Did you know that over 44% of people start their online shopping journey with a Google search?

If your ecommerce site isn’t ranking high, you’re missing out on a huge slice of potential customers before they even see your products.

But SEO for online stores isn’t simple. It’s not just about finding keywords. You also need fast loading speeds, clean technical SEO, optimized product pages, strong backlinks, and regular site audits to stay ahead.

That’s where Ecommerce SEO tools come into play.

The right tools help you find the best keywords, fix errors, track competitors, speed up your website, and monitor your SEO performance—all without doing it manually.

In this guide, you’ll find 15 powerful SEO tools that can help your ecommerce store rank higher, attract more buyers, and grow faster in 2025 and beyond.

What Is Ecommerce SEO?

Ecommerce SEO is the process of improving your online store’s visibility in search engine results. It helps product and category pages rank higher, so more people can find your products when they search on Google or other search engines.

Explore the battle: SEO PowerSuite vs SEMrush. Find out which SEO tool fits your needs for boosting website visibility and outranking competitors.

Why Ecommerce Businesses Need SEO Tools

Running an online store isn’t just about having great products. Without strong SEO, your pages can get buried deep in search results, where customers never find them.

SEO tools for ecommerce sites help by:

• Uncovering high-converting keywords for your products.
• Fixing technical issues that can block search engines from crawling your site.
• Tracking your competitors so you can stay ahead.
• Boosting site speed, mobile usability, and overall shopping experience.
• Measuring your progress clearly through reporting and analytics.

If you’re serious about scaling your store, using the right ecommerce SEO tools gives you a real competitive advantage.

Key Features to Look for in Ecommerce SEO Tools

Not all SEO tools are built the same, especially for ecommerce. Look for tools that support:

• Keyword Research: Especially for product, category, and intent-driven searches.
• On-Page Optimization: Titles, meta descriptions, image alt tags, and schema markup.
• Technical SEO Audits: Spot crawl errors, broken links, and indexing issues.
• Site Speed & Mobile Tools: Essential for user experience and search rankings.
• Backlink Tracking: Monitor your authority and uncover link-building opportunities.
• Competitor Analysis: See what keywords and strategies your rivals are using.
• Clear Reporting: Track rankings, performance, and technical fixes over time.

Choose tools that fit your workflow and scale as your store grows.

Top 15 Ecommerce SEO Tools to Use in 2025

Here are the top-performing SEO tools every ecommerce brand should consider in 2025:

1. Semrush

Semrush is an all-in-one SEO and digital marketing suite trusted by ecommerce brands and agencies worldwide. It’s ideal for managing everything from keyword research to competitor tracking and backlink audits—all in one dashboard.

Best for growing ecommerce stores and SEO teams that need powerful, data-driven insights across multiple channels.

Key Features: Below are the features that make Semrush stand out:

• Keyword research with volume, difficulty, and intent
• Competitor analysis to uncover rival keywords and backlink strategies
• Technical SEO audit with error prioritization
• Rank tracking for product and category pages
• Site performance reports and SEO writing assistant
• Integration with Google Analytics, GA4, and Search Console

Price: Starts at $139.95/month (Free trial available)

2. Ahrefs

Ahrefs is one of the most trusted SEO ecommerce tools for backlink tracking, content gap discovery, and competitor analysis.

Ideal for ecommerce sites focused on scaling through content marketing and authority link-building.

Key Features: Below are the features that make Ahrefs a top ecommerce SEO tool:

• Site Explorer to analyze competitor backlinks and top-performing pages
• Keyword Explorer for traffic potential, keyword difficulty, and suggestions
• Content Gap Tool to uncover keywords your competitors rank for (and you don’t)
• Technical Site Audit to flag SEO issues across your store
• Rank Tracker to monitor keyword positions by location and device

Price: Starts at $129/month (no free version)

3. Screaming Frog SEO Spider

Screaming Frog is a powerful desktop crawler that helps you uncover technical issues on your ecommerce site quickly.

Best for ecommerce site owners and SEO professionals who want a detailed technical SEO audit.

Key Features: Below are the features that make Screaming Frog essential for ecommerce SEO:

• Crawls websites to find broken links, duplicate content, and redirect issues
• Analyzes page titles, meta descriptions, and headers for optimization gaps
• Finds thin content and pages with missing schema or alt text
• Integrates with Google Analytics & Search Console for extra insights
• Supports JavaScript rendering and large-scale site crawls

Price: Free version available (limits 500 URLs); Paid version £239/year

4. Google Search Console

Google Search Console is a free tool from Google that gives you essential data about how your ecommerce website performs in search.

Ideal for every ecommerce site owner who wants to monitor and improve search visibility without cost.

Key Features: Below are the features that make Google Search Console a must-have:

• Tracks keyword performance (impressions, clicks, CTR, and position)
• Identifies indexing issues like crawl errors and blocked pages
• Monitors Core Web Vitals for speed and mobile usability
• Helps fix sitemap and structured data issues
• Finds security issues like malware or manual actions

Price: 100% Free

5. Yoast SEO for Shopify and WooCommerce

Yoast SEO is a widely used plugin that helps ecommerce sites optimize their on-page SEO with ease. It’s especially popular among WordPress and Shopify users.

Best for ecommerce store owners using WooCommerce or Shopify who want built-in SEO guidance.

Key Features: Below are the features that make Yoast a strong pick for on-page optimization:

• Real-time content analysis for product and category pages
• SEO suggestions for titles, meta descriptions, and slugs
• Automatic schema markup for rich snippets
• Social sharing previews and metadata customization
• Breadcrumb navigation support for better structure

Price: Free version available, premium starts at $99/year per site

6. Surfer SEO

Surfer SEO is a content optimization tool that blends data-driven SEO with real-time writing guidance. It’s perfect for ecommerce stores looking to fine-tune product descriptions, category pages, and blog content.

Ideal for ecommerce brands that publish SEO-friendly content to attract search traffic and convert visitors.

Key Features: Below are the features that make Surfer SEO valuable:

• Content Editor with keyword suggestions and NLP phrases
• Audit tool to find gaps in existing pages
• SERP analyzer for comparing top-performing pages
• Keyword Surfer extension for Chrome
• Integration with Google Docs and Jasper AI

Price: Starts at $79/month (Basic plan)

7. Ubersuggest

Ubersuggest is a beginner-friendly SEO tool that helps ecommerce store owners with keyword discovery, content planning, and competitor tracking—all in one clean dashboard.

Perfect for small ecommerce sites looking for a budget-friendly SEO tool with solid core features.

Key Features: Below are the features that make Ubersuggest a useful pick:

• Keyword suggestions with search volume and difficulty
• Site audit with health checks and SEO errors
• Basic backlink analysis
• Content ideas with trending blog suggestions
• Rank tracking with daily updates

Price:  Starts at $12/month (Individual).

8. Moz Pro

Moz Pro offers a well-rounded suite of tools to support SEO efforts for ecommerce websites. From tracking keywords to analyzing backlinks and auditing your site, it covers all the essentials with a beginner-friendly interface.

Best for ecommerce site owners and small teams that want reliable data without overwhelming complexity.

Key Features: Below are the features that make Moz Pro effective:

• Keyword Explorer with search volume, difficulty, and opportunity scores
• Site Crawl tool to detect SEO issues like broken links and duplicate content
• Link Explorer for backlink tracking and analysis
• Page Optimization suggestions for on-page SEO
• Custom reporting and campaign tracking

Price: Starts at $49/month (Standard plan) Free 30-day trial available

9. SE Ranking

SE Ranking is an all-in-one SEO platform that balances affordability with robust features. It’s especially useful for ecommerce stores that want full control over keyword tracking, audits, and competitor research, without overspending.

Ideal for small to mid-sized ecommerce businesses that need powerful SEO tools on a budget.

Key Features: Below are the features that make SE Ranking stand out:

• Rank tracking with daily updates across search engines
• Website audit with detailed error breakdown
• Keyword and backlink monitoring
• Competitor SEO/PPC research
• Page changes monitoring (track updates on key product/category pages)

Price: Starts at $52/month (Essential plan), 14-day free trial available

10. PageSpeed Insights

PageSpeed Insights by Google is a must-have for ecommerce sites. It analyzes your website’s performance and offers clear suggestions to improve loading speed—an essential SEO factor, especially for mobile shoppers.

Best for ecommerce owners focused on improving user experience and site speed to boost rankings and conversions.

Key Features: Below are the features that make PageSpeed Insights valuable:

• Scores for mobile and desktop performance
• Core Web Vitals assessment (LCP, FID, CLS)
• Actionable tips to fix speed issues (like image compression, lazy loading)
• Field data from real users (Chrome UX Report)
• Free to use, no login required

Price: Completely free

11. Rank Math

Rank Math is a powerful WordPress SEO plugin that helps ecommerce websites (especially WooCommerce stores) optimize product pages, categories, and blog content—all from your WordPress dashboard.

Best for WooCommerce sellers who want a beginner-friendly but feature-rich SEO tool right inside WordPress.

Key Features: Below are the features that make Rank Math ideal for ecommerce:

• Built-in support for WooCommerce SEO
• Easy setup wizard with auto-configuration
• Schema markup for products, reviews, and more
• Advanced on-page SEO suggestions
• Track keyword rankings inside WordPress
• Integration with Google Analytics & Search Console

Price:  Free plan available, Pro starts at $49/year (Agency)

12. Google Analytics

Google Analytics is essential for every ecommerce business looking to track user behavior, conversions, and overall site performance. While it’s not a direct SEO tool, it provides crucial data that helps you fine-tune your SEO and marketing strategies.

Best for ecommerce store owners who want to understand what’s working— and what’s not—on their website.

Key Features: Below are the features that make Google Analytics valuable for ecommerce SEO:

• Track organic traffic and top-performing pages
• Monitor bounce rates, session times, and conversions
• Understand user journeys and drop-off points
• Segment traffic sources (organic, direct, referral)
• Measure SEO campaign effectiveness over time
• Integrates with GA4 for deeper insights

Price: Free

13. Google Keyword Planner

Google Keyword Planner is a free keyword research tool that helps ecommerce businesses discover terms shoppers are actually searching for. While it’s built for Google Ads, it’s also useful for building SEO strategies around real search demand.

Perfect for ecommerce site owners looking for keyword ideas backed by real Google search data.

Key Features: Below are the features that make Google Keyword Planner helpful for ecommerce SEO:

• Discover new keywords related to your products or categories
• See average monthly search volume and competition level
• Filter keyword ideas by location, language, and device
• Get keyword suggestions based on your website or URL
• Export keyword lists for SEO content planning

Price: Free (Google Ads account required)

14. BrightLocal

BrightLocal is a specialized local SEO platform that helps ecommerce businesses (especially those with physical stores) improve visibility in local search results. It’s perfect for managing Google Business Profiles, citations, and location-based SEO audits.

Ideal for ecommerce brands with physical store locations or those targeting specific local markets.

Key Features: Below are the features that make BrightLocal a go-to for local ecommerce SEO:

• Local SEO audit and reporting
• Google Business Profile management
• Local keyword rank tracking
• Citation building and monitoring
• Online reputation and review management
• Local search grid for map pack visibility

Price: Starts at $29/month (Free trial available)

15. AnswerThePublic

AnswerThePublic is a visual keyword research tool that helps you discover what real people are searching for online. It’s especially useful for ecommerce businesses looking to create content around products, categories, or buyer questions.

Perfect for ecommerce marketers focused on content SEO and building out product-related blog or FAQ pages.

Key Features:
Below are the features that make AnswerThePublic helpful for ecommerce SEO:

• Visual keyword data from Google and Bing autocomplete
• Uncovers long-tail keywords and question-based search terms
• Great for optimizing product descriptions and content around buyer intent
• Filters by country and language
• Integrates with keyword tracking platforms

Price: Free limited searches; Paid plans start at $5/month (Individual)

How to Choose the Best SEO Tool for Your Ecommerce Site

Picking the right SEO tool depends on your goals, skill level, and budget. Here’s what to consider:

• Pricing: Free tools like Google Search Console work for starters. Paid tools like Semrush offer advanced features but come at a higher cost.
• Features: Match tools to your needs—use Ahrefs for backlinks, Surfer SEO for content, or Screaming Frog for technical audits.
• Ease of Use: Beginners should look for tools with simple interfaces like Ubersuggest or Rank Math.
• Integrations: Make sure the tool connects with platforms like Shopify, WooCommerce, or Google Analytics.
• Scalability: Choose tools that grow with your business, offering support for more pages, keywords, and users.

Conclusion

The right Ecommerce SEO tools can do more than just improve rankings—they streamline your workflow, uncover growth opportunities, and help you stay ahead of competitors. Whether you’re optimizing product pages, speeding up your site, or analyzing backlinks, having the right tools gives you a real edge.

Start smart, scale fast, and let your SEO tools do the heavy lifting.

Sell more, rank better—because great SEO means great business.

FAQs About Ecommerce SEO Tools