Every website has a reputation, just like every person does. It’s built over time, link by link, connection by connection. If respected, high-quality sites link to you, your reputation (and Trust Flow) grows stronger. But if low-quality, spammy sites keep linking to you, it can drag your site down.

This is where a Trust Flow check comes in. It helps you see if the links pointing to your site come from high-quality, trustworthy sources or from risky, low-value ones. This simple check can make a big difference in your SEO strategy, helping you focus on the right links and avoid the bad ones.

In this guide, you’ll learn what Trust Flow is, why it matters for SEO, how to check your score, and tips for improving it.

What Is Trust Flow?

Trust Flow is a metric developed by Majestic SEO that measures the quality and trustworthiness of the websites linking to your site. It’s a score from 0 to 100 that shows how much “trust” your backlinks have based on the quality of the sites linking to you. 

The higher the Trust Flow, the more reliable and authoritative your site appears to search engines.

How to Check Trust Flow (Step-by-Step)

Checking your Trust Flow is a straightforward process if you have the right tools. Here’s a simple step-by-step guide:

Step 1 = Use a Trust Flow Checker Tool: The most convenient way to examine your Trust Flow is through a Trust Flow checker such as Majestic SEO, which is the official tool for the metric. Ahrefs and Semrush can be used too, giving similar backlink quality information, but Majestic is where the original Trust Flow scores come from.

Step 2 = Enter Your Domain: Go to Majestic.com and enter your domain name (or a specific page URL) into the search bar. Click “Search” to get your site’s backlink profile and Trust Flow score.

Step 3 = Analyze the Results: Majestic will show you two main scores:

• Trust Flow: Measures the quality and trustworthiness of your backlinks.
• Citation Flow: Measures the overall link power, regardless of quality.

Pay attention to both scores, but focus more on Trust Flow for a more accurate picture of your backlink quality.

Step 4 = Verify the Trust Flow to Citation Flow Ratio: A high Trust Flow and Citation Flow ratio equates to a solid, high-quality backlink profile. If your Citation Flow is way greater than your Trust Flow, it may signify that you have too many low-quality or spammy links.

Step 5 = Examine Your Backlink Sources: Consider the sites linking to you. Are they high-quality, authoritative sources or low-quality, spam sites? Base your decisions about how to clean up your backlink profile and create more authoritative links on this information.

Step 6 = Monitor Your Progress: Make a habit of checking your Trust Flow regularly. This will help you track your progress and adjust your link-building strategy as needed.

Tips to Improve Your Trust Flow Score

Improving your Trust Flow isn’t just about getting more links—it’s about getting the right kind of links. Here are some easy yet effective tips to assist you in increasing your Trust Flow score:

1. Get Links from Trusted Sites

One of the best methods of enhancing your Trust Flow check is through earning links from websites that are already trusted. These are popular websites such as news sites, government (.gov), educational (.edu), and admired blogs in your niche.

When trusted sites link to you, it sends a strong signal to search engines that your website is reliable too. These kinds of backlinks carry more weight and can quickly boost your Trust Flow score.

Quick ways to earn links from trusted sites:

• Create original research, tools, or infographics that others want to link to.
• Connect with people in your industry—they may naturally link to your content.
• Try to get mentioned on news sites or industry magazines.

Remember, even a few links from trusted sources are better than dozens from low-quality sites. Focus on quality, not just quantity.

2. Avoid Spammy Links

While good links can help your Trust Flow check, bad ones can do serious damage. If your website gets backlinks from unrelated, low-quality, or spammy sites, it can lower your Trust Flow score and even hurt your search rankings.

Search engines look at where your links come from. If those sites have poor reputations or are part of shady link networks, your site might be seen as untrustworthy too.

Easy ways to avoid spammy links:

• Don’t buy backlinks from random or unknown sources.
• Stay away from link farms and low-quality directories.
• Avoid automatic link-building tools that promise fast results.
• Regularly check your backlink profile using tools like Ahrefs, Majestic, or Semrush.
• Use Google’s Disavow Tool to clean up any toxic links that slip through.

Keeping your backlink profile clean and relevant is just as important as earning new links. Quality always beats quantity when it comes to building a strong Trust Flow.

3. Use Guest Posting

Guest posting is a simple and proven way to boost your Trust Flow check. When you write helpful articles for trusted websites in your niche, you not only get exposure, but you also earn a high-quality backlink pointing to your site.

These backlinks often come from sites that already have strong Trust Flow, which passes value to your domain and helps improve your SEO over time.

Tips to make guest posting work for Trust Flow:

• Choose reputable, niche-relevant websites with good authority.
• Focus on writing helpful, original content that adds real value.
• Avoid low-quality blogs that accept guest posts just for links.
• Use natural anchor text when linking back to your site.
• Build long-term relationships with blog owners or editors for repeat opportunities.

Need help with guest posting? Outreach Monks offers quality guest post services that can get you published on high-authority sites—without the hassle.

Guest posting isn’t just a link-building trick—it’s a great way to build trust, show your expertise, and strengthen your site’s backlink profile the right way.

4. Build Relationships in Your Industry

Building real connections with people in your industry can naturally lead to better backlinks—and a stronger Trust Flow check. When others know and trust your brand, they’re more likely to mention or link to your content without you even asking.

This kind of natural backlinking from trusted sources adds serious value to your SEO and helps grow your reputation over time.

Ways to build relationships that lead to trusted links:

• Engage with bloggers, marketers, and site owners in your niche on platforms like LinkedIn or Twitter.
• Share, comment on, or contribute to their content consistently.
• Join relevant forums, communities, or virtual events.
• Offer to collaborate on roundups, interviews, or joint content.
• Don’t just ask for links—focus on helping, supporting, and adding value first.

The stronger your industry relationships, the easier it becomes to earn backlinks that actually move the needle for your Trust Flow score.

5. Create High-Quality, Shareable Content

One of the best long-term ways to improve your Trust Flow check is by creating content that people actually want to link to. The better your content, the more likely it is to attract backlinks from trusted sources, without you having to chase them.

When other sites link to your content naturally, especially well-known or niche-relevant sites, your Trust Flow improves along with your site’s authority.

What makes content shareable and link-worthy?

• Original research or data: People love linking to unique insights or studies.
  
• Helpful guides or tutorials: Make your content genuinely useful for your audience.
• Infographics or visuals: Eye-catching graphics often get shared and embedded.
• Free tools or templates: Resources that solve problems tend to attract links.
• Content that answers specific questions: Focus on solving real problems in your niche.

High-quality content builds trust with your readers—and attracts links that boost your SEO and Trust Flow score over time.

6. Get Listed on Quality Directories

Being listed on the right directories can help boost your Trust Flow check, especially when those directories are relevant to your niche and have strong reputations. These trusted sources send positive signals to search engines, improving both your trust flow and overall link profile.

But not all directories are good for SEO. Low-quality or unrelated directories can actually hurt your trust flow SEO score—so be selective.

Tips for using directories the right way:

• Choose niche-specific or local directories with real traffic and authority.
• Avoid spammy directories or sites that accept any listing for a fee.
• Make sure your business info (NAP) is consistent across listings.
• Use tools like a TF checker to check the strength of the directory before submitting.

A few solid listings in trusted directories can support your backlink strategy, improve brand visibility, and give your trust flow checker score a healthy boost.

7. Fix Broken Links

Fixing broken links—both on your site and on others—is a smart way to improve your Trust Flow check. Broken links can hurt user experience and signal poor site maintenance. But when you find a broken link on another site and offer your content as a replacement, you create a win-win situation: they fix their link, and you get a backlink.

This strategy is known as broken link building, and it’s an underrated way to earn high-quality backlinks from trusted sources.

How to get started:

• Use tools like Ahrefs, Semrush, or Screaming Frog to find broken links on your site and others.
• Reach out to site owners with a helpful message and suggest your link as a replacement.
• Keep your own site clean by fixing or redirecting broken internal links regularly.
• Focus on websites with good Trust Flow and niche relevance when doing outreach.

Want a detailed step-by-step guide? Check out our post on broken link building to learn how to turn dead links into SEO wins.

8. Disavow Toxic Links

Even if you’re careful, bad backlinks can still sneak into your profile—and they can pull down your Trust Flow check score. That’s why it’s important to clean them up regularly using Google’s Disavow Tool.

Toxic links often come from spammy websites, link farms, or unrelated sources. If left unchecked, they can hurt your SEO, lower your trust flow, and even put your site at risk of a manual penalty.

How to safely disavow toxic backlinks:

• Use a trust flow checker like Majestic or tools like Ahrefs and Semrush to scan your backlink profile.
• Identify links from sites with low authority or irrelevant content.
• If possible, reach out and ask the site owner to remove the link.
• For links you can’t remove, create a disavow file and upload it to Google Search Console.
• Don’t overuse the disavow tool—only remove links that are clearly harmful.

Doing a Trust Flow SEO cleanup like this helps keep your site safe, improves link quality, and boosts your score over time.

Why Trust Flow Is Important for SEO

Trust Flow shows how trustworthy your backlinks are—and that matters a lot for your rankings. A strong Trust Flow check helps you build a cleaner, more powerful backlink profile that search engines trust.

Here’s why it matters:

• Shows Link Quality: High Trust Flow means your links come from trusted, authoritative sites.
• Boosts Site Authority: Better Trust Flow can improve your domain strength and ranking chances.
• Avoids Spam Risks: A balanced Trust Flow to Citation Flow ratio helps you avoid penalties from spammy links.
• Improves Link Strategy: Using tools like Majestic Trust Flow lets you focus on backlinks that actually help.
• Tracks Progress: Compare your score with competitors to see where you stand and what to improve.

Trust Flow SEO helps you build trust, rank better, and avoid link-related problems.

Conclusion

Keeping an eye on your Trust Flow check is one of the smartest moves you can make for long-term SEO success. It helps you focus on quality backlinks, avoid risky links, and build a more trustworthy site. With the right strategy and regular checkups, your Trust Flow score can become a true asset in your SEO growth.

Build trust, earn links, and let your authority do the ranking.

FAQs About Trust Flow Check