You’re focused on growing organic traffic, fixing site issues, and making better decisions with real SEO data. However, finding the right tool to support that can be tricky.

With so many platforms claiming to do it all, choosing the one that actually fits your workflow and goals is the real challenge.

Two of the most well-known options in the space are Semrush and Moz, but they serve different needs and come with different strengths.

In this blog, we’ll break down Semrush vs Moz to help you decide which one makes more sense for your SEO strategy.

Which is Better: Semrush vs Moz?

There’s no one-size-fits-all answer here, because the “better” SEO tool really depends on what you need. If you’re looking for an all-in-one platform with advanced features for keyword research, competitor analysis, and paid search tracking, Semrush tends to stand out.

On the other hand, if your focus is more on clean UI, site health, and domain authority tracking, Moz offers a more streamlined experience.

Both platforms are widely trusted and regularly updated. The best choice comes down to your goals, budget, and how deep you want to go with your SEO efforts.

The Basics: Semrush vs Moz

Before diving into detailed features, it’s helpful to look at how Semrush and Moz compare at a high level. The table below outlines some core differences that can influence which tool feels more aligned with your needs.

This side-by-side comparison gives a clearer picture of how the platforms stack up. The real value, though, depends on how these tools fit into your actual SEO workflow, and that’s what we’ll explore next.

What is Semrush?

Semrush is a comprehensive SEO and digital marketing platform designed for users who need in-depth data across search, content, and paid media. It’s widely used by agencies, marketing teams, and SEO professionals looking to manage large-scale strategies across multiple domains.

With over 55 tools, Semrush allows users to:

• Track keyword rankings and visibility
• Perform in-depth competitor analysis
• Audit technical SEO performance
• Monitor backlinks and referring domains
• Research paid ad strategies
• Manage local SEO listings
• Plan and optimize content based on intent
• Create branded, customizable reports

Semrush is particularly strong for users who want more than just SEO. It also supports PPC tracking, social media posting, and content marketing workflows. This makes it a better fit for broader digital teams.

What is Moz?

Moz is an SEO platform focused on helping users improve their search visibility through accessible, easy-to-use tools. It’s especially popular among small businesses, content teams, and beginner-to-intermediate SEOs looking for a simplified experience.

Key features in Moz include:

• Keyword research via Keyword Explorer
• Website audits through Site Crawl
• Link analysis using Moz Link Explorer
• Domain Authority (DA) and Page Authority (PA) tracking
• Rank tracking for keywords across locations
• On-page optimization insights
• Local SEO tools with Moz Local

Moz is known for its clean interface and trusted metrics like DA, which many marketers use as a benchmark for link quality and domain strength. While it doesn’t offer PPC or social media features, its tools are more than enough for focused SEO campaigns.

The Difference in Features: Semrush vs Moz

While both Semrush and Moz offer core SEO functionalities, they differ significantly in how deep and broad their features go. From keyword research to reporting and local SEO, each platform brings its own strengths and limitations.

Let’s break down the key feature categories to help you see which tool aligns best with your specific needs.

1) Keyword Research Insights

Both Semrush and Moz offer keyword research tools, but the depth and structure of their data vary noticeably.

Semrush provides a broader and more detailed keyword analysis. Its Keyword Overview tool includes advanced metrics like:

• Search intent
• Global and country-specific search volumes
• Number of search results and SERP features
• Presence of ads on a keyword
• Keyword clusters and variations

These insights help users not just find keywords but also understand how those keywords behave across different markets and SERPs.

Moz, on the other hand, offers a more simplified experience through its Explore by Keyword and Keyword Suggestions tools. While it does identify search intent in certain views, that data isn’t always present in its deeper reports. However, its Keyword Gap tool stands out by allowing direct comparisons of shared keyword rankings between you and your competitors.

In short, Moz is easier to navigate, especially for beginners, but Semrush offers a richer dataset and more comprehensive keyword research functionality.

2) On-Page and Technical SEO Details

Both Semrush and Moz offer tools to audit your site and improve on-page SEO — but they differ in depth, usability, and efficiency.

Semrush provides a full Site Audit tool that scans for technical SEO issues across crawlability, internal linking, schema markup, indexability, Core Web Vitals, and more. It breaks findings into six specialized reports and prioritizes them by potential impact, making it easier to act on what matters most. Its On-Page SEO Checker goes a step further, analyzing multiple URLs at once and offering suggestions related to content quality, SERP feature optimization, backlink potential, and more.

Moz also includes a Site Crawler, but its crawl limits are more restrictive on lower-tier plans (5,000 pages/month on the basic plan). It lists technical issues per URL and allows filtering by issue type. Its On-Page Grader, however, requires you to analyze one URL at a time, which becomes time-consuming for large sites. Most suggestions focus on keyword placement, with fewer insights into technical or content-related improvements.

In terms of automation, scale, and actionable suggestions, Semrush delivers a more complete and scalable approach to on-page and technical SEO tasks.

3) Off-Page SEO Metrics

Backlink analysis is a core part of off-page SEO, and both Semrush and Moz provide strong tools for evaluating link profiles.

Both platforms allow you to:

• View total backlinks and referring domains
• Monitor new and lost links
• Analyze anchor text usage and link types
• Track backlink trends through graphs and charts
• Evaluate link quality using spam or toxicity scores

Semrush offers a Backlink Audit Tool that includes a toxicity score, backlink removal tracking, and disavow file management. It also includes a Link Building Tool, which identifies outreach targets and lets you manage link acquisition campaigns. This makes it especially helpful if you’re actively working on link building.

Moz offers its own Spam Score breakdown, displaying how toxic each referring URL is. It also includes a Compare Link Profiles tool that lets you analyze your backlink profile alongside up to four competitors. This is useful for benchmarking your off-page SEO performance and spotting competitor strategies.

While both tools offer robust backlink data, Semrush tends to go deeper with built-in outreach and disavow features. This makes it more action-oriented for active link builders.

4) Local SEO Insights

Both Semrush and Moz offer tools for managing local SEO, but they take slightly different approaches, especially in how they’re packaged and priced.

Semrush includes local SEO features directly within its platform through the Listing Management Tool. This tool helps you manage business listings across platforms like Google Business Profile, Yelp, and Bing Places. It also allows you to check local citation consistency and ensures your business information is accurate across directories. 

Semrush also supports local keyword research, enabling you to view region-specific SERPs and top-performing pages for your target terms. It is ideal for small businesses aiming to improve visibility in local markets.

Moz offers local SEO through a separate product: Moz Local (sold separately from Moz Pro). Starting at $20/month, Moz Local allows you to:

• Manage and sync listings across Google, Facebook, and major directories
• Track local SEO performance with analytics and insights
• Monitor and respond to reviews
• Post updates and special offers to listings
• Upload business photos and manage listing content
• Track user engagement like traffic and clicks

If you’re solely looking for listing management, Moz Local is a solid option. But if you want a more integrated experience that includes local keyword research and broader SEO capabilities, Semrush may offer more flexibility in one place.

5) Paid Ads Performance Reports

If you manage both SEO and PPC campaigns, the gap between Semrush and Moz becomes clear in this area.

Semrush includes a full Advertising Toolkit designed specifically for PPC professionals.
It offers tools for:

• Display advertising research
• Product listing ad (PLA) tracking
• Ad history and competitor ad copy
• Exporting ad keyword lists to Google Ads-ready formats (.csv/.xls)
• Analyzing paid keyword performance across search engines

This makes Semrush a practical choice for marketers who want to handle SEO and paid ads from a single platform.

Moz, on the other hand, doesn’t offer PPC-focused tools.
While it lacks dedicated ad research features, it can still contribute to your ad strategy by:

• Identifying organic keyword gaps that may inform your PPC targeting
• Helping you optimize landing pages through the On-Page Grader
• Supporting better keyword selection via competitive keyword research

If PPC is a significant part of your marketing strategy, Semrush clearly offers a stronger toolkit.

6) Complete SEO Reporting

When it comes to report access and data limits, Semrush is more generous across all subscription tiers.

With Semrush, users get unlimited access to keyword, domain, and backlink analytics reports regardless of the plan. Even the entry-level plan allows site audits for up to 100,000 pages monthly, which is more than enough for most small to medium-sized websites. Higher-tier plans expand crawl limits to 1 million pages per month, making Semrush well-suited for large enterprise sites too.

Moz, by contrast, enforces stricter limits. On the basic plan, users can only perform 75 keyword searches per month, which may not be practical for growing websites or agencies. Crawl limits are also lower, capped at 5,000 pages/month on the entry plan. To increase capacity, users must upgrade or purchase additional crawl credits separately.

If regular, large-scale reporting is a key part of your SEO workflow, Semrush clearly offers more flexibility and scalability.

7) Content Marketing Tools

If content marketing is a major part of your strategy, Semrush offers far more support than Moz.

Semrush includes a full suite of tools built specifically for content creation and planning.
These include:

• Topic Research: Discover trending topics and questions in your niche
• SEO Content Template: Build optimized outlines based on the top-ranking competitors
• SEO Writing Assistant: Get real-time optimization feedback as you write
• ContentShake AI: Semrush’s AI writing tool for faster content generation
• Brand Monitoring: Track mentions of your brand or competitors across the web and social media

This makes Semrush highly valuable for content teams managing blogs, product pages, or PR.

Moz, by contrast, doesn’t offer dedicated content marketing tools.
However, you can still use its Keyword Explorer and competitor analysis features to inform your content strategy by identifying search demand and analyzing what’s working for your rivals.

If you’re looking for a tool that goes beyond SEO and actively supports content creation, Semrush is the more complete solution.

8) Social Media Marketing Tools 

When it comes to social media support, Semrush offers a full toolkit. On the other hand, Moz doesn’t include any dedicated features in this area.

Semrush provides a Social Media Toolkit that allows you to:

• Schedule posts across platforms like Facebook, LinkedIn, Instagram, and X (Twitter)
• Analyze post performance and audience engagement
• Monitor competitors’ social strategies
• Manage social content flow more efficiently from a single dashboard

It also includes Influencer Analytics, a tool designed to help you discover potential brand partners and manage influencer campaigns in one place.

Moz, on the other hand, focuses solely on SEO. Its tools don’t extend into social media, so if you’re managing both SEO and social channels, you’d need a separate platform for social scheduling and monitoring.

For marketers seeking an all-in-one solution that covers SEO and social, Semrush clearly offers more versatility.

Pricing Plans: Semrush vs Moz

When it comes to pricing, both Semrush and Moz offer multiple tiers to fit different business sizes and SEO needs, but they vary significantly in cost and features.

Semrush Pricing

• Pro Plan: $139.95/month – Best for freelancers and startups.
• Guru Plan: $249.95/month – Suited for growing agencies and SMBs.
• Business Plan: $499.95/month – Designed for enterprises with advanced marketing needs.

Moz Pricing

• Starter Plan: $49/month – Great for beginners or small businesses.
• Standard Plan: $99/month – Offers more tools for growing websites.
• Medium Plan: $179/month – Ideal for established businesses.
• Large Plan: $299/month – Best for agencies or larger operations.

Moz offers a more affordable entry point, making it suitable for individuals or small businesses. Semrush, while more expensive,  provides broader functionality that may justify the cost for agencies and enterprises seeking an all-in-one SEO solution.

How to Choose Between Semrush and Moz?

Choosing between Semrush and Moz comes down to your goals, your budget, and how broad your digital marketing efforts are. Both tools are capable, but they serve slightly different types of users. Here are a few points to help guide your decision:

• Define Your Budget: Semrush is more expensive, especially at higher tiers, but it offers broader functionality (SEO, PPC, content, and social). Moz is more affordable if you’re focused purely on SEO.
• Outline Your Goals: If you’re managing SEO alone, Moz Pro covers most core needs. If you’re running full-scale digital campaigns including ads, outreach, and content, Semrush offers a better mix.
• Know Your Users: Moz has a simpler interface, ideal for beginners or in-house teams. Semrush, while more feature-rich, has a steeper learning curve that suits agencies and advanced users better.
• Take Advantage of Free Trials: Moz offers a 30-day free trial with full access, while Semrush gives 7 days with limited features. Use these trials to explore which UI and data feel more actionable for your team.
• Consider Alternatives: If neither tool fits exactly, platforms like Ahrefs (strong backlinks), Ubersuggest (budget-friendly), or SE Ranking (balanced feature set) are worth exploring.

Choosing the right SEO tool isn’t about picking the “best.” It’s about picking what fits your work style and business priorities best.

Conclusion

There’s no universal answer to which tool is better, because what works for one marketer may not suit another. Semrush stands out for its depth and versatility, especially if you need a platform that covers SEO, PPC, content, and social in one place. Moz, on the other hand, is focused, easier to learn, and ideal for teams that want solid SEO tools without added complexity.

The best choice is the one that aligns with your daily workflow, your team’s skill level, and your long-term goals. Test both, compare how they feel in practice, and go with the one that helps you move faster with more clarity.

Frequently Asked Questions