Building a strong online presence in B2B can be difficult, especially in industries where trust and authority are crucial. Unlike consumer brands, B2B companies need backlinks that build authority and trust while reaching the right audience. But with so many options, where do you start?
This article breaks down straightforward, effective strategies specifically designed for B2B link building. These strategies will help you improve your online presence, attract more qualified leads, and strengthen your website’s authority in your niche.
Let’s explore how you can build a solid link profile that drives real results for your business.
What is B2B Link Building?
B2B link building is the process of earning quality backlinks from other businesses to your website. These links help increase visibility, trust, and authority, making your site more appealing to search engines like Google.
Unlike B2C link building, where links come from varied sources like blogs and review sites, B2B link building focuses on connecting with industry-relevant sites, authoritative publications, and professional directories.
For example, if you run a SaaS business, you might want links from tech blogs, industry forums, or professional websites that discuss software trends or business tools. These links not only improve your B2B SEO but also drive highly-targeted traffic from people in your industry who may be interested in your products or services.
A real example of B2B link building is when OutreachMonks helped Designrush gain a link from Upmetrics, showing how businesses can connect through backlinks.
How Is B2b Link-Building Different?
B2B link building focuses on building connections in the professional and business world:
- Target Audience: B2B aims at businesses and professionals, rather than general consumers.
- Types of Sources: Links often come from respected industry publications, business directories, and professional forums.
- Content Style: B2B link-building content leans toward formal, data-driven resources like whitepapers, case studies, and research reports.
B2B link-building is ultimately about building valuable industry connections.
14 B2B Link Building Strategies
Here are 14 proven B2B link-building strategies that help businesses build valuable, high-quality links to boost visibility and credibility in 2025.
1) Create Linkable Assets
Creating linkable assets is a strong B2B link-building tactic. These assets are high-quality pieces of content that naturally attract backlinks because they provide unique insights or value. Here’s how to do it effectively:
- Find Topics That Matter: Look for topics in your industry that your audience cares about. Think of common questions or challenges they face.
- Pick the Right Format: Different formats work well in B2B, like guides, data reports, infographics, or tools. Data reports and case studies are especially effective.
- Provide Practical Value: Make your content genuinely useful. Clear, actionable advice attracts more shares and links.
- Promote Your Asset: Reach out to blogs, industry publications, and influencers who might find your content useful for their audience.
This approach can help you build a diverse and valuable B2B backlink profile over time.
2) Outreach to the Right People
For Outreach to the Right People, keeping it straightforward and effective:
- Find Key Industry Contacts: Look for people who are influential in your industry, like bloggers, writers, or experts who talk about topics related to your field.
- Make It Personal: Tailor your message so it shows why your content would be useful or interesting to them and their readers. Generic emails don’t get much attention.
- Engage First: Follow and interact with their posts or articles before reaching out directly. This way, they’re more likely to respond positively.
- Use Tools to Stay Organized: Tools like LinkedIn or BuzzSumo can help you track and manage your outreach list.
Direct outreach to the right people brings in more valuable links and builds real connections that can support future link-building efforts.
3) Guest Blogging
Guest Blogging is a solid way to get quality backlinks and show your expertise:
- Find Blogs in Your Industry: Look for websites and blogs that your target audience reads. Reputable sites in your field are ideal for getting links and reaching the right people.
- Write Valuable Content: Share real insights, helpful advice, or unique data that readers would find useful. This adds credibility and is more likely to be accepted by the blog owner.
- Link Back to Your Site Naturally: Add links to your own content only where it makes sense. Point readers to resources on your site that genuinely add to the topic.
- Build Relationships: Connecting with blog owners and contributing regularly helps you gain trust in the industry.
Guest blogging not only builds backlinks but also boosts your reputation in the B2B field. Below is an example of guest blogging by Outreach Monks on the industry blog Neil Patel:
4) Add Links in Existing Content (Niche Edits)
Adding Links in Existing Content (Niche Edits) is an easy way to improve your site’s reach by placing your link in articles that are already published and relevant to your industry. Here’s how to make it effective:
- Find Relevant Articles: Look for published articles that match your business or industry. Your goal is to find pieces where your link can add real value, like answering a question or providing extra insights.
- Contact Site Owners: Reach out with a friendly message about adding your link to their article. Explain briefly how it adds value, such as by serving as an extra resource or guide for their readers.
- Choose Links Carefully: Only suggest links that naturally fit within the topic of the article. For example, if the article covers B2B marketing strategies, your link should offer more insight on that same topic.
- Balance Site Types: Go for niche edits on a mix of high-authority sites and smaller industry-specific ones. This combination strengthens your credibility and contributes to a healthy backlink profile.
Niche edits are valuable because they let you make use of content that’s already trusted by readers, enhancing your link’s effectiveness with little extra work. Below is an example of niche edits by Outreach Monks on the industry blog Hubspot:
5) Use Competitor Backlinks
A smart way to improve your link profile is by studying the backlinks your competitors already have. Here’s how to get started:
- Research Competitor Links: Tools like Ahrefs or SEMrush can help you see which websites are linking to competitors. Focus on high-authority sites that could also be valuable for your brand, enhancing your B2B SEO link building.
- Identify Link Opportunities: Once you’ve gathered a list, prioritize sites that align closely with your industry. These high-quality backlinks can strengthen your online presence and credibility, helping to build a good backlink profile.
- Reach Out: Connect with the sites linking to your competitors. Offer something valuable, like a well-researched article or resource, to make it worthwhile for them to link to your content instead. This B2B outreach for link building shows potential partners how your content provides unique value for their audience.
Outreach Monks looked at Loganix’s backlinks to find more link-building opportunities. To get the best outreach results, be sure to follow all the tips shown in the screenshots for choosing the right websites.
6) Get Links on Resource Pages
Resource pages list useful tools, guides, or insights in a particular industry. Here’s how to get your link added:
- Find Relevant Pages: Search for terms like “Keyword inurl:resources” to locate resource pages related to your field. These pages are ideal for supporting your B2B SEO link-building strategies by getting links from sites that gather valuable resources.
- Show the Value: When reaching out, clearly explain how your content or tool adds value to their list. Be specific about what your resource brings, like practical insights or quality link-building tips, to make it stand out.
- Follow-up: If you don’t get a response, a polite follow-up can help. Remind the page owner how your link benefits their readers, supporting a diverse and high-quality backlink profile.
Resource page links help extend your reach and add variety to your link-building efforts.
7) Fix Broken Links
This method involves finding broken links on relevant sites and offering your content as a replacement. Here’s a simplified guide:
- Find Broken Links: Use tools like Ahrefs or SEMrush to scan websites in your industry for broken links. This is great for B2B SEO Link Building because it points out where your content could fit.
- Create or Use Relevant Content: Either update existing content or write something new that fits what the broken link was supposed to point to. Make sure it’s high quality and helpful, as this supports your goal of getting High-Quality Backlinks for B2B.
- Reach Out to Website Owners: Send a polite message explaining the broken link and suggest your content as a replacement. Be clear about how your link adds value to their site, making your B2B Outreach for Link Building effective and thoughtful.
- Keep Track: Use a simple spreadsheet to track who you’ve contacted and follow up if needed. Staying organized ensures your efforts in quality link building don’t go to waste.
This method helps you secure B2B Backlinks while also adding value to other websites—everyone benefits!
8) Claim Brand Mentions Without Links
Sometimes, your brand gets mentioned online, but there’s no link to your site. Here’s how to turn those mentions into backlinks:
- Spot Unlinked Mentions: Use tools like Ahrefs or Google Alerts to find places where your brand is mentioned but not linked. Search for mentions that could easily link back to your site, boosting your B2B SEO Link Building.
- Ask Politely: Contact the website owners or editors and request a link. Be polite and explain how adding the link can provide more value to their readers. This simple outreach can be effective for securing High-Quality Backlinks for B2B.
- Track Your Efforts: Keep a record of who you’ve contacted and follow up if needed. Staying organized ensures you make the most of these quality link building opportunities.
Converting mentions into links is a simple yet powerful way to diversify backlinks and strengthen your B2B Link Building Strategies.
9) Get Listed in Listicles
Getting your business featured in listicles can boost your visibility and secure valuable backlinks. Here’s a simple approach:
- Find Relevant Listicles: Use search engines or tools like Ahrefs to look for listicles that fit your industry, such as “top B2B services” or “best marketing software.” This step helps with your B2B Backlink Strategies and supports overall link profile diversity.
- Reach Out to the Authors: Once you spot relevant listicles, reach out to the creators. Keep your message short and explain why your business would be a good fit. Highlight your unique strengths to make your B2B outreach effective.
- Show Value: Make it clear how adding your business benefits their audience. This could be a special feature or insight you offer. Offering genuine value makes your pitch stronger and increases your chances of success.
- Track Your Progress: Use tools to monitor when your website gets featured. Keeping tabs on your efforts ensures you maintain a healthy backlink profile and understand what works best.
By getting listed, you not only boost your brand but also strengthen your B2B SEO link building efforts.
10) Digital PR
Digital PR focuses on building your brand’s reputation and acquiring links from authoritative websites. Here’s how to leverage it for B2B Link Building:
- Share Interesting Stories: Come up with research, case studies, or data that will catch journalists’ and bloggers’ attention. Make it something people want to share.
- Target the Right Publications: Focus on media outlets that are respected in your industry. Getting mentioned there not only builds credibility but also helps with B2B SEO Link Building.
- Write an Engaging Pitch: Keep your pitch short and straight to the point. Explain why your story matters and how it benefits their readers.
- Use Press Releases Wisely: Distribute press releases using reliable platforms. This can lead to mentions and backlinks from trusted sources.
- Network on Social Media: Follow and interact with journalists and influencers on LinkedIn and Twitter. Building genuine connections can increase your chances of being featured.
🧐 Did You Know?
By 2027, the global PR market is expected to reach a value of $133.82 billion, growing at a compound annual rate (CAGR) of 5.7%.
11) Be a Podcast Guest
As podcasting continues to rise, being a guest on industry shows is a powerful way to share your expertise and gain backlinks. Here’s how to leverage this trend effectively:
- Identify Relevant Podcasts: Search for shows that align with your niche. This ensures you connect with the right audience and enhance your link-building strategy.
- Craft a Strong Pitch: Reach out to podcast hosts with a clear, engaging message. Explain how your insights can add value to their show and resonate with their listeners.
- Deliver High-Value Content: Use your time on the podcast to share practical advice, experiences, or industry trends. Podcast hosts often link to your website in the show notes, earning you High-Quality Backlinks for B2B.
- Promote and Engage: Share the episode widely across your platforms, and engage with listeners’ feedback. This not only boosts the reach of the episode but also opens up more networking and backlink opportunities.
🔍 Quick Tip to Identify Relevant Podcasts 🎙️
To build links through podcasts, find relevant shows by searching “[your industry] podcasts” on Google. Check each podcast’s audience and relevance.
12) Reviews And Testimonials
This strategy involves providing genuine reviews or testimonials for products and services your business has used. Companies often showcase these on their websites and link back to your site as a source. Here’s how to do it effectively:
- Write Genuine Testimonials: Share your experience with products or services you’ve used. Companies often feature these testimonials on their websites, providing a backlink to your business.
- Offer to Review Tools or Services: If your B2B company uses specific software or tools, reach out and offer to write an honest review. Many companies appreciate this and are happy to link back to your site as a thank you.
- Highlight Customer Reviews on Your Site: Encourage your own clients to leave reviews and feature them prominently. This not only builds trust but also increases the chances of those businesses linking back to you.
Here’s an example of backlinks earned by reviewers of Ahrefs:
Source: searchenginejournal
13) HARO
HARO is a service that connects journalists with experts, like your B2B company, to get quotes or insights for their articles. If your response gets featured, you’ll often receive a backlink. Here’s how to use HARO effectively:
- Sign Up for HARO: Join HARO and get daily emails with journalist requests. Look for topics that fit your industry or expertise.
- Reply Fast and Be Useful: Journalists have deadlines, so respond quickly. Keep your answers short, clear, and full of useful info to increase your chances of getting featured.
- Stay Professional: Introduce who you are and why your input matters. Don’t over-explain. Include your website link so they can credit you properly.
- Keep Track of Your Pitches: Note down who you’ve reached out to and follow up when needed. This helps you learn which types of pitches work best.
Using HARO is a great way to earn high-quality backlinks from respected publications. It also boosts your B2B SEO and positions your brand as an expert in your field.
14) Get Listed in Industry Directories
Industry directories are websites that list businesses based on their sector. Getting your company listed in these directories can boost your visibility and help you earn valuable backlinks. Here’s how to make it work:
- Find Reliable Directories: Look for trusted directories that are relevant to your industry, like ones for tech companies, healthcare providers, or local businesses. Stay away from low-quality directories that might harm your reputation.
- Fill Out Your Details Accurately: Make sure your business name, website, and other details are correct. This not only supports a healthy backlink profile but also helps search engines understand your business better.
- Focus on Niche and Local Directories: If your company serves a specific area or industry, getting listed in local or niche directories can be especially useful for your B2B SEO strategy.
- Keep Your Listings Updated: Regularly check and update your information to ensure it’s current. This helps maintain your credibility and ensures consistent information across the web.
Being listed in high-quality directories is a straightforward way to diversify backlinks and strengthen your B2B link building efforts.
What Makes a Backlink Strong?
A good backlink isn’t just any link pointing to your website; it’s about quality. Here’s what makes a backlink strong:
- Relevance: A backlink is more valuable if it comes from a site related to your industry. For example, if you’re a B2B software company, a link from a tech blog holds more weight than one from a cooking website.
- Authority: Links from high-authority sites, like well-known news outlets or respected industry websites, have a greater impact on your SEO. These sites have built trust with search engines, and getting a link from them boosts your credibility.
- Natural Placement: A strong backlink should be placed naturally within the content, adding value to the topic being discussed. Links that seem forced or are in the wrong context can raise red flags with search engines.
- Dofollow vs. Nofollow: Dofollow links pass on SEO value, while nofollow links do not. Although both types are important for a natural-looking link profile, dofollow links are generally more beneficial for SEO.
- Anchor Text: The clickable text of the link should be relevant and descriptive, providing context about the content of your page. However, over-optimized or repetitive anchor text can harm your SEO.
These factors together create a good backlink profile that supports your SEO success.
🚫 Avoiding Common B2B Link Building Mistakes 🔗
- 🌐 Chasing Only Big Sites: It’s tempting to focus only on high-authority sites, but doing this makes your link profile look unnatural. Mix in links from smaller, relevant niche sites to keep things balanced.
- 🤝 Ignoring Real Connections: Building links is also about building relationships. Connect with industry professionals and websites genuinely. Over time, these connections can lead to more quality links.
- 🔎 Not Checking Link Quality: Just because a link helped you before doesn’t mean it’s always good. Keep an eye on your backlinks regularly and remove or disavow any that could harm your SEO.
Why Outreach Monks is the Right Choice for B2B Links?
At Outreach Monks, we know how challenging B2B link building can be, especially for SaaS companies. That’s why we have a dedicated service just for SaaS link building. We’ve helped many clients succeed, with 99% of them satisfied with our results.
One of our SaaS clients, Raven360, a corporate LMS platform, started working with us in March 2023. Facing low authority and strong competitor links, they needed a boost in credibility. We crafted a focused link-building strategy using guest posts, niche edits, and SaaS authority backlinks.
Within six months, their Domain Rating rose from 42 to 48, and monthly organic traffic jumped 455%, from 400 to 2,220. Our targeted approach delivered real results in a short time.
Domain Rating:
Traffic:
Need help with your B2B link building? Let Outreach Monks handle it and see your results improve.
Conclusion
Building a strong B2B link profile is more than just using strategies; it’s about creating connections that last and sharing valuable content. Focus on earning links that truly benefit your brand and your audience, making sure quality always comes first.
For those looking to improve their B2B link-building efforts, having a team of experts can make a real difference. Outreach Monks is ready to support you with effective, quality-driven solutions that make link building easier and more impactful.
FAQs on B2B Link Building
How Long Does It Take To See Results From B2b Link Building?
B2B link building is a long game. You might see small improvements in a few months, but real results, like higher search rankings and more traffic, usually show up after 6-12 months.
Is Guest Blogging Still Useful For B2b Link Building?
Yes, guest blogging is still effective, especially when you write for well-known sites in your industry. It helps you build authority, reach your target audience, and get valuable backlinks.
What’s The Difference Between B2b And B2c Link Building?
B2B link building targets a smaller, more specific audience and often focuses on niche industry sites, professional blogs, and directories. B2C link building usually aims for a broader audience and may use social media, influencer blogs, or lifestyle sites.
Is There A Safe Number Of Backlinks To Build Each Month?
There’s no exact number, but consistency matters. Don’t build too many links too fast, as it might seem unnatural. Focus on gradually earning high-quality links to keep your backlink profile healthy.