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Wikipedia Backlinks: How They Can Transform Your SEO Strategy

Wikipedia Backlinks

You all know about the encyclopedia, a book with every information, which fascinates every school going student.

Do you know which is an adult’s encyclopedia in today’s digital time? WIKIPEDIA. A very reputable and informative website that holds information on almost all fields.

Now imagine getting a backlink from Wikipedia! It is like getting a reference from the senior authority. Yes, Wikipedia is like the senior authority in the community of informational websites. 

But but…the question is how to get Wikipedia backlink? Because we all know it is very tough to get one.

In this article, we are going to discuss some strategies that will help you gain backlinks from a vet on the web, i.e., Wikipedia.

So let’s get started.

What Is a Wikipedia Backlink?

wikipedia backlink

Wikipedia backlinks are links to websites that appear on the external links areas of Wikipedia pages. They could also appear in the notes section. Wikipedia backlinks point to web resources that relate to the subject matter. 

In the context of Search Engine Optimization (SEO), these backlinks are highly valued due to Wikipedia’s authority and credibility. They function as endorsements, signaling to search engines that the linked content is relevant and informative, thereby potentially improving its search ranking.

However, acquiring Wikipedia backlinks requires the external content to be authoritative and resourceful, aligning with Wikipedia’s strict standards for external references.

How to Get Backlinks From Wikipedia?

To acquire backlinks from Wikipedia, it’s essential to engage in ethical editing practices. This involves contributing genuinely useful information to relevant Wikipedia articles and ensuring any external links added are appropriate, authoritative, and aligned with Wikipedia’s stringent editorial standards.

How to Get Backlinks From Wikipedia

1. Create a Wikipedia Account

The first thing to do in the quest for Wikipedia backlinks is to create a Wikipedia account. An account will help you get the authority backlinks to your site even though you do not need it to contribute to the Wikipedia pages. 

Moreover, registering an account allows you to converse with other editors through your talk page. After creating your Wikipedia account and making a few edits, the platform will let you start new articles, edit semi-protected pages, and gain other permissions.

The more edits you make and the longer your account is up, the easier it will be for the platform to allow you to edit extensive protected pages. They let you in the hope that you will grow the content ecosystem on Wikipedia.

2. Define Your Keyword Data Set

keyword data set

The next step is defining your keyword data set. It is no new that keyword research forms a robust foundation for any Search engine optimization technique. 

Identify several broad keywords that target your Wikipedia backlinks. Consider going for topically relevant backlinks for a better SEO result.

Think of terms closely associated with your expertise or the main topics you cover. These keywords will be your guiding stars in searching for Wikipedia pages that are most aligned with your website.

3. Find Wikipedia Backlink Opportunities

Once you narrow down the appropriate keywords, the next logical step is scouting for ripe Wikipedia backlinks opportunities. Here are three types of link opportunities you need to build backlinks from Wikipedia.

a. Dead/Broken Link Opportunity

It involves finding broken links (links that no longer work) in Wikipedia articles. These dead links are opportunities for you to step in. You can replace them with links to your own relevant and informative content, provided it matches the original link’s topic closely.

b. Unique Link Opportunity

This strategy focuses on identifying Wikipedia articles that lack comprehensive coverage or miss specific details related to your area of expertise. By adding your unique insights or unexplored perspectives to these articles, along with a link to your website for more information, you provide value to Wikipedia readers.

4. Create a Resource for That Wikipedia Topic

After identifying Wikipedia backlink opportunities, the next step is creating educational, authoritative, and trustworthy content. The link from the Wiki pages should land on a reputable site. 

Do what you must to create great content for your Wikipedia link-building.

Your content needs to display exemplary expertise and authoritativeness. It should also relate to the subject matter on the Wikipedia page. 

That will make the backlinks pass the Wikipedia manual review and increase the possibility of being a permanent backlink for your site.

5. Insert a Backlink on the Wikipedia Page

wikipedia backlinks

As part of creating a Wikipedia backlink, carefully insert your website’s link into the relevant Wikipedia page. This should be done thoughtfully and in context. Be sure to cite your website in an appropriate format. 

That way, it has a better chance of having a permanent place on Wikipedia. When adding your backlink, choose the most relevant section or article that aligns closely with your website’s content. Ensure that the link adds value and is pertinent to the topic. 

Linking your website haphazardly without following the proper markup language risks deletion by Wikipedia editors. Avoid inserting keyword-rich anchor text when injecting your backlinks. That also lowers the chances of getting a permanent Wikipedia backlink.

6. Regularly Review Your Content

Wikipedia values accuracy and current information, so it’s essential to ensure your linked content remains relevant and up-to-date. 

Periodically check the page where your backlink resides to see if there have been any changes or updates that might affect the relevance of your link.

Also, monitor your own site to ensure the linked page continues to provide valuable, accurate information. This ongoing maintenance not only helps in retaining your Wikipedia backlink but also strengthens the credibility and reliability of your website. Remember, a well-maintained link is a lasting link.

Bonus Tip for Easy Wiki Backlinks

Bonus Tip for Easy Wiki Backlinks

An alternative way to gain backlinks is to use a 301 direct on websites that are no longer existent. Conduct a manual search to find if the linking domain is expired. 

If it has lapsed, you can re-register it through sites like GoDaddy. After acquiring the domain, recreate the old content linked to or create new content.

The links will now point to the new content on your site. Consider websites like Domcop.com, Spamzilla.io, and Expiredomains.net to identify an expired domain that you can possess. 

Alternatively, you could choose to leave the process to the experts. You could opt to work with a link building services agency like Outreach Monks and leverage their knowledge.

Is There Any Benefit of Backlinks From Wikipedia for SEO?

Backlinks from Wikipedia can be a valuable asset for your SEO strategy. Let’s break down why they are beneficial:

  • Credibility and Trust: Wikipedia is a highly trusted source. Links from Wikipedia can enhance your website’s credibility in the eyes of search engines.
  • Increased Visibility: Wikipedia pages often rank high in search results. A backlink from such a page can drive traffic to your site.
  • Referral Traffic: People trust Wikipedia and often click on the links it provides. This can lead to increased referral traffic to your site.
  • Indirect SEO Benefits: Although Wikipedia links are ‘nofollow,’ meaning they don’t directly pass on link equity, they can still positively impact your SEO. How? By:
    • Boosting Brand Awareness: Being mentioned on Wikipedia increases your brand’s visibility.
    • Encouraging More Backlinks: A Wikipedia backlink can lead to more backlinks from other sites, as it establishes your site as an authority.

While Wikipedia backlinks may not directly influence your search engine rankings due to their ‘nofollow’ status, the indirect benefits like increased credibility, visibility, referral traffic, and potential for additional backlinks make them a valuable part of any SEO strategy.


Wikipedia backlinks are a hidden gem in the world of SEO. Sure, they’re nofollow links, but don’t let that fool you. These links pack a punch in boosting your site’s credibility and visibility.

Imagine this: your website is linked to Wikipedia. It’s like a nod from the big leagues, telling users and search engines alike that your site is worth noticing. Plus, the traffic you get? It’s from people who trust Wikipedia, so they’re likely to trust you too.

And remember, it’s not just about direct SEO benefits. It’s about playing the long game. A Wikipedia backlink can lead to more backlinks and greater brand awareness. It’s like starting a chain reaction of online credibility.

So, keep those Wikipedia backlinks in your SEO toolkit. They might just be the ace up your sleeve.

Frequently Asked Questions

How often should I check my Wikipedia backlink for effectiveness?

Regularly, at least once a month. It ensures your link remains relevant and the Wikipedia page hasn't changed significantly.

Can Wikipedia backlinks improve my website's domain authority?

Indirectly, yes. While they're nofollow, the credibility and potential traffic can lead to other authoritative dofollow links.

Are Wikipedia backlinks suitable for all types of websites?

Generally, yes. However, they're most effective for sites that offer educational, factual, or research-based content.

What's the biggest challenge with maintaining Wikipedia backlinks?

Ensuring the linked content remains current and relevant, as Wikipedia editors frequently update pages for accuracy.

Do Wikipedia backlinks guarantee an increase in website traffic?

Not a guarantee, but they often lead to increased visibility and referral traffic from Wikipedia's vast user base.

Ekta Chauhan

Ekta Chauhan

Ekta is a seasoned link builder at Outreach Monks. She uses her digital marketing expertise to deliver great results. Specializing in the SaaS niche, she excels at crafting and executing effective link-building strategies. Ekta also shares her insights by writing engaging and informative articles regularly. On the personal side, despite her calm and quiet nature, don't be fooled—Ekta's creativity means she’s probably plotting to take over the world. When she's not working, she enjoys exploring new hobbies, from painting to trying out new recipes in her kitchen.


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