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39 SEO Hacks to Get More Traffic & Visibility in 2025!

SEO Hacks to Get More Traffic & Visibility

Ranking on Google isn’t as simple as it used to be. You do everything right—find keywords, create content, build links—but your rankings don’t move. Or worse, your traffic drops for no clear reason. Google updates its algorithm constantly, and what worked last year might not work today.

The problem? Most people follow the same old SEO advice. They focus on what used to work instead of finding new ways to stay ahead. But SEO isn’t about working harder—it’s about working smarter and making small but powerful changes that actually boost rankings.

This article will show you simple SEO hacks that still work in 2025. No complicated tricks—just practical steps you can take to get more traffic and visibility. Let’s get started!

Keyword Optimization Hacks 🔍

Smart ways to find and use the right keywords so your content ranks higher and reaches more people.

1. Target Long-Tail Keywords with AI Tools

Ranking for broad keywords like “SEO tips” or “best SEO tools” is tough. Big websites already own those spots. But if you target longer, more specific keywords like “best SEO tools for small businesses” or “SEO tips for new bloggers,” it’s much easier to rank. These are called long-tail keywords.

People searching for long-tail keywords already know what they need. They aren’t just exploring—they have a clear intent. This makes them more likely to click on your content and stay on your page.

AI tools like ChatGPT, SEMrush, and Surfer SEO help find these keywords. You just type in a broad topic, and they suggest less competitive, more detailed search terms.

find long tail keywords using semrush

For example, instead of targeting “SEO strategies,” you can go for:
✔ “SEO strategies for eCommerce stores”
“SEO strategies for local businesses in 2025

Pro Tip:

 

Use Google Autocomplete. Type a keyword in Google’s search bar, and it will show real searches people are making. These are great keyword ideas!

Use Google Autocomplete

👉 Focus on long-tail keywords to rank faster and attract the right audience!

2. Optimize for Conversational Queries

People now search the way they talk. Instead of typing “best SEO tools,” they ask, “What are the best SEO tools for beginners?” To rank higher, your content should match how people actually ask questions.

How to Do It?

Use full questions as keywords – Instead of “SEO growth hacks,” go for “What are some SEO growth hacks?”
Write naturally – Keep it simple. Google favors easy-to-read content.
Answer questions directly – Get to the point before adding details.
Add FAQs – A short Q&A section helps rank for multiple searches.

Optimize for Conversational Queries. Use semrush to find such keywords

👉 This small SEO trick can get your content into voice searches and featured snippets!

3. Identify and Use People Also Ask (PAA) Queries

When you search for something on Google, you might notice a section with related questions. These are People Also Ask (PAA) queries. They show what users are actually searching for. Answering these in your content can help improve rankings and bring in more traffic.

How to Use PAA for SEO?

✔ Look up your topic on Google – The PAA section will show common questions people ask.
✔ Answer them in your content – Keep it short and to the point before adding more details.
✔ Use them as subheadings – This makes your content easier to read and helps with SEO.
✔ Click on more questions – Google keeps adding new ones as you explore.

Adding these questions to an FAQ section can improve your chances of appearing in featured snippets.

👉 Using PAA queries makes your content more relevant and helps attract the right audience!

4. Competitor Keyword Hijacking

Your competitors have already found keywords that bring traffic. Instead of guessing, you can find out what works for them and do it better.

How to Do It?

Find their keywords – Use tools like Ahrefs or SEMrush to see which words bring them the most traffic.
Check their top pages – Look at which articles rank well and note what keywords they use.
Create better content – Write something more useful. Add new insights, better examples, or updated facts.
Use related keywords – Find similar search terms so you can rank for more topics.
Get backlinks – Good links can help your content outrank theirs.

Competitor Keyword Hijacking

👉 This method helps you get traffic without guessing what works.

5. Leverage Trending & Seasonal Keywords

Some keywords are popular only at certain times. For example, “best SEO tips for 2025” will get more searches at the start of the year, and “Black Friday SEO deals” will trend in November. Using these keywords at the right time can bring more traffic to your site.

How to Find and Use Them?

Use Google Trends<span style=”font-weight: 400;”> – It shows what people are searching for and when.
Follow industry news – SEO blogs, social media, and forums can help you spot rising trends.
Plan seasonal content early – If a topic is popular every year (like “holiday SEO strategies”), prepare content in advance.
Update old posts – Add trending keywords to existing content to keep it fresh.

Check Google Search Console to see which pages get more clicks at certain times. Refresh them with new information to keep attracting visitors.

👉 Using trending and seasonal keywords helps you get more traffic when demand is high.

Content Enhancement Hacks✍️

Improve your content to make it more useful, engaging, and SEO-friendly so more people find and read it.

6. Create AI-Assisted but Human-Optimized Content

AI tools like ChatGPT and Jasper can help create content, but they can’t replace human thinking. If you rely only on AI, your content may sound robotic and lack depth. That’s why human input is key to making it valuable and engaging.

How to Do It Right?

Use AI for ideas – Let AI help with topic suggestions, outlines, or drafts, but don’t publish AI-generated content without editing.
Make it personal – Add real-life examples, opinions, or experiences. AI can’t do that.
Keep it natural – AI sometimes writes in a stiff or unnatural way. Rewrite sentences so they flow smoothly.
Check facts – AI doesn’t always provide accurate or updated information. Always verify details.
Make it easy to read – Break up long paragraphs, use bullet points, and write in simple words.

Google prefers content that sounds natural and provides value. If your content feels too automated, it may not rank well.

👉 AI can save time, but your real insights are what make content stand out!

7. Repurpose Old Content with a Fresh Twist

Old content can still bring traffic if you update and repurpose it. Instead of writing something new, you can refresh what you already have and make it relevant again.

How to Do It?

Fix outdated info – Update old facts, numbers, and links.
Turn blogs into new formats–  Convert a blog into a video, infographic, or social media post.
Combine similar posts – If you have small posts on the same topic, merge them into one detailed guide.
Improve SEO – Add better keywords, optimize headings, and update images.
Use fresh examples – Add new trends or case studies to make the content useful again.

Check Google Search Console to find old posts that still get traffic. Updating them can keep them ranking longer.

👉 Refreshing old content saves time and boosts traffic without extra effort.

8. Use Data and Case Studies

People trust content more when they see real facts and examples. Instead of just saying something works, show proof with numbers and case studies. This makes your content stronger and helps it rank better.

Use Data and Case Studies

Source: Link Building Case Studies By Outreach Monks

How to Do It?

Use real data – Add numbers from research, surveys, or reports to support your points.
Share real examples – Show how a strategy worked for a website or business.
Use charts and visuals – Data is easier to understand with graphs, screenshots, or tables.
Link to sources – Always mention where the data comes from so readers can verify it.
Show before and after results – If you improved SEO rankings, traffic, or sales, compare numbers before and after.

Google prefers content with facts and research. Adding numbers makes your content more useful and trustworthy.

👉 Using data helps your content stand out and gain more credibility!

9. Answer Questions Directly in Your Content

People search for answers, not long explanations. If your content gives them a clear and direct answer right away, they are more likely to stay on your page.

How to Do It?

Answer first, explain later – Start with a simple answer before adding details.
Use easy-to-read formatting – Short paragraphs, bullet points, and clear headings make it easier for readers.
Highlight key points – Use bold text for important information so readers can find answers quickly.

Google picks content with quick and direct answers for featured snippets. Keep your responses short and to the point.

👉 Answering questions clearly helps your content rank higher and keeps readers engaged!

10. Improve Content Readability

If your content is hard to read, people will leave. Clear and simple writing keeps them engaged and helps your page rank better.

How to Make It Easier?

Keep sentences and paragraphs short – Long text is hard to follow. Break it up.
Use simple words – Write like you’re talking to a friend. Avoid complicated terms.
Add bullet points and subheadings – This makes it easy to scan.
Use images and white space – A clean layout keeps readers interested.
Write in an active voice – It makes sentences clearer and more direct.

Expert Tip:

 

Use free tools like Hemingway Editor to check readability. Aim for a 6th to 8th-grade reading level so more people can understand.

Improve Content Readability Using Hemingway

👉 Simple, clear writing keeps people on your page longer and helps with SEO!

11. Create “Hub and Spoke” Content Clusters

Google ranks websites better when content is well-structured. The hub and spoke model helps by grouping related topics under one main page. This makes it easier for readers to find information and helps search engines understand your site.

Create Hub and Spoke Content Clusters

Source: Ahrefs

How It Works?

✔ Hub (Main Page): A broad topic page like “SEO Basics” that gives an overview.
✔ Spokes (Subtopics): Detailed articles like “Keyword Research Tips” or “On-Page SEO Guide” that cover specific parts of the main topic.
✔ Link Everything Together: The hub links to the spokes, and the spokes link back to the hub. This helps visitors explore related content easily.

Why It Works?

✔ Makes content easier to find
✔ Keeps visitors on your site longer
✔ Helps Google understand your site better

Before creating a hub, list out all subtopics first. This helps plan content and improve internal linking.

👉 Using this structure keeps your site well-organized and improves SEO!

Technical SEO Improvements Hacks ⚙️

Fix technical issues on your website to make it load faster, work better, and rank higher on Google.

12. Reduce Unnecessary JavaScript & CSS

If your website takes too long to load, visitors leave. One big reason for slow speed is too much JavaScript and CSS. Cleaning up these files can make your site load faster and improve rankings.

How to Fix It?

Delete unused code – Remove extra JavaScript and CSS files that are not needed.
Use a caching plugin – If you use WordPress, tools like WP Rocket or Autoptimize can help.
Make files smaller – Use free tools like MinifyCode or CSSNano to reduce file size.
Load scripts only when needed – If a script is needed for one page, don’t load it on every page.
Use a CDN – A Content Delivery Network (CDN) like Cloudflare loads files faster from nearby servers.

Check your website speed using Google PageSpeed Insights. It shows which files slow down your site.

Reduce Unnecessary JavaScript & CSS

👉 A faster website means better rankings and happier visitors!

13. Implement Core Web Vitals Fixes

Google ranks websites based on how fast and smooth they are. Core Web Vitals are three key factors that measure this. If your site loads slowly, lags when users click, or moves around while loading, it can hurt rankings.

What Are Core Web Vitals?

Largest Contentful Paint (LCP): Measures how fast the main content loads. Aim for under 2.5 seconds.
Interaction to Next Paint (INP): Checks how quickly the site responds when a user clicks or taps. Less than 200ms is ideal. (Replaced First Input Delay in March 2024.)
Cumulative Layout Shift (CLS): Tracks if elements move around while loading. Keep it below 0.1 to avoid a bad user experience.

How to Improve Core Web Vitals?

Speed up loading time – Compress images, remove unused code, and upgrade to better hosting.
Fix slow interaction issues – Reduce unnecessary scripts and make sure buttons and links respond instantly.
Stop layout shifts – Set size attributes for images, ads, and videos to prevent sudden movements.
Use a CDN – A Content Delivery Network (CDN) speeds up content delivery by serving files from nearby locations.
Check with Google’s PageSpeed Insights – This tool shows what is slowing your site down and how to fix it.

Google Search Console has a Core Web Vitals report. Use it to find and fix slow pages first.

Implement Core Web Vitals Fixes

👉 A fast, stable website keeps visitors happy and helps you rank higher on Google!

14. Use Edge SEO & Server-Side Rendering (SSR)

Edge SEO and Server-Side Rendering (SSR) help make your site load faster and work better for both users and search engines.

What Do They Do?

Edge SEO – Stores website data on servers closer to the user, reducing loading time.
Server-Side Rendering (SSR) – Loads pages on the server before sending them to the user, so the content appears instantly.

How to Use Them?

Use a CDN (Content Delivery Network) – Cloudflare, Fastly, or AWS can help deliver content faster.
Enable SSR for JavaScript-heavy sites – If your site relies on JavaScript (like React or Angular), SSR helps search engines read and load it properly.
Optimize API calls – Fewer and faster requests make your site run smoother.

Use Google’s Lighthouse tool to check if your site is slow. If loading times are high, Edge SEO and SSR can help fix them.

👉 A fast site keeps visitors engaged and improves rankings!

15. Set Up Breadcrumbs for Better UX & SEO

Breadcrumbs are small links at the top of a page that show where you are on a website. Example:

Home > Blog > SEO Tips > Link Building Guide

They help users go back to previous pages easily and help search engines understand how your website is structured.

How to Add Breadcrumbs?

Use a plugin – WordPress users can install Yoast SEO or Rank Math to add breadcrumbs.
Add schema markup – Helps Google recognize and display breadcrumbs properly.
Keep them short and clear – Use simple labels that describe the pages well.

Check Google Search Console to see if your breadcrumbs are working correctly.

Check Google Search Console to see if your breadcrumbs are working correctly

👉 Breadcrumbs make websites easier to use and improve SEO!

16. Optimize Your Robots.txt & XML Sitemap

Search engines need help understanding your website. Robots.txt and XML sitemaps tell Google which pages to crawl and which to ignore.

What Do They Do?

Robots.txt – Blocks search engines from crawling pages that don’t need to be indexed, like admin or login pages.
XML Sitemap – Lists important pages so search engines can find and index them quickly.

How to Optimize Them?

Allow important pages – Make sure search engines can access pages like blogs and product pages.
Block unimportant pages – Stop Google from crawling pages that don’t need to rank, like admin or duplicate content.
Update your XML sitemap – Add new pages and remove broken links.
Submit it to Google – Use Google Search Console to check and submit your sitemap.

Use tools like Yoast SEO (for WordPress) or Screaming Frog to check your Robots.txt and XML sitemap settings.

robots_txt_yoast_seo

👉 A well-structured sitemap and Robots.txt file help Google crawl your site better and improve rankings!

17. Enable “Fetch & Render” in Google Search Console

Google doesn’t always see your website the way visitors do. Fetch & Render helps you check how Google views your pages and find issues that might affect rankings. Usse it to:

Find hidden issues – Some content might not be visible to Google due to coding problems.
Check mobile display – See if your page looks good on both desktop and mobile.
Fix blocked content – Make sure images, CSS, or JavaScript load correctly for search engines.

How to Do It?

Go to Google Search Console – Open the “URL Inspection” tool.
Enter a page URL – Click “Test Live URL” to see how Google renders your page.
Check for errors – If parts of the page aren’t loading, adjust settings or update Robots.txt.
Request indexing – If you fix an issue, click “Request Indexing” to speed up updates.

Run Fetch & Render after major updates to make sure Google sees your content properly.

👉 Fixing these issues early helps your site rank better and get indexed faster!

4. Link Building Hacks 🔗

Get high-quality backlinks to increase your website’s trust, visibility, and search rankings.

18. Use High-Quality Niche Edit Links

Niche edit links (or link insertions) are backlinks added to existing content instead of creating new articles. This method helps you gain authority quickly by placing your link in a well-ranked, relevant article.

Use High-Quality Niche Edit Links

Why Use Niche Edit Links?

Saves time – No need to write new content, just add your link to an existing page.
Faster results – The page is already indexed, so your link gets value right away.
More authority – You get a backlink from a trusted page that already has traffic.

How to Get Them?

Find relevant sites – Look for blogs in your industry that accept link insertions.
Reach out to site owners – Ask if they can add your link where it fits naturally.
Offer value – Suggest updates or improvements to their content in exchange for a link.

Use Ahrefs or SEMrush to find pages ranking for your target keywords. Adding your link to those pages can boost your rankings.

👉 Niche edit links help build backlinks quickly without writing new content!

19. Reverse Engineer Competitor Backlink

Instead of just guessing where backlinks can be found, analyze your competitors’ links and get in touch with those same sites. If they have already linked to your competitor, they can also link to you.

Reverse Engineer Competitor Backlink

How to Do It?

Check competitor backlinks – Use Google Search Console, Ahrefs, or SEMrush to find their backlinks.
Find relevant sites – Look for quality websites in your niche that already link to similar content.
Identify link types – See if they got links from guest posts, mentions, or resource pages.
Reach out – Contact these websites and offer better content, fresh insights, or a guest post.

Compare your backlinks with competitors using Google Search Console’s “Links” report to spot missing opportunities.

👉 Using competitor backlinks is a quick way to grow your link profile!

20. Use Unlinked Brand Mentions

Many websites mention brands without linking to their sites. These unlinked mentions are missed backlink opportunities. You can find them and ask for a link.

Claim Unlinked Brand Mentions

How to Find Them?

Google Search – Search your brand name in quotes (e.g., “Your Brand”) to spot mentions.
Google Search Console – Check if websites mention you but don’t link.
Ahrefs or Mention – These tools track online brand mentions.

How to Get the Link?

Contact the website owner – Thank them for mentioning your brand.
Ask for a link – Explain that linking makes it easier for readers to find your site.
Provide the link – Make it simple for them to add it.

Set up Google Alerts for your brand name to track new mentions.

👉 Turning mentions into links is one of the easiest ways to build backlinks!

21. Leverage Podcast & Webinar Link Building

Podcasts and webinars help you build backlinks and grow your audience. When you’re a guest or host, event pages and show notes often link back to your site.

How to Do It?

Be a guest on podcasts – Reach out to podcast hosts in your industry and offer insights. Most will link to your site in the episode details.
✔ Host a webinar – Invite speakers, promote, and obtain links from participants who share it.

✔ Directory submission – Submit your podcast or webinar to directories such as Apple Podcasts, Spotify, or webinar directories to gain additional backlinks.

✔ Repurpose content – Repurpose conversation into blog posts or videos, and refer to your site.

Use Google Search Console to track backlinks from podcast and webinar mentions.

👉 A simple way to build links while sharing your expertise!

22. Implement Guestographics

Guestographics combines guest posting with infographics. Instead of writing long posts, you create an infographic and offer it to websites in your industry. In return, they publish it with a link back to your site.

How to Use Guestographics?

Design a helpful infographic – Choose a topic that solves a problem or explains something clearly.
Find relevant blogs – Look for websites that already share infographics.
Reach out to site owners – Offer your infographic for free in exchange for a backlink.
Provide a short write-up – Add a small explanation so they can include text with the infographic.

Why It Works?

Easy backlinks – Websites love free, high-quality visuals.
More shares – Infographics are easy to post on social media and blogs.
Brings traffic – Users visit your site for more details.

Use Google Search Console to track how many backlinks and visitors your guestographic generates.

👉 An effective way to build links without writing long articles!

5. User Experience (UX) Hacks 🎯

Improve how visitors interact with your site to keep them engaged and boost your rankings.

23. Use Heatmaps to Track User Behavior

Heatmaps show where visitors click, scroll, and spend time on your site. This helps you understand what grabs their attention and what gets ignored.

How to Use Heatmaps?

Spot high-activity areas – See where users click the most.
Find weak spots – Identify sections people ignore or leave quickly.
Fix layout issues – Move important content or buttons to visible areas.

Use free tools like Hotjar or Microsoft Clarity to analyze visitor behavior.

Use free tools like Hotjar to analyze use behaviour

Heatmaps help you improve your site based on real user actions!

24. Improve Internal Linking for UX & SEO

Internal links connect different pages on your site, and the navigation becomes easy for your visitors and helps your site in search engine ranking. An organized link structure allows your visitors and Google to reach your content quickly.

Why Internal Links Matter for SEO

How to Do It?

Link to related page – Guide users to useful content within your site.
Use clear anchor text<span style=”font-weight: 400;”> – Instead of “click here,” use meaningful phrases like “SEO best practices.”
Fix broken links – Outdated or broken links can hurt user experience.
Keep it natural – Avoid stuffing too many links on a single page.

Use tools like Google Search Console or Ahrefs to check for missing or weak internal links.

👉 A well-linked website improves user experience and boosts rankings!

25. Fix Broken Links

Broken links direct people to non-existent pages, frustrating them and damaging SEO. Resolving them retains visitors on your website and assists search engines in crawling your website correctly.

Best Practices of Leveraging Broken Link Building

How to Fix Broken Links?

Find them – Use Google Search Console or free tools like Broken Link Checker.
Update or remove – Replace broken links with working ones or remove them if unnecessary.
Redirect old URLs – Use 301 redirects to guide users to a relevant page.
Check regularly – Run link audits every few months to catch new issues.

Set up Google Search Console alerts to monitor and fix broken links quickly.

👉 A site with clean, working links is more user-friendly and ranks better!

26. Make Your Site Accessible (ADA Compliance)

Your website should be accessible to everyone, disabled or not. Accessibility makes the user experience better and helps you comply with laws like the ADA (Americans with Disabilities Act) and the WCAG (Web Content Accessibility Guidelines).

Why It Matters?

More inclusive – Everyone can access your content.
Avoids legal issues – Many countries have laws requiring digital accessibility.
Better SEO – Google prioritizes user-friendly websites.

How to Make Your Site Accessible?

Use alt text for images – Screen readers rely on this to describe images to visually impaired users.
Enable keyboard navigation – Users should move through your site without a mouse.
✔ Add captions to videos – Helps deaf or hard-of-hearing people.

✔ Readable fonts and colors – Text should be legible, with sufficient contrast with the background.

✔ Prevent flashing content – Abrupt animation may cause seizures in some users.

Use tools like Google Lighthouse or WAVE Accessibility Tool to check for accessibility issues.

👉 A well-designed site is accessible to all and performs better in search results!

27. Use Interactive Content

Interactive content makes your site more engaging by allowing users to click, answer, or explore instead of just reading. It keeps visitors interested and encourages them to stay longer.

Why It’s Effective?

Keeps visitors engaged – Users are more likely to interact with your content.
Increases time on site – Longer visits can improve rankings.
Encourages social shares – Fun and useful tools get shared more often.

Ways to Add Interactive Content

Quizzes & Polls – Let users participate with quick questions.
Surveys – Collect feedback to understand your audience better.
Calculators & Tools – Offer useful features like cost estimators or SEO checkers.
Clickable Infographics – Make data more engaging by adding interactive elements.

Use free platforms like Typeform, Outgrow, or Google Forms to create interactive content easily.

👉 Adding interactive elements makes your content more engaging and boosts SEO!

6. Local SEO Hacks 📍

Easy tips to help your business show up in local searches and get more nearby customers.

28. Optimize for “Near Me” Searches

Most likely, people search for companies in their vicinity, i.e., “dentist near me” or “best pizza near me.” Google shows location-based search results, and hence, optimizing your site SEO-wise would place you in such searches.

How to Show Up in “Near Me” Searches?

Use local keywords – Add your city or area name to your content (e.g., “coffee shop in Brooklyn”).
Keep your Google Business Profile updated – Make sure your address, phone number, and hours are correct.
Get listed in local directories – Add your business to sites like Yelp and Yellow Pages.
Encourage customer reviews – Good reviews improve your visibility and trust.

Check Google Search Console to see which local keywords bring traffic to your site.

👉 A few simple tweaks can help your business rank higher in local searches!

29. Add Google Business Profile Posts

Google Business Profile (GBP) lets you share updates, offers, and events directly on Google Search and Maps. This keeps your business active and visible to local customers.

How to Use Google Business Profile Posts?

Share business updates – Announce new services, changes in hours, or promotions.
Post about events – Let customers know about sales, workshops, or special occasions.
Add images or videos – Catch attention with visuals.
Use a call-to-action (CTA) – Encourage customers to visit your website, call, or book an appointment.

Use Google Business Profile Insights to track how your posts perform.

Google Business Profile Insights to track how your posts perform.

👉 Posting regularly on GBP helps attract more local customers!

30. Get Local Backlinks

Local backlinks are backlinks from local websites like local blogs, news websites, or directories in your local market. Local backlinks get Google to trust your business and enhance your local rankings.

How to Get Local Backlinks?

List your business in local directories – Add your business to sites like Yelp, Yellow Pages, and Google Business Profile.
Work with local businessesExchange links with businesses in your area.
Get featured in local news – Share updates or events with local newspapers and blogs.
Sponsor local events – Many events list sponsors on their websites.

Use tools like Ahrefs or Moz to see where your competitors get local backlinks and reach out to those sites.

👉 Want an easier way to get local citations and backlinks? Outreach Monks offers Local Citation Services to help your business appear in top directories and boost your local rankings. Get started today!

👉 Local backlinks make your business more visible and attract more nearby customers!

7. Analytics and Monitoring Hacks 📊

Easy ways to check your website’s performance and improve your SEO results.

31. Set Up Custom Google Analytics Dashboards

Google Analytics records a lot of data, but it can take time to go through these reports. A custom dashboard allows you to view all SEO details conveniently in one central location, which makes the tracking of progress much easier.

Use Google Analytics

How to Set It Up?

✔ Open your Google Analytics – finally accessing your account, make sure you follow Customization → Dashboards. 

✔ Create a new dashboard — Choose between the “Blank Canvas” or “Starter Dashboard.” 

✔ Include your Key Metrics – Examples are organic traffic, bounce rate, conversions, etc.
Save and check often – Monitor it regularly to catch trends and spot problems early.

For more detailed reports, try Google Looker Studio to combine data from different sources.

👉 A simple dashboard helps you track your SEO results without wasting time!

32. Monitor Keyword Rankings with SERP Tracking Tools

Checking your keyword rankings helps you see if your SEO is working. SERP tracking tools show where your website appears in Google for different search terms.

How to Do It?

Pick a tool – Use tools like Ahrefs, SEMrush, or AccuRanker to track rankings.
Add your keywords – Enter the keywords you want to monitor.
Check often – Look for changes in rankings.
Make improvements – If rankings drop, update content or get more backlinks.

Use Google Search Console for a free way to check your best-performing keywords.

Monitor Keyword Rankings with SERP Tracking Tools

👉 Tracking rankings keeps you on top of SEO changes!

33. Analyze Search Console Data Weekly

Google Search Console (GSC) is a free program that allows you to monitor how your site is doing on Google. Monitoring it weekly allows you to correct problems and optimize rankings before they damage traffic.

What to Check?

Clicks & Impressions – See how many people find and visit your site.
Top Keywords – Find out which words bring the most visitors.
Indexing Issues – Check if Google is having trouble reading your pages.
Mobile Usability – Make sure your site works well on phones.

Look for pages with high impressions but low clicks in the Performance Report. Updating their titles and descriptions can boost traffic.

Analyze Search Console Data Weekly

👉 A quick GSC check each week helps keep your SEO strong!

34. Measure ROI with UTM Tracking

Want to know which SEO efforts bring real results? UTM tracking helps you see where your traffic is coming from and which strategies work best.

What is UTM Tracking?

UTM (Urchin Tracking Module) codes are small tags added to links. They help you track where visitors come from in Google Analytics.

How to Use UTM Tracking?

Use Google’s UTM Builder – Add UTM tags to links in blog posts, social media, or ads.
Check Google Analytics – See which sources drive the most traffic.
Analyze & Improve – Focus on strategies that bring the best results.

Why It’s Important?

Track What Works – Find out if blog posts, social media, or backlinks bring the most visitors.
Save Time & Money – Stop investing in strategies that don’t drive traffic.
Make Smarter SEO Moves – Double down on high-performing channels.

Use clear and simple UTM names so your reports stay organized.

👉 Start using UTM tracking to measure and grow your SEO results!

8. Advanced SEO Hacks 🚀

Smart and advanced SEO tricks to stay ahead of the competition and rank higher on Google

35. Use AI-Generated FAQs for Featured Snippets

Featured snippets are the quick answers you see at the top of Google search results. They help drive more clicks to your site. One smart way to get them is by using AI to find and answer common questions related to your topic.

How to Do It

  • Use AI tools like ChatGPT, Surfer SEO, or Frase to find popular questions.
  • Check Google’s “People Also Ask” section for real user queries.
  • Write clear, short answers (40-60 words) for each question.

Best Practices

  • Keep it simple – Write direct and easy-to-read answers.
  • Use lists – Google prefers bullet points and step-by-step answers.
  • Place FAQs naturally – Don’t just add them at the end; include them throughout your content.

Add FAQ schema to your page to help Google understand your content better. This increases your chances of ranking in featured snippets and rich results.

Use AI-Generated FAQs for Featured Snippets

36. Apply TF-IDF for Content Optimization

TF-IDF (Term Frequency-Inverse Document Frequency) helps search engines understand the most important words in your content. It checks if your page includes key terms that top-ranking pages already use.

How It Works

  • TF (Term Frequency): Counts how often a word appears in your content.
  • IDF (Inverse Document Frequency): Measures how rare or common that word is across different websites.

If your page is missing important terms, Google might not rank it well.

How to Use TF-IDF for SEO

  1. Find Important Terms: Use tools like Surfer SEO or Clearscope to see which words high-ranking pages include.
  2. Compare With Your Content: Check if your page naturally includes these terms.
  3. Make Improvements: Add missing words naturally without overstuffing.

Best Practices

  • Use related words instead of repeating the same keyword.
  • Keep writing natural and useful for readers.
  • Update old content by adding missing key terms to make it more relevant.

Google rewards pages that fully cover a topic. TF-IDF helps you create detailed and relevant content instead of just stuffing in keywords.

Google rewards pages that fully cover a topic. TF-IDF helps you create detailed and relevant content instead of just stuffing in keywords.

37. Optimize for Zero-Click Searches

Zero-click searches happen when Google shows answers directly on the search page itself instead of making users click on a site. Featured snippets, People Also Ask (PAA) boxes, and knowledge panels are all included in this. While these searches restrict clicks, they boost visibility and expose your brand.

How to Get Featured in Zero-Click Searches

  • Give Clear & Direct Answers
      • Keep answers short and easy to understand.
      • Use simple sentences and avoid unnecessary details.
  • Use Headings & Bullet Points
      • Break down content into H2 and H3 subheadings.
      • Lists, tables, and step-by-step guides work well for featured snippets.
  • Target “People Also Ask” (PAA) Questions
      • Find common questions in the PAA box on Google and add them to your content.
      • Answer these in a natural and helpful way.
  • Optimize for Local Searches
      • Keep your Google Business Profile updated to appear in local searches.
      • Add location-based keywords to your content.
  • Use Schema Markup
    • Add FAQ, How-To, or Review Schema to increase the chances of getting featured.

Even if users don’t click, showing up in zero-click searches builds trust and makes your brand more recognizable.

38. Use Google’s NLP API for Content Optimization

Google’s Natural Language Processing (NLP) API helps you see how Google understands your content. It highlights important words, checks readability, and helps improve your SEO strategy.

Use Google’s NLP API for Content Optimization

Why Use Google’s NLP API?

  • Find Important Words: It shows which words in your content matter the most to Google. If you’re missing key terms, you can add them naturally.
  • Check Content Relevance: The API analyzes whether your content fits the topic well and if it aligns with search intent.
  • Improve Readability: It evaluates how easy your content is to read. If it’s too complex, simplifying it can improve user experience and rankings.
  • Understand Sentiment: The tool tells you if your content sounds positive, neutral, or negative. Engaging, positive content often performs better.

How to Use It for SEO?

  1. Copy your content and analyze it using Google’s NLP API.
  2. Look at key terms and compare them with competitor content.
  3. Check for clarity and simplify complex parts.
  4. Adjust content to make it more relevant and readable.

Use this tool to study high-ranking competitor pages. Compare the key terms they use and refine your content to match or improve upon theirs.

39. Leverage “Hidden Gems” in Google Search Console

Google Search Console (GSC) is a goldmine of data that can help improve your rankings if you know where to look. Many site owners miss out on easy wins hidden inside the reports. Here’s how to find and use them to boost your SEO.

What to Look for in Google Search Console?

  • Keywords With High Impressions but Low Clicks: If your page is showing up a lot in searches (high impressions) but not getting clicks, your title and meta description need work. Make them more compelling so people want to click.
  • Ranking Between Positions 8-20: Pages that are just outside page 1 (positions 8-20) can be improved with better internal linking, content updates, or adding FAQs to push them higher.
  • New Keywords You’re Ranking For: GSC shows search terms your site appears for—even if you never targeted those keywords. If they’re relevant, update your content to include them.
  • Drop in Click-Through Rate (CTR): If your CTR is falling, competitors might have better headlines or structured snippets. Refresh your titles and descriptions to stay ahead.
  • Pages With High Bounce Rates: If people click but leave quickly, your content might not match what they expected. Improve readability, add helpful info, or format the content better.

How to Use This Data for Quick SEO Wins

  1. Open Google Search Console and go to the “Performance” section.
  2. Sort by “Impressions” and “Clicks” to spot high-impression, low-click pages.
  3. Find pages ranking in positions 8-20 and improve them with small tweaks.
  4. Look at “Search Queries” to discover new keywords to target.
  5. Compare CTR trends and update underperforming pages with better headlines.

Google Search Console is free and powerful. By checking it regularly, you can find easy SEO fixes that make a big impact without creating new content.

Final Thoughts

SEO isn’t something you do once and forget. It needs regular updates and improvements to keep up with Google’s changes. The strategies we covered are all practical ways to boost your website’s rankings.

The key is to keep up and keep on attempting. Google’s algorithm is constantly changing, and therefore, you need to constantly change and adjust your process.

Rather than attempting to find quick SEO secrets, focus on creating good content and providing a good user experience. If your website is useful, easily findable, and well-optimized, it will rank better organically in the long term.

Keep learning and improving, and your SEO results will follow! 🚀

FAQs on SEO Hacks

How Long Does SEO Take To Show Results?

SEO is not instant. Some small changes, like fixing broken links or making your site faster, can help in a few days. But ranking higher on Google usually takes weeks or months. The key is to keep improving and stay consistent.

Do I Need Technical Knowledge For SEO?

Not necessarily. Many SEO tasks, like writing better content, using the right keywords, and improving your site’s speed, don’t require technical skills. However, some advanced fixes, like JavaScript optimization, might need a developer’s help.

What’s The Easiest Seo Trick?

Updating your page titles and meta descriptions and adding internal links can improve rankings quickly. Also, fixing broken links and making sure your site loads fast are simple ways to boost SEO.

How Often Should I Update My Content?

Refreshing your content every 6 to 12 months is a good idea. Update outdated information, add new insights, and check if your keywords are still relevant. This keeps your site fresh and helps it rank better.

Does Social Media Help With SEO?

Social media doesn’t directly boost rankings, but it helps bring more visitors to your site. If people share your content, it increases your chances of getting backlinks, which does improve SEO.

Is Buying Backlinks Safe?

It depends! If you buy links from low-quality sources or spammy websites, it can harm your SEO and even lead to penalties from Google. But if you invest in high-quality links from authoritative sites or work with a trusted agency like Outreach Monks, it can actually help your rankings in a safe and effective way.

How Do I Check If My SEO Is Working?

Use free tools like Google Analytics and Google Search Console. They show how many people visit your site, what keywords bring traffic, and where you can improve.

How Can Small Businesses Do SEO?

Local businesses should focus on Google Business Profile, use location-based keywords, and get customer reviews. Listing in local directories and engaging in community events also helps.

Can A Small Website Rank Higher Than Big Brands?

Yes! A small site can still rank well by targeting specific keywords, writing great content, and earning quality backlinks. You don’t need a huge budget—just smart strategies.

Are SEO Hacks Short-Term Tricks Or Long-Term Strategies?

Good SEO hacks are long-term strategies. They focus on improving user experience, content quality, and rankings naturally. Quick tricks might work temporarily but can harm your rankings later.

What Is Organic SEO? Benefits, Strategies, and Best Practices

What Is Organic SEO Benefits, Strategies, and Best Practices

Wouldn’t it be great if your website attracted visitors 24/7 without spending money on ads? That’s exactly what organic SEO does. By optimizing your website for search engines, you can rank higher, get discovered by potential customers, and build lasting credibility.

The best part? Once you establish strong rankings, the traffic keeps coming with minimal effort. But how do you achieve this? What makes organic SEO different from paid search? In this blog, we’ll cover the fundamentals, key benefits, and practical steps to help your website thrive in organic search results.

Let’s continue reading!

What is Organic SEO?

Organic SEO (Search Engine Optimization) is a marketing strategy that helps websites rank higher in unpaid search results. It’s a long-term strategy that involves creating quality content, using keywords, and building backlinks.

What is organic SEO difference between paid and organic search results

Unpaid search results are earned listings rather than paid for with the help of Google Ads.

✅Key Differences Between Paid Search and Organic Search

  • Paid Search: Provides instant visibility but requires ongoing budget allocation, as rankings disappear once ad spending stops. It’s ideal for short-term campaigns and immediate results.
  • Organic Search: Takes time to build but offers long-term traffic benefits without direct ad costs. A strong SEO strategy can drive consistent and sustainable traffic over time.

What is the Importance of Organic SEO?

Organic SEO is more than just a way to rank higher on search engines—it’s a strategy that builds long-term success. Unlike paid marketing, which provides temporary visibility, organic SEO establishes a strong foundation for sustainable growth. Here’s why it matters:

1. Building Trust

A strong online presence isn’t just about attracting clicks; it’s about earning credibility. When users repeatedly see your website in search results, they perceive it as a reliable source of information. Unlike paid ads, which can sometimes feel forced, organic rankings naturally build trust, making visitors more likely to engage with your content or services.

2. Long-Term Investment

Organic SEO is not a quick fix but a long-term strategy that keeps delivering results. While paid ads stop working the moment you stop funding them, a well-optimized website can continue generating traffic for years. By consistently improving your content, technical SEO, and backlinks, you create a lasting digital footprint that sustains your business growth.

3. Cost-Effective Visibility

Businesses often spend thousands on paid advertising, but organic SEO provides a cost-effective alternative. Once your website is optimized, it will keep attracting visitors without ongoing costs. While there’s an initial investment in content creation and SEO efforts, the long-term benefits outweigh the expenses. Here’s the same statement from Hubspot:

SEO is cheaper than Paid ads in long run

This makes it a smart and sustainable marketing approach.

4. Being There When Needed

Consumers turn to search engines whenever they need information, products, or services. Organic SEO ensures your website appears exactly when your audience is looking for answers. By optimizing for the right keywords and user intent, you position your business in front of potential customers at the most crucial moments, increasing engagement and conversions.

How Organic SEO Works?

Organic SEO follows a structured process that helps search engines understand, index, and rank web pages. This ensures that users find the most relevant and high-quality content when they search for information. Here’s how it works:

1. User Enters a Search Query

It all starts when a user types a search query into Google or another search engine. The query reflects their intent, whether they are looking for information, a product, or a service.

2. Search Engine Crawls and Indexes Websites

Search engines use bots (also called crawlers or spiders) to scan websites across the internet. These bots follow links, read content, and gather data about each webpage, including whether a website has an SSL certificate securing its connection. Once a page is crawled, it is added to the search engine’s massive index, where it is stored for future searches.

3. Search Engine Analyzes the Query and Matches It to Indexed Pages

When a user submits a query, the search engine analyzes it to understand the intent behind the search. It then looks through its index to find the most relevant pages that match the query. This matching is based on factors like keywords, content relevance, and user intent.

4. Search Engine Ranks the Results

The search engine uses complex algorithms to rank web pages based on several factors, including:

  • Relevance: How well the page content aligns with the user’s query.
  • Authority: The credibility of the website, often determined by backlinks from trusted sources.
  • Freshness: How recently the content was published or updated.
  • On-Page Optimization: The use of relevant keywords, meta tags, and structured content.
  • User Experience: Factors like page speed, mobile-friendliness, and engagement signals.

5. Search Engine Displays the Results

Finally, the search engine presents the ranked results on the Search Engine Results Page (SERP). Websites that follow strong organic SEO practices are more likely to appear higher in the rankings. This increases their chances of attracting clicks and traffic.

👨‍🏫Expert Tip

Search results can vary from person to person based on factors like region, language, and the search engine used. Search engines tailor results to user preferences, location, and browsing history, leading to different rankings and visibility for the same query.

Optimizing Your Business for Organic Search

Ranking high in search results requires more than just good content. It demands a well-structured SEO strategy. Organic SEO helps build long-term visibility, drive qualified traffic, and establish authority in your industry. Let’s explore the essential steps to optimize your business for organic search.

1. Conduct Keyword Research

Understanding what your target audience searches for is the first step toward ranking higher.

Identify High-Intent Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords with high search volume and relevance.

Analyze Search Intent: Determine whether users are looking for information, making product comparisons, or making a purchase.

Focus on Long-Tail Keywords: These specific phrases are less competitive and have higher conversion potential.

Monitor Competitor Keywords: Study what keywords your competitors rank for and find gaps you can target.

Thorough keyword research ensures you’re targeting the right audience with the right content.

2. Create Content to Target Your Most Qualified Keywords

Well-optimized content attracts both search engines and users.

Write for Users, Not Just Search Engines: Focus on valuable, easy-to-read content rather than keyword stuffing.

Use Structured Formatting: Organize content with headings, bullet points, and short paragraphs to enhance readability.

Update Content Regularly: Keep your blog posts fresh and relevant by adding new data, insights, or trends.

Optimize for Featured Snippets: Answer common queries concisely to appear in Google’s featured snippets.

Use NLP Optimization: Implement semantic keywords and phrases to align with Google’s AI-based ranking factors.

Quality content helps establish trust, authority, and higher rankings.

3. Add Media to Your Content

Engaging visuals improve user experience and increase time spent on your pages. Here’s what Google says about this:

Adding images to content for better organic SEO

Use High-Quality Images: Optimize images for faster loading without compromising clarity.

Incorporate Videos: Explainer videos, product demos, and testimonials improve engagement.

Add Infographics & Data Visualizations: Complex information becomes easier to digest with visual representations.

Optimize Image Alt Text: Use descriptive, keyword-rich alt text for better accessibility and SEO.

A balance of text and media keeps readers engaged and encourages sharing.

4. Optimize Your Site’s Page Speed

Slow websites frustrate users and negatively impact rankings.

Compress Images & Files: Reduce large media sizes to speed up loading.

Enable Lazy Loading: Load images and videos only when needed, reducing initial page load time.

Use a Content Delivery Network (CDN): Improve site performance by distributing content across multiple servers.

Minimize HTTP Requests: Reduce the number of elements like scripts, fonts, and plugins.

Optimize Code & Scripts: Minify CSS, JavaScript, and HTML for faster execution.

A fast-loading website improves user experience and lowers bounce rates.

5. Organize Your Internal Linking Structure

Internal links improve navigation and search engine crawling.

Use Descriptive Anchor Text: Avoid generic text like “click here” and use meaningful phrases instead.

Link to Relevant Pages: Guide users to related content for a seamless browsing experience.

Fix Broken Links: Regularly check and update broken or outdated internal links.

Create a Logical Site Structure: Maintain a well-organized site hierarchy for better indexing.

Proper internal linking enhances usability and strengthens SEO rankings.

6. Link Building for Better Credibility

Backlinks from authoritative websites improve credibility and search rankings.

Earn High-Quality Backlinks: Focus on authoritative domains instead of low-quality, spammy links.

✔ Guest Posting: Contribute valuable content to reputable industry blogs in exchange for backlinks.

Leverage Brand Mentions: Convert unlinked brand mentions into backlinks by reaching out to website owners.

Monitor & Reclaim Broken Links: Identify and fix lost or broken backlinks using SEO tools like Ahrefs or Moz.

Create Link-Worthy Content: Publish in-depth guides, case studies, and original research that naturally attract links.

Building a strong backlink profile increases trust and authority.

🏆How a Strong Backlink Profile Helps

You can take an example of a link building campaign done by Outreach Monks for a brand named “Represent clo.” 

In just 20 months, organic traffic surged from 70K to 355K visitors (407% growth), while Domain Rating increased from 50 to 57. The site’s keyword count grew from 3.5K to 24.17K, with 1,340 keywords ranking in the top three SERP pages. Focused on UK traffic, we also improved rankings for highly competitive keywords like “varsity jacket” and “graphic tees.”

7. Improve Mobile-Friendliness

Google prioritizes mobile-first indexing, making mobile optimization essential.

Use Responsive Design: Ensure your site adapts to different screen sizes and devices.

Improve Mobile Page Speed: Optimize for fast loading on mobile connections.

Simplify Navigation: Make it easy for mobile users to find information quickly.

✔ Optimize for Voice Search: Use conversational keywords as voice search queries are more natural.

A mobile-friendly site enhances user experience and improves rankings.

8. Optimize for Local SEO

Local SEO is crucial for businesses targeting location-based customers.

Claim & Optimize Your Google My Business Listing: Keep your business details accurate and updated.

Get Customer Reviews: Encourage satisfied customers to leave positive reviews on Google and Yelp.

Use Local Keywords: Include location-based keywords in your content and metadata.

Build Local Citations: Get listed on online directories like Yelp, Bing Places, and industry-specific platforms.

Improving local SEO boosts visibility for users searching in your area.

9. Enhance User Experience (UX) & Engagement

Google prioritizes sites that provide a positive user experience.

Improve Site Navigation: Make it easy for users to find what they need.

Ensure Readability: Use clear fonts, proper spacing, and simple language.

Minimize Pop-ups & Intrusive Ads: Avoid elements that disrupt the user experience.

Monitor Bounce Rates & Session Duration: Analyze user behavior with tools like Google Analytics.

A seamless UX leads to higher engagement and better rankings.

10. Optimize Meta Tags & Structured Data

Metadata helps search engines understand and display your content effectively.

Write Compelling Title Tags: Keep them within 60 characters and include primary keywords.

Craft Engaging Meta Descriptions: Summarize the page content with a persuasive call to action.

Use Schema Markup: Enhance search visibility with structured data for rich snippets.

Optimize Header Tags (H1, H2, H3): Properly structured headings improve readability and SEO.

Well-optimized meta tags improve click-through rates and rankings.

11. Regularly Monitor & Improve SEO Performance

SEO is an ongoing process that requires continuous tracking and improvements.

Use Google Search Console & Analytics: Track traffic, impressions, and rankings.

Monitor Keyword Performance: Adjust content strategy based on keyword trends.

Analyze Competitor Strategies: Stay ahead by learning from top-performing competitors.

Fix Technical SEO Issues: Regularly audit for crawl errors, duplicate content, and indexing problems.

Frequent analysis and improvements keep your SEO strategy effective.

Concluding Thoughts

Organic search optimization is not a one-time effort. It’s an ongoing process that adapts to search engine updates and user behavior. A well-structured SEO strategy brings long-term visibility, credibility, and sustainable traffic. 

The key is to stay consistent, track performance, and refine strategies based on data. Focus on quality, user experience, and ethical SEO practices. Businesses that invest in organic search today will secure a competitive edge in the ever-evolving digital landscape. Keep optimizing, keep growing! 🚀

Frequently Asked Questions

How Long Does Organic SEO Take to Show Results?

Organic SEO takes time, usually a few months, depending on competition and strategy. Patience and consistency are key to sustainable rankings.

Is Organic SEO Better Than Paid Ads?

Organic SEO delivers long-term value without recurring costs, whereas paid ads provide instant but short-lived results. The choice depends on your goals. Organic SEO is ideal for sustained growth, while paid ads are effective for short-term promotions, such as launching a new product or running a limited-time campaign.

Does Organic SEO Work for Small Businesses?

Yes, it helps small businesses compete with larger brands by targeting niche audiences. Local SEO strategies can further boost visibility.

What Are the Biggest Challenges in Organic SEO?

Ranking for competitive keywords, keeping up with algorithm changes, and earning high-quality backlinks are major challenges. A well-planned strategy can overcome them.

How Often Should I Update My SEO Strategy?

SEO is not a one-time task; regular updates are necessary. Reviewing performance monthly and adapting to trends ensures continued success.

Can Organic SEO Work Without a Blog?

Yes, but having a blog improves content relevance and keyword targeting. High-quality pages, product descriptions, and FAQs also support SEO.

What Role Does Social Media Play in Organic SEO?

Social signals don’t directly impact rankings, but they increase brand awareness and traffic. Engaging content can attract backlinks from authoritative sources.

Why Do Some Pages Rank Higher Than Others?

Search engines consider relevance, authority, user experience, and backlinks. Well-optimized pages with strong engagement perform better.

How Can I Measure the Success of My Organic SEO Efforts?

Use tools like Google Analytics and Search Console to track traffic, keyword rankings, and engagement. Regular audits help refine strategies for better results.

What are Orphan Pages: How to Find and Fix Them?

How to find orphan pages

Do you have pages with valuable and engaging content but nowhere to be found in search results? These could be hidden pages on your website with no internal links pointing to them. 

You’re not alone if you are facing something like this. Many websites face this issue. These overlooked pages are known as orphan pages. Integrating valuable orphan pages back into your site structure can boost their visibility and improve SEO. At the same time, blocking low-value orphaned pages helps streamline your site and enhance overall optimization.

Let’s continue reading and learn how these pages can impact your SEO.

What Are Orphan Pages?

Orphan pages are web pages that aren’t linked to from any other page on a website. They can’t be accessed without knowing the direct URL. This makes it much harder to find these pages, but not impossible. 

How to fix orphan pages Image by Ahrefs

Orphan pages often result from common oversights and changes within a website:

  • Poor internal linking: Sometimes, new pages are created—like a product page or an article—but they are not linked from existing pages or the main catalog. Without these internal links, these new additions become orphan pages.
  • Site migrations: During a website redesign or migration to a new domain, pages may not be properly redirected or linked to the new structure. This oversight can lead to orphaned pages if the migration process doesn’t include comprehensive mapping and redirection strategies.
  • Deleted links: Orphan pages can also occur when internal links are deleted, either intentionally or by mistake. If a page that serves as a major link source is removed without a strategy to reassign those links, the connected pages can quickly turn into orphans.

✅When Orphaned Pages Are Okay!

You might leave some pages as orphans intentionally—and that’s okay.

These could be ad landing pages, exclusive offers for email subscribers, or private content you don’t want search engines or the public to find easily.

For example, you wouldn’t internally link to a newsletter subscription confirmation page. So you wouldn’t worry about that page being orphaned.

Why Orphan Pages Are Bad for SEO?

Orphan pages might seem harmless, but they can significantly impact your website’s SEO performance and overall user experience. Here are some reasons why having orphaned pages could be detrimental to your site:

1. Difficult to Get Indexed

Orphan pages are challenging for search engines to discover because they lack internal links that bots use to navigate and index content. Without visibility in the website’s navigational structure, these pages often remain unnoticed by search engine crawlers, reducing their chances of appearing in search results.

2. Can Eat Up a Lot of Crawl Budget

When orphaned pages do get crawled, they consume a portion of your site’s crawl budget—the limited number of pages search engines will crawl at a time. This can divert resources from more important pages, delaying updates to your site in search engine indexes.

🧑‍💻 Expert Tip

For small websites, crawl budget isn’t a major concern since search engines can easily crawl all pages. However, for large websites—such as news sites with thousands of pages—wasting crawl budget on orphan pages can lead to delays in indexing important content. Managing and optimizing your crawl budget becomes crucial in such cases.

3. Don’t Perform Well

Orphan pages typically have lower visibility and receive less organic traffic. Because they are not reinforced through internal linking, which also supports page authority. This lack of connection and support means they’re less likely to rank well in search engine results.

4. Can Hurt User Experience

Orphan pages can lead to a poor user experience if visitors stumble upon outdated or irrelevant pages. Also, without clear navigational paths, users might find themselves on pages that aren’t helpful or that don’t match their intent. This leads to frustration and higher bounce rates.

How to Find Orphan Pages?

How to Find Orphan Pages

1. Crawl Audit Tools

Utilize SEO tools like Screaming Frog, Semrush, or Ahrefs to perform a crawl audit of your website. These tools simulate how search engines crawl your site and help identify pages that do not receive any internal links. A thorough audit will highlight these orphaned pages, allowing you to see which parts of your site need restructuring.

Using SEMrush to identify orphaned pages involves a streamlined process:

1. Set Up Your Project: Log in to SEMrush, create a project for your website, and access the Site Audit tool.

2. Start a Site Audit: Configure and initiate a site audit, ensuring the crawler covers your entire site.

Semrush to find orphan pages Step 1

3. Run the Audit: Let SEMrush crawl your site, which may take some time depending on your website’s size.

4. Review Audit Results: After the crawl, check the ‘Issues’ tab for any listed orphan pages under ‘Notices’ or ‘Warnings.’

Semrush step 2 to find orphan pages

5. Analyze the Orphan Pages: Examine the detailed list of orphaned pages provided by SEMrush to verify their status. Here, you can see the number of orphaned pages on your website.

Semrush to find orphan pages Step 3

By using these methods, you can identify and address orphaned pages, thus improving your site’s SEO structure and user experience.

2. Sitemap Comparison

Regularly compare your website’s XML sitemap to the actual pages listed during a site crawl. Pages that appear in the sitemap but not in the crawl data may be orphaned. This method ensures that all pages you intend to be indexed are reachable and well-integrated into your site’s structure. 

Using an XML Sitemaps Generator helps automate this process, ensuring that your sitemap remains updated with all linked pages. Keeping your sitemap updated with all linked pages helps maintain optimal site health and search engine visibility.

3. Log File Analysis

Analyzing server log files can provide insights into which pages search engines have crawled. By examining the logs, you can identify pages that get user traffic but are overlooked by search engine crawlers, suggesting they might be orphaned pages. Log file analysis helps in understanding the behavior of search engine bots on your site and can pinpoint structural issues causing certain pages to become isolated.

4. Google Analytics

Google analytics to track traffic

Leverage Google Analytics to track pages that receive direct traffic without any internal referrals. This could indicate that the pages are orphaned, as they are not being reached through the typical navigational paths of your site. Analyzing traffic sources and user behavior on these pages can also help determine their value and whether they need to be more integrated or removed.

5. Internal Search

Monitor the queries used in your site’s internal search engine. If certain pages are frequently searched for internally, it might indicate that they are hard to find through regular navigation and could be orphaned. Enhancing internal links to these pages can improve their visibility and SEO. Additionally, optimizing your search function can help in better understanding user intent and site usability.

6. Backlink Analyzers

Use tools like Majestic or Moz to analyze backlinks. These tools can help you discover if external links point to pages on your site that lack internal links, making them orphaned pages within your navigational structure. Understanding the external linking pattern can also help in strategizing SEO efforts to boost the authority and integration of these orphaned pages.

Here’s a step-by-step guide to analyzing backlinks using Moz Link Explorer:

1. Go to Moz Link Explorer and log in to your account. If you don’t have an account, sign up for a free trial or a paid plan.

2. In the search bar, enter your domain or the specific page URL you want to check.

Backlink Analysis using Moz Step 1

3. Navigate to the Inbound Links tab to view all backlinks pointing to your site.

Backink Analysis using Moz Step 2

4. Look for pages with links from high Page Authority (PA) but no or minimal internal links.

Backlink Analysis using Moz Step 3

Review which external websites are linking to your orphan pages. This can help you determine if the pages hold valuable content worth reintegrating into your site’s structure.

7. Manual Inspection

For smaller websites or specific sections, manual inspection might be the most effective approach. Review your website’s navigation and check each link to ensure every page is interconnected properly and not isolated from the main site structure. Manual checks can be time-consuming but are invaluable for catching errors that automated tools might miss, ensuring a cohesive site structure.

How to Fix Orphan Pages?

Effectively managing orphan pages involves more than just linking them back to your site. Here’s how to thoughtfully address and fix orphaned pages depending on their content and purpose:

1. Internal Link

Integrate valuable orphan pages into your website’s internal linking structure. This makes them accessible to visitors and search engines. For example, if you rediscover a valuable article post-site redesign, link it from related pages. Use tools like Ahrefs’ Site Audit to find pages with high organic traffic for relevant linking opportunities.

2. Noindex

Apply a ‘noindex’ directive to orphan pages meant for specific campaigns or temporary promotions. This keeps them out of search engine results but still reachable via direct links. Insert <meta name=”robots” content=”noindex” /> in the page’s <head> section. Check that these pages are not blocked in your robots.txt so search engines can read the noindex command.

3. Merge/Consolidate

Merge duplicate or similar orphan pages. Move useful content from an orphan page to a more relevant, linked page. Then, set up a 301 redirect from the orphan to the updated page. This process helps consolidate content and link equity, improving your site’s SEO.

4. Delete

Remove orphan pages that offer no value. This includes outdated test pages or unused templates. Deleting these helps streamline your site and focus search engine crawling on valuable content. Always check for and fix any broken links resulting from deletions.

Conclusion

Addressing orphan pages effectively requires understanding their impact on your site’s SEO and user experience. It’s crucial to differentiate between pages that are intentionally isolated and those accidentally overlooked. 

By assessing the reasons behind their orphan status, you can decide whether to reintegrate, update, or remove them. This proactive approach helps optimize your site for better performance, ensuring every page serves a meaningful purpose in enhancing your online presence.

Frequently Asked Questions

What Tools Can I Use to Detect Orphan Pages?

You can use tools like Screaming Frog, DeepCrawl, or Google Search Console to detect orphan pages. These tools help identify pages that lack internal links and are missing from your website's main navigation.

How Often Should I Check for Orphan Pages?

Regular checks, at least quarterly, are recommended to keep your website structure clean and optimized. This ensures any new or accidentally orphaned pages are quickly identified and addressed.

Can Orphan Pages Affect My Website's Loading Speed?

Orphan pages themselves do not directly affect loading speed, but they can indicate structural inefficiencies. Addressing these can indirectly improve overall site performance.

Are There Any SEO Benefits to Having Orphan Pages?

Generally, orphan pages are detrimental to SEO as they are harder to index and do not contribute to the site's link equity. Fixing them can improve site health and search engine ranking.

What Is the Impact of Orphan Pages on Site Authority?

Orphan pages can dilute site authority by not contributing to the overall link structure. Reintegrating them helps strengthen your site's navigational and link profile.

How Do Orphan Pages Influence Bounce Rates?

If visitors land on orphan pages that are outdated or irrelevant, it can lead to higher bounce rates. Ensuring all pages are linked and updated can enhance user engagement and reduce bounces.

Can Orphan Pages Be Good for Specific Campaigns?

Yes, for targeted marketing campaigns such as PPC, orphan pages can be useful to control the visitor experience and track specific metrics without influencing the rest of your site’s SEO.

What Should I Do With Orphan Pages That Have Backlinks?

Orphan pages with backlinks should be carefully evaluated. If valuable, reintegrate them into your site or redirect them to relevant content to preserve link equity.

How to Use ‘People Also Search For’ to Improve Rankings?

How to Use 'People Also Search For' to Improve Rankings

You search for something on Google, click on a result, but it’s not quite what you needed. You go back, and suddenly, Google suggests “People Also Search For.” It’s like Google saying, “Hey, maybe these topics will help!”

These related searches aren’t random—they’re based on real user behavior. And if your content isn’t optimized for them, you’re missing out on traffic that could have landed on your site instead of your competitors’.

So, how does “People Also Search For” work, and how can you use it to boost your SEO? Let’s break it down.

What is “People Also Search For”?

“People Also Search For” (PASF) is a Google search engine feature that suggests related search queries when a user clicks on a result and then returns to the search page. These suggestions help users refine their searches and discover more relevant content.

As a Google search engine result feature, PASF is designed to make the user experience better through secondary search suggestions based on real user behavior and intent. In search engine optimization, PASF offers keyword insights that enable websites to write about what the users are searching for in the first place.

People Also Search For

How Does “People Also Search For” Work?

Google’s “People Also Search For” (PASF) comes up when the user searches for something, clicks on the search result, and is immediately redirected to the search results page. It is a filter feature, showing related search terms based on what other individuals have searched for under the same situation.

How Google Determines PASF Suggestions:

These are the key factors that influence PASF results:

  1. User Behavior – Google analyzes how users interact with search results and which queries they refine after clicking a link.
  2. Search Intent Matching – PASF suggests terms that closely align with what users are likely looking for but didn’t find in their initial search.
  3. Keyword Relationships – It pulls related queries from Google Keyword Planner, user trends, and historical search data.
  4. Machine Learning & AI Google’s algorithm constantly updates PASF based on real-time search patterns and interactions.

For content creators and SEO professionals, PASF is a goldmine for keyword research. It helps in discovering other search queries, uncovering hidden keyword opportunities, and optimizing content to better meet user intent. When writing content, incorporating PASF-related keywords enhances your chances of ranking for several related searches and generating organic traffic.

Although PASF has its applications, there are additional Google search functions that assist in refining user searches and optimizing SEO potential.

Other Google Features That Help Refine Searches

Google offers several features aside from “People Also Search For” (PASF) to help users refine their searches and get more relevant results. Aside from making the search process better, these features also open up huge SEO opportunities.

1. People Also Ask (PAA)

PAA is a question-and-answer box that appears in Google search results, displaying related questions based on the original search query. 

People Also Ask

When a user clicks on a question, an answer snippet expands, often sourced from high-ranking web pages. Since PAA covers common user queries, optimizing content to provide clear, concise answers increases the chances of being featured in this section.

🔍 Are PAA and PASF the Same?

No, People Also Ask (PAA) and People Also Search For (PASF) are different. PAA shows expandable Q&A boxes in search results, while PASF appears after a user returns to Google, suggesting related searches.

PAA gives answers, PASF suggests queries.

2. Related Searches

Located at the bottom of search results, Related Searches suggests alternative queries users might find useful. These search terms are based on user behavior, trends, and common refinements people make when searching. For SEO, this feature is a great way to discover new keyword opportunities and expand content strategy.

3. Google Autocomplete

Google Autocomplete offers live predictions of search queries as people type in the search box. These are predicted based on popular topics, past searches, and frequent searches. It assists content writers in choosing long-tail keywords and knowing what people are searching for at any given time.

Google autocomplete

By using PASF, PAA, Related Searches, and Google Autocomplete, webmasters and SEO specialists can generate high-relevance content, improve search visibility, and receive more organic traffic.

How to Use “People Also Search For” for SEO

How to Use People Also Search For for SEO

Knowing how PASF operates, we can now describe how to utilize it. PASF assists in finding keyword opportunities, content optimization strategies, and constructing rankings by simulating real-user searches. Here’s what to do for SEO:

1. Gather New Topic Ideas

PASF suggestions reveal related topics users are searching for, making it an excellent resource for content ideation. If you notice repeated keywords or trending queries, consider creating new blog posts, guides, or landing pages that address these search needs. Covering these topics early can give you an edge in ranking before competitors.

2. Create FAQs Based on PASF Queries

Many PASF suggestions are commonly asked questions, making them perfect for an FAQ section. Adding a well-structured FAQ block that summarizes them briefly will make you more likely to appear in featured snippets and Google’s People Also Ask (PAA) section. It also boosts user engagement, where users stay longer on your website.

3. Expand Keyword Research and Target Long-Tail Queries

PASF provides alternative keyword variations that may not appear in traditional keyword tools. These long-tail keywords are less competitive and also have a higher conversion rate since they are more directly related to the intent of the user. PASF terms, when applied in your subheadings, meta tags, and blog posts, make you more relevant and visible.

4. Optimize Existing Content for Better Rankings

If your page is not appearing as you had hoped, check PASF for the same search terms the users are refining their search with. Incorporating these keywords naturally in your copy, headings, and subheadings will increase keyword matching and search visibility. Google also favors content that gives the answer directly, so optimizing existing pages with PASF can rank them higher.

5. Strengthen Internal Linking and Improve Site Navigation

PASF information can help you locate similar topics on your own website that you can link to. Internal linking helps search engines better understand content relations as well as engage users longer by taking them to other content-related pages. Properly managed internal linking enhances user experience and supports SEO development.

6. Increase SERP Visibility and Traffic

By strategically targeting PASF queries, your content can appear for multiple related search terms, increasing its reach. Since PASF reflects user intent, ranking for these queries often results in higher engagement, better click-through rates, and more organic traffic.

By employing PASF, you can better optimize your content for changing search behavior, rank higher, and grab desirable organic traffic. By incorporating these into your SEO plan, you become a more competitive player and build a strong digital presence.

To make the most of PASF for SEO, you need the right tools to find and analyze these search queries.

Tools to Find ‘People Also Search For’ Data

To optimize for “People Also Search For” (PASF), you need the right tools to uncover related search queries and keyword opportunities. Here are some of the best tools to find PASF data:

1. Keywords Everywhere

Keywords Everywhere is a browser extension (Chrome/Firefox) that shows ‘People Also Search For’ (PASF) data directly on Google.

keywords everywhere

How to Use It:

Follow these quick steps to get PASF keywords effortlessly:

  1. Install the Keywords Everywhere extension.
  2. Activate it with an API key (free for limited data, paid for full access).
  3. Search on Google – PASF keywords appear on the right side.
  4. View search volume, CPC, and competition for PASF terms.
  5. Export data in CSV, Excel, or PDF for SEO planning.

2. SEMrush

SEMrush is a premium SEO tool that provides ‘People Also Search For’ (PASF) keywords, related queries, and search intent analysis. It helps SEOs and marketers find high-value keywords and optimize their content strategy.

How to Use SEMrush for PASF Keywords

Follow these quick steps to find PASF keywords using SEMrush:

1. Log in to your SEMrush account (or sign up for a free trial).

2. Go to the Keyword Magic Tool under the Keyword Research section.

3. Enter your target keyword in the search bar and click Search.

Keyword Magic Tool

4. Navigate to the ‘Related’ tab—this contains PASF-style queries.

Related’ tab

5. Analyze search volume, keyword difficulty, CPC, and competition level for each PASF keyword.

Analyze search volume, keyword difficulty, CPC

6. Export the data in CSV or Excel for content planning and SEO optimization.

Export the data

By using SEMrush’s Keyword Magic Tool, you can efficiently gather ‘People Also Search For’ keywords, refine your SEO strategy, and improve your search rankings. 

Beyond These, There Are More Tools Like Ahrefs, Ubersuggest, and AnswerThePublic That Also Help Uncover PASF Data for Better SEO Planning.

Conclusion

“People Also Search For” (PASF) is more than just a search feature—it’s a window into how users refine their queries and discover new content. By understanding how PASF works and strategically optimizing for it, websites can uncover valuable keyword opportunities, enhance content relevance, and attract more organic traffic.

Since PASF suggestions evolve based on real-time search behavior, staying updated and continuously refining content is key to maintaining visibility. Integrating PASF insights into your SEO strategy ensures your content stays relevant, competitive, and aligned with what searchers truly want.

💡 Stay ahead in SEO—focus on what users are searching for next!

FAQs on “People Also Search For” (PASF)

Does PASF Appear On All Search Queries?

No, PASF does not appear for every search. It typically shows up when a user clicks on a result and then returns to the search page. Google displays PASF suggestions based on search patterns, query refinement behavior, and user intent.

How Often Do PASF Suggestions Change?

PASF results are dynamic and can change frequently based on search trends, user behavior, and algorithm updates. Google continuously updates these suggestions to provide the most relevant related queries.

Can PASF Suggestions Differ By Location?

Yes, location plays a role in PASF suggestions. Google tailors search results—including PASF—based on regional search trends, user location, and localized search behavior to provide more relevant recommendations.

Do PASF Results Vary Between Devices?

Yes, PASF suggestions can differ between mobile and desktop searches. Mobile users may see PASF results influenced by voice searches, mobile-first indexing, and location-based refinements.

Is PASF Affected By A User's Search History?

Google personalizes PASF suggestions based on past searches, browsing history, and search behavior. Users with a logged-in Google account may see PASF queries that are more aligned with their previous interests.

Can PASF Help With Ecommerce Seo?

Absolutely! PASF can reveal product-related searches, competitor comparisons, and transactional queries that businesses can optimize for in product pages, descriptions, and category content.

Can I Track PASF Data Over Time?

There is no built-in Google tool to track PASF history, but SEO professionals can manually record PASF queries or use third-party tools like SERP scrapers and browser extensions to monitor changes.