Search Engine Optimization is an integral element of marketing for businesses in the digital landscape. Ranking highly in search engine results increases traffic that, in turn, translates to conversions. That said, SEO may seem to belong in the realm of alchemy for newbies in the SEO and digital marketing world. It is, however, not necessarily rocket science once you know the signals that count for the best strategies. It becomes easier once you understand the ranking factors and how the different elements combine to create a successful SEO plan to grow your platform. Let’s get started with SEO Periodic Table.

Source: SEO round table

SEO Periodic Table Groups and Their Elements

• Content

Content is king in the SEO world. Google and other search engines want to serve their users in the best way they know. A substantial part of excellent service involves directing visitors to the best content for their needs. That makes high-quality content an essential ranking factor for search engines. Performing in-depth research to produce educative, authoritative and trustworthy content is a fundamental ranking factor for search engines.

Keyword research comes in handy in identifying what consumers are looking for and tailor-making your content to meet those needs as accurately as possible. Update your content regularly so that people always have something fresh to devour. That will also make for a higher rating. Peppering your content with multimedia images and videos makes your pages eye-catching and encourages visitors to spend more time interacting with your content, improving your search engine rankings.

• Architecture

Architecture has everything to do with the structure of your website. The architecture of your site informs the search engines on what your content is about and which audience will enjoy it more. The URLs on your page and the page load speed contribute to your website architecture. You want customers to see a fast-loading page when they visit your site. It is also crucial that your site be free of malware to rank highly with search engines. The responsiveness of your site is another essential element to integrate into the architecture of your site. Most people browse the internet with their phones. A website that is not mobile-friendly locks out a significant proportion of potential visitors. You need to optimize your site for mobile friendliness to increase traffic. Also, It is equally important to have a website that search engine robots can crawl and index. That way, you can secure a coveted place in the search engine results pages.

• HTML

HTML tags inform search engines how to classify your content. Having HTML tags in your SEO strategy does a neat job with search engine visibility. The search engine crawler will look at the HTML tags to determine how to categorise the content. Search engines also look at the formatting elements like headings and titles to understand what the page content is about and which readers will appreciate the recommendation. Other attributes like Schema and Meta description also play an essential role in determining a site’s purpose.

• Reputation

Brand perception affects societal behaviour towards a brand. Reputation is also equally instrumental for Google’s algorithms. A site with a glowing reputation is more likely to grace the first search engine result than one with stinky reviews. A considerable part of building a remarkable reputation is publishing credible, authoritative content that sets you apart as a thought leader in your industry. You can claim to be the best in your game, but that carries zero weight if other people do not reckon it is true. Reviews from external sources and backlinks help cement your reputation and increase your chances of ranking highly on the search engine results pages. That social proof goes a long way in building a powerful reputation for your brand.

• Links

Backlinks have been a significant player in the SEO game for a long time. Google’s ranking algorithms have always put weight on backlink quality and quantity. Your SEO efforts and strategies bear fruit if they result in high-quality links from trusted sources pointing to your website. In the past, many links would translate to a better ranking in SERPs.

However, search engines are now looking at more than the number of backlinks. They are considering other factors like diversity, relevance and authority. That’s why many businesses rely on link building services, niche edits, and guest posts to optimize their content and generate high-quality backlinks. Links from sites that relate to your niche will impact your ranking more favourably than a link from a website that has nothing to do with your industry.

Also, backlinks from trusted websites have a better chance of improving your website rankings compared to those from less-trusted ones. A wide variety of links adds more to a natural link profile making it more likely to rank highly. Link quality is an essential element in the SEO periodic table. It has a significant impact on how trustworthy your website is.

• Users

Users are an instrumental aspect of the SEO periodic table. Users impact your ranking depending on your region and country. The structure and language on your site determine the region where users will enjoy the content most. Some content tends to be distinctively for a particular audience. Also, while still looking at users, engagement is another essential factor. Engaging and relatable content is more likely to keep the audience glued and, in turn, have more engagement. The graphics elements of your content also determine the user group for your offerings. Assessing your target user base helps you make relatable content that will inform your ranking and contribute to loyalty and more traffic.

• Local

Local SEO makes your website visible in the local map packs. Growing your local SEO calls for a comprehensive Google My Business (GMB) profile. It is also important to use citations that show up in the local maps’ packs accurately. Include the name, address, and phone number across all your platforms to influence your local SEO. Update your lists and engage with your listings frequently. Have a plan to solicit customer reviews that influence your GMB listings, and be sure to ask appropriate questions to identify the best keywords in the reviews.

Wrapping up

Search engine optimization combines all the elements that work towards improving a website to increase organic visibility and improve search engine rankings. Successful search engine optimization looks at the guidelines and best practices that appeal to search engines like Google and Bing. But more than that, SEO is much about catering to customer needs as accurately as possible. It is about anticipating customer needs and offering the best solutions to meet those concerns. That is the heart of good SEO. The key to making it possible is understanding the constituent elements that make for excellent SEO and merging them to create a foolproof strategy. That is the best way to serve the needs of your audience while simultaneously impressing search engines resulting in better rankings.

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