Not sure how to start the process of link building for your website? Unfortunately, this remains one of those more challenging parts of SEO, but you do not have to. We did the searching and found the best courses online. You won’t waste your time looking for just the right one for you.

The right link building course will tell you what you should know. From finding the right sites to building string backlinks that will help your website rank well.

Let’s take a look at some of the best link building courses that will help you succeed in 2025.

What Are Link Building Courses?

A link building course will teach you how to make backlinks, which are important to improve your site’s SEO. These backlinks signal search engines that your content is trustworthy, which helps you get a higher position in search results.

A link building course teaches you how to build backlinks, which are key to improving your site’s SEO. Backlinks signal to search engines that your content is credible, helping you rank higher in search results.

These link building courses cover important topics like:

• The difference between dofollow and nofollow links.
• White hat techniques for getting quality backlinks through SEO link building courses.
• Outreach strategies and tools like Ahrefs and SEMrush to analyze backlinks, often included in backlink building courses.

Whether you’re a beginner or need advanced link building training, these courses are available online and provide valuable link-building certification. You’ll find options for all levels, from SEO training for beginners to more advanced link builder training.

By learning these skills, you can create strong backlinks, boost your rankings, and avoid common SEO mistakes.

Top 13 Handpicked Link-Building Courses You Need to Explore

Here’s a quick overview of 13 carefully selected link-building courses that will help you boost your SEO skills and improve your site’s ranking.

Let’s take a look at the best options available!

1. Ahrefs Academy: Advanced Link Building Course

Ahrefs Academy offers a free link building course. This course helps learn how to generate backlinks through actual examples and tutorials on good link building methods. Ahrefs is considered one of the leading SEO tools on the web.

What You’ll Learn

• Backlink analysis using Ahrefs tools.
• Competitor research for identifying new link opportunities.
• Advanced outreach strategies to secure quality backlinks.
• Understanding the difference between dofollow and nofollow links.
• Creating content that naturally earns high-quality backlinks.

Course Format

This course offers 14 lessons in just under two hours. Each lesson covers unique strategies to help you scale your link building efforts. The lessons are video-based, offering clear, practical guidance on how to use Ahrefs effectively for SEO link building.

Who It’s For

This course is suitable for both the beginners and experienced ones who want to sharpen their link building training. However, the level may not matter because Ahrefs has the necessary information to improve your backlink strategy.

Certification

While the course doesn’t offer an official link-building certification, the knowledge and skills gained through Ahrefs’ tutorials are invaluable for anyone looking to learn link building or advance their SEO career.

2. Udemy: The Complete Link Building Course

This link building course on Udemy offers the perfect guide to learning about backlinks. This will suit both beginners and those who would like to enhance their SEO skills. The course explains all the important strategies that are needed in order to get high-quality backlinks and create a great SEO base for your website.

What You’ll Learn

• The fundamentals of link building and why backlinks are important for SEO.
• How to find and secure high-quality backlinks.
• Step-by-step methods for building backlinks through blog commenting, guest posting, and resource pages.
• How to analyze your link-building efforts with tools like Ahrefs and Moz.
• Tips and strategies to avoid Google penalties and ensure your backlinks are safe and compliant.

Course Format

This course offers 5 hours of on-demand video, divided into 7 sections with over 30 lectures. It’s packed with practical lessons and real-world examples to help you build backlinks that positively impact your website’s rankings.

Who It’s For

This course is ideal for beginners and also useful for small business owners, digital marketers, and anyone looking for SEO training for beginners. It has easy-to-follow lessons on backlink building and outreach strategies that are scalable and effective.

Certification

Upon completing the course, learners receive a link-building certification from Udemy. This can be a great addition to your professional credentials.

Cost

The course is regularly priced but often available at a discount, sometimes as low as $9.99. This makes it a budget-friendly option for those seeking to improve their link building training.

3. CXL: Link Building

CXL’s link building course is designed for beginners and pros. This course was prepared by Irina Nica from HubSpot. The course teaches advanced link building strategies that can help in improving SEO performance, raise brand awareness, and drive high-quality traffic.

What You’ll Learn

• Set clear campaign goals for better tracking and results.
• Use advanced link building tactics to grow your backlinks profile.
• Create and promote content that naturally attracts backlinks.
• Proven outreach strategies for securing high-quality backlinks.

Course Format

This course includes 15 lessons with 4 hours of video content. It also offers real-world examples and downloadable resources. You’ll learn how to create SEO link-building campaigns that work, without the need for new content creation.

Who It’s For

The course is ideal for SEO specialists, content marketers, and digital marketers looking to improve their link building training. It’s particularly useful for professionals wanting to expand their knowledge of outreach strategies and content promotion.

Certification

Upon completion, you’ll receive a link-building certification. You can showcase this certificate on LinkedIn or your resume, adding value to your SEO credentials.

Cost

CXL offers the course through its All-Access Pass, which includes over 120 courses covering various marketing topics.

4. SEMrush Academy: Backlink Management Course

This free course from SEMrush, taught by SEO expert Greg Gifford, focuses on managing and building a strong backlink profile. It’s designed to help learners improve their SEO strategy through effective backlink management.

What You’ll Learn

• Basics of backlinks and why they are crucial for SEO.
• Researching and finding high-quality backlinks.
• Analyzing competitors’ backlinks and developing your own strategy.
• Recovering from penalties and avoiding bad backlinks.

Course Format

The course includes 7 video lessons that cover backlink management, research, and outreach strategies, totaling under an hour of learning.

Certification

You’ll receive a link-building certification upon completing the course, which can boost your SEO credentials.

Cost

This course is completely free through SEMrush Academy.

5. BrightonSEO: An Introduction to Backlinks

BrightonSEO offers a free course titled “An Introduction to Backlinks,” sponsored by Majestic. The course explains what backlinks are and why one needs them in SEO. It is very good for starters who would want to understand how to manage and get backlinks.

What You’ll Learn

• What backlinks are and their importance in SEO.
• Identifying good vs. bad backlinks.
• How to conduct a backlink audit and earn quality links.

Course Format

This course includes several video lessons covering topics like backlink types, audits, and strategies to improve your link profile.

Certification

Learners will receive free access to the course, but no certification is provided.

Cost

This course is completely free, making it an accessible option for beginners.

6. The Blueprint Training: Link Building Course

The Blueprint Training offers a comprehensive link building course designed for agencies and professionals looking to improve their link-building capabilities. This course provides actionable strategies that help agencies create scalable link-building systems without relying on large teams or external vendors.

What You’ll Learn

• Build high-quality backlinks that drive SEO results for clients.
• Prospect and pitch websites for link acquisition.
• Analyze and reverse-engineer your competitors’ best backlinks.
• Master a step-by-step process for creating a link-building strategy that scales.

Course Format

This training includes video modules, workbooks, and templates covering every step of the link-building process. The Blueprint Training’s system is designed to help professionals take control of their SEO efforts, with practical methods for outreach and client communication.

Who It’s For

This course is valuable for SEO professionals, agencies, and consultants who want to provide advanced link building services to clients. It’s especially useful for those who want to create links within their own team while relying less on paid link services.

Cost

Access to the entire Blueprint Training, including the link-building module, starts at $199 per month, with options for yearly access.

SEO and Digital Marketing: Other Recommended Courses

In addition to link-building courses, we will look at a few miscellaneous courses related to SEO and digital marketing. These courses are wider in scope for equipping you with broader skills to enhance your overall digital strategy.

7. HubSpot Academy: SEO Certification Course

HubSpot Academy has a free SEO Certification Course where everything there is to learn on SEO is covered, even link building. It is ideal for students interested in earning a comprehensive perspective on the world of SEO and finding techniques to optimize website rankings.

What You’ll Learn

• The fundamentals of SEO, including on-page and off-page strategies.
• How to develop a link-building strategy that aligns with SEO goals.
• Techniques for creating content that attracts quality backlinks.
• Analyzing and measuring SEO success.

Course Format

The course consists of 6 lessons and 2 hours of video content, covering everything from fundamental to advanced SEO strategies. It’s suitable for both beginners and experienced professionals.

Certification

Upon completion, you’ll receive a link-building certification, which is recognized by the SEO industry and can be showcased on LinkedIn.

Cost

This course is entirely free, making it a great resource for those wanting to learn SEO and link building without spending money.

You can access the course here.

8. MarketMotive: Advanced Link Building Certification Training

MarketMotive provides you with a link building course that enables you to learn more advanced skills in off-page optimization. The course focuses on ways to get high-quality backlinks. It is ideal for marketers who would like to increase their site’s authority and search

What You’ll Learn

• Advanced link building techniques including content syndication and social networking for backlinks.
• Tools like Ahrefs, Moz, and Semrush to analyze link profiles.
• How to recover from Google penalties.

Certification

Upon completion, you receive a certification in advanced SEO.

Cost

The course costs $299.

9. Exam Labs: Advanced Digital Marketing Certification

Exam Labs has many digital marketing courses on various topics. These courses are good for people who want to become digital marketers and learn about SEO and marketing in detail. There are several Exam Dumps that they can use to pass the certification on their first try.

Key learning objectives include:

• Gain insights into the most current strategies and tools used in digital marketing.
• Learn how to identify high-quality link opportunities.
• Develop skills in using analytics to track the success of link-building efforts.

10. Coursera: SEO Specialization by UC Davis

Coursera’s SEO Specialization has a section on link building in its larger SEO program. This course, provided by UC Davis, aims to teach learners how to create successful link-building strategies as part of their overall SEO work.

What You’ll Learn

• Understanding the importance of backlinks in SEO.
• Strategies to acquire high-quality backlinks.
• Using tools to analyze and improve backlink profiles.
• Ethical SEO and white hat SEO links.

Certification

You’ll receive a certificate upon completing the specialization.

Cost

The course offers a 7-day free trial, with a monthly subscription to Coursera required thereafter.

11. Moz Academy: 30 Days of SEO

Moz Academy offers a free link building course as part of their 30 Days of SEO program. This course walks you through a comprehensive SEO game plan using Moz Pro tools. It helps you implement effective SEO strategies, including backlink building.

What You’ll Learn

• How to research and build link-friendly content.
• Strategies to track and analyze backlinks.
• Identify link-building opportunities by researching competitors’ links.

Course Format

The course includes 4 sections, each taking 20–30 minutes, making it easy to fit into your schedule.

Cost

This course is completely free with the option to use a Moz Pro free trial.

12. Link Research Tools: Professional Link Building Training

The LRT Associate Training by LinkResearchTools is an advanced course for any aspiring SEO link-building master. This particular course puts extensive focus on backlink analysis and competitor research. The most helpful for SEO pros with this course would be finding the very toxic links, recovering from Google penalties, and managing their backlink profiles for stronger outcomes.

What You’ll Learn

• Perform in-depth backlink audits and identify risky links.
• Analyze competitors’ link-building strategies.
• Use LinkResearchTools (LRT) for detailed link prospecting and link quality checks.
• Manage link risks and build a diverse backlink profile.
• Recover from Google penalties by identifying harmful links.

Course Format

This course includes comprehensive online training videos led by Christoph C. Cemper, the founder of LRT. Learners also gain access to the LRT Associate Community for networking and ongoing support.

Certification

Upon completion, you’ll earn the LRT Associate Certification, which can boost your credentials and help you stand out in the competitive SEO industry.

Cost

The total value of this course is €445, which includes lifetime access to the training and tools.

Who It’s For

This course is ideal for SEO beginners as well as seasoned professionals looking for advanced link-building techniques, backlink management, and recovery from SEO penalties.

13. Udacity: Search Engine Optimization (SEO) Essentials

Udacity offers a comprehensive SEO link building course covering on-site and off-site SEO strategies. This course teaches essential skills to improve your site’s search engine rankings, with a strong focus on link building.

What You’ll Learn

• SEO fundamentals, including keyword research and backlink building.
• How to optimize both on-site SEO (UX and design) and off-site SEO (link building).
• Practical strategies for conducting SEO audits.

Course Format

This 1-week course includes real-world projects and video lessons for beginners.

Certification

You’ll receive a certificate upon completion, perfect for your SEO credentials.

Cost

The course is part of Udacity’s subscription plan.

Key Factors for Choosing the Right Link Building Course

When selecting a link building course, consider these essential factors:

• Comprehensive Coverage: Look for courses that cover both foundational and advanced link building strategies, including how to acquire high-quality backlinks.
• Pricing: Ensure the course fits your budget. Prices can range from free options to premium courses costing several hundred dollars.
• Course Length: Choose a course that suits your schedule. Some offer quick overviews, while others provide in-depth training over several hours or weeks.
• Practical Tools: A good course should teach you how to use essential SEO tools like Ahrefs and SEMrush for backlink analysis.
• Tests and Quizzes: Courses with quizzes and tests allow you to assess your understanding and reinforce key concepts.
• Certification: A recognized link-building certification adds value to your resume and demonstrates your expertise to potential employers or clients.

These factors will ensure you select a course that delivers practical, hands-on experience and provides real value for your SEO growth.

Conclusion: Link Building Course

Taking a link building course is an excellent way to enhance your SEO skills and drive organic growth for your website. These courses provide valuable insights, practical strategies, and hands-on training, helping you build high-quality backlinks and leverage essential SEO tools like Ahrefs and SEMrush.

As we all know, everything takes time, including mastering the strategies taught in these courses. However, if you’re eager to move forward in your link-building journey, you can seek help from professional services like Outreach Monks, who specialize in link-building strategies and can fast-track your results.

Happy learning!

FAQs on Link Building Courses