Strengthening online presence is essential for all businesses because the internet is where the customers are. Unless they can see your brand and products on top of web searches, there is hardly a chance they will know you. Not surprisingly, SEO continues to be the mainstay of digital marketing strategies. Link building forms the foundation of robust SEO as it can boost your website’s authority and push up the search rankings. Building links takes a lot of work as you need to pick relevant and authoritative sources to link with. However, you can cut down the effort by leveraging reliable link-building tools and software. Here is a list of the best tools to empower your initiative in 2022.
Ahrefs is the largest backlink index that deserves to be on top of the list of link-building tools. It is a complete software suite designed to empower SEO professionals. The best thing about Ahrefs is that it is simple and easy to use, even for non-technical users. But it does not fall short of advanced features that can take your website to the top. These include a robust keyword research tool, rank tracking, and content explore. It also facilitates technical SEO audits. You can use it to find the best outreach opportunities by following the ones your competitors link with through the Link Intersect tool.
Pricing: $99-$999 per month
Another tool that has been around and continues to be a favorite this year is MOZ. It covers diverse aspects of SEO, from link building to competitor analysis, keyword research, and more. The Link Explorer feature shows the sites linking to a URL or domain. You can leverage the information to reverse engineer the backlink profile of your competitors. MOZ also offers the Spam Score feature that lets you check the quality of links and address the concern of too many low-quality ones. It empowers you with a Link Intersect feature like the one offered by Ahrefs.
Pricing: $99-$999 per month
With Buzzfeed, you get to scale your link-building campaigns by organizing your email outreach. The link-building outreach tool lets you actively send emails to linking prospects. It eliminates the need to sift through random Gmail inboxes and spreadsheets for tracking conversations and managing campaigns across multiple projects. You can save time and effort in sourcing high-quality links for your website. The good thing about Buzzstream is that it is customizable, enabling you to adjust the features according to the needs of your website. The in-depth reporting features give it brownie points.
Pricing: $24-$999 per month
Like Buzzstream, Pitchbox is another outreach platform that makes the process a breeze. It automates the workflows, making it ideal for larger-scale campaigns for link building and guest posting. You can use the link-building tool to find targets and create personalised campaigns from template emails. It offers an easy UX to create and send campaigns, schedule follow-up emails, and check SEO metrics associated with prospects. Additionally, Pitchbox offers all search metrics, making it a go-to tool for all your SEO needs. The price starts at the higher end, but the features make it completely worthwhile.
Pricing: $500-$2000 per month
Digital marketers recommend BuzzSumo as one of the winners as it delivers the dual benefits of content marketing and SEO. You can use it to find influential bloggers in your niche, making it relevant for businesses that want to gain acclaim for serving quality content. It even enables you to create high-value content that people want to share. Backlinks come naturally when they share your stuff. The Brand Mentions feature is a value-addition as it keeps you posted about people mentioning your brand in blog posts but not linking to your website. You can reach out and request them for quality backlinks, all with an email!
Pricing: $79-$239 per month
Next on the list of the best link-building tools in 2022 is Hunter.io. It lets you hunt for accurate contact information within a few seconds. All you need to do is upload a list of sites, and you will get contact details right away. The tool boasts an excellent success rate because it relies on multiple sources to gather information. The email verifier feature validates the addresses pulled by the software, so accuracy is hardly a concern.
Pricing: Free-$399 per month
Majestic SEO is your go-to tool this year if you are low on budget but want the best link-building features. It offers a host of useful link-building metrics that even biggies like Ahrefs miss out on. For example, Trust Flow rates the quality of the backlinks out of 100, while Topical Trust Flow shows the site’s ranking across different categories. The Citation Flow feature measures the number of backlinks, so you have a complete picture of your site’s online standing.
Pricing: $49-$99 per month
HARO is another popular tool that digital marketers rely on. Essentially, it is a platform connecting journalists with sources. Journalists from websites with DR 80+ leverage HARO, making it apt for attracting high authority links. Building backlinks with the tool requires you to sign up at relevant websites and pick your areas of expertise. The tool provides daily emails with relevant requests, and you can filter the best ones. The best thing about HARO is that you can sign up as a source for free. It is a great option to get links if you can craft quality responses.
Pricing: $19-$149 per month (Premium versions)
JustReachOut is another great tool to find and pitch journalists and reporters, rather than bloggers. It means you have a chance to get backlinks and brand mentions in the press. The platform offers value for money as it is relatively inexpensive despite the cool features it packs. Marketers love this tool for its sheer simplicity. It comes with an exceptional feature called Source Search. It enables you to search for source requests from Twitter, HARO, and ProfNet.
Pricing: $99-$699 per month
GroupHigh is another tool that supports your outreach campaigns. It helps you find relevant bloggers to create successful campaigns that yield quality backlinks for your website. GroupHigh claims to offer the world’s largest blog search engine, and it is fairly close to the claim. Besides helping you prospect industry-leading blogs, the tool also has a built-in outreach platform to send your outreach emails.
Pricing: $179-$499 per month
Like BuzzStream and GroupHigh, NinjaOutreach is a high-quality outreach tool that enables you to get quality links via niche-leading influences. It has an impressive database of influencers running in millions. The fact that it is SEO-focused sets it apart from other outreach platforms. It lets you use social metrics such as Instagram followers and Facebook fans to sort the results. You can even get granular with SEO metrics like Page Authority, Domain Authority, and the number of backlinks.
With Mailshake, you can simplify outreach campaigns by sending mass personalized emails. It even lets you send follow-up sequences according to the interaction with recipients. You can save tons of time and effort with automated campaigns, making the tool relevant in 2022 and beyond. Mailshake also has pre-made templates for diverse link-building campaigns, such as link requests, guest posting, PR pitches, broken link building, content promotion, and more. It even analyzes your email copy for better engagement and deliverability.
Pricing: $59-$99 per month
An all-inclusive SEO tool like Ahrefs and Moz, SEMrush deserves a place in this top-20 list. It offers advanced link-building features that simplify the job of SEO professionals and ensure effective results. You can use Backlink Analytics for competitive analysis, Backlink Audit to analyze your backlink profile, and Link Building Tool to gather the best link-building opportunities. SEMrush also comes with integrated email outreach, so you can skip dedicated software such as Mailshake or Pitchbox.
Pricing: $99.95-$399 per month
Linkody is another must-have link-building software for your kitty this year. It is a feature-rich, user-friendly backlink tracker. It is also among the cheapest in the market, making it ideal for low-budget marketers. But you need not worry about the link index because it has a decent one despite the price. With Linkody, you can assess your work by tracking the quality of your backlinks. It monitors crucial metrics such as DA, page authority, spam score, and link anchor text. You can even create handy and meaningful reports with these metrics.
Pricing: $14-$139 per month
Link Prospector is a powerful link prospecting tool you must have in your SEO wishlist in 2022. It lets you cut down the effort of searching for resource pages manually. The tool comes with a large number of pre-made search strings, making it easy to pick relevant searches. Entering a few keywords related to your website is enough to turn up a list of relevant opportunities.
Pricing: $47-$497 per month (option of pay as you go as well)
With Google Alerts, you can keep track of unlinked mentions and claim them from site owners. The link prospecting tool enables you to discover unlinked mentions quickly and effortlessly. Setting up an alert for your brand name is all you need to do to get the information you require. Google sends an email when a site mentions your company. You can also set up alerts for your competitors or product category to prospect linking opportunities with the same websites.
Monitor Backlinks is a comprehensive software suite that monitors your backlinks. In fact, you can use it to monitor competitor links as well. You can keep track of links over time and disavow spammy ones. The tool even offers a lost link checker feature that intimates you when a site removes your backlink. You can connect with the webmaster and address the reason to prevent the loss of quality links. The tool enables you to measure your campaign by tracking your keyword rankings.
Pricing: $25-$144 per month
Like Monitor Backlinks, Check My Links helps you find broken links for your website. You can get in touch with the site owner and ask them to switch the dead link with another similar page. The tool comes as a Chrome browser add-on, making it a handy option for SEO professionals. Just install it to your browser, and you can check links on a page you want. It highlights good links in green and broken ones in red.
Another offering from Google on this list is the Google Disavow Link tool. It enables marketers to declutter their link profiles by getting rid of spammy links. Your site may attract them due to various reasons, from poor link-building practices to a competitor directing them to your website. Wherever these spammy links come from, they are detrimental to your site’s health. You must pinpoint them and disavow them at the earliest, and this tool helps you do it.
CognitiveSEO facilitates the identification of unnatural links in your profile without much effort. It is an SEO software suite that offers backlink analysis features that are similar to Ahrefs and MOZ. But the Unnatural Link Detection feature makes it different from the rest. It warns you if your website or the one you want to link with has a shady link profile. The best part is that it fits into the budget as a cheaper alternative to Ahrefs and MOZ.
Pricing: $99-$499 per month
This comprehensive list covers the best link-building tools and software to consider in 2022. You can assess their features in detail and pick the ones that match your requirements and fit into your budget. You may have to spend a bit on them, but they bring quality, accuracy, ease, and speed into the link-building process. Moreover, you have a chance to focus on other critical aspects of SEO once you automate link building. Overall, these tools can serve as assets for any business that wants to get results with its SEO strategy and sustain them for the long haul.