues. The content is useful and applicable, and you can’t beat the price.” – Kate Kimble

Wrapping Up

As a digital marketer, you will need to read widely to hone your skills. The beauty is that you won’t fall short of wonderful audio, videos and written resources. The catch is to widen your scope into other disciplines as well. For example, you can read books that can help you understand the growth mindset and behavioral psychology. It will help you in creating a solid strategy in your campaigns. Whether you are a beginner, mid-level or at a senior level, you will need to tap into good digital marketing books and resources. After all, you want to keep evolving and learning new tricks and skills.

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