There are tons of tools out there to track your website’s performance. You’ve probably heard of Google Analytics and Google Search Console—but if you’re not sure what each one does (or why both exist), you’re not alone.
Most people confuse them because they share the same names—but they actually do different things. One tracks how people use your site, and the other informs you how they arrive at it by searching.
Here in this guide, we will break Google Analytics vs. Google Search Console down to simple terms—what they are, how they differ, and why having both provides you with a full picture of your site’s performance.
What is Google Analytics?
Google Analytics is a free tool that shows how people interact with your website. It helps you understand where your visitors come from, what pages they visit, how long they stay, and what actions they take.
It is user behavior-driven, providing you with insights into what’s performing on your site and where your users are most likely getting lost. From this information, you can refine content, patch vulnerabilities, and make better marketing choices.
🌐 Traffic Sources: Where visitors are coming from (search, social, direct, etc.)
👥 Users & Sessions: How many people visit and how often
📄 Pageviews: Which pages are getting the most views
⏱️ Average Time on Page: How long users stay on each page
🔁 Bounce Rate: How many leave without clicking anything
🎯 Goals & Conversions: Actions like form submissions or purchases
📱 Device & Location: Which devices and countries your users come from
What is Google Search Console?
Google Search Console is a free tool by Google that helps you understand how your website performs in search results. It shows how your site appears on Google, what keywords bring users in, and whether your pages are being indexed properly.
Unlike Analytics, which tracks what users do on your site, Search Console focuses on how your site shows up in Google Search and how it performs before the click happens.
📱 Mobile Usability: Checks for mobile-specific errors
Search Console is your go-to tool for SEO performance and technical health in Google’s eyes.
Common Features Between GSC and GA
Now that you have a list of individual things Google Search Console and Google Analytics do, you’ll find it helpful to know they also share a couple of functions. Although they have a different purpose, when used together, they perform better.
Here are some common features between the two:
1. Both help you understand website performance
Search Console tells you where your users find your site in Google Search—what they were searching for, where your pages showed up, and how often they clicked. Google Analytics tracks what they do after they click—what they visit, how long they stay, and whether they convert on goals like buying or signing up.
2. Both track traffic—but from different angles
Search Console focuses on organic search only. It shows search queries, clicks, impressions, and ranking positions from Google Search. Analytics goes broader—it shows traffic from all channels like organic, paid, referral, email, and social, so you can compare which sources bring the best results.
3. Both give keyword-related insights
Search Console shows real search terms users typed into Google to find your site, along with how each term performed. Analytics doesn’t show keyword data as directly (due to privacy), but it shows which landing pages get the most traffic—letting you tie performance back to your target keywords.
4. Both offer tools to improve site performance
Search Console reports problems that impact search visibility—such as crawling issues, indexing issues, or mobile usability issues. Analytics improves the user experience by reporting to you bounce rates, exit pages, and user behavior—so you know what needs to be fixed in terms of content.
5. You can link them for better insights
When connected, you can view Search Console metrics (e.g., search queries and impressions) directly in Analytics reports. This allows you to connect the dots: how users reached you and what they did when they arrived.
Having both tools together gives you the entire picture—from how individuals reach your site to how they utilize it once there.
Differences Between Google Analytics and Google Search Console
Although Google Search Console and Google Analytics both assist you in knowing what your site is doing, they’re utilized for extremely different reasons. Being aware of these differences can assist you in maximizing the use of each tool—and not getting confused when comparing your data.
Here’s a breakdown of their key differences:
1. Type of Data Collected
Google Analytics provides insights into what happens after a user clicks through to your site. Through effective data collection, it helps you understand user activity, engagement, and behavior.
Google Analytics tracks sessions, bounce rates, page views, conversions, and real-time user activity.
Google Search Console reports on search performance — including impressions, clicks, click-through rates (CTR), and the keywords users searched to find your site.
2. Traffic Source vs. Search Presence
While both tools provide traffic data, the scope of information is different. Analytics shows a broader picture of all incoming traffic, whereas Search Console focuses only on organic search traffic from Google.
Google Analytics monitors traffic from all sources: organic search, paid ads, social media, referrals, and direct visits.
Google Search Console focuses specifically on traffic from Google Search, helping you track visibility and clicks in the SERPs.
3. User Behavior vs. Search Metrics
The core function of Analytics is to analyze what users do on your website. Search Console, on the other hand, gives you visibility into how users find you on Google.
Google Analytics helps measure behavior metrics like time on site, user journey, exit pages, and conversion paths.
Google Search Console shows keyword rankings, query performance, and which pages get the most clicks from searches.
4. Real-Time Tracking vs. Search Performance Over Time
The primary purpose of Analytics is to see what individuals do on your site. Search Console, however, provides you with information on how individuals locate you on Google.
Google Analytics assists in measuring behavior metrics such as time on page, user flow, exit pages, and conversion steps.
Google Search Console now offers fresher indexing and inspection data, but performance reports like clicks and impressions still have a short delay (typically a few hours to 1 day). It focuses more on trends than instant traffic data.
5. Technical Site Monitoring
Search Console gives you direct insight into your site’s technical health in the eyes of Google. Analytics doesn’t offer this kind of diagnostic information.
Google Analytics doesn’t report on technical issues or indexing problems.
Google Search Console alerts you about errors like mobile usability issues, crawl problems, indexing errors, and manual penalties.
6. Conversion Tracking
When you’re running campaigns or tracking goals, Analytics is designed to help you measure and optimize for conversions. Search Console doesn’t provide conversion data.
Google Analytics lets you set up goals, track purchases, form submissions, and calculate ROI.
Google Search Console doesn’t track or report on user actions beyond the click into your site.
7. Data Integration Capabilities
Analytics is designed with marketing integrations in mind, allowing you to link it with multiple tools. Search Console has limited integrations but connects well with SEO-specific platforms.
Google Analytics is also integrated with Google Ads, Google Tag Manager, BigQuery, and other marketing tools.
Google Search Console is associated primarily with Google Analytics and Data Studio for SEO-based reports.
Utilize Google Search Console to monitor and control your website’s visibility on the search. Utilize Google Analytics to measure user behavior and site performance.
📌 Which One Should You Choose?
The simple answer is “Both.” But since they serve different purposes, choose based on your current goals:
🔁 Ideally, use both tools together to get the full picture—from search visibility to on-site performance.
How Do Google Search Console and Google Analytics Work Together?
Together, Google Search Console and Google Analytics give you an even better view of your site’s performance. Search Console informs you about how individuals come to your site in Google Search—through impressions, clicks, and ranking information. Analytics continues the story, telling you what individuals do when they come to your site—like which pages they view, for how long they remain, and whether or not they convert.
By linking both tools, you can track the full journey—from search query to on-site action—helping you make better decisions based on real user behavior and visibility data.
Here’s how to connect them:
Log in to Google Analytics: Go toanalytics.google.com and open the property you want to connect.
Click on Admin (⚙️): In the bottom left, go to the “Property” column and click “Property Settings.”
Scroll to Search Console Settings: Click “Adjust Search Console,” then click “Add.”
Choose the Search Console Property: Pick the correct website from the list (must be verified in Search Console).
Save and Finish: Click Save, and you’re done!
Once connected, you’ll be able to see Search Console data—like impressions, queries, and click-through rates—right inside your Analytics dashboard under Acquisition > Search Console.
Conclusion
Understanding how your site is doing is understanding how people find their way to you and what they do when they arrive. That is where these two tools come in—not as replacements but as complements.
By combining Google Search Console and Google Analytics, you have clearer insights, don’t have blind spots, and are more confident and make better decisions that drive your site forward.
Right tool. Right purpose. Better results.
FAQs on Google Analytics vs. Google Search Console
Can I Use These Tools Without A Developer?
Yes. Both tools are beginner-friendly and can be set up without coding knowledge. Google Analytics requires adding a tracking code, while Search Console only needs site verification—which can be done via HTML file upload, DNS, or Google Tag Manager.
How Long Does It Take To See Data After Setup?
Google Analytics usually starts tracking data within minutes. Google Search Console may take 24–48 hours to start showing performance data after verification.
Can I Track Mobile And Desktop Performance Separately In Both Tools?
Yes. Both tools offer device-based filtering. Analytics shows how users behave by device type, while Search Console reports mobile usability issues and search performance for mobile vs. desktop users.
Can I Use Google Analytics And Search Console For Multiple Websites?
Yes, both tools allow you to manage and track multiple websites. You just need to set up and verify each property separately within your Google account.
What Happens If I Don’t Connect Google Search Console To Analytics?
They’ll still work individually, but you’ll miss the benefit of seeing search data (like queries and impressions) directly inside Analytics. Connecting them gives you a more complete view in one place.
Is There A Cost To Using Either Tool?
No. Both Google Analytics and Google Search Console are completely free to use, regardless of your website size or traffic volume.
You may have been greeted by an error message when attempting to access a webpage. This frustrating experience isn’t uncommon and indicates that something went wrong during your attempt to connect. While sometimes these website errors may stem from a user mistake, they often point to an issue on the website itself.
Each error is associated with a specific HTTP error code. For example, if you stumble upon a non-existent page, you’ll likely encounter the infamous 404 error. But what other website errors are frequently experienced by users across the web?
This article explores the most common HTTP errors, providing insights into why they occur and how they can be resolved. Let’s continue reading!
What are Website Errors?
Website errors occur when something goes wrong during a page request. It is often indicated by various HTTP errors on the page you are looking for. These errors can arise due to server issues or incorrect user inputs and can manifest as error messages or pages.
As a website owner, becoming familiar with common website errors is a vital step towards optimizing your site. This knowledge offers crucial performance information and empowers you to reduce bounce rates and enhance your website’s visibility in search engine results.
💬 Identifying Common Website Errors
HTTP status codes are typically three-digit numbers, and the first digit indicates the general category of the response:
2xx: Successful – The action was completed successfully.
3xx: Redirection – Further action needs to be taken.
4xx: Client Error – The request contains bad syntax or cannot be fulfilled due to the website’s domain name or a broken URL.
5xx: Server Error – The server failed to fulfill a valid request.
How Can Website Errors Affect Your SEO?
Website errors, whether they stem from human mistakes, server overload, or security flaws, significantly disrupt user experience. This disruption can have a ripple effect across various aspects of a website’s performance and reputation:
Traffic and Sales: Frequent errors can deter visitors, potentially leading to a decrease in page views and transactions.
SEO Impact: Search engines prefer to direct users to reliable sites. Persistent errors can harm your site’s rankings.
Security Concerns: Errors related to security breaches can compromise user data and further damage trust.
Operational Efficiency: Time spent resolving these issues can divert focus from other critical business activities.
Brand Reputation: Frequent disruptions can tarnish your brand’s image, affecting customer loyalty and retention.
Effectively managing these errors not only enhances user experience but also supports your website’s SEO health.
15 Website Errors and Ways to Fix Them
Below, we explore 15 common website errors, detailing their causes and providing practical solutions to help you resolve them efficiently.
1. 400 Bad Request
The “400 Bad Request” error occurs when the server cannot process a request due to malformed syntax. This typically happens if the data sent by your web browser fails to adhere to HTTP protocol standards. Possible reasons include an unstable internet connection, security issues within the operating system, caching problems, or a faulty browser.
How to Fix
To effectively fix website errors like a 400 Bad Request error, follow these steps to diagnose and correct the issue:
Check Your Internet Connection: Ensure your internet connection is stable and strong, as a fluctuating connection can sometimes cause this error.
Clear Browser Cache and Cookies: Remove stored cache, cookies, and DNS Flush in your browser. This often resolves issues stemming from outdated or corrupted data.
Use a Different Browser: If the error persists, try accessing the site using a different web browser to determine if the issue is specific to the browser you originally used.
Reset Your Browser Settings: Returning your browser to its default settings can help eliminate any configurations that might be causing the error.
Run a Security Scan: Conduct a security scan on your system to check for malware or security threats that could be affecting your web browsing.
2. 403 Access Denied
The “403 Access Denied” error is displayed when there’s an attempt to access a forbidden directory or file on a website. This usually occurs if the website’s configuration does not allow users to browse its file directory structure or if the requested file is explicitly restricted from web access. Implementing this restriction is a common security measure to prevent unauthorized access to sensitive or critical information.
How to Fix
To set up or manage 403 error protections on your site, follow these straightforward steps:
Access Control Panel: Log in to your hosting service’s control panel.
Navigate to Advanced Menu: Locate and select the ‘Advanced’ menu option.
Open Index Manager: From the advanced menu, choose ‘Index Manager’ to manage file access permissions.
Select Directory: Choose the directory you wish to secure from unauthorized access.
Apply No Indexing: Set the directory to ‘No Indexing’ to prevent it from being listed and accessed, enhancing the security of your website against potential unauthorized access or hacking attempts.
3) 404 Not Found
The “404 Not Found” error appears when a user tries to access a webpage that doesn’t exist on the server. This could be due to a mistyped URL, an outdated link pointing to a page that has been removed, or a server issue causing normally accessible pages to be temporarily unavailable. Although sometimes triggered by user actions like pressing the stop button or navigating too quickly, it’s often just a simple case of the server not finding what was requested.
How to Fix
To minimize the frequency of 404 errors and enhance your site’s user experience, follow these effective strategies:
Update and Verify Links: Regularly ensure that all links on your website are accurate and up-to-date.
Check for Broken Links: Use tools like Google Webmaster Tools or other third-party services to identify and fix broken links.
Implement Redirects: For moved or deleted pages, set up redirects to relevant pages to maintain user experience and preserve SEO value.
Customize Your 404 Page: Design a 404 error page that helps redirect visitors back to your homepage or other key areas of your site. This can significantly reduce your bounce rate and keep visitors engaged, even if they initially hit a dead end.
4) 408 Request Timed Out
The “408 Request Timed Out” error appears when the server does not receive a complete request from a user within the predetermined waiting period. This can occur if the server is under heavy load or if the user’s system is slow, possibly due to high internet traffic or local system performance issues.
How to Fix
If you encounter a 408 Request Timed Out error, follow these steps to potentially resolve the issue:
Refresh the Webpage: Initially, try refreshing the page, as the error may be due to a temporary hiccup in data transmission.
Reduce System Load: If refreshing doesn’t work, decrease the number of applications or downloads running on your system to free up bandwidth.
Highly Optimized Website: Opt for highly optimized website templates in the latest frontend frameworks. For building websites in the front end, Nuxt js is becoming very popular these days. You can opt for ready-to-use use Nuxt js Templates, which can save you time and also help you to build websites that load fast without hunching for things.
Try During Off-Peak Hours: Access the website during times when internet traffic is generally lower, which might help avoid delays in server response.
Check Internet Connection: Ensure your internet connection is stable and strong enough to support efficient data transfers, helping prevent future timeouts.
5) 500 Internal Server Error
The “500 Internal Server Error” is a generic but common error encountered when a web server faces an internal issue that it cannot specify. This error can occur for various reasons, such as server overload, misconfigurations, or faulty scripts. While it’s a server-side error, there are a few actions you can take as a user to possibly resolve it. Website developers experience these errors frequently. Thus, they can handle the issue quite easily.
How to Fix
Here are some steps you can try if you encounter a 500 Internal Server Error:
Reload the Page: Sometimes, simply refreshing the browser can resolve the error if it was caused by a temporary glitch.
Clear Browser Cache and Cookies: Cached data and cookies can sometimes cause this error if they conflict with the website you’re trying to visit. Clearing these might help resolve the issue.
Restart Your Browser: After clearing the cache and cookies, restart your browser to ensure all changes take effect.
Contact Hosting Provider: If this error continues and you’re the site owner, contact your web hosting provider for a deeper investigation into server issues.
Check Third-Party Plugins: For platforms like WordPress, disable plugins one by one to identify if a specific plugin is causing the error. This can be particularly useful if the error starts after a new plugin installation or update.
6) 501 Feature Not Available
The “501 Feature Not Available” error indicates that the requested feature is not supported by the server or is not currently implemented. This error can arise when a browser requests a feature that the server or the website’s current setup does not recognize or support.
Keep Software Updated: Ensure that all website components, from the server software to content management systems, are up-to-date. This helps in supporting newer features that users may request.
Monitor Compatibility: Regularly check that your server and website are compatible with the latest web standards and browser technologies. This minimizes the chances of encountering unsupported feature requests.
Educate Users: If certain features are not available, provide clear information to users about what is available or suggest alternative options on your website.
7) 502 Server Temporarily Overloaded
The “502 Server Temporarily Overloaded” error typically appears when the server is too congested to handle additional requests. This can be due to an unexpected surge in web traffic or underlying issues with the server or cloud hosting provider. This type of error can be tricky to fix, as it involves a web server, the proxies you have set for your website, and potentially a web unblocker. If you are sure about your technical skills, check the error. Otherwise, you know experts are there to help you.
How to Fix
Here are steps to address a 502 error:
Wait it Out: Often, this issue resolves itself as web traffic normalizes, so giving it a little time can be beneficial.
Contact Hosting Provider: If the error persists or you suspect it’s more than just high traffic, reach out to your hosting provider for assistance. They can provide insights into server health and help resolve any configuration issues.
Monitor Server Health: Regularly check your server’s performance and load capacity to ensure it can handle expected traffic volumes and adjust resources as necessary.
8) 503 Service Temporarily Unavailable
The “503 Service Temporarily Unavailable” error occurs when the server is temporarily unable to handle requests. This could be due to the server being too busy, undergoing maintenance, or experiencing downtime.
How to Fix
To address a 503 error, consider these actions:
Be Patient: Since this error is typically temporary, waiting a few minutes and then retrying to access the website might resolve the issue.
Contact Hosting Provider: If the error continues, get in touch with your hosting service provider. Persistent issues might indicate deeper problems that require professional intervention.
Check Server Applications: Verify the status of applications running on the server. Overloaded applications can also trigger this error, so managing their load or restarting them may help.
9) Website Not Secure
The “Website Not Secure” warning appears when a site is accessed over HTTP instead of HTTPS. This lacks the security layer of SSL/TLS encryption. The customer data available on your website is vulnerable to theft. So, it is your responsibility to keep it safe and secure by understanding how do VPNs work and how they can help encrypt user connections. This warning becomes especially prominent due to Google’s emphasis on secure browsing. That’s why sites without SSL certificates are flagged as “Not secure.”
How to Fix
To address this security warning and enhance your site’s trustworthiness:
Implement SSL/TLS Certificate:Get an SSL certificate for your website to shift your website from HTTP to HTTPS. This encrypts the data exchanged between your server and visitors, securing their interactions.
Ensure Proper SSL Configuration: Check that your SSL certificate is correctly installed and configured. Incorrect implementations can still lead to security warnings.
Train Yourself: You might also want to consider attending a cyber security bootcamp. This provides you with a structured and focused learning experience that equips you with the skills, knowledge, and tools to ensure website security.
Consider Professional Help: If you’re unsure how to proceed or want to guarantee a smooth transition, consider using services fromCISSP certified professionals. They can handle the technical aspects and ensure that your SEO isn’t negatively affected by common pitfalls in SSL implementation.
10) Connection Refused by Host
The “Connection Refused by Host” error typically indicates that access to the site has been denied, similar to a 403 error. This could be due to incorrect login credentials or unauthorized access attempts.
How to Fix
To resolve this issue, follow these steps:
Check Credentials: Ensure that any recently updated login information is correct and being used accurately.
Retry Login: Attempt to log in again, making sure all details are entered correctly, especially if passwords or usernames were recently changed.
Contact Hosting Provider: If you continue to face this problem despite correct credentials, reach out to your hosting provider. They can provide further assistance and help troubleshoot deeper issues that might be causing the connection refusal.
11) File Contains No Data
The “File Contains No Data” error appears when a webpage is accessible but no content is displayed. This issue may stem from improper table formatting or missing header information that disrupts data display.
How to Fix
To address this error, consider the following steps:
Run an Integrity Check: Perform an integrity check on your database to ensure there are no structural issues or corrupted data that could be causing the error.
Consult a Developer: If the integrity check does not resolve the issue, it may require more technical expertise. Contact a website developer who can delve deeper into the problem and implement a fix, ensuring that all data loads correctly.
12) Cannot Add Form Submission Result to Bookmark List
This error occurs when users attempt to bookmark a form submission result or a dynamic page state that cannot be represented by a static URL. This issue often leads to confusion as the bookmarking feature is not designed to handle dynamic content.
How to Fix
Here’s how to fix this error:
Provide Clear Guidance: Inform users that form submissions and dynamic pages cannot be bookmarked.
Offer Alternatives: Enable saving of session data or results in user profiles for later access.
Educate Users: Add brief explanations about bookmark limitations on dynamic content.
13) Helper Application Not Found
This error occurs when the server fails to find the application needed to handle or download a specific file type. It typically happens if the necessary software is either not installed or improperly configured on the server.
How to Fix
Here’s some fixes that you can use:
Install Necessary Applications: Make sure all required helper applications are installed on the server.
Configure Correctly: Ensure these applications are correctly configured to associate with the file types they are intended to manage.
14) TCP Error Encountered While Sending Request to Server
This error typically indicates a problem with the network connection between the user and the server. This could be due to hardware issues along the network path.
How to Fix
Here’s some fixes that you can use:
Immediate Reporting: It’s crucial to report this type of error promptly to a network administrator.
Diagnose and Resolve: The network administrator can then diagnose and resolve these issues to restore and ensure stable data transmission.
15) Failed DNS Look-Up
This error occurs when the DNS system cannot resolve a website’s URL into an IP address. It is often due to server overload or DNS configuration issues.
How to Fix
To address this error, consider the following steps:
Reset DNS Cache: Clearing the DNS cache on your device can refresh the DNS resolution process, potentially resolving the error.
Request Updated DNS Information: After resetting the cache, your device can retrieve updated DNS information, which may restore access to the website.
Conclusion
Effectively managing website errors is essential for ensuring a seamless user experience and maintaining your site’s integrity. Understanding the causes and appropriate fixes for common errors minimizes downtime and enhances your website’s credibility and SEO. Remember, regular maintenance and proactive troubleshooting are key to minimizing disruptions and keeping your visitors satisfied.
Website SEO depends on various factors that an SEO expert or web developer can help you with. However, many tools available in the market can help you fix website issues without a hitch. Some of them are free, and some are paid tools. You can choose based on your needs and requirements. It is recommended tomonitor your website from the user’s perspective as well.
Frequently Asked Questions
How Do I Identify the Cause of a Website Error?
Start by checking the error code displayed. This can often indicate whether the issue is related to server, network, or browser problems. Consulting your web server's error logs can provide additional insights.
Can Website Errors Affect My Google Ranking?
Yes, frequent website errors like 404 and 500 can negatively impact your site's Google ranking by affecting user experience and site reliability, which are key factors in Google's ranking algorithm.
What Is the Difference Between 404 and 410 Errors?
A 404 error means the requested page is not found but may still be available in the future. In contrast, a 410 error indicates that the page is permanently gone and will not return.
How Can I Prevent 500 Internal Server Errors?
Regularly update your web applications and scripts, monitor your server resources, and optimize your databases. Ensuring that your software is up-to-date and resources are not overtaxed can help prevent these errors.
What Should Be Included in a Custom 404 Error Page?
Your custom 404 page should have a friendly error message, navigation links to important pages, a search bar, and perhaps a link to your site's home page to help users find what they need.
How to Handle Security-related Website Errors Like 'Website Not Secure'?
Implement HTTPS by acquiring an SSL certificate for your website. This not only secures your website by encrypting data but also removes security-related error messages.
Why Is My Website Showing a '503 Service Unavailable' Error?
This typically occurs when your web server is temporarily overloaded or under maintenance. Ensure your server has adequate capacity and consider implementing scalable solutions like cloud hosting to handle traffic spikes.
When you Google something, you don’t just get normal links anymore. You’ll find additional results—such as quick answers, maps, or even images—on the page itself. These are called SERP features.
SERP, short for Search Engine Results Page, are elements designed to enable people to find what they want more quickly. For website owners and service providers, this means a way to stand out among the competitors and be seen more swiftly, that too, without appearing at the top of the result page.
If you’re clever about how you become visible in these elements, you can have more eyes on you, more clicks, and more visibility, all without paying extra for Ads.
This guide will discuss what SERP features are, how they matter, and how to start showing up in them.
Where Do SERP Features Show Up in Google Results?
Yes, they are. SERP features now show up on most Google search pages. Whether you’re searching for a recipe, a nearby café, or how-to guides, chances are you’ll see something extra like a map, a quick answer box, or questions related to your query.
In fact, it’s become rare to see a search result page with just the usual list of blue links. Most pages now include at least one extra feature that grabs your attention.
To give you a clear idea:
A recent report from Semrush showed that only about 1.5% of search results appear without any SERP features. That means over 98% of searches now include things like Featured Snippets, People Also Ask, images, videos, or local packs.
And that’s just one type. For example:
“Related Searches” show up on nearly 84% of results.
So yes—SERP features are everywhere, and they’re only becoming more common. That’s why if your site isn’t showing up in these features, you’re probably missing out on a lot of free visibility.
Understanding where they appear is one thing—but knowing how to show up in them is where the real opportunity starts.
Why Should You Care About SERP Features in SEO?
Because they take up space where your website should be.
Today, when someone searches on Google, they don’t always click the first link. They might get the answer right from a featured box. Or they might tap on a map, a video, or a dropdown in the “People Also Ask” section.
If your site isn’t showing up in any of these, you’re probably losing traffic—even if you’re ranking on the first page.
SERP features can help you:
Get seen before the regular links
Stand out, even if you’re not in the #1 spot
Look more trustworthy to people who are searching
Bring more clicks to your page, especially when you appear in the featured areas
Let’s say your page is ranked #7 in Google—but your answer is picked up as a Featured Snippet. That one feature can put your content at the very top, above everyone else.
The point is that Google is always trying to give users answers faster. If your content can help with that, it deserves to be featured.
So yes, caring about SERP features isn’t optional anymore. It’s how smart SEO works in 2025.
16 Types of SERP Features & How to Get Featured
There are many types of results Google shows beyond normal blue links. This section breaks down 16 common SERP features and how you can get your content there.
1. Featured Snippet
A featured snippet is a short answer that Google shows right at the top of the search results — above the regular websites. It gives people a quick answer without needing to click any link.
For instance, if a user searches “How to boil eggs?”, Google may display a brief paragraph or a step-by-step guide straight at the top, answering the question directly. That box is called a featured snippet.
These snippets usually appear in different formats:
🟩 A short paragraph
🔢 A numbered or bullet list
📊 A simple table
And yes — Google pulls that info from a website. So, if your content gives a clear and helpful answer, your website can appear there!
Why Featured Snippets Matter
They appear above all other search results (that’s called “Position Zero”)
They get more clicks because people see them first
They build trust because Google is picking your answer to feature
How to Get Featured in a Snippet
You can’t “apply” for a snippet — but you can make your content work cleverly so that Google is likely to choose it.
Here’s what you can do:
✅ Step 1: Find questions that already show featured snippets
Use tools like Semrush or Google’s own search results. Type in a question related to your topic, and see if Google shows a snippet.
If it does, you know that keyword gives you a chance to get featured.
✅ Step 2: Understand the format Google prefers
Check what type of snippet is showing:
Is it a short paragraph?
A list of steps?
A table with numbers?
This tells you how to structure your own content.
✅ Step 3: Create your answer the same way (but better)
🟢 For paragraph snippets: Write a direct answer in 2–4 lines. Keep it clear, simple, and useful. Use the question as your subheading (like “How to clean a coffee machine?”) and answer it right after.
🟢 For list snippets: Use bullet points or numbered steps. Don’t add fluff — just give the steps or items clearly.
🟢 For table snippets: Show data in a small table (like price vs. features). Use proper HTML table tags if you can, so Google can read it easily.
Example
Let’s say you’re writing about “How to make cold coffee.” To aim for a snippet, you could write:
Subheading
How to Make Cold Coffee at Home
Answer paragraph (snippet-style)
To prepare cold coffee, mix 1 cup of milk with 2 teaspoons powder coffee, sugar and ice cubes. Shake for 30 seconds and serve cooled in a glass.
That’s how you help Google pick your answer. It’s about being clear, helpful, and matching the format Google already prefers.
🟡 Real Talk: Getting a featured snippet isn’t guaranteed, but with the right steps, you boost your chances — especially if your content is better, cleaner, and easier to read than your competitors.
For example, if you type “dentist near me” or “pizza shop in New York City,” you’ll see a map and a list of 3 businesses just below it. That’s the Local Pack.
It usually includes:
Business names
Ratings and reviews
Address and phone number
Website link
Open/closed hours
And a clickable map showing locations
Why Is the Local Pack Important?
If you run a local business — like a clinic, salon, café, or law firm — showing up here can help you get:
More calls
More visits
And more local customers without spending on ads
This section stands out on the search page. And many people don’t even scroll past it. So getting featured here can make a big difference.
How to Get Your Business in the Local Pack
There’s no trick — but you can follow these steps to improve your chances:
✅ 1. Set up your Google Business Profile (GBP) It’s free and easy. Just visit google.com/business and fill in your business name, address, hours, and other info. Keep it updated regularly.
✅ 2. Use the same contact info everywhere Make sure your name, address, and phone number (NAP) are exactly the same on your website, social media, and directories (like JustDial, Sulekha, or Yelp).
✅ 3. Target local keywords Use phrases people search for — like “best baker in Mumbai” or “AC repair in Noida” — in your page titles, service pages, and blog posts.
✅ 4. Ask for reviews — and reply to them Happy customers? Ask them to leave a review on your Google listing. It builds trust and improves your ranking in local searches.
✅ 5. Get listed on local websites Try to get your business mentioned or linked from other local blogs, news sites, or directories. These backlinks help boost your local SEO.
✅ 6. Add local schema markup This is a small bit of code you add to your site that helps Google better understand your business. Ask your developer to add it or use plugins if you’re on WordPress.
Keep your Google Business Profile active. Update your hours, add photos, and respond to reviews. It shows Google your business is active — and helps you stay visible
3. Review Snippets (Stars)
You’ve probably seen search results with little yellow ⭐ star ratings under them. That’s a review snippet.
These stars show up when a webpage has review or rating data added through schema markup (a special code that helps Google understand what’s on the page). These reviews can be for products, recipes, software, local services, and more.
Here’s what a review snippet usually includes
A star rating (out of 5)
Number of reviews or ratings
Sometimes the price, availability, or other product info
These results catch the eye quickly. Users often trust and click on pages with visible ratings because it shows credibility. That’s why review snippets are great for boosting click-through rate (CTR).
How to Get Review Snippets on Google
Here’s a simple breakdown of how to get your own review stars:
Add review schema to your page: Use structured data markup like Product, Recipe, Book, SoftwareApplication, etc., depending on what your content is about.
Use trusted sources for reviews: Google wants genuine feedback, so don’t fake reviews. Use verified reviews from real users or customers.
Place the review visibly on the page: Don’t just add the schema in the backend—make sure the review or rating is actually visible to readers.
Test your schema: Use Google’s Rich Results Test tool to check if your page is eligible for review snippets.
If you’re running an eCommerce store, review snippets can give your product pages a serious edge on Google. And if you’re a local service provider, stars on your site can help you stand out even before users reach your Google Business Profile.
4. Sitelinks
Sitelinks are the extra links that appear under the primary search result for a website. They help individuals access important pages such as “About Us”, “Contact”, “Pricing”, “Blog” or “Log In” – without having to visit the website.
These are referred to as sitelinks, and they’re fantastic for both SEO and user experience. They assist users in locating what they need quicker and indicate that your site is organized.
How Do You Get Sitelinks?
You can’t ask Google to show site links. It picks them automatically. But you can increase your chances with these simple steps:
✅ Use clear navigation menus Make sure your website has clean and simple menus that are easy to crawl and understand.
✅ Create internal links to your key pages Link to your most important pages (like “Contact,” “Pricing,” and “Login”) from your homepage and other high-traffic areas.
✅ Write clear page titles and headings Each page should have a unique, descriptive title — so Google knows what the page is about.
✅ Use a clean site structure Avoid messy URLs or too many nested folders. Keep things simple, like: yourdomain.com/blog instead of yourdomain.com/2025/may/marketing/why-blogging-matters-today
Why Sitelinks Matter for SEO
They take up more space on the search page, pushing competitors down.
They help users click directly to what they want — which means better user experience.
More click-throughs = better engagement = better rankings over time.
5. Video Results
Sometimes, reading about a topic just isn’t enough — you need to see it. That’s where video results come in.
When Google feels a video would explain something better than a blog post or article, it shows a video carousel. These are rows of videos, often pulled from YouTube, that appear right on the search results page.
When Do Video Results Show?
You’ll usually see them for searches like:
How-to guides (e.g. “how to tie a tie”)
Tutorials or walkthroughs
Product reviews and demos
Fitness or cooking instructions
Basically, anything visual or step-based is a good fit.
How to Get Your Video Shown on Google
If you make videos, here’s how you can get them noticed by Google:
✅ Make your videos actually helpful Stick to one topic per video. Solve a real problem or answer a common question.
✅ Use clear titles and descriptions Use your target keyword naturally. For example: “Beginner’s Guide to French Press Coffee.”
✅ Upload to YouTube Most videos in search results come from YouTube. It’s easy to upload and gets indexed fast.
✅ Add video schema if it’s on your website If you’re hosting the video on your site, adding VideoObject schema helps Google understand it better.
✅ Pick a strong thumbnail
A clean, eye-catching thumbnail gets more clicks. Avoid clutter or blurry images.
6. Top Stories (News Carousel)
When something big is happening in the world — like a tech launch, political event, or sports final — Google often shows a “Top Stories” section right on the search page.
This section shows the latest news articles from trusted sources. They appear in a horizontal scroll box (called a carousel), usually at the top or middle of the results page.
It’s meant for users who are looking for current, trusted information—fast.
Can You Get Featured in Top Stories?
Yes — but it’s not easy for everyone. Google gives priority to well-known news websites and verified publishers. But here’s what you can do to improve your chances:
✅ Use Google News-approved formats Structure your site and articles using proper schema markup (like NewsArticle) and follow Google’s news content guidelines.
✅ Write timely, accurate articles Focus on real-time topics or trending stories in your industry or niche. Cover breaking news quickly with clear, well-structured writing.
✅ Use AMP (Accelerated Mobile Pages) While not required, AMP helps with mobile loading speed — and Google still gives some edge to AMP pages in Top Stories.
✅ Get indexed fast Use tools like Google Search Console to submit new URLs as soon as you publish.
✅ Build authority Sites with solid domain authority, backlinks, and trustworthy content are more likely to be chosen.
Even if you’re not a traditional news site, you can still try covering fresh updates in your niche. Think “Google algorithm updates” or “industry-level trends” — anything useful and timely for your audience.
7. X Posts (Formerly Twitter)
Sometimes when you Google something — especially a trending topic — you’ll see recent posts from X (formerly Twitter) right on the search page.
This section usually shows real-time updates from public accounts. It appears when Google thinks fresh, social commentary will help answer the search.
For example, if you search for:
“Apple event 2025”
“NBA finals reactions”
“Weather update New York”
You might see a few X posts pop up with opinions, breaking news, or live updates.
Why Does Google Show X Posts?
Because people often turn to X during:
Live events
Breaking news
Public reactions
Viral moments
It’s a fast way for Google to surface raw, timely content — directly from people, brands, and journalists.
Can You Appear in This Section?
Yes — but there’s no fixed trick. However, you can improve your chances by:
✅ Posting consistently on X ✅ Using trending hashtags ✅ Keeping your profile public ✅ Reacting fast to breaking topics in your niche ✅ Tagging relevant profiles or sources
If Google thinks your post adds value to a trending topic, it may include it in the X section.
If you’re active on X, this is a great SEO bonus. Just stay relevant, real, and helpful with your content — and the reach will follow.
8. Knowledge Panel
A Knowledge Panel is that big box you often see on the right side of Google’s search results — especially when you search for something well-known, like a famous person, company, place, or event.
It usually includes:
A short description
Key facts (like date founded, location, CEO, etc.)
Official website link
Social media profiles
Related images or people
You’ll notice it when you search things like:
“NASA”
“Oprah Winfrey”
“Apple Inc.”
Google pulls this info from its Knowledge Graph, which is basically its huge fact database.
Why It Matters
Showing up in a knowledge panel builds trust. It makes your brand or name look authoritative, and it helps people quickly learn who you are and what you do — without even clicking a website.
Can You Appear in a Knowledge Panel?
If you’re a public figure, business, or organization, yes — it’s possible.
Here’s what helps:
✅ Create a solid About page on your website ✅ Use consistent info across the internet (like name, logo, contact) ✅ Add Organization Schema to your site (this helps Google understand your brand better) ✅ Claim your Google Business Profile (especially if you’re a local business) ✅ Be mentioned on trusted sites like Wikipedia, Crunchbase, or major news platforms
If Google finds reliable, consistent information about you or your business, you’re more likely to get a panel.
9. FAQs (Expandable Questions)
You might’ve seen search results that show a few expandable questions right below a webpage — these are called FAQ snippets.
These questions aren’t picked by Google randomly. They come straight from the website itself using something called FAQ schema. This lets you add your own questions and answers, and if Google likes them, it shows them right under your page listing.
What do they look like?
Let’s say you search for “how to file taxes online.” You might see a result with dropdown questions like: ❓ What documents are needed to file taxes? ❓ Can I file taxes online for free?
Clicking on them reveals the answer — all without visiting the page.
Why should you care?
They take up more space on Google, which means more attention.
They help people quickly find answers — and increase the chances of them clicking.
They give you an edge, even if you’re not ranking #1.
How to show up with FAQ snippets
✅ Add a short FAQ section on your blog post or landing page. ✅ Make sure questions are real — things people actually search. ✅ Answer clearly in 1–2 short sentences. ✅ Use FAQ schema markup (your dev or an SEO tool can help with this). ✅ Don’t stuff it with keywords — keep it helpful and natural.
Don’t overdo it. 5–6 good questions are enough. Too many might annoy users or get ignored by Google.
10. People Also Ask (PAA Box)
When you search for something on Google, have you noticed a box that shows extra questions like:
That’s called the PAA box (People Also Ask).
Each question expands with a short answer pulled from a webpage, along with a clickable link to that source.
How to increase your chances of showing up?
✔ Find real questions people ask about your topic. Use tools like AnswerThePublic, AlsoAsked, or even Google autocomplete.
✔ Add those questions naturally to your content — especially as headings (H2/H3) with direct, clear answers below.
✔ Keep answers short, to the point, and helpful (usually 40–50 words).
✔ Use plain language — avoid jargon. Write like you’re explaining it to a friend.
✔ Use proper formatting: bullet points, lists, or quick summaries — Google loves easy-to-read content.
Unlike FAQ snippets (which you control with schema), Google chooses what to include in the PAA box. So focus on writing helpful content that genuinely answers popular questions.
11. Hotel Pack
When you search for something like “hotels in Los Angeles” or “best stays near Times Square,” Google often shows a special box at the top of the page. That’s called the Hotel Pack.
It usually shows:
Hotel names with prices
Star ratings and guest reviews
Photos of the hotel rooms
A small map with the hotel’s location
Filters like dates, budget, and amenities
It’s designed to help people compare hotels quickly without leaving the search page.
How do you show up in the Hotel Pack?
✔️ List or claim your hotel on Google Make sure your business profile has the right name, address, phone number, and photos. Keep everything updated.
✔️ Be on travel websites Google gets pricing and availability info from booking sites like Booking.com or Expedia. You need to be listed on at least one of them.
✔️ Get more reviews Good reviews and ratings help you stand out. Ask happy guests to leave a review, and respond politely to all feedback.
✔️ Use local keywords Write content using city-based terms like “budget hotel in Boston” or “family hotel near Central Park.” It helps people find your hotel in local searches.
✔️ Add proper tags to your website If you have your own website, using the right code (called schema) helps Google understand your hotel info better.
Make sure your business details and pricing are always accurate. That’s what helps Google trust and show your hotel to searchers.
12. Job Listings
When someone searches for a job on Google — like “graphic design jobs” or “sales manager positions” — they often see a box with real job openings listed right in the search results. This is called the Job Listings feature.
It pulls real job ads from websites like LinkedIn, Indeed, and company career pages. You can:
See job titles, companies, and locations
Check when the job was posted
Apply directly through the listed platform
Filter by job type (full-time, part-time, remote, etc.)
How Can You Get Your Jobs Listed on Google?
If you own a business and wish your job postings to show up in Google’s Job Listings, this is what you must do:
✔️ Post Jobs on Trusted Platforms Use popular job platforms such as Indeed, Glassdoor, or ZipRecruiter. Google already pulls listings from these places.
✔️ Use Job Posting Schema on Your Website If you list jobs directly on your website, you’ll need to add special code (called JobPosting schema). This helps Google read your listings correctly.
✔️ Keep Job Info Accurate and Updated Only include jobs that are actually open. Remove expired listings and update anything that changes (like location or salary).
✔️ Add Key Details Ensure each job ad has a concise title, location, type of job, job description, and application instructions. The more information, the better.
Use clear and specific job titles. “Digital Marketing Executive – Remote” works better than just “Marketing Role.”
13. Google Ads
Google Ads are the sponsored results that show up at the very top (and sometimes bottom) of the search results page. Businesses pay Google for these placements for specific keywords.
You will usually see them marked with a small “ad” mark next to the link.
For example, if someone is searching for “Link Building Services,” the first results are likely to be Google ads from link-building agencies that build links.
Why Google Ads Matter on the SERP
Because they show up before any organic (non-paid) result, Google Ads can grab a lot of attention — and clicks. If you’re running a business and want fast visibility, Google Ads can help drive traffic to your site almost immediately.
How to Get Your Ad Featured
✅ Create a Google Ads account You can choose the keywords you want to target, write your ad, and set your daily budget.
✅ Write a clear, catchy ad Your ad headline and description should match what people are searching for and offer a reason to click — like a discount or free shipping.
✅ Use relevant landing pages Make sure the page people land on is directly related to your ad. If someone clicks on “buy red sneakers,” don’t send them to a generic homepage.
✅ Improve your Quality Score Google looks at your ad’s click-through rate, relevance, and landing page experience. Higher scores = better placement and lower costs.
Google Ads aren’t free, but with a well-set-up campaign, they can give a strong return — especially if you’re targeting the right keywords and locations.
14. Shopping Ads
Shopping Ads (also called Product Listing Ads or PLAs) are the product boxes you often see at the top or side of Google when you search for something like “wireless headphones,” “Playing Cards,” or “running shoes.”
They show product images, prices, store names, and sometimes reviews — all before you even click. These ads help shoppers compare options quickly.
How to Get Your Products Shown in Shopping Ads
✅ Create a Google Merchant Center account This is where you upload product details — like name, price, photo, and stock status.
✅ Link it to your Google Ads account You’ll run your Shopping campaigns through Google Ads.
✅ Use clear, high-quality product images No blurry or messy photos. Make your product look its best.
✅ Keep prices and availability updated Google checks if the info in your ad matches your site. If it doesn’t, your ad might not run.
✅ Write clear product titles and descriptions Google uses these to decide when to show your ad. Include important keywords naturally.
If you sell goods online, Shopping Ads are among the best means to target willing-to-buy customers directly from the search results.
15. Image Pack
The Image Pack is a collection of images that shows up in Google’s search results when images can better respond to what a person is searching for.
For instance, if you search “kitchen backsplash ideas” or “types of coffee machine,” you will find a string of images above or in the middle of a page. This section is pulled from Google Images and helps people visually explore their queries.
How to Get Featured in the Image Pack
✅ Use high-quality, original images Avoid stock photos when possible. Real, clear, and useful images perform better.
✅ Write descriptive file names Replace “IMG123.jpg” with “espresso-machine-with-milk-frother.jpg.”
✅ Add descriptive alt text Google uses alt text to understand what your image is about. Keep it simple and relevant.
✅ Place images near relevant text If your image is about a “vegan burger recipe,” include that text near the image, too.
✅ Use structured data (ImageObject schema) This makes the search engines have a better sense of your pictures.
If you are in a niche where picture is important, optimizing your picture is not just good SEO – it’s the best way to be noticed when people search.”.
16. Related Searches
At the bottom of most of Google’s search pages, you will find a section marked “Related Search.” These are several keywords that individuals tend to search for after searching for something similar to yours.
For instance, if you type in “best budget coffee makers,” you may find related searches such as:
“best drip coffee maker under $100”
“coffee maker with grinder”
“single serve vs drip coffee”
These recommendations provide users with additional concepts to search for and enable them to refine what they are actually seeking.
How to Use Related Searches for SEO
✅ Search your main keyword on Google and scroll to the bottom
✅ Note the related search terms — these are gold for blog ideas, FAQs, and subheadings
✅ Include them naturally in your content where they fit
✅ Use them to build internal links between related blog posts or product pages
You may not directly rank inside this section, but you can definitely use it to align your content with real user intent.
How to Know Which SERP Features You’re Missing
If you want more visibility in Google’s search results, it’s not enough to just rank. You also want to know where your content could appear but currently doesn’t.
Here’s how you can figure out which SERP features your site is missing — without getting too technical:
📝 Step 1: Create a List of Your Target Keywords
Start by collecting a list of keywords you’re already targeting on your site. You can:
Pull them from your blog post titles
Check Google Search Console
Or even use a free keyword research tool to find common searches in your niche
🔍 Step 2: Search Those Keywords on Google
Take each keyword and search it on Google manually.
Now, observe the page carefully:
Do you see a featured snippet?
Is there a People Also Ask box?
Are there star ratings, videos, maps, or product carousels?
What shows up before the regular 10 links?
Now, check if your site is showing up in any of those areas.
If not, it means you’re missing out on that SERP feature for that keyword.
⚙️ Step 3: Want a Faster Route? Use a Tool (Like SEMrush)
If you’d rather not do this manually, tools like SEMrush make it quicker.
Here’s a quick idea of how it works:
1. Enter your website in SEMrush’s Position Tracking tool
2. Set your target keywords
3. Head to the SERP Features report
4. You’ll see which features you already appear in—and which ones are available but you’re not ranking in yet
It’s like having a list of “hidden” SEO chances handed to you.
🎯 Step 4: Turn That Gap Into an Opportunity
Once you know where you’re missing out, focus on creating or updating content that fits the format of that feature.
For example:
No snippet? Try writing clearer definitions or lists.
Not in “People Also Ask”? Add common questions as headings in your content.
Missing in the local pack? Improve your Google Business Profile.
One SERP feature at a time can bring you closer to the results you want.
📌 Curious to Know Which SERP Features Your Competitors Rank In?
If you want to appear in SERP features, it is useful first to observe where your competitors already appear. Why? Because it tells you two important things:
What types of features show up for your keywords
What kind of content is already working for those spots
Here’s how you can check this without overthinking it:
🔍 Step 1: Google It Like a User
Search your target keywords just like a regular user would. Look at the results page:
Is there a featured snippet?
A map?
A video?
A “People Also Ask” box?
Now check if your competitors are listed in those spots.
🧰 Step 2: Use a Tool Like Ahrefs (Example)
Here’s exactly how to use Ahrefs to see which SERP features your competitor ranks in:
Enter your competitor’s domain in the Site Explorer tool.
In the left sidebar, click “Organic Keywords.”
You’ll now see a list of all the keywords your competitor ranks for.
Look at the “SERP features” column — this tells you which keywords trigger a feature, and if your competitor appears in it.
For example, if you see a keyword like “how to optimize meta tags” and the SERP feature says “Featured Snippet”, that means your competitor is ranking in that snippet.
Now visit that specific page on their site, and check:
How they structured their content
How they answered the question
Whether they used headings, lists, short answers, etc.
That’s your inspiration (not to copy — but to create something better).
Look for SERP features where your competitor appears often. That’s a sign they’re doing something right—and you can reverse-engineer their strategy.
Conclusion
You don’t need to rank #1 to get noticed anymore.
Google now gives you many chances to show up through different features—whether it’s a quick answer box, a map, or a video. These spots are often easier to reach than the top organic result, and they still drive clicks, traffic, and trust.
What matters most is this: Be helpful. Be clear. Be relevant.
If your content gives people what they’re actually looking for—and you structure it in a way Google understands—you’ve already taken the first step toward getting featured.
Don’t chase tricks. Focus on value. That’s what gets rewarded today.
FAQs on SERP Features
Can I Control Which SERP Feature My Site Appears In?
Not directly. Google determines where to rank your content based on how well your content aligns with a search and how your page is organized. But yes—if your content is informative and well-structured, you can raise the chances.
Do I Need To Use Paid Tools To Track SERP Features?
Not really. Tools like Ahrefs and SEMrush help, but you can start with free ones too. Just Google your main keywords and observe what shows up. Note what types of features appear and which competitors are ranking in them.
Do SERP Features Show Up On Mobile Too?
Yes, and they actually matter more on mobile because space is limited. The first couple of research (often SERP functions) get most of the attention, especially on small screens.
Is It Possible To Appear In More Than A SERP Function At The Same Time?
Yes, it is. For example, your blog post can be displayed in a discussed excerpt and also in the People Ask section, or your business can be displayed in both the local package and a review.
What If A SERP Feature Is Diverting Eyeballs From My Organic Listing?
That’s exactly why it’s important to try getting into those features yourself. If you’re not there, someone else will be—and they’ll likely get the click, even if you’re ranked just below.
