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Outreach Monks

11 Link Acquisition Methods That Work in 2025!

Link Acquisition Methods That Really Work!

You must have heard that creating excellent content is all you require to achieve success in the area of SEO. The above statement is true but in a limited sense: Google still uses links as its key ranking factor.

Without strong backlinks, even the best content can struggle to rank. That’s where link acquisition comes in. 

But let’s be honest—it’s not easy. Finding the right links takes time, effort, and a solid strategy.

Don’t worry. This article is here to help. We’ll show you smart, proven ways to build high-quality links that can boost your rankings in 2025. 

Google Ranking Factor

Source: Monsterinsights

Let’s get started!

What is Link Acquisition?

Link acquisition is the process of getting backlinks from other websites to your own. These backlinks show search engines that your website is reliable and worth ranking higher. The more good-quality links you get, the better your site performs in search results.

what is link acquisition

Unlike simply building any links, link acquisition focuses on getting links from websites that are trusted, relevant to your niche, and add real value. This ensures the links help your SEO instead of harming it.

Top 11 Link Acquisition Strategies for 2025

Here, we’ll share 11 simple and effective ways to build links that can boost your rankings and make a real impact!

1. Guest Blogging

Guest blogging has been part of SEO for years. Back in 2014, Google’s Matt Cutts said guest posting for SEO was “dead.” But he was talking about spammy guest blogging—low-quality posts done just to get backlinks.

The truth is, guest blogging still works when done the right way. It’s about creating valuable content for legitimate websites that have real audiences. This approach helps with link acquisition SEO by earning high-quality backlinks that add real value.

Guest Blogging is one of the most used link acquisition methods

Source: Authorityhacker

For example, writing for a well-known site in your niche helps you reach its audience while improving your backlink acquisition efforts. These links aren’t just about rankings—they also help grow your brand’s authority.

Here’s how to make guest blogging work:

  • Target websites run by real people.
  • Focus on sites that align with your audience and niche.
  • Write content that offers value and solves real problems.

Guest blogging is not just for backlinks. It is a smart way to get links that will build up trust, visibility, and good quality links for the website.

2. Creating Linkable Assets

Linkable assets are valuable pieces of content designed to naturally attract backlinks. They work because they offer something useful, unique, or interesting that other websites want to share.

Best-Practices-for-Creating-Linkable-Assets

1. Publish Unique Research

Share surveys, studies, or case results with fresh data. People love using credible statistics to back up their own content.Reliable data is hard to find, so people are more likely to link to it.

2. Make Infographics

Turn complex information into easy-to-understand visuals. Infographics are eye-catching and often get shared widely. People prefer visuals for quick learning and sharing.

3. Write How-To Guides

Detailed guides that solve common problems or answer questions attract attention and backlinks over time. Guides provide clear solutions that people want to share.

4. Host Webinars or Events

Run online webinars or events to educate your audience. Attendees and websites may share links to the event or its recording. Webinars position you as an expert and build trust.

5. Add Interactive Content

Create quizzes, calculators, or surveys that users can engage with. These are fun, useful, and easily shareable. Interactive content keeps users engaged and encourages links.

6. Curate Resource Lists

Compile helpful lists, like tools or tips, for your audience. These lists act as a go-to reference for many people. People like sharing easy-to-use resources.

Think about your audience’s needs. What challenges are they facing? Create content that solves their problems or offers real value to them.

3. Using Niche Edits

Niche edits, also called curated links, involve adding your link to content that’s already published on another website. Instead of creating new content, you work with site owners to insert your link where it fits naturally.

This is a simple and effective link acquisition strategy because:

  • The content is already indexed by search engines.
  • You benefit from the page’s existing authority and traffic.
  • It’s faster than creating new articles.

How to Make Niche Edits Work

  1. Find Relevant Pages Search for articles that relate to your niche or audience. 
  2. Contact the Website Owner: Reach out to the site owner and suggest adding your link.
  3. Keep It Natural: Your link should blend into the content naturally.

Why Niche Edits Are Useful

  • Quicker Results: The article is already trusted by search engines.
  • Relevant Backlinks: Links placed in related content improve SEO by showing relevance.
  • Cost-Effective: It’s usually cheaper and faster than creating guest posts.
Use tools like SEMrush or Ahrefs to check the quality and authority of the page before requesting a link. This ensures your efforts deliver real value

Here’s an example of a niche edit by Outreach Monks on HubSpot. The page has impressive stats, including 1.2k referring pages, a URL rating of 26, and 1.6k visitors per month.

Niche Edits Done by outreach Monks

4. Publishing E-E-A-T Content

E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. For Google, content that’s helpful, reliable, and made by someone who really knows a lot is preferred. This matters significantly for areas like health, finance, or law, where bad information can cause big problems.

How to Create E-E-A-T Content

  1. Write About What You Know Best: Focus on topics where you have expertise or experience. Share case studies, personal insights, or practical solutions.
  2. Use Trusted Sources: Back your claims with reliable data, research, or expert opinions. This makes your content more credible.
  3. Build an Online Reputation: Create a strong author bio, highlight your qualifications, and share your achievements. Let readers know why they should trust you.
  4. Be Honest and Clear: Avoid making exaggerated claims or using clickbait. Keep your content transparent and trustworthy.
  5. Earn Quality Backlinks: When authoritative websites link to your content, it signals to Google that your site is a trusted source.

 

Keep an Eye on YMYL Pages

 

YMYL is short for Your Money or Your Life. These pages contain some very important information, either health, money, or legal advice. Google will expect such pages to be better, because the information actually can affect a person’s life.

YMYL-vs-non-YMYL

For YMYL content, E-E-A-T is very important. It should be written by qualified experts, supported by accurate sources, and give real value to readers. This helps build trust and increases your chances of ranking high in competitive fields.

5. Leveraging Brand Mentions

Brand mentions happen when someone is talking about your business, product, or service on their website but is not linking to you. Thus, it is an easy and rather valuable way to get link-juice by turning the unlinked mentions into links.

Why Brand Mentions Are Valuable

If a website is already talking about you, they are more likely to add a link. Links help their audience learn more about what they’re mentioning, making the update beneficial for both you and them. How to find and turn brand mentions into links:

1. Look for Mentions

  • Check for mentions of:
    • Your brand name
    • Employee names (like CEOs or founders)
  • Unique products or services
  • Sponsored events or contests
  • Quotes or mentions in interviews

2. Use Tools to Track Mentions

Free tools like Google Alerts or paid ones like Mention or Moz’s Fresh Web Explorer can help you find unlinked mentions.

3. Reach Out to Website Owners

Once you find unlinked mentions, email the site owner. Politely explain how linking to your site will provide more value to their readers.

4. Use Google Search Tricks

If you prefer manual research, use Google search operators like:

“Your Brand Name”  

Brand Mention

We found a result on ‘BloggerOutreach’ mentioning our brand, but there was no link included. So, we reached out to them and requested that they link the brand mention.

Unlinked Brand Mention of Outreach Monks

This will show mentions on external websites while excluding your own site.

Webmasters are more likely to update recent articles than old ones. Prioritize new mentions for faster results.

Even if you’re a smaller brand, leveraging mentions can bring you a few solid backlinks. For bigger brands, this strategy can uncover a goldmine of link opportunities, boosting your site’s authority and rankings.

6. Link Exchanges (done strategically and carefully)

Link exchanges, also called reciprocal linking, happen when two websites decide to link to each other’s content. For instance, your site links to a partner’s page, and they help out by linking back to yours. This works best between sites in related but non-competing industries.

For example:

  • A nutrition blog linking to a fitness website’s workout guide
  • A travel blog linking to a photography site’s travel photo tips

Both parties gain backlinks while providing useful resources for their readers. How to do link exchanges correctly:

  1. Keep It Relevant: Only exchange links with websites in related industries. For instance, a tech blog linking to a fashion site won’t make sense to readers or Google.
  2. Ensure High-Quality Websites: Work only on trustworthy websites that are really well-respected and have a good reputation. Avoid spam or low-quality sites since they may hurt your rankings.
  3. Limit Exchanges: Don’t overdo it. Excessive or unnatural link exchanges can trigger Google penalties. Focus on a few high-value partnerships rather than a large number of irrelevant ones.

At Outreach Monks, we successfully completed a natural and relevant link exchange with the well-known e-commerce platform BigCommerce.

Link Exchange wit Bigcommerce

We secured a backlink on the anchor text “Guest post” and, in return, provided a link to BigCommerce using the anchor text “Most e-commerce platforms.” This exchange was genuine, adding real value to the readers of both websites.

Link Exchange wit Bigcommerce 2

7. Image Link Building

Image link building helps you gain backlinks by using your existing images. If a person uses your images without giving you credit, you can ask them to place a link to your website. That’s a pretty easy way to get more backlinks and promote your brand.

You can use this for:

  • Logos
  • Product photos
  • Infographics
  • Custom graphics or illustrations
  • Team or office images

Instead of creating new content, you make the most of what you already have. Steps to build links with your images:

  1. Find Websites Using Your Images: Use tools like Google Images, TinEye, or Image Raider to search for websites using your visuals.
  2. Reach Out Politely: Send a friendly message to the website owner. Thank them for using your image and ask if they can add a link for proper credit.
  3. Explain the Benefit: Let them know that linking back gives their audience access to the original source for more information.

Perform a Reverse Image Search

(1)

Perform a Reverse Image Search 2

(2)

8. Resource Page Link Building

Resource pages are collections of helpful links and tools on a specific topic. They’re designed to provide readers with quick access to valuable resources, making them a great opportunity to earn quality backlinks. 

Fitness resource page link building

How it works:

  1. Find Relevant Resource Pages: Look for pages in your niche that match your content. For example, if you’ve created a guide on financial planning, search for pages focused on finance resources. Use search operators like:
    • intitle:”resources” + your keyword
    • inurl:resources + your keyword
  2. Offer Something Useful: To be featured, your content must genuinely help readers. Guides, tools, or detailed articles that solve problems work best.
  3. Reach Out: Contact the website owner and suggest adding your resource to their page. Highlight how it benefits their readers.

9. Broken Link Building

Broken link building involves finding broken links on websites in your niche and suggesting your content as a replacement. 

Broken-Link

How broken link building works:

  1. Find Broken Links: Use tools like Ahrefs or SEMrush to identify broken links (404 errors) on websites related to your niche. Focus on high-authority sites where a link to your content would make sense.
  2. Create or Repurpose Content: Prepare content that fits the context of the broken link. You can use existing content by updating it or create a fresh piece that matches the topic.
  3. Reach Out: Contact the website owner to let them know about the broken link. Politely suggest your content as a replacement to fix the issue.
Tips for Success

 

  • Be Genuine: Keep your outreach polite and helpful. Don’t just demand a backlink—show how your content solves their problem.
  • Focus on Relevance: Only target broken links that align with your niche and audience.
  • Check Authority: Use tools like Ahrefs to evaluate the website’s authority before reaching out.

10. Digital PR Campaigns

Digital PR campaigns are a great way to gain backlinks while getting your brand noticed. When your PR campaigns attract attention, they often result in links to your website.

The trick is to align your PR efforts with link-building goals. Many PR activities naturally create link opportunities, such as:

  • Interviews: Features in blogs, podcasts, or online articles.
  • Webinars or Events: Shared by hosts or attendees.
  • Announcements: News about product launches, partnerships, or updates.
  • Contests and Giveaways: Coverage that links back to your site.

To get the most out of these opportunities, track your campaigns and identify any mentions that don’t include a link. You can reach out to request the missing link.

Also, explore your marketing collaborations. Partnerships can lead to mutual backlinks that benefit both sides.

Digital PR isn’t just about links—it’s about building connections. These relationships can lead to bigger opportunities, like joint campaigns, if you nurture them.

11. Competitor Backlink Analysis

Analyzing competitor backlinks is a smart way to improve your link-building efforts. It involves checking where your competitors get their backlinks and using that insight to gain similar links for your site.

Start by finding your main competitors in the industry. Use tools like SEMrush or Ahrefs to look at their backlink profiles. Identify high-quality websites linking to them—these could be blogs, directories, or resource pages.

Next, figure out why those websites linked to your competitors. Did they link to valuable content, collaborate with the competitor, or attend an event? Once you know the reason, contact those websites with your pitch. Share how your content or resource can benefit their audience.

This approach works because these websites are already linking to similar content, so they’re more likely to link to yours too. Plus, it’s efficient—you’re targeting sites proven to offer valuable backlinks.

Competitor backlink analysis isn’t about copying; it’s about learning and doing better. When you offer fresh, relevant, and helpful content, you can gain high-quality links and even outperform your competitors in search rankings.

Competitor Backlink Analysis

Good Links vs. Bad Links

Not all backlinks are the same. Some help your website grow, while others can harm it. Here’s a simple comparison:

Good Links Bad Links
Come from Trusted Websites: Links from reliable and popular sites in your industry, like well-known blogs or news platforms. Example: A backlink from a health website to your fitness blog. From Untrustworthy Sites: Links from spammy or poorly maintained sites. Example: A link from a random site filled with ads and no real content.
Relevant to Your Niche: The link fits naturally with your industry or topic. Example: A travel blog linking to your guide on budget-friendly hotels. Unrelated Content: Links from sites with nothing to do with your niche. Example: A tech blog linking to a gardening tool page.
Part of Quality Content: Found in well-written articles, guides, or resources that add value to readers. Random or Hidden Links: Stuffed into sidebars, footers, or poorly written content.
Natural Anchor Text: The clickable text is clear and matches the topic, like “Learn SEO tips for beginners.” Over-Optimized Anchor Text: Stuffed with exact-match keywords, like “Best cheap smartphones USA buy now.”
Built Ethically: Earned through genuine outreach, partnerships, or by offering helpful content. Manipulated: Links bought or traded with spammy sites or private blog networks (PBNs).

 

Tips to Focus on Good Links

  1. Check Before You Link: Use tools like SEMrush or Ahrefs to confirm the site’s traffic, authority, and relevance.
  2. Network in Your Industry: Build relationships with bloggers, writers, and website owners for organic backlinks.
  3. Avoid Shortcuts: Always buy backlinks from trusted sources. Avoid buying them from unauthoritative sources or using shady schemes—they can hurt your site’s rankings.

By focusing on good links, you’ll build a stronger, more trustworthy online presence while improving your SEO.

Need Expert Help? Let Outreach Monks Build Links for You!

With 10+ years of experience and over 500 clients served across all kinds of industries, Outreach Monks knows how to build backlinks that truly work. We specialize in creating strategies tailored to your niche, helping improve rankings and boost your website’s authority. Whether you’re in e-commerce, finance, health, or any other field, we’ve got you covered.

Reach out to Outreach Monks today and let us take care of your backlinks! 

Conclusion

Effective link building means focusing on quality and creating something valuable for your audience. It’s about understanding their needs and offering solutions through your content and connections.

Instead of chasing quick results, build strategies that last. Genuine relationships and trustworthy content not only improve rankings but also make your website a go-to resource for users. Take one step at a time, and you’ll see the benefits add up naturally.

FAQs on Link Acquisition

How Often Should I Change My Link Strategy?

Review your strategy every few months or when something changes in your industry or Google’s rules. This helps you stay on track and get better results.

Can Small Businesses Benefit From Link Acquisition?

Yes, even small businesses can gain a lot from link acquisition. Focus on local directories, partnerships, and guest posts to get relevant links without spending too much.

Do No-Follow Links Matter?

Yes, they do. Even though they don’t directly boost rankings, they can drive traffic and improve your site’s visibility.

Should I Ask Competitors For Backlinks?

Instead of asking competitors, study their backlinks. Use tools to see where they get links from and find similar opportunities for your site.

Do I Need New Content For Link Acquisition?

Not always. You can use methods like niche edits or brand mentions to get links without creating new content. But having great content makes link building easier.

17 Types of Links You Need to Know to Improve Your SEO

Types of Links You Need to Know to Improve Your SEO

As we get into 2025, the right kinds of links now become extremely important for anybody who cares about SEO. Links are the absolute basic elements of the internet. They help users get from one page to another, make better site navigation, and help search engines understand your site.

But not all links work the same way. Some will tend to increase their credibility and ranking, while others might be more there for users to locate some information or make your content better. 

In this article, we’ll explore the different types of links, their purpose, and how to use them effectively to improve your website’s performance and SEO.

What Is A Link?

A link (also known as a hyperlink) is a clickable element that connects one web page to another. It allows users to navigate the internet from one page to another and lets search engines crawl, understand, and organize content. Links can be in the form of text, images, or buttons.

 

Key Parts of a Link

  • 📌 Anchor Text: ✍️ The clickable text describing the destination.
  • 🌐 URL (Uniform Resource Locator): 🔗 The web address the link points to, such as https://example.com/page. This includes:
    • 🛡️ Protocol: (e.g., https:// or http://).
    • 🏠 Domain: The website’s address (e.g., example.com).
    • 📂 Path: The specific page or resource (e.g., /blog/article).
    • 🧩 Query Parameters: Additional data passed in the URL (e.g., ?id=123).
  • ⚙️ Attributes: Additional settings like rel=”nofollow” (relationship) or target=”_blank” (open in a new tab).

17 Types of Links 

Below are the different types of links that play a crucial role in SEO and website navigation.

1) Internal Links

Internal links connect a website’s page to another from the same site. Internal linking helps users navigate and helps the search engines understand your site structure.

  • Better Navigation: Guide users to relevant content.
  • Boost SEO: Help search engines crawl and index your pages.
  • Link Equity: Spread link equity to improve rankings for key pages.

Using internal links strategically ensures visitors find valuable information easily while helping search engines understand your site’s hierarchy.

Internal Links

 

2) External Links

External links are hyperlinks that connect your website to another website. These links direct users to external resources or pages outside your domain.

  • Enhance Credibility: Linking to authoritative sources improves trustworthiness.
  • Improve SEO: External links signal relevance and context to search engines, enhancing your SEO links strategy.
  • Better User Experience: Provide additional resources or information to your visitors.

External links are an essential part of a balanced link types strategy, supporting both user experience and search engine optimization. Use them wisely to maintain relevance and value for your audience.

External Links

 

3) Image Links

Image links are hyperlinks embedded into images, so clicking on an image will open another page. They are a more visual way of navigating through a website and can even pass link equity if used properly.

  • Visual Navigation: Enhance user experience by making navigation more intuitive.
  • SEO Benefits: Properly optimized image links contribute to SEO links through alt text and relevance.
  • Engagement: Attract user attention and encourage clicks.

To make the most of image links, use descriptive alt text, ensure relevance, and link to high-value pages. This is a great addition to your overall types of links strategy for a user-friendly and SEO-focused website.

Image Backlinks

 

4) Backlinks

Backlinks are links coming from other sites to your site. Also, these are known as inbound links or incoming links. These links are very significant for SEO because they help the search engines establish that the content on your site is valuable and credible.

  • Boost SEO Rankings: High-quality backlink types, like editorial links, improve your site’s authority.
  • Build Credibility: Sites linking to your website indicate trustworthiness and relevance.

Earning good SEO links through manual link building or creating valuable content is key to a strong backlink profile. Backlinks play a major role in connecting sites linking to your website with search engine success.

Backlinks

 

5) Bookmark Links

Bookmark links help users navigate within a web page. They can really be useful for writing “how-to” lists, tables of contents of very long articles, or simply for fast return to the top of a page.

  • Ease of Navigation: Users can jump directly to specific sections of a web page.
  • Improved User Experience: Makes long-form content easier to browse and navigate.

To create a bookmark link, you first need to mark the target section using an <h2> tag with an “id” attribute. Then, you create a hyperlink pointing to that specific “id.” For example:

<h2 id=”section1″>Section 1</h2>

<a href=”#section1″>Go to Section 1</a>

Bookmark links are a valuable addition to any website, especially for improving user experience on lengthy pages.

6) Social Media Links

Social media links are hyperlinks that connect your website or content to social media platforms. These links can direct users to your social profiles or allow them to share your content on platforms like Facebook, Twitter, or LinkedIn. Most social media platforms automatically assign the nofollow attribute to these links, meaning they do not pass link equity directly to your site.

  • Boost Visibility: Drive traffic to your site through social platforms.
  • Improve Engagement: Encourage users to share your content, increasing reach.
  • Support SEO: While they are nofollow links and don’t pass link equity, they can indirectly enhance your SEO links strategy by increasing brand awareness and driving traffic.

Using social media links is an essential part of a balanced link types strategy, helping improve your online presence and website traffic.

Social Media Backlinks

 

7) Editorial Backlinks

Editorial backlinks are natural links given by other websites when they find your content valuable or authoritative. These are often considered the gold standard in SEO links because they are earned rather than created manually. For example, a news article or blog post might link to your site as a credible source.

Editorial backlinks are an essential type of good SEO link and a powerful part of any manual link building strategy. Focus on creating valuable, shareable content to attract these naturally.

Editorial Backlinks

Outreach Monks has successfully secured editorial backlinks from HubSpot.

 

8) Manual Outreach Links

Manual links are backlinks created through direct efforts like outreach or collaborations. These links are not earned passively; instead, they are built by reaching out to other website owners to feature your content or services. Examples include guest posting, submitting to directories, or requesting links from relevant sites.

  • Targeted and Relevant: They come from sites related to your niche, making them valuable for SEO.
  • Controlled Placement: You have control over the anchor text and context of the link.
  • Boosts Authority: A key part of manual link building, these links help establish credibility.

Including manual links in your strategy supports a strong SEO links profile, improves rankings, and ensures a well-rounded approach to different types of links in your backlink strategy.

How to Obtain Backlinks

 

9) Natural Links

Natural links are backlinks that other websites give to your content without you asking for them. They are earned because your content is valuable, informative, or engaging.

  • High SEO Value: They signal to search engines that your content is trustworthy and relevant, boosting your SEO links strategy.
  • Effort-Free: These links don’t require manual outreach or payment, making them a genuine type of backlink.
  • Good SEO Practice: Natural links are considered a hallmark of quality content and align with search engine guidelines.

Building natural links comes down to creating great content that attracts attention from sites linking to your website naturally. They are an essential type of link in SEO for long-term success.

Natural Links

 

10) Dofollow Links

Dofollow links are hyperlinks that pass on link equity (also known as “link juice”) from one website to another. These links signal search engines to follow and count the link as a vote of confidence, helping improve the destination page’s ranking.

  • SEO Impact: They contribute directly to your SEO links by improving a page’s authority.
  • Building Trust: These links show that the source website vouches for the linked content.
  • Backlink Strategy: A strong mix of dofollow links is essential for a good SEO link profile.

<a href=”https://www.example.com” title=”Example Website”>Visit Example</a>

In the above example, the link to “https://www.example.com” is a dofollow link by default because it doesn’t have the rel=”nofollow” attribute.

When building backlinks, focus on earning high-quality types of backlinks through natural or editorial links to maximize the benefits of dofollow links.

11) Nofollow Links

Nofollow links are hyperlinks with a special attribute (rel=”nofollow”) telling the search engines not to pass link equity or “link juice” to the linked page. It is often used in paid links, user-generated content, or other scenarios where the source website doesn’t want to endorse the destination page.

  • Transparency: They clearly signal to search engines that the link should not influence rankings.
  • Avoid Penalties: Using nofollow for paid links or affiliate links helps comply with search engine guidelines.
  • Traffic Generation: Even without passing SEO value, nofollow links can still drive traffic to your website.
NoFollow Links

 

In this example, the rel=”nofollow” attribute ensures that search engines don’t count the link as a vote of confidence.

Nofollow links are the most integral part of having a well-balanced SEO links profile. They may not be immediately used to boost rankings, but they can still have a role in driving traffic and saving your site’s reputation.

12) Article Directory Links

Article directory links are backlinks obtained by submitting articles to online directories. These directories publish your content, often including a link back to your website.

  • Quick Backlinks: They were once a popular way to build links quickly.
  • Limited Value Today: Most search engines now devalue or ignore links from low-quality directories.

For effective SEO links, focus on directories with high authority and relevant topics. While these links can still play a role, they should complement a broader strategy of manual link building and earning natural backlinks.

article-directory

 

13) EDU Links

EDU links are backlinks from educational websites with a .edu domain. These links are highly valued in SEO because they often come from authoritative and trusted sources.

  • High Authority: Educational websites typically have strong domain authority, which boosts the credibility of sites linking to them.
  • SEO Benefits: These links are considered quality backlink types and can improve your site’s rankings in search engines.
  • Trust and Reputation: Having links from .edu websites signals trustworthiness to both users and search engines.

To earn EDU links, focus on creating valuable, research-backed content or collaborating with educational institutions. They are an excellent addition to a good SEO link strategy.

Edu Links

 

14) Email Links

Email links are hyperlinks that allow users to directly email you from your website. These links prompt the user to select an email program if one isn’t already configured, making it easy to start an email conversation.

  • Direct Communication: They provide a simple way for users to reach you.
  • Improved User Convenience: No need for users to manually type your email address.
  • Encourage Engagement: Great for customer inquiries, feedback, or business communications.

To create an email link, use the <a> tag with the “mailto:” protocol. For example:

<a href=”mailto:example@example.com”>Email Us</a>

Email links are an effective way to connect with users and encourage interaction directly from your website.

15) Guest Post Backlinks

Guest post backlinks are links earned by contributing content to another website in your niche. These links direct readers back to your own website, improving visibility and authority.

  • Boost SEO: They are valuable types of backlinks that enhance your site’s authority.
  • Drive Traffic: They bring targeted traffic from relevant sites.
  • Build Relationships: Guest posting helps establish connections with other websites in your industry.

When done in the context of a manual link-building strategy, it can prove to be one of the most effective means to increase your online presence and enhance the ranking of your site. The best thing about editorial links is that they have to be earned from authoritative sites.

Guest post backlinks

 

16) Self-Created Links

Self-created links are backlinks that you manually place on external websites. These backlinks are mostly found in blogs, forums, web directories, or a profile on a social networking website. However, these seem like very easy means of getting backlinks; they may well become spam to the search engines.

  • Low SEO Value: They usually lack authority and do not pass significant link equity.
  • Risky for SEO: Overusing them can harm your website’s credibility and violate search engine guidelines.
  • Best Practices: Use self-created links sparingly and focus on earning high-quality, natural backlinks instead.

While self-created links can be part of a broader SEO links strategy, relying on them too much can hurt your site. Focus on ethical practices like manual link building and earning good SEO links for long-term success.

17) Text Links

Text links <span style=”font-weight: 400;”> are clickable words or phrases on a webpage. They act as a guide, directing users to another page. This destination could either be within the same website or an entirely different site.

  • Easy Navigation: Helps users move between related content effortlessly.
  • Improved Accessibility: Makes information more accessible by providing direct connections to relevant resources.

Text links are an essential part of website navigation and SEO. Using clear, descriptive text ensures users and search engines understand the purpose of the link.

How to Get High-Quality Backlinks

Here are some effective strategies to earn backlinks while keeping your SEO natural and impactful:

How to Get High-Quality Backlinks

 

  1. Broken Link Building: Identify broken links on authoritative websites and offer your content as a replacement. This technique helps you secure valuable backlinks while assisting the website owner in fixing their links.
  2. Niche Edits: Collaborate with websites in your niche to add your link to existing content that is relevant to your industry. This ensures that your backlinks are contextual and natural.
  3. Guest Posting: Write valuable content for other websites in exchange for a backlink to your site. This strategy supports manual link-building and helps you establish credibility in your industry.
  4. Linkable Assets: Create high-quality, shareable content such as infographics, research studies, or guides. These assets naturally attract editorial links and encourage websites to link back to you.
  5. Community Engagement: Participate in forums, Q&A platforms, and community discussions related to your niche. Providing helpful insights and resources can lead to natural links from those who value your input.
  6. Local Link Building: Collaborate with local businesses, organizations, or directories to earn backlinks. These types of backlinks are particularly valuable for improving local search rankings.

Outreach Monks: Trusted Link Building Professionals Since 2017

Since 2017, Outreach Monks has been a trusted name in the world of link building. With years of experience in securing high-quality backlinks, we specialize in helping businesses grow their online presence through ethical and effective link-building strategies.

Our expertise includes:

  • Manual Link Building: Focusing on genuine, relevant links to strengthen your website’s authority.
  • Editorial Links: Securing natural, high-value backlinks that align with your content.
  • Specialized Link Types: Offering guest posts and link insertions to enhance your SEO with effective backlink strategies.
  • Custom Strategies: Tailored plans to earn good SEO links that boost rankings sustainably.

With Outreach Monks, you get more than just links; you get a comprehensive strategy designed to build credibility and long-term success. Let us help you secure the types of links that matter for your website’s growth.

Conclusion: Types of Links

Understanding the types of links is key to building a strong and effective SEO strategy. From internal links to backlinks, each link type plays a role in improving your website’s structure, visibility, and authority. Focus on earning high-quality, natural links and avoid shortcuts like spammy practices to see long-term success.

Start using the right types of links today to boost your rankings and grow your online presence!

FAQs on Types of Links

How Can I Monitor the Performance of My Links?

Use tools like Google Analytics, Ahrefs, or SEMrush to track metrics such as click-through rates (CTR), referral traffic, and the impact of links on search engine rankings.

How Can Links Influence My Website's Crawlability?

Links, especially internal ones, help search engine bots discover and crawl your pages more efficiently. A well-structured linking strategy ensures that all important pages on your site are indexed.

How Often Should I Audit My Website's Links?

Regularly auditing your links, at least quarterly, helps identify broken or outdated links and ensures your link strategy remains effective and aligned with SEO best practices.

What Are the Signs of an Unnatural Link Profile?

Signs include a sudden spike in low-quality backlinks, overuse of exact-match anchor text, or links from irrelevant or spammy websites. Regular monitoring can help identify and address these issues.

Why Is Link Diversity Important for SEO?

A diverse mix of link types—such as editorial, manual, and natural links—ensures a healthy backlink profile. It signals to search engines that your links are earned and not artificially manipulated.