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Outreach Monks

Ahrefs vs Semrush: Which One Works Best in 2025?

Ahrefs vs SEMrush

Choosing between Ahrefs and Semrush isn’t easy.

Both tools are packed with features. Both promise to help you boost your SEO, find the right keywords, and spy on your competitors. But here’s the thing—they’re not cheap, and if you’re just starting or working with a tight budget, choosing the one that doesn’t suit your workflow can be frustrating.

Many users feel stuck asking:

  • Which one gives more accurate data?
  • Is Ahrefs simpler, or is Semrush worth the extra tools?

Throughout this guide, we’ll break it all down. From keyword tracking to backlink information, technical SEO to price—we’ll compare Ahrefs and Semrush head-to-head so that you can choose the best tool for the job (and your wallet).

What Is Ahrefs?

Ahref

Ahrefs is a well-rounded SEO tool used mainly to help you boost your website traffic. It’s most famous for its powerful backlink analysis, but it also includes keyword research, content suggestions, site audits, and rank tracking.

One of the things Ahrefs does best is its gigantic link database—it crawls the web almost as well as Google. That’s extremely useful if you need to see who’s linking to your website (or your competitors), what’s popular, and how to rank better. The tool provides a snapshot of how the link landscape is shaping up.

Ahrefs is trusted by SEO professionals, bloggers, and businesses of all sizes. It’s designed to be simple, clean, and focused mainly on SEO performance, without too many extra tools you don’t need.

If your main focus is organic growth and backlinks, Ahrefs is a strong choice.

What Is Semrush?

semrush

Semrush is a complete digital marketing toolkit used for much more than just SEO. Along with helping you improve your search rankings, it also offers tools for PPC (Google Ads), social media, content marketing, and even competitor analysis.

It’s perhaps most famous for having one dashboard where you can do keyword research, track rankings, audit a site, and even schedule posts—all in one location.

Whereas Ahrefs is SEO-specific and niche, Semrush is perfect for those who want to get the big picture when it comes to their online marketing strategy. Due to that, it becomes a great tool for agencies, marketers, and business owners who also use ads or have more channels.

If you’re looking for something with SEO + advertising + content + social all combined, Semrush provides you with more in one place.

Ahrefs vs Semrush: Key Differences! 

If you’ve got a lot on your plate, this quick summary will help you understand the key differences between Semrush and Ahrefs.

This table highlights their strengths and use cases—feel free to refer back to it anytime while choosing the right tool for your SEO goals.

Feature Semrush Ahrefs
Main Focus All-in-one digital marketing (SEO, PPC, social, content) Strong focus on SEO and backlink analysis
User Interface Feature-rich but slightly more complex Clean, simple, and easier to navigate
Keyword Research Extensive keyword database with filters & ad data Solid keyword data with unique metrics like Keyword Difficulty
Backlink Analysis Good backlink index with link toxicity tools One of the largest and most accurate backlink databases
Site Audits In-depth with technical suggestions and health score Fast, easy-to-use audits with clear SEO fixes
Rank Tracking Daily updates with location/device filters Accurate tracking with great visibility tools
Content Tools Built-in tools for topic ideas, SEO writing, and content gaps Content Explorer for finding top-performing pages
Extra Tools Social media toolkit, PPC data, ad tracking More focused on organic SEO features
Integrations Google tools, Trello, Zapier, Looker Studio, etc. Basic integrations like GSC and GA
Pricing Starts around $139.95/month Starts around $129/month
Free Trial Yes – 7 days (card required) No Free Trial
Best For Agencies, marketers and content teams SEOs, bloggers, link builders

Key Feature Differences Between Ahrefs and Semrush

Here’s a breakdown of the most important differences between Ahrefs and Semrush, so you can see how each tool stacks up feature by feature.

1. User Interface & Ease of Use

When you first log in to an SEO tool, the layout and experience matter a lot, especially if you’re using it daily.

A) Dashboard Layout

  • Semrush gives you a full digital marketing dashboard from the start. You’ll see SEO tools, PPC, social media, and content options—all in one place. While it’s powerful, the dashboard can feel a bit crowded, especially for beginners.
  • Ahrefs, however, keeps things simple. The dashboard is all about SEO work such as site audit, backlinks, keyword explorer, and rank tracking. Organic growth is easier and faster to accomplish if that’s all you care about.

B) Learning Curve

  • Semrush has more tools, which means more to learn. It can take time to understand everything—especially if you’re new to SEO or marketing analytics.
  • Ahrefs is easier to pick up if your main goal is SEO. Most features are direct and beginner-friendly, with helpful tooltips and tutorials built in.

C) Workflow Experience

  • Semrush is best for marketers who manage multiple campaigns—SEO, PPC, social, and content all in one platform. It supports a multi-channel workflow.
  • Ahrefs gives SEOs, bloggers, and content creators an even more streamlined experience to stay keyword-focused, link-focused, and ranking-focused—distraction-free.

Dashboard

If you require a combined platform and can afford a more learning-intensive experience, use Semrush. If you desire a clean, SEO-focused work culture, Ahrefs is easier and faster to grasp.

2. Keyword Research Comparison

Keyword research is one of the biggest reasons people compare Semrush vs Ahrefs. Both tools are known for helping users find keywords that drive real traffic—but how they do it is slightly different.

A) Database Size and Accuracy

  • Semrush boasts one of the largest keyword databases, with 25B+ keywords spread across many countries. It updates its data frequently and includes both short-tail and long-tail search terms.
  • Ahrefs has a slightly smaller keyword database overall, but it focuses more on click data (how many people actually click results) to help you find keywords that bring real traffic—not just impressions.

B) Keyword Suggestions and Filters

  • Semrush offers keyword variations, questions, and related terms in a well-organized view. Its filters are super detailed—you can sort by intent, CPC, SERP features, and difficulty in just a few clicks.
  • Ahrefs also provides strong keyword suggestions, especially under “Matching Terms” and “Also Rank For” filters. It’s great for finding topic clusters or expanding content ideas quickly.

Bonus: Semrush has a feature that shows if a keyword is trending or seasonal.

C) Unique Keyword Features in Each Tool

  • Ahrefs stands out with its “Clicks” metric—which shows whether people actually click on search results. It also provides Return Rate, showing how often users search for a keyword again.
  • Semrush offers Keyword Manager, where you can save and analyze a list of keywords over time. It also shows keyword intent (informational, commercial, etc.), which is useful for targeting the right audience.

Keyword Research Comparison

Choose Semrush if you want access to a massive keyword database with detailed filters and intent-based suggestions. But if you’re more focused on actual traffic value and deeper insights into how people search, Ahrefs is the better pick.

3. Backlink Analysis

Backlinks are one of the biggest SEO ranking factors—and both Ahrefs and Semrush offer strong tools to analyze them. But they differ in how deep they go and how fresh the data is.

A) Index Size and Freshness

  • Ahrefs is overall renowned for having one of the largest and most updated backlink indexes out there. Its crawler is only second to Google’s, and it updates new links on a regular basis—making it a best choice for backlink research.
  • Semrush also offers a solid backlink database, but its updates can be slightly slower than Ahrefs. However, it still provides reliable link data for most websites and industries.

B) Link Quality Insights

  • Ahrefs provides detailed metrics for each backlink, including DR (Domain Rating), UR (URL Rating), and estimated traffic from referring pages. This makes it easier to spot strong backlinks that actually matter.
  • Semrush includes a Backlink Toxicity Score, which helps you identify potentially harmful links that could impact your site’s SEO. It also provides link types (text/image/form), follow/no-follow tags, and a breakdown of referring IPs.

C) Anchor Text, Referring Domains, and Lost Links Tracking

  • Both tools let you see anchor texts, the number of referring domains, and any lost or broken backlinks over time.
  • Ahrefs gives a more visual timeline of lost and gained links, while Semrush organizes data into filters and charts that are great for quick reports.

Backlink Analysis

 If backlink analysis is your top priority, Ahrefs is still the gold standard with its massive index and fresh data. But if you want extra insights like toxicity analysis and helpful link-cleanup tools, Semrush adds more flexibility for day-to-day SEO tasks.

4. Site Audit and Technical SEO

Keeping your site healthy is key to long-term SEO success. Both Ahrefs and Semrush offer tools to help you find and fix technical issues—but they work a little differently.

A) Crawl Speed and Coverage

  • Ahrefs offers fast and deep crawls. It scans your site to detect SEO errors, performance issues, and mobile problems. However, crawl limits depend on your plan, so large sites may need upgrades.
  • Semrush has a fast crawler too, and it often goes deeper in checking JavaScript, AMP pages, and Core Web Vitals. It handles both small and large sites well, making it suitable for agencies and businesses with multiple domains.

B) Technical Suggestions and Reporting

  • Semrush shines with its detailed audit reports. It not only points out issues but also gives actionable suggestions with priority levels—making it easier to decide what to fix first.
  • Ahrefs also provides helpful insights, but the reporting is more straightforward. It’s clean and to the point—great if you already know your way around SEO fixes.

C) Ease of Use for Non-Technical Users

  • If you’re not very technical, Semrush feels more beginner-friendly. Its dashboard uses plain language, color-coded issues, and visual health scores to explain problems.
  • Ahrefs is a bit more data-heavy but if you have some basic SEO knowledge, you can use it.

Site Audit

If you require full reporting and simple next steps, Semrush is ideal—especially for non-technical users or for agencies. But if you want a clean, streamlined audit tool that speaks to you, then Ahrefs is ideal for hands-on SEOs.

5. Rank Tracking and Position Monitoring

Knowing how your keywords are performing is a must in SEO. Both Semrush and Ahrefs offer rank tracking, but there are a few key differences in how they handle updates, filters, and accuracy.

A) Daily vs Weekly Updates

  • Semrush offers daily rank tracking on most plans, which is a big plus if you need to monitor keyword changes closely. It’s useful for agencies or campaigns that move fast.
  • Ahrefs usually updates rankings weekly unless you’re on a higher plan. It’s still reliable but may not be ideal for tracking sudden drops or gains in real-time.

B) Location and Device Filters

  • Semrush lets you track keywords across specific locations, languages, and devices (desktop or mobile). This is great for local SEO or global campaigns where results vary by region.
  • Ahrefs also supports location and device-based tracking, but the filters are slightly more limited compared to Semrush.

C) Accuracy and Keyword Grouping

  • Both tools are accurate when ranking is concerned. Semrush provides additional features such as tracking of SERP features (e.g., featured snippets, local packs) and allows you to tag or categorize keywords.
  • Ahrefs is straightforward and specific but does not delve as far into keyword grouping or visualization of SERP features.

Rank Tracking

 If daily updates, local tracking, and advanced filters are important for your SEO workflow, Semrush takes the lead. But if you’re okay with weekly updates and prefer a more focused view, Ahrefs still covers the basics really well.

7. Additional Features & Integrations

While both tools are great for SEO, they offer different extras that could matter depending on how you manage your digital marketing.

A) Semrush: PPC Data, Social Media Tools, Local SEO

  • Semrush goes beyond SEO. It includes PPC (Google Ads) tools, social media scheduling, ad tracking, and even local SEO listings management.
  • These features make it a strong choice if you’re handling more than just SEO—like running paid campaigns or managing social content in one place.

B) Ahrefs: Simpler, More SEO-Focused

  • Ahrefs sticks to what it does best: SEO. That includes keyword research, link building, rank tracking, and site audits—without extras like ad data or social tools.
  • This focused setup is great for users who only care about organic growth and don’t want to pay for features they’ll never use.

C) Integrations with Google Tools, APIs, etc.

  • Semrush offers more built-in integrations, including Google Analytics, Google Ads, Google Search Console, Trello, and Looker Studio. These can streamline reporting and team workflows.
  • Ahrefs has limited integrations, mostly focused on Google Search Console and Data Exports. It’s better for SEOs who prefer to work within the tool or export data for custom reports.

Additional Features

If you want an all-in-one digital marketing platform with SEO plus extras like social, PPC, and reporting integrations, Semrush is more versatile. But if you just want a focused, powerful SEO tool with no distractions, Ahrefs keeps it clean and effective.

8. Pricing Comparison

When it comes to pricing, both Ahrefs and Semrush are premium tools—but their pricing models and what you get at each tier can be quite different.

A) Plan Differences

  • Semrush starts at $139.95/month (Pro plan). It includes access to SEO, PPC, social media tools, and limited content features.
  • Ahrefs starts a bit lower at $129/month (Lite plan), but it focuses strictly on SEO and backlink data. You won’t get PPC or content marketing extras.

B)  Value for Money

  • Semrush gives you more tools per plan—so it’s better if you want to manage SEO, ads, and content from one place.
  • Ahrefs gives you cleaner SEO-only data, but advanced features like rank tracking or multiple projects may require you to upgrade sooner.

C)  Free Trials and Limitations

  • Semrush offers a 7-day free trial, but it requires a credit card. You get full access to features during the trial.
  • Ahrefs no longer provides the free trial in its traditional format. They do, however, provide a free plan for Ahrefs Webmaster Tools, giving you limited access to Site Explorer and Site Audit tools—exactly suitable for casual site tracking without first paying.

Pricing

If you need a full-suite marketing tool and don’t mind paying more, Semrush delivers better overall value. But if your main goal is deep SEO work and backlink research, Ahrefs gives you that power with a simpler setup at a slightly lower entry price.

Which One Should You Choose?

Both Ahrefs and Semrush are powerful SEO tools—but the right choice depends on your goals, budget, and how you work.

Choose Ahrefs if:

  • You care most about backlink analysis, SEO audits, and content performance
  • You want a cleaner interface focused purely on organic SEO
  • You prefer click data over just search volume to find keywords with real traffic potential
  • You’re an SEO specialist, blogger, or solo marketer focused on rankings and links

Choose Semrush if:

  • You want a full-suite digital marketing tool—SEO, PPC, content, social media, and local listings
  • You manage multiple campaigns or clients and need advanced tracking, reporting, and automation
  • You value daily rank tracking, keyword intent filters, and content writing tools
  • You’re an agency, marketing team, or business owner who wants it all in one place

Still unsure? Think about what features you’ll use the most. Don’t pick based on the number of tools—pick based on the tools you’ll actually use. Both platforms offer excellent data. It’s all about which one fits your day-to-day workflow better.

Conclusion

Ahrefs and Semrush both offer incredible value, but they serve slightly different purposes. One leans into simplicity and deep SEO focus, the other into an all-in-one digital marketing platform.

If you’re comparing the two, think about your real needs, not just features on paper. Do you need a tool for just SEO, or for everything under the digital sun? Do you prefer a cleaner workflow or a dashboard packed with marketing options?

At the end of the day, the best tool is the one that fits your strategy, saves you time, and helps you grow.

Pick the tool that works like you do—because smart SEO starts with smart choices.

FAQs About Ahrefs vs Semrush

Can I Use Ahrefs And Semrush Together?

Yes, many SEO professionals use both tools for different purposes. Ahrefs is often preferred for backlink analysis, while Semrush excels in keyword data and campaign management. Using both can give you broader insights—but it depends on your budget.

Do Ahrefs Or Semrush Offer Mobile Apps?

As of now, neither Ahrefs nor Semrush offers a dedicated mobile app. However, both platforms are mobile-responsive and can be accessed via a browser on your phone or tablet for basic use.

Which Tool Updates Its Database More Frequently?

Ahrefs updates its backlink and content indexes very frequently, sometimes multiple times a day. Semrush also updates regularly, especially for keyword rankings and traffic data, but with some differences depending on your plan.

Can I Track Competitors' Ads With Ahrefs Or Semrush?

Semrush has a dedicated Advertising Toolkit that lets you see your competitors' paid ad strategies, keywords, and budgets. Ahrefs doesn’t currently offer PPC or Google Ads tracking—it focuses on organic SEO only.

Which Tool Is Better For Beginners In SEO?

Ahrefs has a cleaner interface and fewer distractions, making it slightly easier for beginners focused only on SEO. Semrush is more advanced and feature-rich, which can feel overwhelming at first—but it offers more learning materials and guided walkthroughs.

Do Ahrefs Or Semrush Work Well For Youtube Or Video SEO?

Semrush recently started offering features for video keyword research, especially through integrations. Ahrefs doesn't directly support YouTube SEO tools, but you can still research keywords related to video topics manually.

Which Tool Is Better For Tracking Serp Features Like Featured Snippets Or People Also Ask Boxes?

Semrush is more detailed in this area. It shows which SERP features are triggered by your keywords, helping you optimize for snippets, videos, reviews, etc. Ahrefs shows some SERP data but doesn’t break it down as deeply.

What is the SEO Periodic Table? All the Key SEO Elements in 2025

What is the SEO Periodic Table

SEO has a lot of moving parts—content, links, site speed, user behavior, and more. And it’s easy to feel overwhelmed if you’re trying to keep up with what really matters in 2025.

That’s why the SEO Periodic Table exists. It is like a cheat sheet. Each element represents one part of SEO, like keywords, content quality, page speed, or trustworthiness. When you combine the right elements, you build a strong SEO foundation.

This version of the SEO Periodic Table is updated for 2025. It reflects what we at Outreach Monks see working in real campaigns, after all the algorithm updates, AI integrations, and changing user habits.

Whether you’re new to SEO or someone guiding clients, this breakdown will help you focus on what counts. No guesswork. Just clear, practical direction.

What is the SEO Periodic Table?

The SEO Periodic Table is a simple chart that shows all the important parts of SEO in one place.

It was first made by Search Engine Land in 2011 to help people understand what helps a website rank better on Google. They grouped key SEO elements—like content, links, and site structure—just like a chemistry periodic table, so it’s easier to follow.

Each block stands for something that plays a role in SEO. Some affect content, others affect speed, mobile-friendliness, or trust.

At Outreach Monks, we’ve kept the core of that table but added a few more pieces based on what matters now in 2025—like AI content optimization, link quality, and clear, intent-based writing.

Q
Quality
K
Keywords
F
Freshness
R
Relevance
D
Depth
U
Uniqueness
An
Answers
Mm
Multimedia
L
Language
Cn
Consensus
V
Value
Cl
Clarity
C
Crawl
Ta
Taxonomy
Ps
Page Structure
M
Mobile-First
Ur
URLs
Ca
Canonicalize
P
Pagination
H
HTTPS
JS
JavaScript SEO
Tt
Titles
D
Descriptions
Hd
Headings
At
Alt Text
Sc
Schema
Ai
AI Optimization
T
Trust
Ee
Experience
E
Expertise
A
Authority
B
Brand
Cr
Creator
Ac
Anchors
Ib
Inbound
In
Internal
Ex
External
Li
Link Integrity
Ae
Accessible
It
Intent
I
Interactions
Ly
Locality
Sa
Satisfaction
Tc
Task Completion
S
Speed
Rv
Responsiveness
Vs
Visual Stability
Ue
User Engagement

This version is meant to be real, up-to-date, and practical for today’s SEO.

What Really Matters in SEO (2025 Edition)

We’ve grouped the most important SEO factors into 7 simple sections—Content, Architecture, Code, Credibility, Links, User, and Performance. Each part covers something you need to get right if you want better rankings in 2025.

1. Content

Good content is still the heart of SEO. But in 2025, it’s not just about adding more words. It’s about writing things people actually care about — and doing it better than others.

Here’s what matters most under content:

Content as per SEO periodic table

  • Q – Quality: Your content should be useful, clear, and free from fluff. Help the reader solve a problem or learn something new. That’s what “quality” means.
  • K – Keywords: Use words that people actually search on Google. Don’t stuff them everywhere — just include them where it makes sense, like in your headings and opening lines.
  • F – Freshness: Update your old blogs, fix outdated stats, and keep things current. Search engines prefer content that stays relevant.
  • R – Relevance: Make sure your content actually matches what the searcher is looking for. If they want a guide, don’t give them a sales pitch.
  • D – Depth: Don’t just scratch the surface. Cover the topic fully — answer follow-up questions, add tips, and explain things clearly.
  • U – Uniqueness: Say something that others haven’t. Share your personal experience, fresh examples, or a different angle. Copy-paste content won’t go far.
  • An – Answers: If people ask a question on Google, your content should give them a straight, helpful answer — fast.
  • Mm – Multimedia: Add images, videos, infographics, or charts if they make the page easier to understand or more engaging.
  • L – Language: Write in a way your readers understand. Use simple, clear words. Speak their language — literally and culturally.
  • Cn – Consensus: For sensitive or fact-based topics, stick to what trustworthy sources agree on. Don’t confuse the reader with wrong info.
  • V – Value: Ask yourself — does this content actually help someone? If not, it’s not worth publishing.
  • Cl – Clarity: Keep sentences short, cut the jargon, and format your content well. If someone can scan and still get value, you’ve nailed it.

2. Architecture

If Google can’t properly read your website, nothing else matters. That’s why your site’s structure—how pages are built, connected, and loaded—is a big deal in SEO.

Here’s what to focus on:

Architecture as per SEO Periodic Table

  • C – Crawl: Make it easy for search engines to access and scan your site. Avoid broken links, endless redirects, or hidden pages. You can check what’s blocking Google using tools like Search Console.
  • Ta – Taxonomy: Use clear categories and subcategories. It helps both users and search engines understand your content. Think of it like organizing books on a shelf.
  • Ps – Page Structure; Highlight your main content. Keep sidebars and popups in control. Don’t bury your best content under ads or distractions.
  • M – Mobile-First: Most people visit websites from their phones. Your mobile version should load fast, look clean, and be just as useful as the desktop version.
  • Ur – URLs: Use short and clear URLs. Example: /best-seo-tools is better than /page.php?id=3827. Good URLs tell users and search engines what the page is about.
  • Ca – Canonicalization: If you have multiple pages with similar content, use canonical tags to point to the main one. It keeps your rankings focused and avoids duplicate content issues.
  • P – Pagination: If you break long lists into multiple pages, make sure each page is crawlable. Link them clearly and keep navigation easy.
  • H – HTTPS: Always use HTTPS. It secures your site and builds trust. Plus, Google prefers it.
  • JS – JavaScript SEO: If your website relies heavily on JavaScript, test whether Google can “see” your content. Some JS frameworks hide key info unless configured properly.

Before fixing content or links, fix how your site is built. SEO starts from the bones of your site. Clean structure = better crawling = better rankings. Don’t skip this part.

3. Code

Your content might be great, but if the behind-the-scenes code is messy or incomplete, Google won’t fully understand or show it properly. Clean, well-structured code helps your site rank better and load faster.

Here’s what matters:

Code as per SEO Periodic Table

  • Tt – Titles: Your title tag is the first thing users see in search results. It should be short, clear, and include your main keyword. Example: “Best SEO Tools for Beginners”.
  • D – Descriptions: Meta descriptions don’t affect rankings directly, but they do impact clicks. Write a short summary (about 150–160 characters) that explains what the page is about and encourages users to click.
  • Hd – Headings: Use headings (H1, H2, H3…) to organize your content. Your H1 should describe the main topic. Use H2 and H3 to break things down clearly for both readers and search engines.
  • At – Alt Text: Alt text is used to describe images. It helps with accessibility and lets Google know what the image is about. Example: Instead of writing “image1.jpg,” use “Screenshot of SEO tool dashboard.”
  • Sc – Schema: A schema is a type of structured data. It helps Google display extra info in search results, like ratings, FAQs, and prices. Use it to stand out.
  • Ai – AI Optimization: With AI features like Google’s SGE (Search Generative Experience) becoming common, structure your content in a way that AI can pick up clear answers. Use bullet points, short paragraphs, and bold subheadings. This helps your content appear in summaries and answer boxes.

Always check how your site appears in search results. You don’t need to be a coder, but knowing the basics—like writing clean titles and descriptions—can make a big difference. Tools like Screaming Frog or Google Search Console can help spot missing or weak tags.

4. Credibility

If people don’t trust your website, search engines won’t either. Google pays close attention to who’s behind the content, how reliable the info is, and what others say about you.

Here’s what builds credibility:

Credibility as per SEO Periodic Table

  • T – Trustworthiness: Give accurate information, cite real sources, and avoid clickbait. If people feel they can rely on your content, Google likely will too.
  • Ee – Experience: Show that the person writing knows the topic from first-hand experience. For example, a fitness blog written by someone who’s actually trained people has more weight.
  • E – Expertise: The writer should know the topic well. Use real stats, case studies, and explain things in simple terms. If you’re writing about tax advice, for example, it should sound like it’s coming from a real expert.
  • A – Authoritativeness: Google notices when other respected websites mention or link to you. That builds your reputation. Write helpful content consistently to become a go-to source.
  • B – Brand: Your brand should feel familiar and professional. Consistent logos, colors, and messaging help users recognize and remember you. That trust builds over time.
  • Cr – Creator: Let readers know who created the content. Show their name, photo, short bio, and any relevant credentials. If the writer has experience or qualifications, highlight that clearly.

Start building credibility right from your About page and author bios. Add real stories, achievements, or client testimonials. Google notices when your content comes from real people with real experience.

5. Links

If your page has strong links pointing to it, search engines are more likely to trust and rank it. But today, link quality matters much more than quantity.

Here’s what actually counts in 2025:

Links as per SEO Periodic Table

  • Ac – Anchors: The words you use in your links (anchor text) should tell people—and Google—what the linked page is about. Be specific. “SEO tools for beginners” works better than “click here.”
  • Ib – Inbound Links: Backlinks from other trusted sites boost your authority. Try getting links from websites that are relevant to your topic. A link from a popular SEO blog is far better than 10 links from unrelated directories.
  • In – Internal Links: Don’t just rely on external links. Guide visitors around your own site by linking pages together naturally. For example, a blog post about keyword research can link to your on-page SEO guide.
  • Ex – External Links: If you’re quoting stats or referring to expert sources, link out to them. It builds trust and gives readers extra value. Just make sure you’re linking to trustworthy websites.
  • Li – Link Integrity: Keep your link profile clean. Remove or disavow spammy links, fix broken ones, and monitor your backlink health regularly. One toxic link can do more harm than five good ones can help.

Forget about shortcuts. Buying cheap backlinks or using shady link farms can get your site penalized. Focus on earning real links from websites that actually matter in your industry. One strong link from a respected site is often more powerful than dozens of weak ones.

6. User

Google doesn’t just care about what’s on your site. It cares about how people feel when they use it. If your site makes users happy, helps them find what they need, and works well across devices, it sends a strong signal to search engines.

Here’s what matters now:

User as per SEO Periodic Table

  • Ae – Accessible: Make your website easy to use for everyone, including people with disabilities. Use proper contrast, add alt text to images, and make buttons large enough to tap.
  • It – Intent: Understand what the user actually wants when they type something into Google. Are they looking to buy something? Just researching? Make sure your page matches that intent.
  • I – Interactions: Google watches how people interact with your page—how long they stay, what they click, if they scroll or bounce right away. A smooth, engaging experience can improve rankings.
  • Ly – Locality: If your audience is in a specific place (like a city or region), make your content feel local. Mention the area, add location-based services, and optimize for “near me” searches.
  • Sa – Satisfaction: Give people what they came for. If your content answers their question clearly and quickly, they’ll stay longer and are more likely to return or convert.
  • Tc – Task Completion: Can users complete what they came to do—like fill out a form, place an order, or get a phone number—without getting frustrated? Remove blockers and simplify the journey.

If users keep clicking the back button or bouncing off your site, Google takes it as a bad sign. Make sure every page helps real people do something useful without confusion.

7. Performance

If your website loads slowly or feels glitchy, people won’t wait—they’ll leave. That’s bad news for your SEO. Google wants to show pages that work well for users, and performance is a big part of that.

Let’s break it down:

Performance as per SEO Periodic Table

  • S – Speed: Your page should open quickly. If it takes more than 3 seconds, you’re already losing people. Compress your images, avoid too many plugins, and use a solid hosting plan.
  • Rv – Responsiveness: Your site needs to work well on every device, especially smartphones. Make sure everything adjusts properly and nothing looks broken on smaller screens.
  • Vs – Visual Stability: Ever tried to click something and the page suddenly shifted? That’s a bad experience. Make sure nothing moves around once the page starts loading.
  • Ue – User Engagement: Track what people do on your site. Are they clicking, scrolling, or just bouncing off? These behaviors tell search engines if your site is helpful or not.

Check your site using tools like PageSpeed Insights or GTmetrix. Fix the issues they show. And always test after making changes—small tweaks can make a big difference in how fast your site feels.

Conclusion

SEO isn’t about chasing tricks or quick wins. It’s about building something strong — step by step.

If your content helps real people, your website loads fast, your links are solid, and your users find what they came for, Google will notice.

This SEO Periodic Table is like a reminder — focus on the basics, fix what’s broken, and keep showing up with value. That’s what really works.

Don’t aim to “beat the algorithm.” Aim to be better for the user. That’s how rankings come — and stay.

FAQs on SEO Periodic Table

Do I Need To Follow Every Element In The SEO Periodic Table?

No. You don’t have to tick every single box. Focus on the elements that matter most for your website. For example, if you run a blog, strong content and internal links are key. If you run an e-commerce site, speed, trust, and product page structure may matter more.

Can Beginners Use The SEO Periodic Table To Improve Rankings?

Yes. It’s made to be beginner-friendly. Think of it as a map. You may not use every path right away, but it gives you a full picture of what makes SEO work in 2025.

Is This Table Based On Google’s Official Algorithm?

No, Google doesn’t reveal exact ranking factors. This table is built on real-world experience, case studies, and how search engines behave. It highlights what actually works based on practice, not guesswork.

How Often Should I Check Or Update My SEO Using This Table?

You don’t need to look at it daily. But checking every 1–2 months is smart, especially when you're planning new content, making website changes, or seeing drops in traffic.

Can This Replace SEO Tools Like Ahrefs Or Semrush?

No. Think of tools as your “equipment” and the SEO Periodic Table as your “strategy guide.” You still need tools to measure things like backlinks, rankings, or technical errors.

What’s The Best Way To Start Using The Table?

Pick one group at a time. For example, fix content issues first, then move to performance or links. Don’t try to do it all at once — SEO is a long game.

Why Did Outreach Monks Add Extra Elements Like AI Optimization And Link Integrity?

Because SEO in 2025 is changing fast. AI tools, spammy backlinks, and user signals are bigger than ever. These new elements reflect what’s actually happening in the real world, not just theory.

Web Design and SEO: How to Build a Search Engine-Friendly Site?

Web Design and SEO How to Build a Search Engine-Friendly Site

A great-looking website is only half the job. If no one can find it, what’s the point? That’s where web design and SEO go hand in hand.

Good design makes your site look sharp. SEO makes sure it shows up in search results. Together, they help you build a website that not only looks good but also brings in the right traffic. If you’re serious about growing online, your design choices should work with SEO, not against it.

This guide will walk you through how to design a search engine-friendly website without sacrificing style or usability. Let’s get into it.

What is SEO Web Design?

SEO for web design means building your website to make it easy for search engines to understand and for users to enjoy. It’s not just about stuffing keywords into content. It’s about making smart design decisions that support your rankings and improve the user experience at the same time.

Every design element, from your pages’ structure to their speed of loading, plays a role in how your site performs in search. That includes mobile responsiveness, clean navigation, and even how your images are named and loaded.

The goal? A site that doesn’t just look good, but also gets found. Because when web design and SEO work together, your chances of showing up on page one go way up.

How Does SEO Affect Website Design?

How Does SEO Affect Website Design

Design isn’t just about aesthetics. It directly impacts how well your site performs in search. A search engine-friendly design makes it easier for Google to crawl your content, rank your pages, and deliver them to the right people. Here’s what that means for your site:

✅ Drives More Unpaid Visitors: When your site is designed with SEO in mind, it ranks higher in search results. That means more organic (unpaid) traffic without relying solely on ads or social media to get visitors.

✅ Draws in the Right Audience: A well-structured site helps search engines understand what each page is about. That makes it easier to match your content with people actively searching for what you offer.

✅ Enhances User Satisfaction: SEO-focused design often means faster load times, easier navigation, and mobile-friendliness—all of which create a better experience for your visitors. And when users are happy, they stick around longer. Incorporating the latest web design trends further optimizes these elements, ensuring your site not only meets but exceeds user expectations. Working with a trusted web development service makes it easier to bring these improvements to life and keep your site running smoothly.

✅ Maximizes Your Marketing ROI: By combining SEO and custom web design cost, you get more value from the same content and design budget. Your site not only attracts visitors, it actually converts them.

11 Key SEO Elements in Web Design

11 Key SEO Elements in Web Design

Below are key SEO elements every web design should include if you want to rank higher and deliver a better user experience.

1) Make Your Website Mobile-Ready

More people browse on phones than desktops, and search engines know it. If your website isn’t a user-centric responsive design, you’re already falling behind.

A mobile-ready design adjusts automatically to fit any screen. It keeps your layout, content, and buttons easy to use on smaller devices. This matters not just for user experience but also for rankings, since Google favors mobile-friendly websites. By collaborating with Webflow agencies you can ensure that your website is designed to maximize engagement, drive conversions, and ultimately achieve your business goals.

Before launching, check how your site looks and works across different screen sizes. If it’s clunky on mobile, it’s time to fix it. Both your visitors and your SEO depend on it.

Let’s take a look at this website example from Outreach Monks. It’s ranking on SERP one for keywords like link-building services and other link-building-related keywords.

Its desktop website looks like this:

Desktop Website of Outreach Monks

And its mobile website looks like this:

Mobile Website of Outreach Monks

2) Make Your Website Load Lightning Fast

Nobody likes a slow site. And neither does Google. Page speed is a confirmed ranking factor, and if your website takes too long to load, users won’t stick around.

Several things can slow your site down: large file sizes, too many plug-ins, heavy code, or even your hosting setup. Every extra second hurts both your SEO and your user experience.

Use tools like Google PageSpeed Insights to check your speed. Aim for fast load times on both mobile and desktop. A quicker site keeps visitors engaged and gives you a better shot at showing up in search results.

3) Keep Content Easy to Understand

Design isn’t just about colors and layout. Your content plays a huge role in SEO and user experience, too. A beautiful website won’t mean much if visitors can’t understand what you’re saying.

High-quality content answers questions, solves problems, and speaks directly to your audience. It should be clear, helpful, and written in simple language. Avoid jargon and long, confusing sentences that make people scroll away.

Search engines also prefer content that’s easy to read. If users stay longer and engage with your site, that sends strong signals to Google. So, focus on writing content that flows well and delivers value. It helps your visitors and your rankings.

4) Structure Your Content with Clear Headings

Heading tags

Search engines rely on structure to understand what your page is about. Just like readers, Google looks for a clear layout that shows which parts of your content are most important. That’s where proper heading tags come in.

Using headings like H1, H2, and H3 helps break up content into readable sections. It also makes it easier for users to skim and find exactly what they’re looking for. This improves both user experience and SEO.

Start with a single H1 that accurately reflects your page topic and includes your main keyword. Then use H2s and H3s to organize the rest of your content in a logical flow. The more readable your layout, the better it performs for both people and search engines.

5) Connect Your Content with Internal Links

Internal links are the paths that guide visitors from one page to another within your website. They help users discover more content and stay on your site longer. From a design point of view, they create a smoother experience by giving users an easy way to explore related information.

For SEO, internal linking is just as important. It helps search engines understand how your pages are connected and which ones matter most. Pages that are linked more often signal higher importance to Google.

To get the most out of internal links, make sure every page has at least one. Use clear, descriptive anchor text so people know what they’re clicking on. In blog posts or long-form content, add links to other relevant pages to keep readers engaged. You can also use visual elements like buttons or icons to make links feel more natural in your design.

If you’re struggling to optimize this element of your website, consider working with a nearshore team to handle tasks like internal linking analysis, crawl budget optimization, and site hierarchy improvements. The goal is simple. Make it easy for visitors and search engines to move through your site without hitting dead ends.

6) Use a Sitemap to Help Search Engines

Different Types of XML Sitemaps

Even though search engines are smart, they still need a little help sometimes. A sitemap gives Google a clear list of all the pages and content on your website, making it easier to crawl and index everything correctly.

This is especially useful for larger websites or ones with pages that aren’t directly linked in the main navigation. Without a sitemap, some of those pages might get missed entirely, which means no traffic and no rankings.

Think of your sitemap as a guidebook for search engines. It tells them what exists on your site and where to find it. Most website platforms let you generate a sitemap automatically, so there’s no reason to skip this simple but powerful SEO step.

7) SEO Optimize Your Images

Images make your website more engaging, but they can also help with SEO if used correctly. Search engines can’t “see” images like we do, so they rely on text clues to understand them.

Start by giving your image files clear, descriptive names. Instead of uploading a file named IMG_1234.jpg, rename it to something meaningful like organic-coffee-beans.jpg. It tells Google exactly what the image is about.

Next, use alt text to describe the image. This helps with accessibility and gives search engines more context. For example, an alt tag like “Freshly roasted organic coffee beans in a glass jar” is helpful and keyword-rich without being spammy. Plus, incorporating banner templates can further elevate your design by providing eye-catching, professional layouts that align with your site’s branding.

An attractive design, enhanced either by online tools that generate AI images or by graphic designers, can capture the attention of your audience, encourage them to explore further, and engage more deeply with your content.

8) Optimize Your Website Navigation

Navigational Links

Your navigation isn’t just about design; it also plays a big role in SEO. A clear, well-structured menu helps visitors find what they need quickly. It also helps search engines understand which pages matter most.

Good site navigation includes internal links to key pages like products, services, or categories. These internal links spread authority across your site and make it easier for search engines to crawl everything. Group your pages into categories and subcategories if you have a large catalog. That keeps things organized and easy to browse.

Mega menus work well for sites with many products. They let you display lots of links without cluttering the layout. But keep it clean and logical. Your navigation should guide users, not confuse them.

Also, make use of cross-linking. Add links from blog posts or FAQs to your main pages. It helps users find more value and strengthens your SEO at the same time. In the end, your site should feel effortless to move through. If people have to stop and think about where to click next, something’s off.

9) Use an SEO-Friendly URL Structure

Your URLs should be simple, clean, and focused. Every page on your site needs a clear URL that reflects what the page is about—and that starts with your focus keyword.

Do keyword research for each page before launch. Use the main keyword in the URL slug so that both users and search engines know exactly what to expect. For example, instead of using something like yoursite.com/page1, go with yoursite.com/organic-coffee or yoursite.com/seo-services.

Short, descriptive URLs are easier to remember and share. They also help Google understand the content and relevance of your pages. Avoid random strings of numbers or unnecessary words.

An SEO-friendly URL is a small detail that can make a big impact.

10) Craft Effective Metadata

Metadata tells search engines what your page is about—and it’s also what users see in search results. This includes your title tag and meta description.

Your title tag should be short, clear, and include your focus keyword. It’s one of the most important on-page SEO elements, so take time to write it well. Keep it under 60 characters so it displays properly in search results.

The meta description gives a brief summary of the page. Aim for up to 160 characters and use your keyword naturally. A strong meta description can improve click-through rates by showing users exactly what they’ll find on your page. Good metadata helps search engines rank your site and allows users to choose to visit it.

11) Make Your Content Search Engine Indexable

It’s not enough to just publish great content. You need to make sure search engines can actually find and understand it.

Use clean HTML for your main content. This helps Google crawl your pages without confusion. While JavaScript can improve site features, too much of it can slow things down or block search engines from seeing your content. Keep it minimal where SEO matters most.

To test crawlability, copy a sentence from your page and search it on Google. If the page doesn’t show up, you might have a technical issue blocking it.

Work with your developer to balance functionality with search visibility. The goal is to make sure your content looks good, works well, and is easy for Google to read.

Conclusion

Great website design means more than good visuals. It means building a site that search engines can crawl and real people can navigate with ease. When you combine smart SEO practices with thoughtful design, you get a website that ranks well and delivers a better experience.

Whether you’re starting fresh or updating an existing site, focus on small, intentional changes. Over time, those changes can lead to higher traffic, better engagement, and stronger results across the board.

Frequently Asked Questions

What Role Does Website Security Play in SEO?

A secure website builds trust with users and search engines. Google prefers HTTPS sites and may rank them higher than non-secure ones.

How Often Should You Update SEO Content on Your Website?

Update core pages every few months if possible. Fresh content helps maintain rankings and improves relevance for users.

Can a Website Theme Affect SEO Performance?

Yes, poorly coded themes can slow down your site or cause indexing issues. Choose themes optimized for speed and SEO.

Is Having a Blog Important for SEO-Focused Web Design?

A blog adds regular content and keyword opportunities. It also creates more internal linking options and keeps your site active.

Do Pop-Ups Hurt SEO or User Experience?

They can, especially on mobile. If pop-ups block content or load poorly, Google may penalize your rankings.

Should You Include Social Media Links in Web Design?

Yes, linking to social profiles helps build credibility and encourages user engagement. Just make sure they don’t distract from conversions.

How Do Breadcrumbs Help with SEO?

Breadcrumbs show the site hierarchy to both users and search engines. They improve navigation and enhance crawlability.

What Is the Ideal Word Count for SEO Pages?

There’s no fixed number, but aim for enough content to cover the topic well. Pages with 600 to 1,500 words often perform best when they’re well-structured and relevant.