As we are in 2025, the online world is changing fast. In content marketing, keeping up with these changes is really important. The key? Having the right tools.

Considering that content marketing is used by 82% of companies, having numerous tools and software solutions is a game-changer. They help you make good content and check how well it’s doing. We need these tools to stay on top of our game.

In this blog, we will see which of the top 36 content marketing tools you should know in 2025. We’ll go into what each tool does and why they are useful.

Get set to check out these great tools. They may be just what you are looking for to get your content to stand out in 2025!

What are Content Marketing Tools?

Content marketing tools are software or applications that help create, manage, and distribute content effectively. They make it easier to plan, execute, and track the success of content marketing strategy.

These include social media schedulers and SEO analyzers. They help marketers to put out the right message at the right time.

Through the use of these tools, businesses see an improvement in their online presence and also better engagement with their audience. They are key for any company that is looking to improve its content marketing.

Each tool has a different function, which proves to be a very useful element of a marketer’s kit.

Top 36 Content Marketing Tools

Discover the ‘Top 36 Content Marketing Tools’ that are revolutionizing how we create, manage, and optimize content in the digital era. 

1) Hubspot

HubSpot is a great option for integrating many marketing tools into one central location. We see on its platform scalable solutions, which in turn aid in the growth of your business. The marketing hub also includes a range of content marketing tools, which are appropriate for various business sizes, including useful website popup examples.

• Pricing: HubSpot’s pricing is structured to accommodate various business sizes:
  • Free Plan: Basic tools for startups and small businesses.
  • Starter Plan: Starting at $50/month, suitable for growing businesses.
  • Professional Plan: Priced at $800/month, designed for larger businesses.
  • Enterprise Plan: Starting from $3,200/month, ideal for extensive business operations.
• Best Use For: HubSpot is effective to automate your marketing systems and align your sales teams. It is recommended for companies looking to put their marketing and sales activities on the same platform.

Beyond the chatbots and live chats features, HubSpot’s WordPress plugin also supports what we do in marketing very well. It is a world-class CMS that is great for customers looking to put together and automate marketing systems, which in turn gives sales teams a smooth workflow. This is very important in maintaining that edge in the fast-changing digital market.

2) Sender

A great content marketing tool assists through all stages of the sales funnel.

Sender is a GDPR compliant marketing automation platform that presents a full set of features for taking care of all stages of the sales funnel. They have put in tools like popups, embeddable forms, email, and SMS, which we use to address various stages, including lead generation, nurturing, and closing.

Use automation to send engaging email & SMS sequences to your list on complete autopilot and segmentation to communicate relevantly with highly targeted groups within this list.

Sender focuses on the user experience, which is the same for email inbox deliverability. They have also integrated with top CMS and CRM tools, which are Magento, WooCommerce, WordPress, PrestaShop, Shopify, and more.

Here are more specifics:

• Pricing: Sender’s pricing structure includes a highly accessible ‘Free Forever’ plan, which provides:
  • Unlimited email automation.
  • Advanced segmentation tools.
  • The capacity to send up to 15,000 emails to a maximum of 2,500 contacts.
  • This plan is particularly beneficial for small and medium businesses or startups looking to leverage advanced marketing tools without initial investment.
• Best Use For: Sender is a very flexible solution that is put to use by a great variety of businesses, including e-commerce, bloggers, and enterprises of all sizes. It functions best in product updates, welcome emails, content distribution via drip campaigns, online sales campaigns, and much more.

3) Appy Pie Design

Appy Pie Design is a very dynamic platform for content marketing, which presents a full range of features to improve content creation, distribution, and analysis. In terms of user experience and automation, Appy Pie’s AI design tools do a great job at making content marketing, which is also very accessible for businesses of all sizes. Here is what you should know:.

Pricing: Appy Pie Design introduces a versatile pricing structure to accommodate various needs:

• Free Plan: Perfect for starters, including essential Designs.
• Basic Plan: Available at $8/month, ideal for individual content creators seeking more functionality.
• Professional Plan: Priced at $20/month, it provides comprehensive tools for professional marketers.
• Business Plan: Starting at $40/month, it’s designed for businesses needing advanced content strategy and analytics tools.
• Unlimited Plan: Available at $60/month for unlimited access to all features. Suitable for large enterprises and agencies.

Best Use For: Appy Pie Design is invaluable for marketers, bloggers, and businesses looking to elevate their content strategy without the complexity. It’s useful for those needing an all-in-one platform that helps create engaging content and its distribution and performance analysis, ensuring a holistic approach to content marketing.

4) Uniqode

Uniqode changes the game in content marketing by connecting physical and digital campaigns via custom QR Codes. This tool is great for putting together unique QR Codes that direct to videos, forms, landing pages, or social media profiles, which in turn helps marketers increase engagement and see in real time how their campaign is doing with built-in analytics.

Pricing: 

• Individual Plans: Starting at $5/month.
• Business Plans: Starting at $15/month.
• Free 14-day trial available.

Best Use For:

Uniqode is perfect for marketers looking to integrate QR Codes into their strategies. Whether it’s for promotional videos, event RSVPs, product demos, or feedback collection, it ensures seamless campaign management and precise performance tracking. Additionally, it supports bulk QR Code creation, making it highly scalable for large campaigns.

5) WordPress

WordPress stands as a pivotal tool in the content marketing landscape, elevating blogging and editorial content creation to new heights. Known for its user-friendly and customizable templates, WordPress simplifies the process of building and managing a website for your business. Here’s a closer look:

• Pricing: WordPress offers a flexible pricing approach:
  • Free Plan: Ideal for beginners, providing basic website-building tools.
  • Personal Plan: Starting at $4/month, suitable for personal use.
  • Premium Plan: Begins at $8/month, offering advanced design options and tools for freelancers.
  • Business Plan: Starting at $25/month, designed for small businesses with additional features for customization and branding.
  • eCommerce Plan: Begins at $45/month, tailored for online stores with comprehensive eCommerce features.
• Best Use For: WordPress is highly effective for businesses and individuals aiming to create and manage a website with ease. It’s particularly beneficial for those who require a scalable platform that grows with their business.

6) Google Docs

Google Docs is essential for anyone using word-processor applications, especially for content writers. It facilitates collaboration, making it perfect for drafting articles and preparing presentations. Here’s a detailed look:

• Pricing: Google Docs is free, ideal for all sizes of businesses, especially startups and small companies.
• Best Use For: Best for teams needing real-time collaboration on documents. It’s great for drafting, editing, and content management.

7) Trello

Trello is a standout content marketing tool designed to enhance team collaboration. Essential for those with a dedicated project team, Trello utilizes lists, boards, and cards to optimize teamwork. Here’s a closer look:

• Pricing: Trello offers a range of plans:
  • Free Plan: Suitable for individuals or small teams, offering basic features.
  • Business Class: Starts at $10/user/month, providing advanced tools for growing teams.
  • Enterprise Plan: Pricing varies based on the team size, tailored for large organizations with comprehensive collaboration needs.
• Best Use For: Trello is ideal for teams focusing on content scheduling, content writing, and sharing. It’s perfect for those who value organization and increased productivity in their content marketing efforts.

Trello stands out amid the endless collaboration tools out there. Furthermore, the layout will help you focus on your planning quest.

8) Humanize AI

Humanize AI by HumanizeAi.io is an online AI humanizer tool designed to transform AI-generated text to natural, human-like text. It easily bypasses all the major AI detectors, thereby ensuring that the output generated is human-like. The platform offers a variety of options for humanization depending on the type of user and some unique features like keyword freeze, something that is offered only by this tool. Here is a closer look at the tool.

• Pricing: Humanizeai.io offers a range of pricing plans for different kinds of users. The plans are divided into 2 parts: monthly and yearly.
  • Free Plan: You can use the free version of the tool with a limit of 500 words per request.
  • Yearly Plan: All the yearly plans offer a savings of a minimum of 40% over the monthly plans.
    • Standard Plan: Priced at $4/month and contains all the essential features for moderate usage. This has an overall discount of 66.67% over the monthly plan.
    • Premium Plan: Priced at $18/month and contains a few Premium features for professionals.
    • Elite Plan: Priced at $24/month and contains all features for power users. Increased word limit of 1500 words per request.
  • Monthly Plan: The various plans offer the same features as the yearly plans, but the billing cycle is monthly.
    • Standard Plan: Priced at $20/month
    • Premium Plan: Priced at $30/month
    • Elite Plan: Priced at $40/month
• Best Use For: HumanzieAI.io is ideal for any user who wants to convert AI-generated text to human-like text. Be it content creators, marketers, PR professionals, bloggers, students, researchers, anybody can make use of this tool. The output generated by the tool will engage the readers more and will also rank better on search engines.

9) Airstory

If your work or business involves gathering research or writing an informative paper, Airstory is your friend. This tool will help you get through the days when writer’s block is getting to you. You can export your notes and research all in one place. You can step up your collaboration game when working with other writers on a project. Airstory makes your writing and researching much easier since you can save images and quotes and smoothly drag and drop them into any writing application.

• Pricing:
  • Pro Writer Plan: $25 per month, offering 100 GB of storage, unlimited cards for research, writing projects, kanban boards, outlines, and collaborators, full access to the Airstory Researcher, and all integrations.
  • Heavy Duty Writer Plan: $125 per month, including all Pro Writer features plus 1000 to 5000 GB of storage​​.
• Best Use For: Airstory is best utilized by professionals who manage extensive research and content creation, particularly useful for academic writers, content creators, and teams requiring seamless integration of research into their writing.

10) Grammarly

Grammarly is yet another tool that improves the quality of your content significantly. Grammarly helps you identify any grammar mistakes littering your content. You do not have to be naturally detail-oriented to churn out excellent pieces. All you need for editing, proofreading, and reducing your error rate is Grammarly. 

You can save yourself the embarrassment of sharing content with spelling and grammar mistakes. Use Grammarly for articles, social media, and content forums. People are more likely to take you seriously when your content is always grammatically correct and engaging. 

• Pricing:
  • Free Plan: Offers basic writing suggestions, tone detection, and text generation.
  • Premium Plan: Starting at $12 per month, this plan includes everything in the Free plan plus full-sentence rewrites, vocabulary ideas, tone suggestions, and more.
  • Business Plan: Starting at $15 per member per month, this plan builds on the Premium features with additional team-oriented capabilities like centralized billing and style guides​​.
• Best Use For: Grammarly is ideal for individuals and teams looking to improve the quality of their written content. It’s particularly beneficial for non-native English speakers, content creators, and businesses requiring consistent and error-free communication.

11) Yoast SEO

SEO is essential for business success in today’s world. And content forms a significant part of a potent SEO strategy. Yoast comes in handy when writing SEO-targeted content. It is a lifesaver, and the best thing is that it is one of the best SEO WordPress plugins that are easy to use. You can use Yoast to optimize your content for specific keywords, editing meta-descriptions and URL slugs. 

You can also use this tool to find relevant internal links and abstract away technical SEO tasks. Yoast has indicators that make it easier to grade if you have optimized your page correctly. You can get an insight into what tweaks you can make to improve your page. You need the Yoast plugin to take your SEO game to the next level.

• Pricing:
  • Free Version: Offers essential SEO features without cost.
  • Premium Plan: Priced at 99 EUR per year, this plan includes advanced SEO-boosting features, 24/7 support, and access to all Yoast SEO academy courses​​.
• Best Use For: Yoast SEO is best suited for website owners, bloggers, and businesses looking to optimize their content for search engines. It is particularly valuable for WordPress users seeking to enhance their site’s SEO with user-friendly tools and comprehensive analysis.

12) Canva

You want your site to have lots of high-quality images and graphics that will keep your visitors glued and coming back for more. Photoshop is an option, but it is not always cheap or easy to use. It may take you ages to develop something with it. Canva is one of the best photoshop alternative. It has pre-built templates and layouts that come in handy when you do not have all the time and creative juices to create something beautiful. You can use a different layout for different platforms. 

• Pricing:
  • Canva Free: $0 per month. This plan offers 250,000 free, customizable templates, over 100 design layouts, over 1 million free photos and graphics, real-time collaboration features, 5GB cloud storage, and various file format exports​​.
  • Canva Pro: $14.99 per month or $119.99 per year. Canva Pro includes all the features of the free plan, with additional premium content and capabilities, such as advanced design tools and increased storage​.
  • Canva for Teams: Variable pricing based on the number of users. This plan is tailored for larger companies and teams, offering enhanced features for collaboration and brand control​.
• Best Use For: Canva is a great fit for people, professionals, and teams that require a very user-friendly graphic design platform, which also includes advanced features for experts. It’s also perfect for creating social media graphics, presentations, posters, reports, and other visual content. Also, they have a wide variety of templates and design elements, which in turn simplifies the design process.

13) Buzzsumo

Buzzsumo is an excellent content marketing research tool that works great because it is multi-purpose. Buzzsumo makes your work easier when doing content research and tracking performance metrics. You no longer have to play guessing games when doing content curation and influencer marketing. You can analyze your content to see what performs better. Looking at social shares and backlinks gives you an insight into aspects of your offerings that most people like.

• Pricing:
  • Content Creation Plan: $199 per month (billed yearly). This plan is designed for marketers and marketing agencies focusing on advanced content creation and includes features like unlimited searches and alerts for 1 user​​.
  • PR & Comms Plan: $299 per month (billed yearly). Suitable for agencies that need to monitor media coverage and track trends, this plan supports up to 5 users with unlimited searches and custom alerts​.
  • Suite Plan: $499 per month (billed yearly). Ideal for large marketing teams and agencies, offering access for 10 users, with unlimited searches and more alert options​​.
  • Enterprise Plan: $999 per month (annual billing only). This plan provides comprehensive access for larger organizations and agencies, supporting 30 users with extensive search and alert capabilities​​.
• Best Use For: Buzzsumo does very well for content engagement analysis, trend tracking, and outreach opportunities in digital marketing. We see it used by content creators, PR pros, and digital marketers for content discovery, media monitoring, and influencer research. The tool is a key element in improving content strategy and competitive analysis.

14) Ahrefs

Ahrefs is very instrumental for SEO research. It is helpful in various ways, from keyword research to tracking the ranking of keywords. Ahrefs also allows you to see what the competition is doing. You can analyze the competitor’s keywords and traffic to help you make the best strategies for your business. Ahrefs works great at handling project performance reports that are essential for in-depth SEO research.

• Pricing:
  • Lite Plan: $129 per month.
  • Standard Plan: $249 per month.
  • Advanced Plan: $449 per month.
• Best Use For: Ahrefs is ideal for SEO professionals and marketers for backlink analysis, competitive research, and keyword tracking. It’s well-suited for businesses focused on enhancing their SEO strategies and online presence.

15) SEMRush

SEMRush allows you to view the keywords that are working for your competitors and gives them an edge. You get an insight into what keywords will bring more organic traffic your way. SEMRush is great for search marketing. Entering a URL into SEMRush gives you tons of keyword data to get you ahead of the competitors. It also helps you see the ranking for the keywords you use for your content. You can use SEMRush to check your and your competitors’ backlinks.

• Pricing:
  • Pro Plan: $129.95 per month.
  • Guru Plan: $249.95 per month.
  • Business Plan: $499.95 per month
• Best Use For: SEMrush is a versatile tool for SEO and marketing, great for PPC data, organic search insights, and link-building. It’s beneficial for content strategy optimization and website SEO improvement.

16) Pexels

You need your content to have a little spice and personality. High-quality images offer you that. However, it can be a task to find pictures on the internet that are not under copyright or do not have expensive licensing fees. And that is where Pexels comes to save the day. This tool offers incredible professional images that you can use to improve your content. The best thing is that you do not need to spend even a cent. Its search mechanism helps you find the most suitable picture for your content.

• Pricing: Pexels does not list specific pricing, as it offers free stock photos and videos under the Creative Commons Zero license. There are no fees for setup, trial, or premium services​.
• Best Use For: Ideal for content creators, designers, and businesses needing quality visual content without licensing fees. Useful for budget-conscious projects requiring high-quality imagery.

The tool exposes you to creative experts who bring your ideas to a video reality. Your content gets a competitive edge when you sprinkle it with beautiful videos, photographs, and social media posts. There are many simple tools for making videos, and whenever you need to record videos, you can just use this screen recording on Mac.

17) Visually

More people are opting for video content nowadays. It is no surprise that video sites like TikTok and Youtube are experiencing massive growth. High-quality visual content will draw your audience’s attention, increasing the likelihood of conversion. Visually comes in handy for creating high-impact visual content. The tool exposes you to creative experts who bring your ideas to a video reality. Your content gets a competitive edge when you sprinkle it with beautiful videos, photographs, and social media posts. 

• Pricing: Visually’s pricing varies based on project scope, as it’s a creative marketplace. Users can request a quote by providing company information​​.
• Best Use For:Best for businesses that need professional visuals but don’t have an in-house team. It connects you with experts who create custom infographics, videos, and social media posts. After creating content, use link building to promote it. For example, if you’ve made an infographic, you can share it through Infographic Link Building to reach more people.

18) Leadfwd

Generating leads makes it easier to achieve conversions and have more people interested in your offerings. There should be a way to make potential leads out of the random visitors that log into your site. Leadfwd allows you to do just that. Leadfwd makes it easier to follow up with people visiting your website. You can use the analytic details about visitors on your site to curate relevant content that will resonate with the audience. Leadfwd also offers you real-time insight using artificial intelligence.

• Pricing:
  • Starter: This plan is free and includes features such as connecting 1 mailbox, engaging 100 contacts, 50 Email Finder credits, contact management, and email sequences​​.
  • Solopreneur: Priced at $39 per month, this plan offers unlimited mailboxes, engaging up to 20,000 contacts, 1,000 Email Finder credits, plus additional features like SMS Outreach and Sales Navigator Prospector​​.
  • Pro: At $139 per month, this plan includes engaging up to 100,000 contacts, 3,000 Email Finder credits, and advanced features like LinkedIn Automation, Visitor ID, and Intent Data. Additional users can be added for $19/user/month​​.
• Best Use For: Leadfwd is ideal for businesses focusing on B2B sales prospecting and sales outreach automation. Its features are particularly suited for solo entrepreneurs and small to mid-sized sales teams looking to enhance pipeline growth and accelerate sales processes.

19) Google Analytics

There needs to be a metric to measure the effectiveness of your content marketing strategies. Google Analytics helps you track different metrics. That way, you will know whether to keep on with them or tweak them. You can monitor visitor behaviors, their geographical location, and your performance goals. This tool is easy to use. You do not need to be an expert to understand Google Analytics.

• Pricing:
  • Standard (Free): Google Analytics offers a free version available to anyone with a Google account, which comes with limited data.
  • Google Analytics 360 (Paid): Priced at $50,000 per year or approximately $4,166 per month. The pricing for Google Analytics 360, a more advanced version, changed in 2022 with a base price based on usage and scaling up in monthly cost based on the number of monthly events​​.
• Best Use For: Google Analytics is best used by businesses and marketers looking to track website traffic and user behavior. The free version is well-suited for small to medium-sized businesses, while Google Analytics 360 is ideal for larger enterprises requiring detailed data analysis, more custom dimensions, and higher data limits.

20) WritersAccess

Education, authoritative, and credible content is king in the content marketing space. High-quality content sets you apart and increases your chances of ranking highly on search engine results pages. Taking your content to the next level ultimately impacts your content marketing game. WritersAccess exposes you to a network of freelance writers, designers and editors. You get to work with the best people for your project. Working with professionals makes your content exude skill, interest, expertise, and excellent language.

• WritersAccess Pricing:
  • Basic: $39/month
  • Pro: $59/month
  • Premium: $99/month
• Best For: Businesses needing content without in-house writers, offering cost-effective access to vetted freelancers.

21) Hiver

Another great tool to make team collaborations hassle-free is Hiver. This customer service software allows you to run all your sales and customer service operations from the comfort of your Gmail inbox. As a content marketer, you find yourself writing the same emails day in, day out. Hiver lessens the burden of repetition since it has email templates for frequently used emails. Also, with Hiver, your team can work collaboratively via email without sending unwanted remarks to the recipient.

• Hiver Pricing:
  • Lite: $15/user/month (annual) or $19/user/month (monthly)
  • Pro: $39/user/month (annual) or $49/user/month (monthly)
  • Elite: $59/user/month (annual) or $69/user/month (monthly)
• Best For: SMEs heavily reliant on email, especially in e-commerce and real estate, benefiting teams needing collaborative email management. Less suitable for large organizations or those needing extensive third-party integrations.

22) ProProfs Chat

Live chat tools have incredible potential. Unfortunately, most content marketers do not make the most of them. You can leverage the power of Live chat using ProProfs Chat. The tool not only allows you to chat with website visitors but also helps you understand what your visitors want from your site or product. Having insight into this brings you closer to providing the utmost customer satisfaction. Use ProProfs Chat to assess chat history and transcriptions. That way, you can identify the top queries and concerns on live chat. Then, you can create the perfect content and products that meet the needs of your user base.

• Pricing: Free for single operators; $19.99/operator/month (billed annually) for teams.
• Best Use: Ideal for businesses needing instant customer engagement and support, with features like chat routing, data analysis, and extensive integration options.

23) ClickFunnels

You want to turn all your leads into conversions, and ClickFunnels makes that dream a reality. ClickFunnels helps guide your site visitors through the entire sales process. Use this tool to create hang-out funnels, auto-webinar funnels, and membership funnels. ClickFunnels points readers in the direction of the product that will best suit their needs. That helps you eliminate costs associated with lost sales. ClickFunnels goes further to offer Facebook content marketing tools and automated email services. You can also use it to follow up with visitors long after they have left your site.

• Pricing:
  • Standard Plan: $97/month or $970/year, with access to 20 funnels and 100 sub-pages.
  • Platinum Plan: $297/month or $2970/year, offering unlimited funnels and sub-pages.
  • Two Comma Club X Plan: $2,497/month or $29,964/year, also with unlimited funnels and sub-pages, but without a yearly discount​​.
• Best Use For: ClickFunnels is ideal for businesses and entrepreneurs focused on building, designing, and launching sales funnels to generate leads and sales. The platform is particularly suited for those looking to create and manage multiple marketing funnels, with advanced features for email marketing and affiliate management available in higher-tier plans. Today, there are more affordable, feature-rich ClickFunnels alternatives that enjoy higher popularity with users, one of them being. 

24) Constant Contact

Constant Contacts help you interact with your audience, driving sales. The marketing platform has lots of predesigned templates and drag-and-drop editing features. Constant Contact will make it easy to create and run your social media campaigns and also keep your audience glued to your content via email newsletter. You can integrate Constant Contact with other tools like WordPress, Canva, Shopify, etc. It also allows you to monitor your campaigns’ success, stay on top of social media marketing, and generate the best landing pages. All these features are in one place!

• Pricing:
  • Lite Plan: Starting at $12/month.
  • Standard Plan: Starting at $35/month.
  • Premium Plan: Starting at $80/month​​.
• Best Use For: Constant Contact is well-suited for small businesses and beginners in email, text, and social media marketing agencies. The platform offers a user-friendly interface with features for easy list management, drag-and-drop templates, and time-saving automations. It is particularly effective for small teams and businesses looking to enhance their email and social marketing efforts​

25) Brightedge

Creating content is an essential marketing tool. However, the content has to be visible to the customers and target audience for it to have an impact and encourage conversions that drive sales. Brightedge helps you optimise your content. You get to find out what your target audience searches for on the internet. Once you know the needs of your audience, you can create content that meets their needs and resonates with them. Brightedge also allows you to measure your digital content performance. Tracking performance helps you understand where to improve your content and what works for you. Use Brightedge to curate a robust content marketing strategy that will delight your target audience.

• Pricing:
  • Brightedge’s pricing is around $4,000 per month, targeting enterprise-level businesses with bespoke plans​​​​.
• Best Use For: Brightedge is best suited for large organizations focusing on enhancing their SEO strategies. It’s particularly useful for tasks such as improving website SEO value, conducting extensive keyword research, and competitive analysis. The platform is also ideal for businesses looking to optimize large content catalogs and increase their online visibility and authority.

26) Hootsuite

Hootsuite is an excellent social media management platform. You can use it to manage all your social media accounts in one place. You no longer need to constantly log in and out of countless social media profiles to keep track of everything. Hootsuite can automatically generate posts at a specified time, helping you save time. However, if it is too expensive for you, you can use free Hootsuite alternatives.

• Pricing:
  • Professional: For 1 user and 10 social accounts.
  • Team: For 3 users and 20 social accounts, with additional collaboration features.
  • Enterprise: Custom plan for larger teams, offering advanced features like social ads management and analytics​.
• Best Use For: Hootsuite, which is great for running many social media accounts at once, which also includes post scheduling, social monitoring, and analytics. Also, it’s beneficial for small to medium-sized businesses and marketing teams that require a single platform for their social media management.

27) Kred

Creating content is necessary for content marketing. But that is not enough. Have strategies and ways to get your content for people to read. That involves partnering with influencers who can amplify your message on their platforms. Kred comes in handy by helping analyze Facebook and Twitter activity so that you can know which influencers will benefit your marketing campaigns the most. You can build your influencer status to enhance your online presence. Improving your online presence will boost your content and spread your message to a broader audience.

• Pricing:
  • Kred does not have a standard pricing structure readily available online. Instead, they offer custom quotes based on the specific needs of the individual or organization​​.
• Best Use For: Ideal for enhancing digital and social presence, establishing thought leadership, and engaging communities, especially for bloggers, content creators, and CEOs.

28) Loom

Loom is a user-friendly tool that will ease the job of creating video presentations and tutorials. It is good when you have to explain complex topics that need a visual aid for better explanations. Loom will help your content marketing efforts by helping you create and embed tutorials. These are especially helpful for technical walkthroughs.

• Pricing:
  • Starter Plan: Free, includes up to 25 videos per person with a maximum length of 5 minutes per video.
  • Business Plan: $8 per user per month, offers unlimited videos and recording length, high-definition recording up to 4k, along with all the features of the Starter Plan​
• Best Use For: Best suited for screen recording and video content creation, with features like video privacy controls and team workspace, useful for individuals and teams.

29) Clariti

Clariti stands out as one of the best content marketing tools due to its robust connected communication capabilities that enable seamless collaboration and organization. Its AI-powered platform integrates emails, chats, documents, and calendar events into cohesive contextual hybrid Conversations, allowing content marketing teams to work together more effectively. 

Through context of conversations Clariti minimizes the use of different tools, which in turn breaks down information silos and also improves tracking of different content projects. This makes sure team member has access to the right info, which in turn improves productivity, and we see better content workflow.

• Clariti Pricing
  • Clariti offers a free trial.
  • Premium pricing starts from $9 per user per month, making it a cost-effective choice for growing content marketing teams.
• Best Use For: Organizes ideas, timelines, and task assignments within connected hybrid Conversations. Fosters immediate communication and feedback among writers, designers, and other stakeholders. Keeps all related content, analytics, and feedback in context for easy reference. Seamlessly integrates external emails with internal chats to maintain a single contextual hybrid Conversation for each project.

30) Tweriod

Tweriod is a free Twitter tool that enables you to utilize Twitter to get maximum benefits from it. It lets you analyze up to 1000 followers so that you can use them in the right direction. The tweets you made, along with the tweets that your followers are making, will be thoroughly analyzed. Tweriod will provide you with an automatically generated report that further helps you know which time is best to post your tweets. With every report, you can plan your strategy accordingly.

• Pricing:
  • Tweriod starts at $2.50 per license​​​.
• Best Use For: Tweriod is best suited for small businesses and startups that are looking to optimize their social media presence, especially on Twitter. It helps in determining the best times to post for maximum engagement and reach.

31) Mailchimp

Mailchimp is more inclined towards email marketing. And nothing can beat the impact of email marketing in the realm of content marketing. Whenever you are planning to market your content, Mailchimp can be your go-to partner in that. It lets you create your campaigns and provides you with a complete report to learn about the strategies you are using to reach your target audience. Well, it gives a lot more to plan and execute.

• Pricing:
  • Free Plan: Basic features for new businesses or users just starting out.
  • Essentials Plan: Starting at $13 a month, ideal for email-only senders who want around-the-clock support.
  • Standard Plan: Starting at $20 a month, suitable for growing businesses looking for more automation and data-driven tools.
  • Premium Plan: Starting at $350 a month, designed for high-volume senders who want advanced customization and analytics​​.
• Best Use For: Reddit advertising is for companies that want to interact with niche communities and target very specific audiences. Also, it is very effective for brands that aim to grow their community presence, raise brand awareness, or put forward certain products or campaigns to a very engaged user base.

32) Reddit

When you wish to connect with like-minded people and see what they are searching for then you can use the Reddit community. Reddit has a huge user base where people from different areas, as well as with different interests, share their experiences. It has specific communities and subreddits that include everything to help you boost your content marketing. So, if you are planning to make some effective changes in your marketing strategy, then using Reddit can be a good option.

• Pricing:
  • Reddit advertising starts at $5 per day. The platform uses auction-style ads, with bids starting at $0.20. The cost varies depending on the competition for the target audience​.
• Best Use For: Reddit advertising is ideal for businesses looking to engage with niche communities and targeted audiences. It’s particularly effective for brands seeking to build community presence, increase brand awareness, or promote specific products or campaigns to a highly engaged user base.

32) SocialPilot

SocialPilot provides a set of tools that will make your social media management easy. They offer a platform for scheduling, publishing, and analyzing your social media presence. Also, they serve both individual and business accounts of any size, with an easy-to-use interface that also includes features to optimize your workflow.

Pricing:

SocialPilot offers a variety of plans that make it fit for every marketer/business:

• Free Trial: Experiment with core features before committing.
• Professional Plan: This plan starts at $25/month and is ideal for managing 10 social media accounts with basic scheduling and analytics.
• Small Team Plan: Priced at $42/month, this plan expands to 20 social media accounts and accommodates up to 3 users. It also includes a content library for organized post creation.
• Agency Plan: For $85/month, you can manage 30 social media accounts with unlimited users. This plan is perfect for agencies and larger teams and includes client approval for a smoother flow.
• Agency+ Plan: This plan is priced at $170/month, and you can manage 50 social media accounts. In addition to all the features from the above plans, you also get a white label feature to give your brand a professional touch.

Best Use For:

SocialPilot is a great tool for small businesses, marketers, and individuals who wish to manage many social media accounts at the same time. It does very well in post scheduling, team collaboration, and also in reporting social media performance.

33) Mashshare

Sharing your content is equally significant, and you probably already know that. Mashshare is a huge social media ecosystem that can help you share your content across all social media platforms. After all, everyone is using social media nowadays, and sharing your content helps you grow faster. From Facebook, Twitter, Pinterest, and WhatsApp, to almost all major social media platforms, you can add any button to your content and make it shareable.

• Pricing:
  • Personal Plan: $39, use on 1 site with 1 year of updates and regular support.
  • Business Plan: $119, use on 3 sites with 1 year of updates and regular support.
  • Pro Plan: $199, use on unlimited sites with 1 year of updates and priority support​​​​.
• Best Use For: Mashshare is most effective for bloggers, content creators, and businesses seeking to enhance their social media presence and engagement. It is particularly useful for those who want to increase social sharing and track the performance of their content on various social media platforms.

34) GetResponse

If you have a long email list, then it will be a little easier for you to reach people and let them know about your offers or services. In fact, the impact of email marketing is way more than any other strategy that you may employ. That’s because you get the chance to land directly in a user’s inbox. They will quickly see what you have to say. Of course, only if it interests them. The autoresponders of GetResponse will automatically initiate events and emails based on the previous actions of recipients. Check out this GetResponse review to find out more about its unique features.

• Pricing:
  • Email Marketing: $19 per month or $13.2 per month when billed annually.
  • Marketing Automation: $59 per month or $41.1 per month when billed annually.
  • Ecommerce Marketing: $119 per month or $82.9 per month when billed annually.
  • GetResponse MAX: Custom pricing​​​​​​​.
• Best Use For: GetResponse is well-suited for businesses and marketers focusing on email marketing, marketing automation, and ecommerce marketing. It’s especially useful for those who require advanced marketing tools like automation, integrations, and detailed analytics.

35) Ubbersuggest

Right before the content creation, you need to search for the keywords and content ideas so that people will read what you are writing. Ubersuggest is one such tool that can give you amazing results along with SEO reports. With SEO reports, you can see which keywords are popular and which phrases are getting more attention. Not only this, but it can also help you with social media. You can take advantage of keywords that are creating a buzz in the market or on social media.

• Pricing:
  • Individual Plan: $12 per month or a lifetime subscription for $120.
  • Business Plan: $20 per month or a lifetime subscription for $200.
  • Enterprise Plan: $40 per month or a lifetime subscription for $400​​.
• Best Use For: Ubersuggest is ideal for SEO professionals and website owners looking to improve their site’s search engine ranking. It’s particularly beneficial for keyword research, site audits, competitive analysis, and rank tracking.

36) Writecream

Writecream AI is a game changer in the field of artificial intelligence, which we see in content generation. By using complex algorithms and large data sets, Writecream has fine-tuned its performance in putting out very articulate and compelling text on a large variety of topics.

From writing in-depth blog posts, to creating sales pitch material which is very persuasive, to putting together engaging stories, Writecream does it all and does it in a way that grabs the audience’s attention and also meets very specific and diverse communication requirements.

At the core of Writecream’s functionality lies its ability to comprehend context, style, and tone, allowing it to generate content that seamlessly aligns with the desired objectives and resonates with the target audience. Its adaptive algorithms adapt to varying requirements, ensuring that the output is not only coherent but also tailored to specific preferences and specifications.

Furthermore, Writecream AI’s efficiency and reliability empower users to produce high-quality content at scale, saving valuable time and resources while maintaining standards of excellence.

Pricing:

WriteCream offers a flexible pricing approach:

• Free Forever: $0/month for 20 Credits, including various content options and support.
• Unlimited (Limited Offer): $29/month for unlimited Credits, offering limitless content generation and full access to features.
• Standard: $49/month for 200 Credits, providing a generous allowance for content creation along with comprehensive support.
• Extended: $69/month for 750 Credits, ideal for heavy users requiring extensive content generation capabilities and premium support.

Best Used For:

The best use for Writecream AI lies in its ability to streamline and enhance content creation processes across a spectrum of applications. Whether you’re a blogger seeking fresh article ideas, a marketer crafting compelling copy, or a business owner in need of engaging website content, Writecream offers invaluable assistance. Its versatile features, including unlimited word generation and access to diverse content templates, cater to various needs with efficiency and precision.

Conclusion

Exploring these 32 content marketing tools gives you many options to enhance your digital marketing strategy in the year ahead. Each tool has specific features and benefits, focusing on different aspects of content creation, distribution, and analysis.

These tools help marketers create campaigns that are more engaging and effective. By working with a link building expert like Outreach Monks, you can further extend your content’s reach, making sure it resonates with your audience and ranks well.

To get the most out of these tools, it’s important to understand how digital interactions and consumer behavior are changing. As the digital landscape evolves, these tools will be essential in helping businesses stay ahead, offering new ways to connect with audiences and measure success.

The future of content marketing looks promising. With these tools, businesses can create more personalized and creative campaigns. Embracing these innovations will be key to making a strong impact in the digital world.

Frequently Asked Questions