Customized, Relevant and Editorial Backlinks That Deliver Lasting Results

Best Link Building Tools and Software in 2020

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There’s no doubt to it that link building is considered amongst the most important factors that can help you rank your website in search results. In fact, a study reveals that link popularity of a particular webpage accounts for almost 22% of Google’s ranking algorithm.

As many of you would agree to it, since Google started hitting PBNs, link building has become more difficult. While earlier building links was sufficient to gain organic traffic and ranking, now you have to choose between the traffic and ranks.

Nevertheless, links are still important for both. It can gain you recognizable authority as well as boost your traffic. It does take a lot of time, but it is probably the most ethical SEO. And to ease your task for building links, there are a number of tools available on the web. I’d be discussing these tools briefly including what the tool does and how you can benefit from it. Regardless of whether you are a blogger, a marketer, or webmaster, these tools are for you.


  1. Ahrefs


You probably know this tool. It isn’t new, but yes there are updates to it. What earlier used to be a simple metric tool, has now picked up a lot. This tool allows you to sort the most relevant blogs on the basis of metric measurements like DR, UR, Backlinks and organic traffic that the blog has. Along with these metrics, you can also explore the keywords that the website is currently ranking at, and what traffic each of these keywords brings.

How To Use It:

All you need to do is enter the URL for the desired website or blog, that you seek to fetch a backlink from. The tool provides you with a ranking on a 100 point scale based on the referring domains and URLs, unique to the blog. The Domain rating and URL rating are these ranks. The higher the rank, the better the authority it has.

You can sort out and enhance your search with this tool manifolds. The only drawback that I found is the time it takes to sort a beautifully relevant blog for your backlink generation. Having said that, it is quite obvious that you can negotiate the value of your guest post with the blogger based on these measurements.


  1. Google Trends


There are various benefits of this tool including keyword research and keyword planning. With the trust factor of Google, the largest database of keywords, you ought to find the most trending results for your desired topic or search. From low strength to high strength, you can choose from thousands of keywords to rank better in the search results on Google. Moreover, you can also make use of this tool to decide the topics to create a blog post or write an article for your guest post that shall bring you a backlink.

How To Use It:

To begin with, you need a search term related to your blog. For example, say you have a blog dedicated to new technologies. You can start your search with “new gadgets”. The tool shall provide you with the details on your search term including related search terms, the traffic that these terms are fetching, and from which region they are fetching most traffic. Following this, you can easily decide your strategy for your blog’s backlinking. From content to the most relevant anchor texts, and also, target audience.


  1. Disavow.it


You know how difficult it is to build backlinks. And the worst nightmare to it is if the link is a bad one. You know how these bad links can affect your ranking on Google. A good idea would be to sort these bad links and disavow them.

Well, having said that, it isn’t that easy. You have to first have a list of links that you want Google to disavow. Then, create a list of these links. When submitting this file to google to de-index these links for your website, you need to draft this list in the correct format. Otherwise, these links shall continue to affect your website’s ranking in the search results.

But, thanks to this new tool. You can now easily create and submit your disavow list to Google within seconds. And the best part is you don’t have to do it yourself. The tool will compile the sheet for you.

How To Use It:

To use this tool, you need to have a list of the links that want to be disavowed. A complete list of links is to be uploaded in .txt format. The tool will then automatically compile your sheet in the correct format. The best part is, it allows you to submit the sheet to the desired URL as well. All you need to do is make a list of the links, and the rest is taken care of.


  1. Majestic


When building links, the metrics of the blog are crucial. In order to sort out the good blogs you need trustworthy measurement tools. Thankfully, Majestic is one such tool that can help you improve the quality of your backlink. Whether you are marketer or you are searching for guest posting for your own blog, this tool can provide you with TF and CF measures apart from a few others.

With a better understanding of the quality of the blog, you can easily distinguish the genuine blogs from PBNs. Majestic can provide you with the power to distinguish. TF (trust flow) is a measurement of how trusted a domain is by the users. Similarly, the CF ( citation flow) gives you an idea about how trustworthy are the backlinks to the domain that you are looking for.

How To Use It:

To begin with your search, simply enter the URL of the desired blog. The tool would process your search and provide you with all the necessary details about the blog including TF, CF, number of backlinks, organic keywords, and keyword strength for the blog. The tool is free to use, with limited access. For complete access, you can subscribe to the monthly plans ranging from $49 to $399.


  1. BuzzStream


If you are struggling with your blogger outreach process, you should definitely try this tool. It provides you with link building services campaigns. Keeping up with the follow ups and random inbox messages seem too stressful sometimes. Plus you can also use their inbuilt discovery tool to find blogs.

How To Use It:

First of all, you need to find blogs to reach out to. Once you have the list ready, you can schedule and organize your campaigns. The tool helps with pre-draft as well as timely scheduling of the drafts. All your campaigns organized in one place.


  1. Ontolo


This tool has simply no other match when it comes to data mining. You can draw all the necessary information from just one source, including the contact information, pages, and outbound links.

With such a powerful tool in your hands, you can increase the potential of your link building campaigns. The best part about this tool is its custom built software. The tool draws this hard-to get information from more than 80 sources, making it one of the most trusted data mining tool.

How To Use It:

You need a prospect list to crawl. Uploading a CSV file or a plain text file gives you all the prospects to crawl for your requirement. Unexpectedly, you can upload the file from any source and manage your prospects.


  1. Raven Tools


Raven tools has a complete suite for all your SEO needs. Since, we are concerned with just the link building tools, it has one too. Research your competitors and design your campaign accordingly.

The tool provide you with a complete analysis of upto 50,000 links for any domain. You can check the authority of the backlinks, anchor texts, and type of links that it has. Moreover, you can even organize these backlinks based on do-follow, no-follow, their tier, and their authority.

Having said that, there’s a bonus for you, if you are a marketer or a reseller. The suite also includes a white label report generator. With the help of this tool, you can create white label reports for your clients, with a click of your mouse.

How To Use It:

Simply paste the URL or the domain in the search column. You can choose the type of links that you wish to find including freshly indexed, historically indexed, or the whole domain, or the URL only. The tool would then crawl through its database and external sources to fetch you the desired results.


  1. SEMRush


Usually referred to as all-in-one SEO toolkit, you can analyse in depth details for all your link building strategies. Highly trusted by the leading SEO and link building experts, this tool has everything you need.

Apart from helping with link building, you can also make use of its content and PR tools to track the trends in the industry and identify opportunities. It allows you a complete technical SEO audit, generate summaries for your content and analyse paid traffic. Isn’t it all you need to decide the best opportunity for building links?

How To Use It:

The tool is pretty easy to use. Login with your existing profile, or register if you don’t have one. On the landing page, enter the search term that you need help with. The tool then displays results for your search. Be it a keyword analysis, or a website audit, you can do everything that you need for designing your link building campaign.


  1. Linkio


Are you tired of planning and managing your link building campaigns? Well, here’s a tool that can sort it out for you entirely. From deciding keywords to the number of links required, to the quality of links required, this tool can manage everything.

How To Use It:

The tool helps you with the planning and management of link building. You have to enter the URL and a few keywords, that you wish to rank your website for. The tool will analyse the best suitable strategy for improving the outcome of your link building campaigns.

The tool would also suggest when to build the next link and the related keyword for it.


  1. Rmoov


Had you ever experienced a dip in your websites ranking despite of following the ethical SEO practices? Well, there is a certain explanation for it. There might be a few backlinks to your website that are no longer active, or are PBNs.

We all know how tedious is the task of auditing backlinks and sorting out the bad ones. Thankfully, Rmoov has your back. You can audit your website and draw a list of backlinks that are responsible for the decline in your website ranking in the search results. It is that simple.


How To Use It:

Enter the URL that you need to conduct an audit for. The tool will then crawl through all the backlinks and suggest the ones that need to be removed. The process doesn’t end here. Further you can contact the webmasters requesting to remove the bad links fromx several URLs, within the tool. Isn’t it amazing?

It’s all up to you now. Try these and decide for yourself which tool suits you most.

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